So, you are in the market for a SEO Audit tool.
Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you.
If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers. So, that’ll be the “can’t go wrong” option.
Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.
Enjoy the list!
The best tool specifically for SEO Audits
SEO audit involves comparing your website's performance, structure, visibility and content to your competitors. So you can analyze the SEO strategies deployed by your competitors. An SEO tool that allows you to customize comparison metrics will be the perfect fit for this category. Have a look at the products below to choose the best tool specifically for SEO Audits:
1. Screaming Frog
Who hasn't used Screaming Frog before?
Screaming Frog is a crawler that lets you crawl all the URLs on any website and find possible technical errors and other key elements to audit your site.
It's an SEO tool that no professional in the industry can afford to miss.
Screaming Frog Features
Unlike its competitors, Screaming Frog is not limited; to SEO. It helps you find website programming errors related to servers. Additionally, you can track issues that impact your SEO and swiftly review SEO elements like meta descriptions and title tags. Screaming Frog lets you scrape through content and perform analysis to improve quality.
Screaming Frog is essentially a service providing agency that also offers SEO services through SEO Spider. With this tool, you can analyze websites for common SEO issues. It lets you identify issues at scale and collect the data you require to make informed SEO decisions.
Here are some exclusive features of SEO Spider:
Find Broken Links and Perform Audit Redirects
SEO Spider crawls through your website and checks for any errors or broken links that might be impacting your internet traffic. Additionally, you can check the backlinks to identify any link injections or redirects that divert your business visitors onto other pages.
Analyze Website and Discover Duplications
Wrong HTML codes that do not fit SEO can affect your search rankings. With SEO Spider, you can inspect your meta descriptions or titles. Additionally, you can find duplications in your content and change them on time to maintain good website health.
Xpath Data Extraction and XML Sitemap generation
SEO Spider lets you extract HTML data of webpages through Xpath. Additionally, you can generate XML sitemaps so search engines can crawl through your website and discern your website structure. You can also evaluate your site architecture and maintain high performance.
Log File Analyzer
Log files are generated in client panels of your servers and contain valuable information regarding backend, security and SEO traffic. The logs contain all traces of crawlers from search engines and your inbound traffic. With Screaming Frog's Log File Analyzer, you can monitor these log files and gain valuable insights.
Here are some exclusive features of Log File Analyzer:
Identify Crawled URLs and Crawling Frequency
Googlebots consistently websites to update the search rankings based on the latest indexes. With Log File Analyzer, you can recognize these crawling bots and how frequently they are visiting your URLs. Additionally, you can see which URLs haven't been crawled by search engines.
Improve Crawl Budgets and Identify Slow Pages
Log File Analyzer lets you view the uncrawled URLs so you can identify waste directories within your website. It helps you control the website maintenance cost by removing uncrawled links. Additionally, you can get information regarding slow-loading pages and reduce their downtime before search engines identify the issue and lower your rankings.
Screaming Frog Pricing
Screaming Frog offers both; paid and free versions for its SEO Spider and Log File Analyzer.
Log File Analyzer's free and paid versions offer the same features. However, there are Log Event and Project limits on the Free version. You can create 1 project and Log upto 1000 lines. The Paid version removes these limitations and also provides free technical support. It is priced at £99.00 per year.
Finally, we have OnCrawl, another similar tool that allows us to do a complete SEO Audit, focusing mainly on the aspects of crawling and indexing.
It will also allow you to analyse the quality of your content, monitor the internal linking and control the duplicity of your website. If you have an ecommerce, it is undoubtedly a great tool to use.
OnCrawl allows you to run enterprise SEO audits and monitor your website regularly. OnCrawl offers an SEO crawler to detect errors in HTML content and linking structure which can compromise your rankings. OnCrawl is an all-in-one SEO tool; to effectively run off-page and technical SEO.
Here are some exclusive features of OnCrawl:
OnCrawl SEO Crawler: With OnCrawl's SEO Crawler, you can monitor and yield several pages. Moreover, you can customize the Crawl metrics and use charts with reports to understand the ranking parameters. With SEO Crawler, you can optimize your site architecture and improve page speed.
OnCrawl Log Analyzer: Log analyzer depicts the distribution of your crawl budget by monitoring the Google Bots' behaviour. OnCrawl's Log analyzer is compatible with all log formats and enables you to reclaim relevant log data from the target sources. With Log Analyzer, you can monitor which pages are currently being ignored by search engines and make necessary changes.
OnCrawl Data Cube: Oncrawl Data Cube offers seamless connections with data points to inflate your analysis. It centralizes your website's data and makes it easier to formulate and implement SEO strategies. Additionally, you can target your SEO strategy on several metrics.
