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5 Best Local SEO Tools

by Scott Max
I'll offer two ways to find the tool, software or service you need, keep reading our breakdown and recommendations, or tell us about your business and the problem you are trying to solve and we will advise you for free!

So, you are in the market for Local SEO tools.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 

If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

The best Tool specifically for Local SEO

Local SEO strategy is popular amongst regional businesses as it enables them to improve their search rankings in a particular geographic area. An SEO tool that offers competitor analysis and shows search trends in different geographical locations will be the perfect fit for this category. Have a look at the products below to choose the best tool for Local SEO.

1. Moz

The MOZ tool is another of the most demanded within this SEO market. Its specialty lies in its two main metrics, called Page Authority and Domain Authority, which are the indicators to measure with a scale from 1 to 100 the authority of your website.

The tool includes other functionalities such as Keyword Difficulty to measure the level of difficulty a keyword has, and Open Site Explorer to analyse the link profile of your competitors.

Moz Features

Moz offers all relevant tools, processes and metrics you require to implement your SEO strategy and be successful. From keyword research and site audits to link building and strategy, Moz offers all functionalities within its interface and simplifies your digital marketing strategies.

Here are some exclusive features of Moz:

Keyword Research: Moz offers keyword researching tools that display all relevant keywords to your content. Additionally, Moz understands the intent behind your content and makes suggestions accordingly. You can enhance your internet traffic by optimizing your content with Moz and performing On-page SEO seamlessly.

Rank Tracking: Moz accurately tracks your current search engine rankings for relevant keywords and makes suggestions; to improve your positioning in the search results. With Rank Tracking, you can analyze the current search rankings and determine the perfect SEO strategy to break into the top results.

Site Crawl: Moz offers site crawlers that constantly identify the issues that may be impacting your website's traffic. With Moz, you don't need external crawlers to understand the technical issues. You can collaborate on technical glitches and improve the accessibility for future use.

Link Research and Content optimization: Moz offers quality insights that help you attract authentic links for your website. Moreover, you can optimize your website's content by auditing your SEO and enhance your rankings.

Analytics & Reporting: Moz offers all necessary analytical and reporting tools to understand your website's traffic. You can pin down locations where your content is currently popular and prepare targeted content to establish your stronghold over the region.

Moz Pricing

Moz offers 4 Pricing subscriptions for its SEO tools.

The "Standard" plan is priced at $99/month and allows you to create 3 Campaigns. It offers 60 performance metrics and enables you to crawl 100,000 pages/month.

The "Medium" plan is priced at $179/month and allows you to create 10 Campaigns. It offers 200 performance metrics and enables you to crawl 500,000 pages/month.

The "Large" plan is priced at $299/month and allows you to create 25 campaigns. It offers 500 performance metrics and enables you to crawl 1,250,000 pages/month.

The "Premium" plan is priced at $599/month and allows you to create 50 campaigns. It offers 1000 performance metrics and enables you to crawl 2,000,000 pages/month.

2. Ahrefs

Ahrefs is one of the best known SEO tools, especially designed to analyze the links on your website and the main competitors. Today it already includes multiple functions that make Ahrefs the favourite SEO suite of many professionals in the sector.

Ahrefs Features

Ahrefs SEO tool shows you all the keywords that are bringing traffic to your competitors, every website linking to your competitors and boosting their positions in search. Additionally, you can see what SEO mistakes you're making on your website and how to fix them. Ahrefs helps you track your website's backlink and make ranking improvements.

Here are some exclusive features of Ahrefs:

Keyword Generation: Ahrefs offers a keyword explorer which can vastly improve your rankings. You can type a keyword and see its monthly search volume, keyword difficulty and the number of clicks that go to organic results vs paid. Additionally, you can filter through all keywords swiftly by setting the keyword difficulty score to narrow the database.

Keywords Report: Ahrefs shows all recently added keywords in its database, containing your seed keyword as a phrase match. Ahrefs consistently update the keywords database with new data, enabling you to know what new topics your prospective customers are currently searching for.

Traffic Estimation: With Ahrefs, you can see the average search volume for every keyword. Additionally, you can see the top 10 Ranking pages for a keyword phrase along with an estimate of the total monthly organic search traffic generated. You can see the traffic estimates for a country or global search.

SERP Volatility: SERP shows the websites or links trying to challenge the current top 10 ranked pages for a keyword. Ahrefs shows whether your SERPs are volatile or stable. So you can base your SEO strategy accordingly. Volatile SERP means there are constant changes in top 10 rankings, and it is usually difficult to maintain the top 10 positions in search results.

Ranking History: You can check keyword reports for your website and its ranking History within Ahrefs. It provides a history of your website and whether you've had any ranked search results in the past for a keyword.

Content Gap Opportunities: Ahrefs allows you to find the content gap between 2 websites that offer similar content to yours. Moreover, you can do it at a page kt subfolder level. It helps you find the uncovered topics and keywords, helping you write unique content and improve your chances of generating more traffic.

