36 Mobile App Industry Statistics To Know

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Hey there, fellow app enthusiasts! In a world where our phones are practically an extension of ourselves, diving into the fascinating universe of mobile apps is like embarking on a digital adventure.

Curious about the state of the app landscape? Well, you’ve landed in the right corner of the internet. We’ve crunched the numbers, sifted through the data, and brewed up a list of 36 Mobile App Industry Statistics that are bound to make you go, “Wait, really?”

From the battle of the app titans to the rise of gaming empires, buckle up as we navigate the highs, the lows, and the downright quirky stats that define the app-absolutely incredible world of mobile apps. Ready? Let’s dive in!

General Mobile App Industry Statistics

Embark on a journey through the vast mobile app landscape, where a staggering 250 million apps were downloaded daily, hinting at the relentless growth of our digital app haven.

App Avalanche: 250 Million Daily Downloads!

Between 2019 and 2020, we collectively hit that download button over 250 million times every single day. Wrap your head around this – a staggering 91 billion apps were snatched up in a year.

Hold onto your smartphones because by 2024, experts predict we’ll be downloading a whopping 500 million apps daily. That’s double the frenzy of 2020.

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Google Play’s Free App Fiesta

Ever wonder how Google Play is raking in the cash? Well, it turns out that 98% of their revenue comes from free apps. Yeah, you read that right – free app!

Think about those addictive games your kids play, courtesy of fast-food giants like McDonald’s. It’s not just fun and games; it’s savvy marketing, making free apps a secret revenue weapon.

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App Spending Rollercoaster: $129 Billion in 2022

Hold onto your wallets because we collectively splurged a jaw-dropping $129 billion on apps in 2022. But here’s the twist – it’s a bit of a dip from the previous year’s $133 billion. Don’t panic, though; it’s just a 3% dip. Our app addiction is still going strong, and by the end of 2022, experts predict we’ll be spending a mind-boggling $170 billion on our beloved apps.

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Dollars on the Horizon: A Glimpse into 2023

Fast forward to 2023, and the cash flow from mobile apps is predicted to hit a mind-blowing $935 billion. To put things in perspective, that’s more than double the $462 billion the industry rolled in back in 2019. Ads will be the major cash cow, but don’t count out paid downloads – they’re set to make it rain in the revenue game.

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Mobile App Industry Statistics by App Users

Step into the user-centric realm of mobile apps, where the average user engages with a captivating 30 apps per month, shaping the unique 30:10 rule – a testament to the integral role apps play in our daily lives.

Diving into the App Abyss: A Peek into Mobile App Users’ Habits

In the vast landscape of the mobile app industry, users are the heartbeat that keeps the digital world alive. We’ve uncovered some fascinating insights into the habits of app aficionados, and trust us, it’s a real digital party out there.

The 30:10 Rule – A User’s Monthly App Odyssey

Picture this: the average user embarks on a monthly adventure with 30 different apps. That’s right, 30! It’s like having a personal collection of digital sidekicks, and these aren’t just idle installations – users actively engage with two-thirds or more of them.

On a daily basis, the 30:10 rule kicks in, with users seamlessly interacting with 9 to 10 apps. It’s a dance of digital connections that keeps our screens alive.

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App Checkers Anonymous: A Daily Affair for 51%

Have you ever wondered how many times your friends or colleagues check their apps daily? It turns out that 51% of smartphone users are part of the 1-10 club – checking their apps a handful of times each day.

But hold on, there’s a more dedicated 25% who take it up a notch, checking their apps 11–20 times a day. Then, there’s the 16% who are true app aficionados, checking in 21-50 times.

And believe it or not, 8% are on a whole new level, unlocking their apps more than 51 times every single day.

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App-Obsessed: 85% of Smartphone Time Spent in the Digital Realm

Step into the smartphone world, and you’ll find that 85% of the time spent is within the enchanting realms of mobile apps. But here’s the scoop – it’s not a fair split. Facebook reigns supreme, claiming 13% of the coveted U.S. minutes spent on apps.

