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5 Best SEO Optimization Tools

by Scott Max
I'll offer two ways to find the tool, software or service you need, keep reading our breakdown and recommendations, or tell us about your business and the problem you are trying to solve and we will advise you for free!

So, you are in the market for an SEO Optimization tool.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 

If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

The Best SEO Tool specifically for Optimization

Webpage optimization is absolutely necessary for high search rankings and visibility. In Fact, SEO tools are essentially built; to optimize the websites so that the search engine crawlers do not ignore any pages on your website. An SEO tool that focuses entirely on optimization will be the perfect fit for this category. Have a look at the products below to choose the best SEO tool specifically for optimization:

1. Majestic SEO

Majestic Seo is another tool that, although not so outstanding, also allows us to collect a great deal of information about links.

Majestic stands out for two other metrics called Trust Flow (TF) and Citation Flow (CF), which measure the popularity and quality of inbound links.

Majestic SEO Features

Majestic SEO specializes in backlinks only and is the appropriate tool for Offpage SEO. It performs a backlink check for both your and competitor websites. Once done, it compares the data with its wide backlink index. Majestic SEO helps you optimize your backlinks for less loading time and a smooth browsing experience.

Here are some exclusive features of Majestic SEO:

Topics: It is one of the newest metrics Majestic has developed. Topics categorize websites and give them a trust flow value between 0 and 100. Certain methods are used to; determine this score. Topics determine the category from which a website is getting its backlinks. The ratio of these links to the total links on your website plays a role in finalizing your website's score.

Referring Domains and Backlink Reports: With Majestic SEO, you can examine the domains where your competitors get backlinks and all kinds of numerical data. Additionally, you can view the backlinks of any website on the internet and accordingly alter your SEO strategy.

New and Lost Links: Majestic SEO allows you to view the newly gained backlinks of websites. Similarly, you can also view the deleted backlinks of websites with Lost links. You can compare the new links and lost links to identify an underlying issue.

Anchor Text Profile: With Anchor Text Profile, you can analyze which words are generating the most backlinks for your website. It helps you continuously monitor your newly gained backlinks and track their source to maximize the effectiveness.

Link Context Report: Majestic SEO allows you to view all backlinks on your website plotted with Majestic metrics. It helps you determine the best course of action to get a healthy graphic.

Majestic SEO Pricing

Majestic SEO offers 3 Pricing options for its subscription.

The "Lite" plan is priced at $49.99/month and offers 1 million analysis units. You can monitor fresh index backlinks and use a keyword checker within this subscription.

The "Pro" plan is priced at $99.99/month and offers 20 million analysis units. You can use raw data reports, check backlink history or create custom reports within this subscription.

The "API" plan is priced at $399.99/month and offers 100 million analysis units. You can create OpenApps and get full API access within this subscription.

2. Webpagetest

Webpagetest is another essential tool for free analysis of loading times. Like Gtmetrix, it also offers you an overview with the cascade view.

What is remarkable about this tool is the amount of information you can analyse to find out the current status of your site.

WebPageTest Features

WebPageTest drives the HTTP archive and provides all relevant information about a page. WebPageTest offers you fine-grained control over every part of loading a webpage. It enables you to compare the different benchmark settings and make amendments to the website structure accordingly.

Here are some exclusive features of WebPageTest:

Website Speed Measurement: The loading speed of your website determines its positioning in the Google search rankings. WebPageTest enables you; to continuously test your website's speed in different benchmarks. So you can continuously optimize your Offpage SEO and improve the loading speed.

Webpage Performance: WebPageTest offers reporting tools that monitor the backlog of your website and give accurate reports. You can view a performance summary of your webpage and also see the visual page loading process for every benchmark. Additionally, you can change the median metric and switch between "Cumulative Layout Shift", "First Contentful Paint", "Largest Contentful Paint", "Load Time", "Speed Index", "Start Render", and "Time to First Byte".

Filmstrip: WebPageTest offers a filmstrip view of your website's loading process. You'll see how much of your website loads every 0.5 seconds under current benchmarks. It enables you; to accurately pin down the loading time.

Performance Optimization View: You can get a performance optimization view of your webpage's performance test and view the checklist to identify the issues that require attention.

Content Breakdown: WebPageTest breaks down the content by MIME type, enabling you to distinguish between the MIME type. Additionally, it shows the composition of your website by MIME type.

WebPageTest Pricing

WebPageTest offers 4 Pricing subscriptions for its web testing tools.

The first and the cheapest pricing option is available for $18.75/month and offers 1000 tests/month.