Outbound Link Monitoring: Ahrefs provides reporting tools to audit your website for toxic outbound links. You can see the backlinks on your website and identify the link injections or possible guest bloggers selling links on your website.

Ahrefs Pricing

Ahrefs offers 4 Pricing options to help you analyze your website's SEO traffic and improve its ranking or inbound traffic.

The "Lite" plan is priced at $99/month and includes 1 Power user with 500 reports. Additionally, you get an SEO dashboard, Site explorer, Keywords explorer, Rank tracker and site audit.

The "Standard" plan is priced at $199/month and includes 1 Power user with 500 reports. Additionally, you get SERP updates, Content gaps, Domain comparison and Batch analysis.

The "Advanced" plan is priced at $399/month and includes 1 Power user with 500 reports. Additionally, you get Google data studio, Dashboard folders, Site Structure and Content master.

The "Enterprise" plan is priced at $999/month and includes 1 Power user with 500 reports. Additionally, you get Access management, Directory listing, Audit logs and SSO.

3. SEMrush

SEMrush is another great tool that, if we compare it with Ahrefs, both are very similar in terms of functionality. Semrush stands out for some features such as the Keyword Magic Tool, which allows us to find many keyword opportunities for our keyword research.

In addition, it also allows us to perform a SEO audit of our website to see many errors that we may not be aware of.

SEMrush Features

SEMrush is an SEO tool that provides all necessary features for advertising, social media campaigning, online visibility and competitive intelligence. You can perform technical SEO and keyword research on your competitor's website to analyze their strategies. SEMrush maximizes your content reach and helps you complete advertising workflows that improve your search rankings.

Here are some exclusive features of SEMrush:

Keyword Magic Tool: SEMrush's Keyword Magic tool enables you to perform keyword research and gives you insights into what your potential visitors are looking for. It allows you; to easily determine the target keywords.

Site Audit: With SEMrush, you can perform automated health checks for your website. Site Audit is a comprehensive technical audit that generates crawlability, site performance, internal linking and international SEO. Depending on the severity, the results will be categorized; into error, warning or notice.

Site Performance: Site speed is a crucial aspect of SEO. Google gives preferences to faster websites with lesser downtime, especially on mobile. With Site Performance, you can monitor and fix site speed. It is technically a part of the Site Audit that focuses on your website's loading speed and performance. You can get a list of actionable performance issues related to uncompressed resources and other inefficiencies.

SEO Content Template: You can analyze your competitor's websites by entering the keyword in the SEO content Template within SEMrush. Based on the analysis, you will get recommendations on how to craft your content to contend with your competition. Recommendations include semantically related keywords, average readability scores and text length.

SEO Writing Assistant: SEMrush's SEO writing assistant offers the crucial aspects of SEO right into WordPress as a plugin. Additionally, you can integrate it with Google Docs to get a virtual SEO helper that gives you real-time feedback on content quality. The writing assistant offers insights into your content's readability, SEO, tone of voice and originality.

On-Page SEO Checker: Google consistently pushes out new changes into its engine algorithm. With SEMrush's On-Page SEO Checker, you can automatically monitor your website's compliance. In addition, you can get actionable recommendations.

SEMrush Pricing

SEMrush offers 3 Pricing options for SEO tools and content checks depending on your requirements.

The "Pro" plan is priced at $119.95/month and allows you to track 500 keywords. Additionally, you can create 5 Projects and use keyword, domain and backlink analytics.

The "Pro" plan is priced at $229.95/month and allows you to track 1500 keywords. Additionally, you can create 15 projects and use historical data, content marketing platform and Google Data Studio integration.

The "Business" plan is priced at $449.95/month and allows you to track 5000 keywords. Additionally, you can create 40 projects and use API access and share of voice metrics.

4. Woorank

Woorank is also another tool to carry out an instant analysis of your website.

The reports that this tool makes are very intuitive, and even allows you to install in your browser an extension to evaluate the level of optimization of your pages and know the improvements that your website has.

Woorank Features

Woorank unifies all digital marketing operations revolving; around your website, enhancing your SEO rankings and website traffic with its SEO tool. It enables users to analyze their website traffic and rankings and view crawl stats. Woorank is specifically built to fulfil all SEO requirements; of a website, including digital marketing.

Here are some exclusive features of Woorank:

Digital Marketing: Woorank helps you connect your website with social media channels and raise the traffic considerably; by promoting your content. With Woorank, you can segment your internet traffic to observe the behaviour of your potential customers and track their lead source to improve your digital marketing efforts.

Keyword Tracking: Optimized content with popular keywords is pivotal to ensuring a high ranking for your website. With Woorank, you can get the best keyword recommendations based on your website's content, search patterns and competition.

Competitive Analysis: Woorank constantly processes the latest data and shows your fiercest competitors. So you can monitor their progress and formulate SEO strategies that empower your rankings. Additionally, you can view the similarities in content with your competitors and include less popular keywords to generate more traffic.

