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5 Best Free SEO Tools

by Scott Max
I'll offer two ways to find the tool, software or service you need, keep reading our breakdown and recommendations, or tell us about your business and the problem you are trying to solve and we will advise you for free!

So, you are in the market for a free SEO tool.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 

If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

The Best Free SEO Tool

SEO tools are crucial for every online business to maintain search rankings and offer optimized content. Startups or individual business owners may not have enough funds to buy a dedicated SEO subscription. However, Nowadays, there are plenty of free SEO tools that do the job you require. Have a look at the products below to choose the best free SEO tool:

1. Google Keyword Planner

The Google planner is the free tool that Google makes available to find keyword ideas for our business and know the search volumes.

Without a doubt it is a tool that you will need if or yes both for your SEO strategy and to carry out any advertising campaign on Google Ads.

Google Keyword Planner Features

Google Keyword Planner focuses on On-page SEO and suggests keywords that are popular among internet searches and relevant to your website's content. With Google Keyword Planner, you can choose the right keywords for your Google Ads with proper research and boost your search rankings.

Here are some exclusive features of Google Keyword Planner:

Seed Keywords: With Google Keyword Planner, you can enter upto 10 Seed Keywords along with a website URL to get new keyword suggestions. Google Keyword Planner automatically pulls top keywords by relevance, and you can look at average monthly searches to determine the best-suited keyword for your website.

Monthly Keyword Trends: You can view monthly keyword trends with Google Keyword Planner and analyze the internet traffic behaviour to include the most trending keywords in your website's content. You can see the trend for every keyword's search volume and set the period according to your choice.

Daily Budget Suggestion: You can add keywords to a plan inside Google Keyword Planner and go to the overview. Here, you can see the expected AdWords cost and other incurred expenses; to budget your website efficiently.

Competition Indexed Value: With Google Keyword Planner's competition indexed value, you can see how much competition is there for the ad placement of a specific keyword. You get a score between 0-100 which determines the competitiveness of certain keywords. If more advertisers are bidding on a keyword, it automatically ups the level of competition.

Device Optimization: Different keywords and niches can have significantly different search volumes based on the device that's being used. With Google Keyword Planner, you can identify where the vast majority of your traffic is coming from and optimize your website for the most popular devices to maintain a smooth browsing experience.

Google Keyword Planner Pricing

Google Keyword Planner does not offer pricing subscriptions, unlike its competitors. Users can set a budget cap to ensure spending stays within the monthly limit and adjust their future campaigns. With Google Keyword Planner, you pay for the results you get instead of purchasing a predetermined subscription.

2. Screaming Frog

Who hasn't used Screaming Frog before?

Screaming Frog is a crawler that lets you crawl all the URLs on any website and find possible technical errors and other key elements to audit your site.

It's an SEO tool that no professional in the industry can afford to miss.

Screaming Frog Features

Unlike its competitors, Screaming Frog is not limited; to SEO. It helps you find website programming errors related to servers. Additionally, you can track issues that impact your SEO and swiftly review SEO elements like meta descriptions and title tags. Screaming Frog lets you scrape through content and perform analysis to improve quality.

SEO Spider

Screaming Frog is essentially a service providing agency that also offers SEO services through SEO Spider. With this tool, you can analyze websites for common SEO issues. It lets you identify issues at scale and collect the data you require to make informed SEO decisions.

Here are some exclusive features of SEO Spider:

Find Broken Links and Perform Audit Redirects

SEO Spider crawls through your website and checks for any errors or broken links that might be impacting your internet traffic. Additionally, you can check the backlinks to identify any link injections or redirects that divert your business visitors onto other pages.

Analyze Website and Discover Duplications

Wrong HTML codes that do not fit SEO can affect your search rankings. With SEO Spider, you can inspect your meta descriptions or titles. Additionally, you can find duplications in your content and change them on time to maintain good website health.

Xpath Data Extraction and XML Sitemap generation

SEO Spider lets you extract HTML data of webpages through Xpath. Additionally, you can generate XML sitemaps so search engines can crawl through your website and discern your website structure. You can also evaluate your site architecture and maintain high performance.