The second pricing option is available for $87.50/month and offers 5000 tests/month.

The third pricing option is available for $168.75/month and offers 10000 tests/month.

The fourth pricing option is available for $312.50/month and offers 20000 tests/month.

3. GTmetrix

Gtmetrix is one of the fastest and easiest tools to measure the speed of your website. For a more realistic analysis, i.e. within the country where your website is operating, and to be able to have a history, we recommend that you first register with a username and password.

With Gtmetrix we will have a detailed analysis of many performance parameters, including PageSpeed Score, Yslow and Waterfall, which will allow us to see in graph and cascade form all the resources that influence the total load time.

GTmetrix Features

GTmetrix allows you to see how fast your website is loading and whether it's providing optimal performance. With Gtmetrix, you can improve the browsing experience for your audience and improve search rankings. GTmetrix focuses on website performance rather than on-page SEO.

Here are some exclusive features of GTmetrix:

Reporting: GTmetrix analyzes your website's performance with key performance indicators and provides a summarized view. Additionally, it provides a Gtmetrix grade in every report, which determines the health of your website and loading speed.

Performance Tracking: Gtmetrix offers scheduled monitoring and interactive graphs to enable performance tracking. Moreover, you can automate tests periodically to maintain quality website performance.

Page Testing: With GTmetrix, you can perform page testing from over 22 locations worldwide. It helps you analyze which servers are having trouble loading your website. So you can make changes to the structure and backlinks.

Advanced Analytics: Gtmetrix offers advanced analytical tools to monitor your website's performance on different devices. Moreover, you can discern your internet traffic sources to determine which devices are mostly being used; to navigate through your website.

Connection Throttling: GTmetrix enables you; to load your website on various internet connections. So you can ensure that your website is fully optimized for more users and can handle the traffic. Additionally, you can alter the website structure to improve the loading speed.

URL Filtering: With GTmetrix, you can identify link injections or redirection links. You can stop such resources from loading on your website by immediately removing the malicious links.

GTmetrix Pricing

GTmetrix offers 4 Pricing options for Individuals, 3 Pricing options for Businesses and a custom plan.

The "Basic" plan is priced at $0 and offers core features of GTmetrix to perform SEO monitoring.

The "Solo" plan is priced at $13 and offers on-demand tests plus global monitoring.

The "Starter" plan is priced at $25/month and offers hourly monitoring plus mobile device testing.

The "Growth" plan is priced at $50/month and offers all relevant SEO features for freelancers or individuals.

The "Champion" plan is priced at $75/month and offers 15 monitored slots with 500 on-demand tests weekly.

The "Team" plan is priced at $200/month and offers 30 monitored slots with 1000 on-demand tests weekly.

The "Enterprise" plan is priced at $530/month and offers 60 monitored slots with 2000 on-demand tests weekly.

The "Custom" plan enables you to choose your tools and set limitations. Its pricing depends solely on your SEO requirements.

4. SEMrush

SEMrush is another great tool that, if we compare it with Ahrefs, both are very similar in terms of functionality. Semrush stands out for some features such as the Keyword Magic Tool, which allows us to find many keyword opportunities for our keyword research.

In addition, it also allows us to perform a SEO audit of our website to see many errors that we may not be aware of.

SEMrush Features

SEMrush is an SEO tool that provides all necessary features for advertising, social media campaigning, online visibility and competitive intelligence. You can perform technical SEO and keyword research on your competitor's website to analyze their strategies. SEMrush maximizes your content reach and helps you complete advertising workflows that improve your search rankings.

Here are some exclusive features of SEMrush:

Keyword Magic Tool: SEMrush's Keyword Magic tool enables you to perform keyword research and gives you insights into what your potential visitors are looking for. It allows you; to easily determine the target keywords.

Site Audit: With SEMrush, you can perform automated health checks for your website. Site Audit is a comprehensive technical audit that generates crawlability, site performance, internal linking and international SEO. Depending on the severity, the results will be categorized; into error, warning or notice.

Site Performance: Site speed is a crucial aspect of SEO. Google gives preferences to faster websites with lesser downtime, especially on mobile. With Site Performance, you can monitor and fix site speed. It is technically a part of the Site Audit that focuses on your website's loading speed and performance. You can get a list of actionable performance issues related to uncompressed resources and other inefficiencies.

SEO Content Template: You can analyze your competitor's websites by entering the keyword in the SEO content Template within SEMrush. Based on the analysis, you will get recommendations on how to craft your content to contend with your competition. Recommendations include semantically related keywords, average readability scores and text length.

