23 Mobile Gaming Industry Statistics To Know

Hey there, fellow gamers and mobile enthusiasts! It’s 2023, and the mobile gaming industry is in full swing, delivering exciting games and mind-boggling stats. From the sheer number of players to the dollars flowing in, it’s a world of its own.

So, grab your smartphones, and let’s dive into the 23 Mobile Gaming Industry Statistics in 2023 that you won’t want to miss. Whether you’re a die-hard Candy Crush fan or a Pokémon GO explorer, these numbers have something for everyone.

Mobile Gamer User Demographics

Ever wondered who’s powering the mobile gaming craze? Well, there’s more to it than meets the eye. Here are some cool insights into the world of mobile gamers:

Over 155 Million Mobile Gamers in the US

Imagine this – that’s over 46% of the entire U.S. population. It’s like every other American you meet is probably gaming on their mobile device.

Girl Power

Ladies take the lead in mobile gaming, with women being 22% more likely to dive into the gaming world compared to men.

Around 55% of women embrace mobile gaming, while only 45% of men are in on the action. Interestingly, this dynamic flips the script from other types of gaming where men tend to dominate.

Daily Dose of Gaming

A whopping 30% of mobile gamers play games every single day. You’ll find them squeezing in some gaming sessions during bathroom breaks, while commuting, or whenever they’re waiting for something.

Mobile games, with their quick and easy gameplay, make for the perfect pastime during those idle moments.

Girls Just Wanna Have Fun… and Spend

It’s no secret that women are 79% more likely to open their wallets in the mobile gaming world. They’re 31% more likely to make in-app purchases and tend to splurge 35% more compared to their male counterparts.

It’s no wonder the industry might be aiming to cater to the female gaming audience.

Age Matters

Not mobile games equally smite everyone. Around 64% of mobile gamers fall in the 18-34 age bracket. As you move up the age ladder, the mobile gaming crowd thins out a bit. Only 34% of those aged 55 and above embrace this gaming format.

Mobile Game Participation by Age

  • 18-34: 64%
  • 35-54: 58%
  • 55+: 34%

Japan Takes the Spending Crown

When it comes to splurging on mobile games, Japan leads the pack with an average spending of $149 over nine months. Following closely behind are South Korea ($95), the United States ($90), Australia ($62), and Canada ($50).

Top 10 Countries by Mobile Spending

  1. Japan: $149
  2. South Korea: $95
  3. United States: $90
  4. Australia: $62
  5. Canada: $50
  6. United Kingdom: $40
  7. Germany: $32
  8. France: $21
  9. Thailand: $12
  10. Russia: $6

Mobile Game Downloads Statistics

Mobile game downloads continue to thrive, thanks to the ever-evolving world of smartphones. Let’s dive into some noteworthy trends:

55.6 Billion Mobile Game Downloads in 2022

In the year 2022, a staggering 55.6 billion mobile game downloads were recorded. This shows a modest 0.5% increase from the previous year, which saw approximately 55.3 billion downloads.

The Mobile Game Download Surge

The growth in mobile game downloads is nothing short of remarkable. Between 2015 and 2022, the number of annual mobile game downloads skyrocketed by 129%. While there was a slight dip in 2021, the trend had been steadily climbing upward.

Mobile Game Downloads Over Time

  • 2015: 24.3 Billion
  • 2016: 27.9 Billion
  • 2017: 34.7 Billion
  • 2018: 38.4 Billion
  • 2019: 42.1 Billion
  • 2020: 56.1 Billion
  • 2021: 55.3 Billion
  • 2022: 55.6 Billion

The Game App Landscape

Games are not just a side dish in the app world. They make up a significant chunk. About 25% of iOS app downloads and 21% of Android app downloads are games. But when it comes to Android, it takes the cake.

Android is the preferred platform, with a whopping 78% of all mobile gamers worldwide choosing Android devices for their gaming adventures.

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Mobile Game Monetization Statistics

In the world of mobile gaming, monetization is a big game-changer, and ads play a vital role, especially for free-to-play games. Let’s delve into some intriguing statistics:

US Mobile Advertising Spend in 2023

Brace yourself for some big numbers. The forecast for 2023 is staggering, with US mobile advertising spending expected to hit a whopping $355.1 billion. This is a clear indicator of the importance of mobile ads in the industry.