OnCrawl BI: OnCrawl combines business intelligence and data science analysis to offer data-driven solutions. You can collaborate and share SEO reports or integrate OnCrawl with BI tools. OnCrawl BI helps you track market trends and prepare content accordingly for better visibility and search rankings.
OnCrawl Connectors: With OnCrawl, you can widen your SEO scope by integrating with leading digital marketing and SEO solutions. It offers integration with Google Analytics, Google Search Console, Adobe Analytics and Majestic.
OnCrawl offers 3 Pricing subscriptions for its SEO tools.
The "Explorer" plan is priced at €49/month and offers 100,000 URL crawls every month.
The "Business" plan is priced at €199/month and offers 500,000 URL crawls every month.
The "Infinite & Beyond" plan has a customized pricing quote based on your website requirements.
Woorank is also another tool to carry out an instant analysis of your website.
The reports that this tool makes are very intuitive, and even allows you to install in your browser an extension to evaluate the level of optimization of your pages and know the improvements that your website has.
Woorank unifies all digital marketing operations revolving; around your website, enhancing your SEO rankings and website traffic with its SEO tool. It enables users to analyze their website traffic and rankings and view crawl stats. Woorank is specifically built to fulfil all SEO requirements; of a website, including digital marketing.
Here are some exclusive features of Woorank:
Digital Marketing: Woorank helps you connect your website with social media channels and raise the traffic considerably; by promoting your content. With Woorank, you can segment your internet traffic to observe the behaviour of your potential customers and track their lead source to improve your digital marketing efforts.
Keyword Tracking: Optimized content with popular keywords is pivotal to ensuring a high ranking for your website. With Woorank, you can get the best keyword recommendations based on your website's content, search patterns and competition.
Competitive Analysis: Woorank constantly processes the latest data and shows your fiercest competitors. So you can monitor their progress and formulate SEO strategies that empower your rankings. Additionally, you can view the similarities in content with your competitors and include less popular keywords to generate more traffic.
Technical Analysis: Woorank takes minimal time going through your website's landing page and internal links to identify any disruptive issues. Moreover, you can perform better marketing by analyzing the underlying factors that determine your website's positioning in the search results.
Actionable SEO tasks: Google often delists websites from their rankings for regular technical glitches or incompatibility. With Woorank, you can review your website and change the backlog to provide a quality browsing experience. Additionally, you can monitor the internet traffic and prevent malicious link overloads or DDOS attacks.
Woorank offers 3 Pricing subscriptions for its SEO tools.
The "Pro" plan is priced at $79.99 /month and is apt for growing businesses. You can track upto 50 keywords and create 1 Project.
The "Premium" plan is priced at $199.99/month and is best for established businesses looking to improve their SEO. It allows you to optimize 5 Websites and track 250 keywords.
The "Enterprise" plan is a team-oriented SEO tool that removes limitations. You can contact the sales team to get a quotation.
Ahrefs is one of the best known SEO tools, especially designed to analyze the links on your website and the main competitors. Today it already includes multiple functions that make Ahrefs the favourite SEO suite of many professionals in the sector.
Ahrefs SEO tool shows you all the keywords that are bringing traffic to your competitors, every website linking to your competitors and boosting their positions in search. Additionally, you can see what SEO mistakes you're making on your website and how to fix them. Ahrefs helps you track your website's backlink and make ranking improvements.
Here are some exclusive features of Ahrefs:
Keyword Generation: Ahrefs offers a keyword explorer which can vastly improve your rankings. You can type a keyword and see its monthly search volume, keyword difficulty and the number of clicks that go to organic results vs paid. Additionally, you can filter through all keywords swiftly by setting the keyword difficulty score to narrow the database.
Keywords Report: Ahrefs shows all recently added keywords in its database, containing your seed keyword as a phrase match. Ahrefs consistently update the keywords database with new data, enabling you to know what new topics your prospective customers are currently searching for.
Traffic Estimation: With Ahrefs, you can see the average search volume for every keyword. Additionally, you can see the top 10 Ranking pages for a keyword phrase along with an estimate of the total monthly organic search traffic generated. You can see the traffic estimates for a country or global search.
SERP Volatility: SERP shows the websites or links trying to challenge the current top 10 ranked pages for a keyword. Ahrefs shows whether your SERPs are volatile or stable. So you can base your SEO strategy accordingly. Volatile SERP means there are constant changes in top 10 rankings, and it is usually difficult to maintain the top 10 positions in search results.
Ranking History: You can check keyword reports for your website and its ranking History within Ahrefs. It provides a history of your website and whether you've had any ranked search results in the past for a keyword.