Log File Analyzer

Log files are generated in client panels of your servers and contain valuable information regarding backend, security and SEO traffic. The logs contain all traces of crawlers from search engines and your inbound traffic. With Screaming Frog's Log File Analyzer, you can monitor these log files and gain valuable insights.

Here are some exclusive features of Log File Analyzer:

Identify Crawled URLs and Crawling Frequency

Googlebots consistently websites to update the search rankings based on the latest indexes. With Log File Analyzer, you can recognize these crawling bots and how frequently they are visiting your URLs. Additionally, you can see which URLs haven't been crawled by search engines.

Improve Crawl Budgets and Identify Slow Pages

Log File Analyzer lets you view the uncrawled URLs so you can identify waste directories within your website. It helps you control the website maintenance cost by removing uncrawled links. Additionally, you can get information regarding slow-loading pages and reduce their downtime before search engines identify the issue and lower your rankings.

Screaming Frog Pricing

Screaming Frog offers both; paid and free versions for its SEO Spider and Log File Analyzer.

Log File Analyzer's free and paid versions offer the same features. However, there are Log Event and Project limits on the Free version. You can create 1 project and Log upto 1000 lines. The Paid version removes these limitations and also provides free technical support. It is priced at £99.00 per year.

SEO Spider's free version offers core features like site visualization, duplication discovery and XML sitemaps generation. You can crawl upto 500 URLs. The Paid version offers extra features like scheduling, crawl configuration and JavaScript rendering without any limitations. It is priced; at £149.00 per year.

3. Copyscape

Copyscape is another duplicate content detection tool. Like Siteliner, you enter the URL and it allows you to control the originality of your content.

Copyscape Features

Copyscape identifies copied content anywhere on the web incredibly fast. You simply have to enter the address for a page on your site, and Copyscape highlights the duplicated content. It ensures your website does not suffer due to content duplication, and you rank higher in the search engines.

Here are some exclusive features of Copyscape:

Plagiarism Checker: Copyscape is primarily built to identify plagiarisms from internet sources. It ensures your content has originality, and your website enhances its search rankings with optimized content. Copyscape searches the internet database for similar content and notifies you if any duplication is detected.

Copysentry: Copyscape offers a Copysentry tool; to constantly monitor the internet and prevent content stealing. Copysentry ensures your content remains unique to your website, and your competitors cannot steal it or republish it as their own.

Comparison Tool: Copyscape enables you to compare any 2 Website URLs. Alternatively, you can also paste texts from any 2 Websites to detect any similarities.

Copyscape Pricing

Copyscape does not offer any pricing options for its plagiarism checker.

You can use Copyscape Premium by paying 3 cents per search upto 200 words and an additional 1 cent for every 100 words after that.

4. Pingdom Website Speed Test

If you are looking for another easy-to-interpret tool, Pingdom Tools is a good choice for you. By simply entering the URL, you will be able to see many aspects of improvement in the performance of your site.

Something that this tool likes very much, are the visual tables it offers where we can see what type of content is heavier within our site, as well as the total requests (Images, Javascript, HTML, CSS...).

Pingdom Features

Pingdom provides a SaaS-based web page performance analysis tool that offers real-time insights into your internet traffic. It does not offer On-page SEO and is strictly built to optimize the web pages and provide a smoother browsing experience to your users.

Here are some exclusive features of Pingdom:

Real User Monitoring: Pingdom's Real user monitoring shows how your audience is interacting with your web pages. Real User Monitoring deploys with just a code snippet. You can view live visitor insights within seconds of adding the tag to your website.

Synthetic Monitoring: Pingdom's synthetic monitoring ensures you can be the first to know when critical pages or site flows stop working correctly. With synthetic monitoring, you can test your website's availability from all over the world, examine and optimize the load performance of critical pages, ensure vital site flows are working as expected, receive alerts, and perform integrations.

Infrastructure Monitoring: Pingdom provides real-time insights into the current health and performance; of physical servers. Moreover, you can create custom metrics to further dwell deeper; into the data and analyze the current website structure for better performance.

