23 Supplements Industry Statistics To Know

In a world where wellness and self-care have taken center stage, supplements have become more than just a trend; they’re a way of life.

As we step into 2023, it’s no secret that the supplements industry is thriving, with a range of statistics that paint a vibrant picture of its growth and influence.

From the dollars spent to the types of supplements we’re popping, these figures offer a fascinating glimpse into the world of supplements. So, let’s take a casual stroll through the numbers and discover the trends that are shaping the supplement industry.

General Supplements Industry Statistics

In the ever-evolving world of wellness, supplements are taking center stage like never before. General supplement industry statistics unveil the immense growth, profits, and global impact of this booming sector, demonstrating its irrefutable importance in 2023.

Global Dominance

The dietary supplements market is flexing its muscles at a colossal $165.71 billion in 2022. It’s like the big boss of the wellness world.

Vitamin Power

Vitamins are the golden goose, contributing to a whopping 30.8% of the industry’s income. People can’t get enough of these tiny health heroes.

American Appetite

Americans are dishing out a staggering $30.2 billion annually for their beloved supplements. That’s a cool $28.3 billion for the grown-ups and $1.9 billion for the little ones.

In fact, it accounts for 9.2% of all out-of-pocket healthcare spending in the U.S. And guess what? This enormous sum is divvied up among just 59 million Americans, which means your average supplement enthusiast is dropping over $500 a year to stay healthy.

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Profit Play

The U.S. supplements industry is no small player when it comes to profits, sporting an average margin of 38%.

Sure, it’s not quite on par with the pharmaceutical giants at 76.5%, but it’s still a cash cow for supplement suppliers and distributors. Take your local supplement store, for example – they’re still raking in over $100,000 in income each year.

Choices Galore

When it comes to variety, U.S. consumers have a smorgasbord of options, with over 29,000 different dietary supplements to choose from.

And as if that weren’t enough, there’s a grand entrance of approximately 1,000 newcomers into the market each year. It’s like a never-ending buffet of wellness options for the health-conscious.

Supplements Industry Statistics by Consumers

Consumers are the driving force behind the supplements industry, shaping its growth and trends.

Explore statistics revealing the diverse habits, preferences, and spending patterns of supplement enthusiasts, providing a snapshot of how these products have become integral to the lives of Americans.

Supplement Enthusiasts

It turns out, a whopping 77% of Americans are part of the supplement club. They’re the driving force behind the industry’s success, and they’re not holding back.

Age Matters

When you break it down by age, 57.6% of Americans aged 20 and over have recently dabbled in dietary supplements. And the numbers keep climbing with age, showing that the older crowd is also embracing these health boosters.

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Gender Divide

When it comes to gender, it’s clear that women are leading the charge. A remarkable 25.59% more women are into supplements compared to men. Specifically, 63.8% of women are on board, while 50.8% of men are hopping on the supplement train.

The trend becomes even more distinct as age advances, with 80.2% of women aged 60 and above choosing supplements, in contrast to 67.3% of their male counterparts.

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Generational Spending

The Greatest Generation, the oldest living group, is winning the supplement spending game, shelling out an average of $129.58 per purchase.

Baby Boomers are close behind, with an average expenditure of $111.59, followed by Gen X at $82.06 and the budget-conscious Millennials at $62.73.

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Trust Issues

Despite 40% of supplement users aiming to boost their immune systems, a significant 74% of Americans express concerns about the lack of trustworthy research backing supplements. Skepticism lingers, yet it doesn’t seem to be deterring the supplement shopping spree.

Herbal Confidence

Interestingly, when it comes to herbal supplements, consumers seem to have a higher level of trust, with 72% expressing confidence.

Natural products are gaining more faith from consumers compared to those associated with the pharmaceutical industry, despite the overall industry skepticism.

Supplements Industry Statistics Trends and Projections

The journey of the supplements industry is one marked by constant evolution. These trends and projections showcase the industry’s path from past growth to its promising future, revealing the impact of recent events and consumer needs on the industry’s trajectory.

Decades of Growth

From 1975 to 2015, American supplement use saw a steady increase, rising by 25% over 40 years. By 2014, over half the nation had jumped on the supplement bandwagon.

