73 SEO Statistics to Know

Hey there, fellow digital explorer! If you’re in the SEO game, you know that keeping your finger on the pulse of the latest trends and insights is like having a secret map to online success.

Well, consider this your treasure trove: we’re diving into ’73 SEO Statistics to Know in 2023.’ It’s like having a front-row seat to the ultimate digital showdown, where we’ll uncover the juiciest insights, quirkiest trends, and game-changing data that’ll keep your SEO strategies on point. Grab your coffee, get comfy, and let’s embark on this SEO safari!  

Top SEO Statistics

Our journey begins with a deep dive into “Top SEO Statistics,” where we explore the most relevant and up-to-date data shaping the digital landscape.

From the power of search engines to the impact of user behavior, these statistics offer valuable insights into the strategies that drive online success.

Search Engine Kick-Start

Starting your online journey, nearly 68% of users make their initial stop at a trusty search engine like Google. This highlights the pivotal role of search engines as the gateway to the digital world, making SEO an indispensable tool for businesses looking to capture their audience’s attention effectively.

First-Page Focus

When it comes to search results, it’s all about that coveted first page. With a mere 0.63% of clicks venturing beyond page one, this statistic underscores the fierce competition for top rankings and the need for businesses to optimize their SEO strategies to secure prime real estate in search results.

Organic Traffic Reigns

The majority of website traffic, a whopping 53.3%, comes from organic search. This statistic emphasizes the enduring power of SEO in attracting visitors who are actively seeking relevant information, products, or services, making it an essential channel for sustainable online growth.

Google Dominates

Google’s global dominance in driving traffic, with 92.96% stemming from Google Search, Images, and Maps, showcases the search giant’s unparalleled reach. For businesses, this underscores the need to prioritize Google optimization to tap into the lion’s share of online audiences.

SEO vs. Social Media

SEO’s ability to generate over 1,000% more traffic compared to organic social media underscores its unparalleled potential in attracting and engaging users. While social media has its merits, this statistic reaffirms that SEO remains a cornerstone of successful digital marketing strategies.

Inbound Leads Shine

Marketers have recognized inbound tactics, including SEO and blog content, as their highest quality source of leads, with 60% embracing this approach. This statistic underscores the long-term value of creating informative and engaging content to attract and convert potential customers.

Closing the Deal

SEO leads exhibit an impressive 14.6% close rate, highlighting the effectiveness of SEO in attracting highly interested and qualified prospects. This statistic underscores the importance of fine-tuning SEO strategies for traffic generation and boosting conversion rates and revenue.

Ranking statistics

In this “Ranking Statistics” category, we unveil the intricate dynamics that determine a website’s position in the digital hierarchy. From the elusive top-ranking positions to the factors influencing search visibility, these statistics reveal the competitive landscape of online search.

Organic Traffic Dilemma

It might surprise you, but a staggering 90.63% of web pages receive zilch in terms of organic search traffic from Google. This highlights the fierce competition and the importance of robust SEO strategies to stand out in the digital crowd.

No Guaranteed Top Spot

Being at the top doesn’t guarantee all the glory. The top-ranking page manages to secure the most search traffic only 49% of the time, showcasing the unpredictability of search engine rankings.

Slow Climb to the Top

Patience is key in the SEO game, as only 5.7% of pages manage to break into the top 10 search results within a year of publication. This emphasizes the long-term commitment required for SEO success.

Title Tag Quirks

Surprisingly, 7.4% of top-ranking pages operate without a title tag. Google takes the liberty to rewrite title tags in 33.4% of cases, highlighting the search engine’s evolving algorithms and their impact on SEO strategies.

H1 Tag Takeover

When Google decides to give title tags the cold shoulder, it opts for the H1 tag 50.76% of the time instead. This underscores the significance of having well-optimized headers on web pages.

Title Length Matters

Google is 57% more likely to rewrite title tags that are too long, emphasizing the importance of concise yet informative titles for better search visibility.

Meta Description Mystery

Surprisingly, 25.02% of top-ranking pages don’t bother with meta descriptions, while 40.61% end up with truncated ones. Moreover, Google showcases meta descriptions in search results only 37.22% of the time, highlighting the need for meticulous meta tag optimization.

Keyword Richness

The average top-ranking page doesn’t just stop at one keyword; it ranks for nearly 1,000 other relevant keywords. This showcases the expansive reach and potential of a well-optimized page.

Age before Beauty

The average page in the top 10 search results is over 2 years old, emphasizing the value of domain authority and longevity in SEO efforts.