Hot on its heels is Google, taking up 12%. In fact, if you add the juggernauts – Google, Facebook, Amazon, and Apple – they command over 30% of our app-driven attention. It’s safe to say; we’re living in their digital universe.

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Mobile App Industry Statistics by Trends and Projections

Get a sneak peek into the future of mobile apps as we unveil projections that forecast a remarkable $201 billion in mobile app revenue by 2023, showcasing the industry’s impressive year-over-year growth.

Riding the App Wave: Trends and Projections Unveiled

In the ever-evolving realm of mobile apps, the only constant is growth. Hold onto your screens because we’ve got the scoop on the trends and projections shaping the future of our favorite digital playground.

Dollar Bills and Digital Dreams: Mobile App Revenue on the Rise

Get ready for a mind-blowing number – experts predict that by 2023, the cash flow from mobile apps will skyrocket to a jaw-dropping $201 billion.

That’s not just a number; it’s a testament to the impressive 19.5% year-over-year growth rate that’s been propelling the mobile app revenue into the stratosphere. Brace yourselves because, by 2025, consumer app spending might just breach the $270 billion mark.

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Shop Till You App: The Retail Revolution

Shopping apps are having their moment in the digital sun. Between 2020 and 2021, global installs of shopping apps danced their way up by 10%. But wait, there’s more – the usage of these apps escalated even faster, with a 30% year-over-year surge.

Whether it’s Amazon, Walmart, SHEIN, or more, people are swapping carts for taps, turning their smartphones into virtual shopping havens.

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TikTok Takes the Lead: A Viral Sensation

Cue the music and prepare for some serious app-dance fever because TikTok is stealing the show. In 2022 alone, this viral sensation snagged a whopping 104 million downloads in February.

To put it in perspective, that’s a 46% surge from January 2021, when it clocked in at 62 million downloads. In the grand scheme of things, TikTok’s global downloads for 2021 soared past an astounding 2 billion – talk about a digital phenomenon!

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App Downloads in Overdrive: A 63.5% Jump from 2016 to 2021

Take a moment to let this sink in – from 2016 to 2021, global app downloads shot up by a staggering 63.5%. Back in 2016, we thought 140.68 billion app downloads globally was a big deal.

Fast forward to 2021, and that number surged to a mind-blowing 230 billion downloads per year. That’s nearly 90 billion more apps finding a home on our devices each year.

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The Growth Game: A Rollercoaster of Averages

The app download growth game is no joke. From 2016 to 2021, the average year-over-year growth rate danced around 10.56%. The highlight reel includes a stellar 24.4% surge from 2016 to 2017, where downloads leaped from 140 billion to 175 billion.

While the subsequent years settled into a still-impressive 5-10% growth range, the digital landscape has been nothing short of dynamic.

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Business Apps: The Pandemic Power Surge

2020 wasn’t just a year; it was a pivotal moment for business apps. The COVID-19 pandemic reshaped the way we work, and business app downloads surged by a whopping 102%. March 2020, in particular, witnessed a staggering 225% spike in downloads, reflecting the rapid adaptation to remote work and digital collaboration.

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Mobile App Industry Statistics by User Retention

Dive into the intricacies of user retention, discovering that 50.6% of users bid farewell to apps hogging their phone memory. In comparison, 71% embark on a three-month churn journey, shedding light on the delicate dance between apps and their users.

Cracking the Code: User Retention in the Mobile App Maze

In the vast expanse of mobile apps, user retention is the name of the game. We delved into the user trends and preferences, uncovering some intriguing insights that shed light on the delicate dance between apps and their users.

Memory Matters: The Uninstall Dilemma

Picture this: an app that takes up too much space on your phone – frustrating, right? Well, you’re not alone. A whopping 50.6% of users wave goodbye to an app if it’s hogging their phone memory.

It’s like a digital spring cleaning, and if your app is adding weight to their digital baggage, chances are it won’t stick around for long.

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Three-Month Challenge: The 71% Churn Quandary

Hold on to your smartphones because here’s a sobering stat – a staggering 71% of app users call it quits within three months.

Churn is the real game-changer here, accounting for any form of abandonment, be it uninstallation or disengagement. The race to retain users is real, and the three-month mark is a crucial checkpoint.