Log Management and Analytics: Pingdom processes data swiftly across complex connections, simplifying the log management. Additionally, you can do log analytics to monitor your website's health and spot current trends.

Advanced Filtering: Pingdom enables you to; combine and create unique metrics to drill down deeper issues and identify bottlenecks that are currently hampering your progress.

Pingdom Pricing

Pingdom offers a customized pricing quote based on your Real user monitoring and synthetic monitoring requirements. Both Real user monitoring and synthetic monitoring base plans start from $15/month.

5. Ubersuggest

Ubersuggest is another powerful tool for finding new ideas and keyword opportunities.

This tool offers interesting functionalities, as well as other related tools: search volume history, negative keywords, result filtering and a function to export all results in a CSV file.

Ubersuggest Features

Ubersuggest provides interesting features to utilize your data and grow your website and traffic. Ubersuggest helps you dig keywords for SEO with the right search volume. Additionally, you can analyze your website's SEO status and keyword positioning with Ubersuggest.

Here are some exclusive features of Ubersuggest:

Domain Overview: Ubersuggest offers valuable insights into your competitor's SEO and marketing strategies, enabling you to adapt your campaigns accordingly. With Ubersuggest, you can gain an edge over your competition by regularly discerning the SEO strategies and implementing them on your website to maintain your search rankings.

Keyword Suggestions: Keywords are crucial for increasing the visibility of your content and generating more website traffic. With Ubersuggest, you can get keyword suggestions based on your website's content and see the search volume or current trend for every keyword.

Content Ideas: Ubersuggest not only suggests keywords based on content but also works vice-versa. You can input the keyword and view what kind of content is popular for that keyword. It helps you cover all facets that may have been missed by your competitors and boosts your search rankings.

Backlink Data: Backlinks are crucial according to the Google algorithm and determine your website's accessibility and rankings. With Ubersuggest, you can monitor your backlinks and see which ones are generating; the most traffic. Additionally, you can analyze your backlinks constantly to prevent any malicious attacks.

Top SEO Pages: With Ubersuggest, you can analyze which content niche is currently in trend. It considerably increases your website traffic. Additionally, you can see top ranking SEO pages for every keyword and create organic content.

Ubersuggest Pricing

Ubersuggest offers 3 Pricing subscriptions for its SEO tools.

The "Individual" plan is priced at $12/month and is best for managing 1-3 websites. It is perfect for small scale SEO and provides all necessary functionalities.

The "Business" plan is priced at $20/month and is best for managing 4-7 websites.

The "Enterprise" plan is priced at $40/month and allows you to manage 8+ websites. It is best for large-scale agencies that require extensive SEO.

Why use an SEO tool at all?

SEO tools offer suggestions that can help improve the on-page optimization of your website. An optimized website gives you a boost in search rankings and offers your audience a smooth browsing experience.

Additionally, SEO tools can help you stabilize your website structure with off-page SEO. You can monitor backlinks and identify link injections or broken links that may be driving the internet traffic away from your website.

Why should you use a free SEO tool?

SEO is essential for every website to improve its visibility and attract internet traffic to generate revenue. Mostly, new businesses or websites refrain from using SEO tools because of their exorbitant prices and complex functionalities.

By opting for a free SEO tool, you can improve your website's performance without straining your existing budget. It ensures you have all relevant analytical and reporting tools to implement SEO strategies.

Additionally, you can compare your website structure and content with your competitors to discern their SEO strategies. SEO tools help you analyze the search trends, check plagiarism and view search volume for a particular keyword before you add it to your website.

With SEO tools, you can view your website's positioning for particular search terms and keywords. It provides valuable insights that improve your website loading speed and ensures your audience does not have an erratic experience.

SEO Tool For Free, A Summary

SEO tools are a fundamental aspect of your digital marketing strategy. In fact, without a strong SEO tool, you cannot implement your digital marketing strategies to their fullest extent. Free SEO tools ensure that you don't have to make a commitment to a product and can easily switch to a different platform if you face any complications.

Google Keyword Planner offers On-page SEO and enables you to find the right keywords for your website content. It is our suggested pick for a free SEO tool. Visit the website to get started.

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