Core Web Vitals Challenge

Only 33% of websites manage to meet Google’s Core Web Vitals threshold, highlighting the ongoing need for website performance optimization.

Backlink statistics

Let us now discover the prevalence of backlinks, the strategies that drive organic traffic, and the evolving nature of link profiles. These statistics shed light on the role of backlinks in SEO success.

Backlink Void

Surprisingly, a substantial 66.31% of web pages are sailing solo in the backlink department, lacking any external link support. This underscores the untapped potential for many websites to bolster their SEO with strategic link-building efforts.

Backlink Growth Rate

For most top-ranking pages, the journey involves steadily acquiring “followed” backlinks from new websites at a pace ranging from +5% to 14.5% per month. This steady inflow of quality backlinks is a vital ingredient for SEO success.

Backlinks and Organic Traffic

In a symbiotic relationship, it’s generally observed that the more backlinks a page accumulates, the greater its share of organic traffic from Google. This reinforces Google’s emphasis on the importance of quality link profiles.

Linking for a Price

For those looking to buy their way to the top, the average cost of acquiring a backlink sits at $361.44, while publishing a paid guest post comes in at an average of $77.80. These costs highlight the competitive landscape of link-building and the potential financial investment involved.

Reciprocal Linking

A noteworthy 73.6% of domains engage in reciprocal links, meaning they establish mutual connections with other sites that also link back to them. This practice can foster collaboration and enhance a website’s link profile.

Reciprocal Links and Rankings

Nearly 43.7% of top-ranking pages aren’t shy about participating in reciprocal linking, suggesting that this practice may still hold value in certain SEO strategies.

Link Decay

A surprising 66.5% of links to websites created in the last nine years have gone dead, emphasizing the need for continuous link maintenance and quality assurance.

Nofollow Links

About 10.6% of all backlinks to the top 110,000 sites are tagged as “nofollow,” signaling to search engines not to pass authority. This showcases the diversity of link types in the digital landscape.

UGC and Sponsored Links

Only a fraction of links, 0.44% with “rel=ugc” and 0.01% with “rel=sponsored,” use these attributes, which can help search engines understand the nature of the link.

Keyword statistics

Understanding the language of search is paramount in SEO, and “Keyword Statistics” offers a compelling narrative about user intent and content optimization. Now, let’s unearth the search volumes, patterns, and trends that dictate the keywords businesses must target to thrive in the digital realm.

Keyword Search Volume

Understanding the search volume distribution of 4 billion keywords is crucial. Astonishingly, 94.74% of keywords receive a mere 10 monthly searches or less. This emphasizes the need for long-tail keyword optimization to capture a diverse range of user intent.

High-Demand Keywords

At the opposite end of the spectrum, a minuscule 0.0008% of keywords garner more than 100,000 monthly searches. These high-demand keywords are the coveted gems that can drive substantial organic traffic.

Question Queries

Approximately 8% of search queries are phrased as questions, highlighting the importance of crafting content that answers specific user inquiries to capture informational search intent.

Search Novelty

A staggering 15% of all Google searches are unique and have never been searched before. This underscores the ever-evolving nature of online user behavior and the challenge of staying ahead in the SEO game.

Google Ads Keyword Planner Reliability

When it comes to Google Ads Keyword Planner, it’s essential to tread carefully. An astounding 91.45% of search volumes provided by this tool are overestimates, making it crucial for SEO professionals to cross-verify data from multiple sources.

Accuracy Check

Google Ads Keyword Planner overestimates search volumes 54.28% of the time but manages to provide roughly accurate data 45.22% of the time. This inconsistency emphasizes the importance of using it as a reference rather than an absolute source.

Hidden Gems

In the realm of clicks, it’s worth noting that 46.08% of clicks in Google Search Console go to “hidden terms,” underscoring the challenge of identifying and optimizing for all the keywords that drive traffic to your website.

SEO industry statistics

In this category, we delve into the business side of SEO. Let’s explore the pricing models, earning potential, and the ever-evolving array of SEO services that shape this dynamic field.

Service Charges

A significant 78.2% of SEO professionals prefer to charge their clients a monthly retainer fee, which can offer predictability and consistency in terms of revenue for both parties.

Monthly Retainer Tiers

When it comes to monthly retainers, the most popular pricing tier falls between $501 and $1,000 per month. This range is often chosen for its balance between affordability for clients and sustainability for SEO professionals.

Hourly Pricing

For those who opt for hourly pricing, the sweet spot is typically found between $75 and $100 per hour. This pricing tier reflects the expertise and value that SEO professionals bring to the table.