2020 Immune Surge

In March 2020, amidst the growing concerns over COVID-19 and immune health, the interest in vitamin C, vitamin D, elderberry, and echinacea supplements skyrocketed, with usage spiking by 3x to 16x.

Unprecedented Growth

While the U.S. supplements industry experienced a modest 2-3% growth between 2015 and 2019, the pandemic-induced concerns led to an incredible 5-8% growth in just one year, showing how vital these supplements became in people’s lives.

Bright Future

The U.S. dietary supplement market is set to hit a whopping $56.7 billion by 2024. In 2016, it was at $31.7 billion, which means it’s projected to grow by a remarkable 78.9% in less than a decade.

Vitamins and Minerals

The U.S. vitamins and minerals market is also on a remarkable trajectory, expected to reach $4.06 billion in 2023.

In this market, the U.S. ranks second globally, just behind China ($5.07 billion) and ahead of countries like Japan ($1.99 billion), Brazil ($906 million), and the UK ($575 million).

Beauty’s Boom

The global beauty supplement market is a rising star with a remarkable Compound Annual Growth Rate (CAGR) of 9.5% projected through 2026.

Although it’s a smaller segment within the supplements industry, it’s growing rapidly. Between 2017 and 2026, it’s set to jump from $4.12 billion to an impressive $9.3 billion.

Supplements Industry Statistics by Types Of Supplements

Dive into the world of supplements, where there’s a supplement for almost every need. Discover intriguing insights into specific categories, from weight loss to beauty and everything in between, providing a snapshot of the diverse landscape of wellness-enhancing products.

Weight Loss Worries

Americans are investing heavily in their weight loss goals, with an average annual spending of $2.1 billion on weight loss supplements.

15% of U.S. adults have embarked on this journey, with 21% of women and 10% of men turning to these supplements in their quest for a healthier figure.

Vitamin D Dominance

When it comes to popularity, Vitamin D reigns supreme in the U.S., with a staggering 66% of consumers opting to include it in their supplement regimen. It’s a top pick for health-conscious individuals.

CBD Soars

CBD supplements have witnessed an incredible growth spurt, with sales shooting up by a jaw-dropping 422% between 2017 and 2022, leaping from $367 million to $1.92 billion. It’s evident that CBD is here to stay.

Athletic Choices

College athletes are no strangers to supplements. 5.7% of them prefer caffeinated multivitamins, while an impressive 41.7% are fueling their performance with protein supplements. It’s all about staying at the top of their game.

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Supplement and Medication Blend

An interesting 25% of U.S. adults are mixing dietary supplements with their prescription medications, indicating a growing trend of combining traditional medicine with supplements.

Iron Lady

Women are leading the way when it comes to iron supplements, with a striking 112.5% more women taking them compared to men. 17% of women embrace iron supplements, while only 8% of men do. It’s clear that iron is a vital choice for women’s health.


As we wrap up our journey through the world of supplements, it’s clear that these little health boosters have firmly established themselves in our lives.

Whether it’s the quest for better health, a trimmer waistline, or a boost in performance, supplements are here to stay. With continued growth and evolving trends, it’s safe to say that the supplements industry is well-poised to shape the future of wellness.

So, whether you’re a die-hard supplement enthusiast or just curious about what’s happening in the world of health, one thing’s for sure – supplements are more than just pills and powders; they’re a reflection of our collective pursuit of well-being.

Frequently Asked Question

1. How much do Americans spend on weight loss supplements annually?

Americans collectively spend an average of $2.1 billion per year on weight loss supplements, demonstrating the significant investment in this health and wellness category.

2. What is the most popular supplement in the U.S.?

Vitamin D takes the crown as the most popular supplement in the U.S., with a whopping 66% of consumers choosing to include it in their supplement regimen.

3. How has CBD supplement sales evolved in recent years?

CBD supplement sales have witnessed a remarkable 422% increase from 2017 to 2022, soaring from $367 million to a staggering $1.92 billion.

4. Do many athletes use supplements, and what types are common among them?

Yes, athletes are no strangers to supplements, with 5.7% opting for caffeinated multivitamins and a substantial 41.7% relying on protein supplements to enhance their performance.

5. How do consumers blend dietary supplements with prescription medications?

Approximately 25% of U.S. adults combine dietary supplements with their prescription medications, indicating a growing trend of integrating traditional medicine with the use of supplements to support their health and well-being.