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SEMrush, A Simple Review

by Scott Max
I'll offer two ways to find the tool, software or service you need, keep reading our breakdown and recommendations, or tell us about your business and the problem you are trying to solve and we will advise you for free!

So, you are considering SEMrush.

You’ll be wondering if it's a good choice for you, if its feature set compares well to other options on the market, and if it is priced affordably enough for what you get.

This article will break all that down for you and more. 

Plus, at the end of the article you’ll find links to alternatives to SEMrush as well as our top picks for the options in this category.

Or, just go straight to Our top picks for Best SEO Tools

Without further ado, let’s get started.

SEMrush Features

SEMrush is an SEO tool that provides all necessary features for advertising, social media campaigning, online visibility and competitive intelligence. You can perform technical SEO and keyword research on your competitor's website to analyze their strategies. SEMrush maximizes your content reach and helps you complete advertising workflows that improve your search rankings.

Here are some exclusive features of SEMrush:

Keyword Magic Tool: SEMrush's Keyword Magic tool enables you to perform keyword research and gives you insights into what your potential visitors are looking for. It allows you; to easily determine the target keywords.

Site Audit: With SEMrush, you can perform automated health checks for your website. Site Audit is a comprehensive technical audit that generates crawlability, site performance, internal linking and international SEO. Depending on the severity, the results will be categorized; into error, warning or notice.

Site Performance: Site speed is a crucial aspect of SEO. Google gives preferences to faster websites with lesser downtime, especially on mobile. With Site Performance, you can monitor and fix site speed. It is technically a part of the Site Audit that focuses on your website's loading speed and performance. You can get a list of actionable performance issues related to uncompressed resources and other inefficiencies.

SEO Content Template: You can analyze your competitor's websites by entering the keyword in the SEO content Template within SEMrush. Based on the analysis, you will get recommendations on how to craft your content to contend with your competition. Recommendations include semantically related keywords, average readability scores and text length.

SEO Writing Assistant: SEMrush's SEO writing assistant offers the crucial aspects of SEO right into WordPress as a plugin. Additionally, you can integrate it with Google Docs to get a virtual SEO helper that gives you real-time feedback on content quality. The writing assistant offers insights into your content's readability, SEO, tone of voice and originality.

On-Page SEO Checker: Google consistently pushes out new changes into its engine algorithm. With SEMrush's On-Page SEO Checker, you can automatically monitor your website's compliance. In addition, you can get actionable recommendations.

SEMrush Pricing

SEMrush offers 3 Pricing options for SEO tools and content checks depending on your requirements.

The "Pro" plan is priced at $119.95/month and allows you to track 500 keywords. Additionally, you can create 5 Projects and use keyword, domain and backlink analytics.

The "Pro" plan is priced at $229.95/month and allows you to track 1500 keywords. Additionally, you can create 15 projects and use historical data, content marketing platform and Google Data Studio integration.

The "Business" plan is priced at $449.95/month and allows you to track 5000 keywords. Additionally, you can create 40 projects and use API access and share of voice metrics.

SEMrush Discounts and Coupons

SEMrush currently does not offer any discounts or coupons for its subscription plans. However, you can get a 17% off upon opting for annual billing.

SEMrush Free Trial

You can avail a 7 Day free trial at SEMrush for "Pro" and "Guru" subscription plans without any buying obligations. However, you have to enter the credit card details. Once done, a nominal amount will be charged, which will be; immediately reverted back.

SEMrush, A short how-to guide

Once you login to your SEMrush account, you'll enter the "SEO Dashboard" section. The left side panel hosts the navigation menu, and the search bar at the top allows you to perform site analysis.

Enter a domain URL or keyword in the search box to perform thorough research. Entering the domain will give you SEO and traffic insights about the website. Entering the keyword will show you global volume and SERP results. Moreover, you can see keyword variations and other relevant keywords for the entered term.

Click on "Traffic Analytics" to see organic and paid visits to the entered domain URL. Click on "Backlink" analytics to identify any link injections that may be showing advertisements to your visitors.

"SERP" analytics show you how likely are the top rankings to change for a keyword. A stable SERP means you can maintain your position once you get into the top results.

Click on "Keyword Magic Tool" to get recommendations for related keywords. Here, you can see search volume for every keyword, difficulty level and search trends.

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