21 Cosmetics Industry Statistics To Know

Step into the world of beauty and self-expression as we delve into the fascinating realm of the cosmetics industry. In 2023, this ever-evolving and vibrant landscape continues to captivate consumers and brands alike.

From skincare secrets to makeup magic, these statistics shed light on the industry’s trends and consumers’ ever-changing preferences. So, grab your favorite lipstick or skincare serum, and let’s explore the 21 must-know cosmetics industry statistics of the year.

Cosmetics Industry General Statistics

Dive into the heart of the cosmetics industry with these general statistics. From market values to the impact of social media, these insights showcase the industry’s global reach and its ever-evolving dynamics.

$91.4 Billion Market

The beauty and personal care market in the United States is a whopping $91.4 billion, making it a major player in the global cosmetics industry, accounting for 22% of its total value.

Social Media Matters

Social media is a game-changer for cosmetics brands. In June 2019, a staggering 61% of beauty shoppers followed or engaged with cosmetic brands on social media. It’s become a vital tool for building trust and promoting products.

Discovering New Brands

Social media ads introduce 37% of shoppers to new cosmetics brands, while recommendations and comments on social platforms account for another 33%.

Also, 66% of customers discover brands through updates on the brand’s social media pages, posts from expert bloggers, and celebrity endorsements.

L’Oréal Dominance

In the United States, L’Oréal reigns supreme as the most valuable cosmetics company, pulling in an impressive $40.3 billion in annual revenue as of 2022.

Top Players

L’Oréal is not alone at the top. Unilever, Procter Gamble Co., The Estee Lauder Companies, and Shiseido Company have been influential players in the cosmetics industry since the early 20th century.

Cosmetics Brands by Revenue (2022)

  • L’Oreal: $40.3 Billion
  • Unilever: $24.1 Billion
  • Estée Lauder: $17.7 Billion
  • P&G: $14.4 Billion
  • Shiseido: $8.3 Billion
  • Bath & Body: $7.9 Billion
  • Johnson & Johnson’s: $7.7 Billion
  • LVMH: $7.5 Billion
  • Natura & Co: $7.1 Billion
  • Beiersdorf: $7.0 Billion

Social Media Stars

Huda Beauty and Kylie Cosmetics are the real social media champs in the United States. In 2019, Huda Beauty led with a staggering 246.37 million social media interactions, while Kylie Cosmetics was a close second with 215.24 million.

The Profitable Makeup Categories

In the United States, facial and eye cosmetics are the big moneymakers in the beauty industry. In 2020, eye cosmetics raked in around $1.96 billion, with mascara taking the crown.

Facial cosmetics weren’t far behind, generating about $1.9 billion in revenue, with Neutrogena makeup remover as a top-seller.

Diverse Shopping Habits

Even with the rise of e-commerce, many cosmetics enthusiasts still prefer to shop in physical stores. Ulta Beauty leads the pack in the U.S. as the go-to health and beauty retailer, with approximately $7.4 billion in retail sales in 2019.

Sephora, another popular beauty chain, isn’t far behind, boasting $5.9 billion in retail sales that same year.

Cosmetics Industry Consumer Statistics

Discover how consumers drive the cosmetics industry. These statistics unveil spending habits, gender differences, and the enduring quest for youthful, radiant skin, providing a closer look at what influences beauty choices.

The American Influence

Americans have a significant impact on the cosmetics industry, accounting for nearly one-fourth of the world’s cosmetics purchases.

Regional Powerhouse

North America represents 24% of the global cosmetics market. However, the Asia Pacific region currently stands as the largest consumer of cosmetics.

Cosmetic Industry Revenue by Country (2018)

  • United States: $89.7 Billion
  • China: $58.3 Billion
  • Japan: $36.9 Billion
  • Brazil: $34.7 Billion
  • Germany: $19.1 Billion
  • United Kingdom: $17.2 Billion
  • India: $15 Billion
  • France: $14.7 Billion
  • South Korea: $12.8 Billion
  • Russia: $11.4 Billion

Rising Men’s Market

The men’s global personal care and beauty industry is projected to reach a value of $166 billion by 2022. Men are increasingly embracing cosmetics, with a 7% surge in sales of men’s skincare products in the past year.

Gender Spending Gap

Women tend to invest more in cosmetics, spending an average of $69 more per month than men. On average, American women allocate $313 per month on cosmetics, while American men spend $244 per month, which is 22% less than women.

