A podcast is a radio or television broadcast that a user can download from the internet by prior subscription and listen to on either a computer or a portable player.
This video will help explain:
Although podcasting started as a format used mainly by users, today a multitude of brands use it as a tool (and a very effective one) to connect with their audience. All kinds: big and small. Radio stations, TV stations, comedians, even churches deliver their message through podcasting.
One third of Americans have listened to a podcast in the last month.
Okay, it's the United States, but the figure in Europe is still very interesting, with Spain being the second country in the world in listeners according to a study by Business Insider.
What we like most about a podcast is that there is no recipe for success. We are tired of magic formulas and in podcasting we find all kinds of models: from 1 minute to 1 hour, thousands of different styles, expensive and cheap productions. Anything goes, and having a studio doesn't guarantee absolutely nothing.
A podcast is usually distributed in episodes that are hosted on one of the various podcast hosting platforms, such as:
Have I convinced you? Are you thinking about recording a Podcast? We recommend you to be clear about these steps before embarking on your first episode:
If after this you are still curious about what a podcast is, you’ll find the best way forward is learning by doing.