Per-Project Pricing

When working on a project basis, $2,501 to $5,000 is the most commonly chosen pricing tier. This range suggests that many projects require a substantial investment due to the complexity and scope of the work involved.

Premium Pricing

Less than 1 in 10 SEO professionals (9.9%) charge more than $150 per hour, indicating that premium pricing is relatively rare within the industry.

Agency vs. Freelancer Rates

Agencies and consultants typically charge significantly more than freelancers, reflecting the added resources, expertise, and overhead costs associated with running an agency.

Experience Matters

The hourly rate for SEO professionals increases with experience. Those with less than two years in the field charge an average of $73.05 per hour, while those with over a decade of experience command an average of $118.35 per hour. This highlights the value of expertise and proven results.

Local vs. Global Markets

SEO professionals offering their services locally earn an average of $93.89 per hour, while those serving a worldwide client base earn slightly more, averaging $106.69 per hour. This suggests that catering to a broader audience can be financially rewarding.

Average Salary

For U.S.-based SEO professionals, the mean salary stands at $60,548 per year, as reported in 2023. This figure provides an insight into the earning potential for those working in the industry on a salaried basis.

Search engine statistics

This journey into “Search Engine Statistics” ventures deep into the heart of online search, uncovering the latest insights and trends that shape how we find and discover content.

Featured Snippets Impact

Approximately 12.29% of search queries yield featured snippets in their search results. This underlines the importance of optimizing content for these coveted featured positions to gain more visibility and click-throughs.

CTR for Top Organic Result

The top-ranking result in Google’s organic search results enjoys an average click-through rate (CTR) of 27.6%, emphasizing the significance of securing that coveted top spot for increased traffic.

Top Three Results Dominate

The top three results in Google’s search rankings collectively capture a substantial 54.4% of all clicks, highlighting the fierce competition for these positions.

Google’s Daily Searches

Google reigns supreme with an estimated 3.5 billion searches conducted on its platform every day, showcasing its unrivaled reach and dominance in the search engine arena.

Impact of Relevant Search

An impressive 39% of purchasers are influenced by relevant search results, demonstrating the role of SEO in driving consumer decisions and purchases.

No-Click Searches

Interestingly, 61.5% of desktop searches and 34.4% of mobile searches result in no clicks, as users find the information they need directly within search results. This trend underscores the importance of optimizing content to appear prominently in search snippets.

Google’s Global Market Share

Google continues to dominate the global search market, commanding around 83% of the total share. This reaffirms its status as the go-to search engine for most users worldwide.

Local SEO statistics

As businesses seek to connect with their local audiences, “Local SEO Statistics” take center stage in our exploration. Now we navigate the dynamic realm of local search optimization, uncovering its vital role in guiding users to nearby products and services.

Mobile Location Searches

A significant 30% of all mobile searches are location-related, highlighting the increasing importance of local search optimization in today’s mobile-centric world.

Prompt In-Person Visits

An impressive 76% of people who perform smartphone searches for nearby businesses end up visiting a local business within a day, emphasizing the immediate impact of local SEO efforts.

Conversion from Local Searches

Nearly 28% of searches for local businesses result in a purchase, showcasing the potential for local SEO to drive conversions and revenue.

Yelp’s Local Presence

Yelp makes a strong local impression, appearing in the top five search results for a whopping 92% of Google web queries that include a city and business category. This demonstrates the significance of having a strong presence on relevant local platforms.

Local Search Intent

More than half of smartphone users, 54%, search for business hours, while 53% search for directions to local stores, emphasizing the importance of providing essential information to meet local search intent.

Online to In-Store Shopping

Approximately 45% of global shoppers follow the “buy online, pick up in-store” model, underlining the need for local businesses to bridge the online and offline shopping experiences.

Growing “Near Me” Queries

The use of “Where to buy” + “near me” mobile queries has surged by over 200% in recent years, reflecting the growing demand for locally available products and services.

Specific Local Queries

Mobile searches for “store open near me” and “on sale” + “near me” have both seen remarkable growth, with increases of over 250% year-over-year. These trends highlight the value of local SEO in guiding customers to nearby businesses offering what they need.

Video SEO statistics

Now let us embark on a journey through the world of video marketing, revealing the impact of engagement metrics, video quality, and content length on search visibility. These statistics showcase video’s power in capturing audiences’ attention in an ever-expanding digital landscape.

Engagement and YouTube Rankings

There’s a strong correlation between engagement metrics like comments, views, shares, and “likes” and higher YouTube rankings. This emphasizes the importance of creating engaging and shareable video content to boost visibility.