Record-Breaking Year for Mobile Advertising in 2022

2022 saw mobile advertising spending reaching an all-time high of $313.4 billion. This means that by the end of 2023, year-over-year spending is set to increase by an impressive 13.3%.

Explosive Growth in US Mobile Ad Spending

The growth in US mobile ad spending is nothing short of remarkable. Between 2017 and 2022, it surged by a whopping 182%. In 2017, mobile ad spending was around $111.1 billion, which is less than half of what it reached in 2022.

US Mobile Ad Spending Over Time

  • 2017: $111.1 Billion
  • 2018: $143.4 Billion
  • 2019: $175.4 Billion
  • 2020: $209.6 Billion
  • 2021: $262.5 Billion
  • 2022: $313.4 Billion
  • 2023: $355.1 Billion

Average CPM for Interstitial Ads

When it comes to interstitial ads in the US, the average CPM (Cost Per Mille, or cost per thousand impressions) is $9.64 on iOS and slightly higher at $10.11 on Android.

Interestingly, Android ads tend to bring in a bit more revenue, but in reality, interstitial CPM ad rates can vary, falling anywhere between $3 and $10.

Mobile Game Revenue

Even free-to-play mobile games are raking in the cash, thanks to a clever mix of ads, in-game purchases, and a dedicated user base. Let’s take a look at some intriguing facts and trends in mobile game revenues for 2023:

$92.2 Billion in Mobile Game Revenue in 2022

The mobile gaming industry made it rain with a staggering $92.2 billion in revenue during 2022.

While this shows a 6.1% year-over-year decrease from 2021 ($98.2 billion), it’s important to note that it’s still a remarkable 35% increase in revenue from 2019 ($68.3 billion).

Future Growth Projections

The mobile gaming industry is on an exciting trajectory, with a projected Compound Annual Growth Rate (CAGR) of 12.3% through 2030. By the end of this decade, the industry is expected to be worth a staggering $338 billion, immensely increasing its current value.

iOS Dominates in Revenue

In 2022, iOS games showed their financial muscle, producing around $50 billion in revenue, which was a whopping 60% higher than Android’s Google Play game revenue. This trend has been consistent since 2016.

Android’s Revenue Share

While iOS may bring in more revenue from mobile games, Android takes a larger slice of its overall revenue pie from mobile games. Games account for 61% of revenue generation on iOS and a hefty 77% on Android.

Popular Game Genres

In the world of mobile gaming, Role-Playing Games (RPGs) reign supreme. In 2022, they generated a jaw-dropping $22.5 billion in revenue.

Other popular and profitable genres include Strategy ($15.6 billion), Puzzle ($8.9 billion), Casino ($7.6 billion), and Shooter ($5.4 billion).


As we wrap up this journey through the dynamic world of mobile gaming, it’s clear that this industry is more than just a casual pastime; it’s a thriving powerhouse.

With soaring downloads, evolving revenue streams, and projections that promise even more excitement, mobile gaming continues to shape our digital landscape.

So, whether you’re a part of the iOS elite or the Android aficionados, remember that there’s a game (and some jaw-dropping stats) waiting for just a tap away. Keep those thumbs nimble and the fun rolling in 2023 and beyond!

Frequently Asked Questions

1. How much money does the US mobile gaming market generate?

In 2022, the US mobile gaming market generated a substantial $92.2 billion in revenue, reflecting a 6.1% decrease from the previous year but still a remarkable 35% increase from 2019.

2. What’s the projected growth for the mobile gaming industry?

The mobile gaming industry is expected to experience impressive growth, with a projected Compound Annual Growth Rate (CAGR) of 12.3% through 2030. By 2030, the industry is anticipated to be worth nearly $338 billion, nearly double its current value.

3. Which platform dominates in terms of mobile game revenue: iOS or Android?

iOS takes the lead in mobile game revenue, producing around $50 billion in 2022, which is 60% higher than Android’s Google Play game revenue. This trend has been consistent since 2016.

4. What are the most popular mobile game genres in terms of revenue?

Role-playing games (RPGs) are the champions when it comes to mobile game genres, raking in a staggering $22.5 billion in revenue in 2022. Other profitable genres include Strategy, Puzzle, Casino, and Shooter games.

5. How much is the US mobile advertising market expected to spend in 2023?

The US mobile advertising market is set to reach an impressive $355.1 billion in spending in 2023, showcasing a 13.3% year-over-year increase from the record-breaking year of 2022 when it reached $313.4 billion.