A Call to Action (CTA) is a button or link located on our site that seeks to attract potential customers and convert them into final customers, usually through a form on a landing page.
This video will help explain:
A CTA is the link between the regular content that the user consumes and a page (landing page) with a more interesting offer for our user, which is relevant and interesting enough to persuade him to complete our form.
The Call to Action is an indispensable element when what we are looking for is to make the user connect with us.
It is very important to segment our target audience well and to know it in depth in order to choose the best Call to Action according to our objectives.
It is convenient to follow a series of tips so that your CTAs end up being attractive to your audience and you manage to notably increase your click rate:
The most important thing when making a Call to Action is to try and experiment with various sketches, ask your users for feedback, and see which call to action works best, and finally, implement it.