The CTR (Click Through Rate) is the number of clicks that a link gets compared to its number of impressions. It is always calculated as a percentage, and is a metric that is normally used to measure the impact a digital campaign has had.
This video will help explain:
As we said before, the CTR is calculated as a percentage. It is obtained by dividing the number of clicks that a link has obtained by the number of times it has been seen by users (impressions) multiplied by 100.
Let's see an example: Let's imagine that we have a result in Google that has been seen 2000 times and has obtained 30 clicks, our CTR would be calculated like this:
CTR= (Clicks / Prints) x 100 = (30 / 2000) x 100 = 1.5
CTR = 1,5 %.
Thanks to the Google Search Console, formerly known as Webmaster Tools, you can check the CTR of your pages in Google search results.
Go to the section "Search traffic > Search analysis" and select "Pages and CTR".
CTR is already one of the main factors influencing our SEO ranking. It is essential that our links are attractive to get the highest number of clicks in the SERPs and that our CTR is increasingly high. There are some methods that can help to raise our CTR in search results.
Now that you know what the CTR is and how to measure it, try to improve your search results to make your website more attractive and to get it to climb positions as fast as possible in the SERPs.