24 Email Marketing Statistics to Know

Hey there, fellow marketers and email enthusiasts! In the ever-evolving world of email marketing, staying in the loop with the latest stats and trends is essential.

Today, we’re diving into some eye-opening email marketing statistics that shed light on what’s happening in 2023. So, let’s roll up our sleeves and explore the fascinating world of email marketing stats together.

Email’s Global Impact Statistics

Email has transcended its origins, becoming an essential global communication tool. Dive into how it shapes marketing strategies worldwide.

Email’s Global Dominance

  • In 2022, there were a whopping 4.3 billion email users worldwide (Source: Statista, 2021).
  • Projections suggest this number will surge to 4.6 billion by 2025, encompassing more than half of the world’s population.

Email Marketing Opportunity

  • This statistic underscores the undeniable potential of email marketing for brands.
  • Email marketing is a must in the developed world, regardless of your business size.
  • You can connect with your audience 24/7, 365 days a year, through email.
  • Email’s efficiency saves time and effort, allowing for better strategy and instant audience engagement.

The Daily Email Statistics

Amidst the digital noise, email’s sheer volume continues to astound. Discover why billions of daily emails make it an unstoppable force.

Billions of Emails Sent Daily

  • In 2022, an astonishing 333.2 billion emails were exchanged daily (Source: Statista, 2021).
  • Wrap your head around this: By 2025, this figure is poised to soar past 375 billion emails per day.

Email Marketing’s Endurance

  • This eye-popping statistic firmly underscores the enduring relevance of email marketing.
  • Despite the emergence of numerous new communication channels over the years, email marketing remains robust and, in fact, is on the rise.
  • With this data in hand, it’s clear that the potential of a well-executed email marketing campaign is simply too compelling to ignore.

Email’s ROI Statistics

Uncover the financial prowess of email marketing and why its impressive return on investment makes it indispensable for businesses.

Email Delivers a Strong Return on Investment

  • Unsurprisingly, with the widespread popularity and indisputable benefits of email marketing, the return on investment is nothing short of impressive.
  • Here’s the kicker: For every $1 you invest in email marketing, you can expect an average return of $40 (Source: Omnisend, 2022). That’s a serious ROI that can keep your business in the green.

Email vs. Other Channels

  • It stands tall when you stack up the ROI of email marketing against other channels.
  • To put it in perspective, the ROI of SEO and keyword ads trails behind at $22.24 and $17, respectively.

Statistics of Email’s Role in Content Distribution

Email’s role in disseminating content is explored. Learn why it’s a top choice for marketers aiming to engage their audience.

Email: A Marketer’s Content Ace

  • Given its stellar ROI, it’s no wonder that email marketing ranks as one of marketers’ top choices for content distribution.
  • The latest stats tell us that a whopping 69 percent of marketers use email marketing to share their content (Source: Content Marketing Institute, 2022).

Email’s Content Distribution Ranking

  • This places email marketing as the third most popular content distribution channel, trailing just behind a company’s website (90 percent) and blog (78 percent).
  • It comfortably surpasses other platforms like events (virtual or in-person) and online communities.

Paid Collaborations for Email Content Promotion

  • Email marketing’s benefits as a content distribution channel go beyond organic use. Surprisingly, more than one-third of marketers (35 percent) are also diving into paid collaborations to promote their content to their partners’ email databases.

Email Engagement Metrics Rule

  • Email’s popularity among marketers is so significant that email engagement metrics take center stage in evaluating content performance. A substantial 83 percent of marketers rely on email engagement metrics, such as open rates, click rates, and downloads, to gauge the success of their content. This takes precedence even over conversions and social media analytics.

Email Marketing Statistics

Small and midsize businesses rely heavily on email for growth. Delve into the statistics and insights that highlight email’s pivotal role.

Email’s Central Role in SMB Growth

  • Email marketing remains the lifeblood of customer retention and acquisition for small and midsize businesses (SMBs).
  • Astonishingly, 81% of SMBs still rely on email as their primary customer acquisition channel, and 80% for customer retention (Source: Emarsys, 2018).

Email vs. Social Media and More

  • While social media garners its fair share of attention with likes, shares, and tweets, email marketing’s value hasn’t diminished one bit.
  • Research from this study reveals that email marketing takes the lead compared to organic search, paid search, and social media regarding customer acquisition and retention.
  • That’s not to downplay the significance of platforms like Facebook for your business. Still, if you’re seeking direct impact and expansive reach, email marketing emerges as the unbeatable champion.

‘Welcome Emails’ Statistics

Welcome emails aren’t just pleasantries; they’re a potent tool for engagement. Discover why their high open rates make them invaluable.

Open Rates: A Vital Email Metric

  • In the realm of email marketing, open rates are like the compass guiding your strategy’s performance. They reveal just how many recipients are engaging with your emails.
  • After all, who wouldn’t want their email marketing campaign to be a smashing success?