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Error Exodus: The Crash and Burn Effect

Crashes, freezes, and errors – the holy trinity of app nightmares. Get this: 62% of users bid farewell to an app if they encounter these digital hiccups. It’s a cautionary tale for developers – a smooth user experience is not just a luxury; it’s a lifeline for user retention.

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Need for Speed: The 4-Second Rule

In the lightning-fast world of mobile apps, speed is everything. Here’s a quick reality check – 25% of users hit the brakes and abandon ship if an app takes too long to load or download. The magic number? Four seconds. Anything beyond that, and users might just swipe left on your app.

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App Genres Unveiled: The Retention Chronicles

Step into the 30-day retention arena, and the winners are clear. E-commerce and retail apps take the crown with a solid 39%, proving their staying power. Meanwhile, Social Networking apps face a retention challenge, clocking in at 30%.

Fast forward to the 90-day mark, and Travel and lifestyle apps emerge as the retention champions, holding strong at 23%. The struggle is real for Social Networking apps, scraping by with a 16% retention rate.

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Testing Turmoil: The 47% Predicament

Behind the scenes, nearly half of all apps are crying out for more testing time. Bugs, security glitches – you name it.

Shockingly, a whopping 75% of mobile applications hit the market without passing basic security tests. It’s a wake-up call for developers racing against time and consumer expectations.

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Mobile Marketing Maven: The 54% Revelation

In the marketing realm, mobile apps are a treasure trove waiting to be explored. Surprisingly, only 54% of marketers have tapped into this goldmine. Given that half of users stumble upon new companies or products through apps, it’s a missed opportunity that begs for attention.

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Mobile App Industry Statistics by App Type

Explore the diverse tapestry of mobile apps, from gaming apps generating a revenue revolution of $89.6 billion in 2021 to the rise of educational apps, with over 700,000 making their mark on the digital learning landscape.

Apps Unleashed: A Diverse Tapestry of Digital Experiences

In the bustling world of mobile apps, diversity reigns supreme. From weather updates to the latest gaming sensations, here’s a glimpse into the fascinating world of app types and the trends that shape them.

Social Symphony: Communication Apps Take the Lead

When it comes to app usage, communication steals the spotlight, with a whopping 50% of users navigating the digital landscape for social interactions. Social media apps, claimed by 40% of smartphone owners, and messaging apps, favored by 10%, are the digital glue that keeps us connected in the palm of our hands.

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Gaming Goldmine: A Revenue Revolution

Enter the gaming realm, the undisputed champion of app revenue, boasting a staggering $89.6 billion in 2021. Breaking it down, gaming apps generate a lion’s share – $37.3 billion for the Google Play Store and $52.3 billion for iOS.

That’s a whopping 67.36% of the entire app revenue pie. As gamers unite, app developers are leveling up their strategies in this lucrative playing field.

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Retail Revolution: Mobile Purchases on the Rise

Retail therapy has a digital counterpart, and it’s thriving. In 2021, a whopping 79% of smartphone users flexed their purchasing power through their mobile devices. With an average mobile purchase clocking in at $94.85, it’s no surprise that the e-commerce spotlight is shining brightly on apps.

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Learning on the Go: The Education App Renaissance

Beyond the realms of entertainment, over 700,000 educational apps are carving a space in the app market. In 2021 alone, educational apps from the Apple App Store witnessed a staggering 470 million downloads. The digital classroom is expanding, and learning is no longer confined to traditional spaces.

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App Store Tapestry: Gaming Dominates, Business Follows

Waltz into the Apple App Store, and the app categories unfold like a digital tapestry. Gaming steals the show, comprising 21.07% of all available apps. Business apps follow suit at 10.7%, education at 8.66%, lifestyle at 8.58%, and utility apps at 6.39%. While the gaming empire reigns supreme, every niche finds its place in the app store mosaic.

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Gaming Galore: A Majority on Devices

Gaming enthusiasts rejoice – 62% of smartphone users have a gaming app snugly nestled on their devices. As the most indulged-in app type, games claim a substantial 43% of all smartphone usage. Whether it’s puzzles, adventures, or strategic conquests, gaming apps are an integral part of the digital leisure landscape.