SEO Writing Assistant: SEMrush's SEO writing assistant offers the crucial aspects of SEO right into WordPress as a plugin. Additionally, you can integrate it with Google Docs to get a virtual SEO helper that gives you real-time feedback on content quality. The writing assistant offers insights into your content's readability, SEO, tone of voice and originality.

On-Page SEO Checker: Google consistently pushes out new changes into its engine algorithm. With SEMrush's On-Page SEO Checker, you can automatically monitor your website's compliance. In addition, you can get actionable recommendations.

SEMrush Pricing

SEMrush offers 3 Pricing options for SEO tools and content checks depending on your requirements.

The "Pro" plan is priced at $119.95/month and allows you to track 500 keywords. Additionally, you can create 5 Projects and use keyword, domain and backlink analytics.

The "Pro" plan is priced at $229.95/month and allows you to track 1500 keywords. Additionally, you can create 15 projects and use historical data, content marketing platform and Google Data Studio integration.

The "Business" plan is priced at $449.95/month and allows you to track 5000 keywords. Additionally, you can create 40 projects and use API access and share of voice metrics.

5. Pingdom Website Speed Test

If you are looking for another easy-to-interpret tool, Pingdom Tools is a good choice for you. By simply entering the URL, you will be able to see many aspects of improvement in the performance of your site.

Something that this tool likes very much, are the visual tables it offers where we can see what type of content is heavier within our site, as well as the total requests (Images, Javascript, HTML, CSS...).

Pingdom Features

Pingdom provides a SaaS-based web page performance analysis tool that offers real-time insights into your internet traffic. It does not offer On-page SEO and is strictly built to optimize the web pages and provide a smoother browsing experience to your users.

Here are some exclusive features of Pingdom:

Real User Monitoring: Pingdom's Real user monitoring shows how your audience is interacting with your web pages. Real User Monitoring deploys with just a code snippet. You can view live visitor insights within seconds of adding the tag to your website.

Synthetic Monitoring: Pingdom's synthetic monitoring ensures you can be the first to know when critical pages or site flows stop working correctly. With synthetic monitoring, you can test your website's availability from all over the world, examine and optimize the load performance of critical pages, ensure vital site flows are working as expected, receive alerts, and perform integrations.

Infrastructure Monitoring: Pingdom provides real-time insights into the current health and performance; of physical servers. Moreover, you can create custom metrics to further dwell deeper; into the data and analyze the current website structure for better performance.

Log Management and Analytics: Pingdom processes data swiftly across complex connections, simplifying the log management. Additionally, you can do log analytics to monitor your website's health and spot current trends.

Advanced Filtering: Pingdom enables you to; combine and create unique metrics to drill down deeper issues and identify bottlenecks that are currently hampering your progress.

Pingdom Pricing

Pingdom offers a customized pricing quote based on your Real user monitoring and synthetic monitoring requirements. Both Real user monitoring and synthetic monitoring base plans start from $15/month.

Why use an SEO Tool at all?

Every business with a website aims to drive sales by increasing its visibility. Having an optimized website that has a fast loading speed and unique content with relevant keywords is crucial to maintaining good search rankings in the search engines.

An SEO tool offers on-page and off-page SEO for websites to improve their organic traffic by improving their position in the search results. You can check the most popular search queries with keywords for your business niche and create new website content to attract more organic visitors.

Why should you use an SEO Optimization Tool?

SEO Optimization tools offer a large database of keyword ranking, making them a go-to option for doing competitive keyword research. SEO tools offer robust indexes and help you analyze what kind of links your competitors are getting.

SEO Optimization tools crawl your website looking for technical problems and are very useful for uncovering duplicate content and broken pages. Additionally, you get recommendations on how to optimize your page speed. So users can swiftly browse through your website.

SEO tools make it easier to discover; other relevant keywords you should add to your content to eliminate the keyword gap. Moreover, you can get valuable reports and insights every month to optimize your web pages.

SEO Optimization is much more than just ensuring your content has the right keywords and word structure. It also involves managing the backlinks and removing link injections that slow down your website.

With an SEO Optimization tool, you can easily handle all facets of search engine optimization and improve your website's performance to generate more revenue from internet traffic.

SEO Tools For Optimization, A Summary

Content and website optimization are essential parts of your SEO strategy. Having an SEO tool that optimizes both back-end and front-end can improve your search statistics drastically. It enables you to rank higher on the search rankings by creating a safe website structure and unique content.

Majestic SEO offers quality optimization with its powerful SEO tools and ensures your website performs at its maximum health. It is our suggested pick for an SEO optimization tool. Visit the website to get started.

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