Technical Analysis: Woorank takes minimal time going through your website's landing page and internal links to identify any disruptive issues. Moreover, you can perform better marketing by analyzing the underlying factors that determine your website's positioning in the search results.

Actionable SEO tasks: Google often delists websites from their rankings for regular technical glitches or incompatibility. With Woorank, you can review your website and change the backlog to provide a quality browsing experience. Additionally, you can monitor the internet traffic and prevent malicious link overloads or DDOS attacks.

Woorank Pricing

Woorank offers 3 Pricing subscriptions for its SEO tools.

The "Pro" plan is priced at $79.99 /month and is apt for growing businesses. You can track upto 50 keywords and create 1 Project.

The "Premium" plan is priced at $199.99/month and is best for established businesses looking to improve their SEO. It allows you to optimize 5 Websites and track 250 keywords.

The "Enterprise" plan is a team-oriented SEO tool that removes limitations. You can contact the sales team to get a quotation.

5. AWR Cloud

ARW Cloud is one of the leading tools for controlling the ranking of your keywords.

With it you can analyse the ranking of your keywords on a daily basis, for all types of searches, and with personalised SEO reports. In addition, it is also capable of making a fairly complete analysis of the competition to compare positions.

AWRcloud Features

AWRcloud is popular for its Rank Tracking and SEO tools and is used by several businesses. It offers reliable website rankings and reporting tools to help you optimize your website and improve search rankings. AWRcloud constantly monitors search trends and makes suggestions accordingly to help you make timely additions to your content.

Here are some exclusive features of AWRcloud:

Keyword Grouping: With AWRcloud, you can accurately track how your website is ranking in the SERPs for the keywords you're targeting. Additionally, you can group these keywords to simplify SEO management. By grouping keywords relevant to particular content, you can easily run an accurate analysis for your current search rankings.

Manage Competing Domains: Tracking a website in AWRcloud will uncover ranking positions or result types occurring in the SERPs. Additionally, you can also calculate important metrics which show the evolution of the website's visibility for the keywords you're tracking. You can use the SERP data for all competitors you are tracking in your AWRcloud.

International SEO Tracking and Reporting: With support for over 150 international search markets, AWRcloud helps you track website performance. Its services are optimized for international SEO, offering search data from major international engines like Google, Bing and Yahoo. Additionally, you can organize projects according to multilingual keyword sets and multinational domains.

Keyword Performance Segmentation: Applying complex filters to your AWRcloud ranking data, AdWords data or search console stats gives you countless possibilities for data filtering and visualization. It enables you to find high-value keywords, which can be optimized to gain top position results.

Website Alias Customization: AWRcloud allows you to customize website aliases to track the positions of specific subdomains, directories for URLs of your site, or to monitor the content you're publishing on third-party channels.

AWRcloud Pricing

AWRcloud offers 4 Pricing subscriptions for its SEO tools.

The "Starter" plan is priced; at $49/month. It offers competitor insights, SERP features, keyword difficulty and Whitelabel Report Sharing.

The "Pro" plan is priced; at $99/month. It offers all starter features plus Competitor Discovery and market share.

The "Agency" plan is priced; at $199/month. It offers all Pro features plus a data studio connector and historical ranking imports.

The "Enterprise" plan is priced; at $499/month. It offers all agency features plus data migration assistance and priority support.

Why use an SEO Tool at all?

Having a website is not enough. What's important is making that website visible to your target audience, and it requires ranking higher on the search engine results pages.

With SEO tools, you can gain organic traffic by optimizing your website structure and constantly adding in-demand keywords to your content.

By implementing an SEO strategy, you can improve the response time of your web pages. SEO tools provide valuable suggestions and insights into your website's performance, enabling you to alter your SEO strategy.

Why should you use a Local SEO Tool?

If you have a business, optimizing your website is also about ensuring people can find you in real life. With Local SEO, Even when you're not actively getting visitors to your building, you're still targeting the audience that is located in the same geographic area as you.

Search engines always try to provide searchers with the best results for a query. However, context is crucial when picking the best result. The type of search and the location of the person searching give search engines vital pieces of context.

As a local business, you'll face fierce competition on the Webpage-related results. However, when search engines detect a search that has local intent, you're mostly competing with similar shops near you. So if you own a local business, you'd want to show up in the search results in your geographic location.

With a Local SEO Tool, you can optimize on-page aspects of your site for the local search results. Additionally, you can structure your website, have a clear contact page, ensure your website is mobile friendly and target the right keyphrases.

SEO Tool for Local SEO, A Summary

Local SEO is a highly profitable strategy for regional businesses to market their services or products and create a wider clientele base. Local SEO ensures you can top your regional search rankings and improve your business visibility.

Moz offers Local SEO features plus both On-page and Off-page SEO, making it a perfect choice for regional businesses to perform Local SEO. It is our suggested pick for a Local SEO tool. Visit the website to get started.

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