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Navigating the World: Map Apps Take the Lead

In the utility realm, map apps emerge as the unsung heroes, with 66.5% of smartphone owners relying on them for navigation. However, Google Maps reigns supreme in the world of maps, winning the hearts of 77% of those who navigate digital cartography.

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Mobile App Industry Statistics by Popular Apps

Uncover the powerhouses of the app realm, where Facebook reigns supreme with over 4 billion downloads, and TikTok takes center stage with 99 million downloads in the U.S. in 2022, offering a glimpse into the pulse of app popularity.

Facebook’s Reign: A Social Media Giant

Crowning the list of popular apps is none other than Facebook, a juggernaut with over 4 billion downloads by 2020. Its companion, Facebook Messenger, claims the second spot with a staggering 3 billion downloads. But the app that’s been making waves globally is TikTok, dancing its way into hearts with over 2 billion downloads as of 2022.

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TikTok’s American Takeover: 2022’s Top Download

In the U.S., the app that stole the spotlight in 2022 was none other than TikTok, boasting a whopping 99 million downloads. Joining the ranks of America’s most downloaded apps are Instagram (72 million), Cash App (64 million), WhatsApp (63 million), and Snapchat (54 million), forming a formidable top five.

The Powerhouse Decade: Top 10 Most Popular Apps in the U.S. (2022)

RankAppDownloads (Millions)
1TikTok99
2Instagram72
3Cash App64
4WhatsApp63
5Snapchat54
6Subway Surfers51.4
7Roblox50.9
8Amazon47
9Messenger46.3
10Facebook45.5

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Amazon’s Grip: The Millennials’ Must-Have

For the tech-savvy 18-34-year-olds, Amazon is not just an app; it’s an essential. A striking 35% of this demographic considers Amazon the most important app, followed by Gmail (30%), Facebook (29%), Facebook Messenger (18%), and YouTube (16%).

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Facebook’s Mobile Empire: The Phone’s Best Friend

When it comes to accessing the social media giant, the stats paint a clear picture. A staggering 98.5% of Facebook users prefer their mobile devices, with a mere 1.5% opting for laptops or desktops. Mobile reigns supreme, with 81.8% of users exclusively engaging with Facebook on their phones.

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Conclusion

And there you have it, folks—36 bites of the mobile app pie to chew on! As our smartphones continue to be our trusty sidekicks, the mobile app industry keeps evolving, surprising us with trends, downloads, and preferences that shape our digital experiences.

Whether you’re a TikTok fanatic, a gaming aficionado, or just someone who enjoys the occasional scroll through Facebook, these stats peel back the curtain on the vibrant, ever-changing app ecosystem.

So, until the next app update or viral sensation hits our screens, keep tapping, swiping, and exploring the endless possibilities in the palm of your hand. Happy app-ing!

Frequently Asked Question

1. How many apps will be available in total across the Apple App Store and Google Play Store in 2023?

As of 2023, the combined app libraries of the Apple App Store and Google Play Store boast a whopping 5.7 million apps, providing users with a vast and diverse digital playground.

2. Which store has more apps, the Apple App Store, or the Google Play Store?

The Google Play Store takes the lead with 3.48 million apps, leaving the Apple App Store with 2.22 million apps, showcasing the dynamic and expansive nature of the Android app market.

3. What percentage of apps are free on the Apple App Store and Google Play Store?

Both stores embrace the “free is the way to be” mantra, with 94.1% of apps on the Apple App Store and a slightly higher 96% on the Google Play Store available without costing users a dime.

4. Which app genre generates the most revenue in 2023?

Gaming apps reign supreme in the revenue game, hitting a staggering $89.6 billion in 2021, proving that the mobile gaming industry continues to dominate the app profit charts.

5. What is the most downloaded app in the U.S. in 2022?

TikTok stole the show in 2022, claiming the crown as the most downloaded app in the U.S. with a whopping 99 million downloads, captivating users with its short-form video craze.