HD Video Dominance

A significant 68.2% of first-page YouTube results feature HD (high-definition) videos, indicating that video quality is a key factor in securing top-ranking positions. This highlights the importance of producing visually appealing content.

Optimal Video Length

The average length of a first-page YouTube video is approximately 14 minutes and 50 seconds. This suggests that longer-form content can effectively capture and retain viewer attention, but it’s essential to balance length with valuable content.

Mobile SEO statistics

We now delve into the significance of mobile optimization, where user experience and responsiveness are paramount. These statistics highlight the strategies necessary for businesses to succeed in the mobile-centric era, from the dominance of mobile traffic to the rise of voice search.

Mobile Traffic Dominance

A substantial 58.99% of all website traffic worldwide originates from mobile phones, highlighting the need for websites to be optimized for mobile users.

Mobile-First Future

The future is mobile-centric, with a projected 72.6% of internet users accessing the web solely via their smartphones by 2025. This underscores the necessity for businesses to prioritize mobile optimization.

Mobile Search Prevalence

More searches are now conducted on mobile devices than on desktops, signaling a shift in user behavior and the significance of mobile SEO strategies.

Mobile Discovery

About 51% of smartphone users have stumbled upon a new company or product while conducting a search on their smartphones, showcasing the potential for businesses to expand their reach through mobile search visibility.

Local Mobile Impact

Local searches on smartphones are highly influential, with 18% of them leading to a purchase within a day, compared to 7% of non-local searches. This highlights the impact of mobile SEO on local businesses.

Mobile vs. Desktop CTR

On average, ranking in the #1 position on mobile results in a click-through rate (CTR) of 6.74%, slightly lower than the 8.17% CTR for the #1 position on desktop. This suggests that maintaining a strong mobile presence is essential for capturing mobile user traffic effectively.

In-Store Mobile Shopping

A notable 56% of in-store shoppers use their smartphones to shop or research items while physically inside a store, underscoring the need for businesses to provide mobile-friendly content and information to enhance the in-store shopping experience.

Voice search statistics

Let us now unravel the correlation between featured snippets and voice search answers, the concise nature of voice search results, and the influence of link authority. These statistics underscore the importance of optimizing for voice search as it reshapes the way we seek information in the digital realm.

Featured Snippet Dominance

A significant 40.7% of all voice search answers are sourced from featured snippets, highlighting the importance of optimizing content to appear in these prime positions.

Conciseness is Key

The typical voice search result is succinct, comprising only 29 words on average. This emphasizes the need to provide clear and concise answers to voice search queries.

Top Ranking Results

Approximately 75% of voice search results secure a spot within the top three search results for their respective queries, highlighting the importance of ranking well to capture voice search traffic.

Readability Matters

The average voice search result is crafted at a ninth-grade reading level, underlining the importance of creating content that is easy for voice assistants to comprehend and relay to users.

Link Authority Influence

Websites with strong “link authority” tend to perform well in voice search, with the average Domain Rating of a Google Home result standing at 76.8. This indicates that building a strong backlink profile remains relevant for voice search visibility.

General Web Searches

A noteworthy 48% of consumers are using voice search for “general web searches,” indicating that voice search is not limited to specific niches and has become a mainstream method for seeking information.


As we wrap up this exhilarating journey through ’73 SEO Statistics to Know in 2023,’ one thing is abundantly clear: the digital landscape is ever-shifting, and SEO is the compass that guides us through uncharted territories.

So, gear up, stay agile, and adapt to the dynamic SEO landscape. Keep optimizing, keep exploring, and may your digital journey be endlessly rewarding!

Frequently Asked Questions

1. What is the significance of featured snippets in SEO?

Featured snippets are vital in SEO as they often provide concise, direct answers to user queries, boosting click-through rates and increasing a website’s visibility in search results.

2. How does mobile SEO differ from desktop SEO?

Mobile SEO focuses on optimizing websites for mobile devices, emphasizing responsive design, fast loading times, and mobile-friendly content to enhance user experience on smartphones and tablets.

3. Why are backlinks important in SEO?

Backlinks are crucial as they signal trust and authority to search engines. High-quality backlinks from reputable sites can significantly improve a website’s search engine rankings.

4. What’s the role of voice search in SEO?

Voice search is reshaping SEO by promoting more conversational content. Optimizing for voice search involves targeting long-tail keywords and providing concise, informative answers to user queries.

5. How does local SEO benefit businesses?

Local SEO helps businesses reach their local audience effectively. It enhances visibility in local searches, increases foot traffic to physical locations, and boosts online and offline conversions.