Content Gap Opportunities: Ahrefs allows you to find the content gap between 2 websites that offer similar content to yours. Moreover, you can do it at a page kt subfolder level. It helps you find the uncovered topics and keywords, helping you write unique content and improve your chances of generating more traffic.
Outbound Link Monitoring: Ahrefs provides reporting tools to audit your website for toxic outbound links. You can see the backlinks on your website and identify the link injections or possible guest bloggers selling links on your website.
Ahrefs offers 4 Pricing options to help you analyze your website's SEO traffic and improve its ranking or inbound traffic.
The "Lite" plan is priced at $99/month and includes 1 Power user with 500 reports. Additionally, you get an SEO dashboard, Site explorer, Keywords explorer, Rank tracker and site audit.
The "Standard" plan is priced at $199/month and includes 1 Power user with 500 reports. Additionally, you get SERP updates, Content gaps, Domain comparison and Batch analysis.
The "Advanced" plan is priced at $399/month and includes 1 Power user with 500 reports. Additionally, you get Google data studio, Dashboard folders, Site Structure and Content master.
The "Enterprise" plan is priced at $999/month and includes 1 Power user with 500 reports. Additionally, you get Access management, Directory listing, Audit logs and SSO.
5. Deep Crawl
Although it would also be part of the SEO analysis and audit section, with Deep Crawl we can analyse all the complexity of our SEO architecture, and solve crawling and indexing problems.
It also offers us data integration with Google Analytics to further enrich the reports and identify the main organic traffic problems.
Deepcrawl helps websites increase their rankings, lower the cost of acquisition and drive revenue through technical SEO. Deepcrawl technical SEO enables businesses to detect opportunities for growth through technical SEO analytics and insights. Deepcrawl alerts you to technical SEO errors before they impact your rankings.
Here are some exclusive features of Deepcrawl:
Deepcrawl Automator: Deepcrawl offers a smart, automated and frictionless tool that empowers development teams to test their code for SEO impacts before pushing it live. With Automator, SEOs can be immediately alerted to any potential problems to avoid loss of traffic and mitigate the risk of indexing revenue-driving pages.
SEO Crawling: Deepcrawl provides a scalable crawler that identifies the underlying factors behind your website's search rankings by crawling through the internal links. It then offers a comprehensive report highlighting the issues that require urgent attention.
Technical SEO insights: Deepcrawl offers an Analytics hub where you can gain valuable technical SEO insights to optimize your website and perform actions. You can segment the data or customize the metrics to gain more visibility into your website's performance.
Reporting: Deepcrawl is specifically built: for technical SEO and offers quality reporting tools to help you analyze the issues and solve them. Moreover, you can check your website for any broken links or injections to prevent your internet traffic from being redirected to your competitors.
Integrations: Deepcrawl supports integration with several tools to help you stay connected across all relevant platforms. You don't have to analyze different data points and can use the reports or suggestions received from Deepcrawl to improve your website's structure.
Deepcrawl offers customized pricing options depending on your region, URLs and company type.
Why use an SEO Tool at all?
Websites depend on organic traffic to improve their visibility in the search results and gain better search rankings for queries. With an SEO tool, you can optimize your website to perform at its maximum capabilities and become more discoverable among your target audience.
SEO tools enable you to formulate and implement your digital marketing strategies. It ensures you have all the necessary functionalities to tackle the underlying issues head-on. SEO tools improve the browsing experience for your visitors, prompting them to come back for similar search queries.
Why should you use SEO Audit tools?
Technical SEO audits are extremely important. However, for a beginner to SEO, it can be highly daunting. Having a basic yet powerful SEO audit tool that detects technical issues on your website can improve your website performance.
SEO Audit tools help you grow your search traffic, research your competitors and dominate your niche. Several popular websites, even in the marketing niche, have some seriously weird technical SEO issues.
With an SEO Audit tool, you can identify these issues before they are picked up by Google crawlers and negatively impact your search rankings.
SEO Audit tools enable you to create proper redirects and choose one domain version. You can identify the link injections that drive away your internet traffic and remove them.
Additionally, SEO Audit tools allow you to make technical comparisons with your competitors and adapt their SEO strategy by discerning it accurately.
Tool For SEO Audits, A Summary
SEO Audits Fastrack your SEO implementation and provides several technical insights that can improve your content quality. With SEO Audit tools, you can easily perform every aspect of technical SEO soundly and edge over your competition.
Screaming Frog offers on-page, off-page and technical SEO tools within its platform, providing all necessary SEO features. It is our suggested pick for an SEO Audit tool. Visit the website to get started.