A buyer persona is a semi-fictitious representation of our final (or potential) consumer built from their demographic information, behavior, needs and motivations. In the end, it's about putting ourselves even more in the shoes of our target audience to understand what they need from us.
This video will help explain:
The first thing you must do is obtain relevant data and information through any research tool: from market studies, surveys and exploratory analysis to in-depth interviews. The number of people will depend on the size of your business. These are some of the questions you should consider to develop your character:
From the information collected, create a panel of yourself and describe it as if it were a story.
Give it a generic name (Maria Strategist, Pedro Junior or Ana CMO for example) and, if possible, add a photograph that better describes it.
People buyers are the star ingredient of any content marketing strategy and here we show you how to develop it step by step.
Knowing our users from what motivates them gives us a much clearer idea about what content they consume and what they really need from us. This way you will get even closer to that real person who consumes -or is willing to buy- your product.