The All-Industry Average

  • So, let’s dive into the numbers. Across all industries, businesses enjoy an email open rate of 19.7% (Source: GetResponse, 2022).
  • This statistic is a golden nugget when crafting email campaigns for your ever-expanding audience.

The Welcome Email’s Remarkable Open Rate

  • Now, here’s where things get intriguing. Welcome emails shine with an impressive open rate of 68.6%.
  • This remarkable figure underscores their significance. With such a high open rate, brands may want to seize the opportunity to slip invaluable information that they want their audience to know.

Personalized Email Statistics

Personalization isn’t a trend; it’s a game-changer. Learn how adding a personal touch can transform your email marketing outcomes.

Customization Unleashes Email Potential

  • Recall that the average email open rate hovers around 20.81%. However, personalization has the power to take your email game to incredible heights.
  • Brace yourself: Emails adorned with personalized subject lines soar to a 50% higher open rate

A Top Email Marketing Tip

  • Here’s a golden nugget of email wisdom: Injecting personal touches into your emails can work wonders.
  • When dispatching your emails, start by customizing your greeting and subject line with individual names. If that feels like a Herculean task, consider personalizing emails with the recipient’s company name, industry, or a topic of interest.

Statistics of the Abandoned Cart Email Advantage

Abandoned carts mean lost opportunities, or do they? Explore how savvy businesses use emails to recover potentially lost sales.

Harnessing Abandoned Carts for Recovery

  • An abandoned cart email is your secret weapon for reeling in potential customers who’ve filled their carts, navigated through part of the checkout process, but ultimately left your site without sealing the deal.
  • It’s a familiar scenario: Online shoppers often load up their carts, only to abandon them without completing the purchase. Here’s where your business can step in with abandoned cart emails to reclaim those lost transactions.

The Power of Persistence

  • Now, does the abandoned cart email strategy actually work? You bet it does! The data speaks volumes. Sending not one, not two, but three abandoned cart emails leads to a whopping 69% more orders compared to a single email (Source: Omnisend, 2018).
  • This type of ecommerce email is a game-changer when it comes to boosting revenue.

Interactive Emails Statistics

Static emails are old news. Dive into the world of interactive emails, where engagement takes center stage.

Beyond the Newsletter Norm

  • Email marketing has evolved beyond the standard newsletter format. Today’s marketers are on the hunt for richer user engagement through interactive content.

The Video Revolution

  • Brace yourself for this eye-popping stat: Reports have revealed that incorporating videos into your emails can increase click rates by 300% (Source: Martech Advisor, 2017).
  • This number is nothing short of mind-blowing, emphasizing the power of video in email marketing.

Beyond Videos

  • Marketers are also exploring other interactive elements like sliders, collapsible menus, and GIFs to enhance their emails’ visual appeal and impact.
  • Remembering that all these interactive elements must be optimized for seamless viewing on mobile devices is crucial.

Statistics of Regular Brand Communication

Your customers are eager to hear from you. Discover why regular brand emails remain a vital channel for maintaining meaningful connections.

A Yearning for Brand Emails

  • Let’s talk about how often consumers want to hear from their beloved brands through emails. Prepare to be surprised: A substantial 49% of consumers expressed their desire to receive promotional emails from their favorite brands on a weekly basis (Source: Statista, 2017).
  • This email marketing statistic is a reassuring nugget of information, especially when concerns arise about sending emails too frequently.

Audience’s Thirst for Connection

  • This data underscores a key point: Your audience genuinely appreciates regular communication from your brand and is more than happy to engage with you through email.


As we wrap up our journey through these email marketing statistics, one thing becomes abundantly clear: Email remains a powerhouse in the marketing landscape. It’s not just about numbers; it’s about the incredible opportunities these stats unlock.

So, take these insights to heart, adapt your strategies, and watch your email campaigns soar in 2023 and beyond. Here’s to your email marketing success!

Frequently Asked Questions

What’s the best time to send marketing emails?

The ideal time can vary but generally falls between 10 AM and 3 PM, Tuesday through Thursday. However, testing with your specific audience is key for pinpoint accuracy.

How can I improve my email open rates?

Personalize subject lines, craft compelling content, and segment your list. Also, ensure mobile optimization and test different send times for better open rates.

Are email newsletters still effective in 2023?

Absolutely! Newsletters remain valuable for keeping your audience informed, building relationships, and driving engagement. Just ensure they’re relevant and well-crafted.

How can I reduce email unsubscribe rates?

Respect subscriber preferences by offering email frequency options. Provide valuable content and ensure your emails are mobile-friendly to keep your audience engaged.

What’s the significance of A/B testing in email marketing?

A/B testing is crucial for refining your email strategy. It helps you discover what resonates with your audience, leading to improved open and click-through rates.