A dashboard is a graphic representation of the main metrics or KPIs involved in achieving the objectives of an inbound marketing strategy.
This video will help explain:
This tool allows us to visualize the problem and encourage decision making aimed at improving the possible mistakes we may be making. The ultimate goal is to transform the data into useful information to guide our strategy towards achieving the proposed objectives.
To measure the success of our inbound marketing actions we must establish the correct KPIs and determine a methodology that allows us to visualize and monitor the achievement of the objectives. And without a doubt, the dashboard is one of the tools that will help you monitor your digital strategy.
Here is an example of customized dashboards for the analysis of your ecommerce.