Ethnic Beauty Market

African American consumers hold a significant share of the ethnic beauty market, representing 86%. They spend a substantial $1.2 trillion annually on beauty and cosmetics products, with a projected increase to $1.5 trillion.

Young Makeup Enthusiasts

According to a survey by the Renfrew Center Foundation, 27% of young women never leave the house without makeup.

Makeup has become a part of daily life for many, with 58% of girls aged 8 to 18 using makeup. Among these young makeup enthusiasts, 65% started using makeup between the ages of 8 and 13, with 50% beginning between 11 and 13 years old.

Cosmetics Industry Segment Statistics

Explore the diverse world of cosmetics segments. Skincare, hair care, makeup, and anti-aging products all play unique roles in the industry’s tapestry. These statistics reveal the preferences and market trends within each segment, highlighting the variety of choices available to consumers.

Skin Deep

Skincare products take the lead, constituting approximately 42% of the global cosmetic market. It’s no surprise that people prioritize skincare as an essential part of their beauty routines.

Luscious Locks

Hair care products follow closely, representing about 24% of the global cosmetics market. It’s evident that people value the health and appearance of their hair.

The Power of Makeup

Makeup products contribute significantly, making up nearly 20% of the global cosmetics market. With a market worth around $85 billion, makeup sales continue to rise as more individuals embrace lipsticks, concealers, foundations, bronzers, mascaras, and eyeliners in their daily lives.

Skin and Hair Domination

When we combine skincare and hair care products, they represent almost 60% of the global cosmetics market. In the U.S. alone, skincare product sales in 2015 accounted for around $16 billion, and facial cosmetic sales generated $1.9 billion in 2020.

Anti-Aging Market

The global anti-aging cosmetics market is valued at an impressive $38.62 billion.

With the increasing demand for anti-aging products, particularly those enriched with antioxidants like Vitamin C and E, this market is expected to grow at a Compound Annual Growth Rate (CAGR) of 5.8%.

By 2026, it’s projected to reach a staggering $60.26 billion, emphasizing the ongoing quest for youthful and vibrant skin.


In a world where self-care and personal expression have become essential, the cosmetics industry is a dynamic force.

From skincare enthusiasts seeking that radiant glow to makeup lovers experimenting with endless looks, these statistics have painted a vivid picture of this thriving sector.

As we move forward into 2023, one thing remains clear: the cosmetics industry isn’t just about products; it’s about empowerment, creativity, and embracing your unique beauty.

So, whether you’re a skincare devotee or a makeup maven, remember that the world of cosmetics is here to celebrate you, just the way you are.

Frequently Asked Questions

1. What is the most significant segment in the cosmetics industry?

Skincare products dominate the cosmetics market, representing approximately 42% of the global industry. This underlines the enduring significance of maintaining healthy and radiant skin, as consumers consistently prioritize skincare routines to look and feel their best.

Whether it’s moisturizers, serums, or sunscreen, skincare has firmly secured its place at the forefront of the cosmetics market.

2. How much is the global makeup market worth?

The global makeup market boasts an impressive value of approximately $85 billion, and it’s not showing any signs of slowing down. Makeup sales continue to rise as more individuals integrate an array of products, from lipsticks to eyeliners, into their daily lives.

This market’s worth reflects the dynamic and evolving nature of personal expression through makeup.

3. What’s the combined market share of skincare and hair care products?

Together, skincare and hair care products make up a substantial 60% of the global cosmetics market. This reveals the collective emphasis placed on nurturing and enhancing both skin and hair, highlighting the importance of self-care and personal grooming.

With diverse offerings in both categories, consumers have a wide array of choices to meet their unique beauty needs.

4. Are anti-aging cosmetics a growing market?

Absolutely, the global anti-aging cosmetics market is valued at an impressive $38.62 billion, and it’s expected to experience a 5.8% compound annual growth rate (CAGR).

This signifies a growing demand for anti-aging solutions as people seek products enriched with antioxidants like Vitamin C and E to maintain youthful, vibrant skin. By 2026, it’s estimated to reach an astounding $60.26 billion, indicating a sustained quest for age-defying beauty.

5. Which country spends the most on cosmetics?

The United States leads in cosmetics spending, with an impressive $89.7 billion allocated to beauty products in 2018.

This substantial spending underscores the significant role the United States plays in the global cosmetics industry, as consumers invest in an array of skincare, makeup, and hair care products. The statistics reveal the nation’s dedication to personal care and beauty enhancement.