5 Best SEO Tools For Keyword Research

by Scott Max

So, you are in the market for a Keyword Research tool.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 

If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

The Best SEO tool specifically for Keyword Research

Keyword Research is a core part of SEO to improve your website's ranking. Your website content's uniqueness, along with the keywords determines your position in the search engines. So it is vital to properly research every keyword before you include it on your website. Have a look at the products below to choose the best SEO tool for Keyword Research:

1. SEMrush

SEMrush is another great tool that, if we compare it with Ahrefs, both are very similar in terms of functionality. Semrush stands out for some features such as the Keyword Magic Tool, which allows us to find many keyword opportunities for our keyword research.

In addition, it also allows us to perform a SEO audit of our website to see many errors that we may not be aware of.

SEMrush Features

SEMrush is an SEO tool that provides all necessary features for advertising, social media campaigning, online visibility and competitive intelligence. You can perform technical SEO and keyword research on your competitor's website to analyze their strategies. SEMrush maximizes your content reach and helps you complete advertising workflows that improve your search rankings.

Here are some exclusive features of SEMrush:

Keyword Magic Tool: SEMrush's Keyword Magic tool enables you to perform keyword research and gives you insights into what your potential visitors are looking for. It allows you; to easily determine the target keywords.

Site Audit: With SEMrush, you can perform automated health checks for your website. Site Audit is a comprehensive technical audit that generates crawlability, site performance, internal linking and international SEO. Depending on the severity, the results will be categorized; into error, warning or notice.

Site Performance: Site speed is a crucial aspect of SEO. Google gives preferences to faster websites with lesser downtime, especially on mobile. With Site Performance, you can monitor and fix site speed. It is technically a part of the Site Audit that focuses on your website's loading speed and performance. You can get a list of actionable performance issues related to uncompressed resources and other inefficiencies.

SEO Content Template: You can analyze your competitor's websites by entering the keyword in the SEO content Template within SEMrush. Based on the analysis, you will get recommendations on how to craft your content to contend with your competition. Recommendations include semantically related keywords, average readability scores and text length.

SEO Writing Assistant: SEMrush's SEO writing assistant offers the crucial aspects of SEO right into WordPress as a plugin. Additionally, you can integrate it with Google Docs to get a virtual SEO helper that gives you real-time feedback on content quality. The writing assistant offers insights into your content's readability, SEO, tone of voice and originality.

On-Page SEO Checker: Google consistently pushes out new changes into its engine algorithm. With SEMrush's On-Page SEO Checker, you can automatically monitor your website's compliance. In addition, you can get actionable recommendations.

SEMrush Pricing

SEMrush offers 3 Pricing options for SEO tools and content checks depending on your requirements.

The "Pro" plan is priced at $119.95/month and allows you to track 500 keywords. Additionally, you can create 5 Projects and use keyword, domain and backlink analytics.

The "Pro" plan is priced at $229.95/month and allows you to track 1500 keywords. Additionally, you can create 15 projects and use historical data, content marketing platform and Google Data Studio integration.

The "Business" plan is priced at $449.95/month and allows you to track 5000 keywords. Additionally, you can create 40 projects and use API access and share of voice metrics.

2. AWR Cloud

ARW Cloud is one of the leading tools for controlling the ranking of your keywords.

With it you can analyse the ranking of your keywords on a daily basis, for all types of searches, and with personalised SEO reports. In addition, it is also capable of making a fairly complete analysis of the competition to compare positions.

AWRcloud Features

AWRcloud is popular for its Rank Tracking and SEO tools and is used by several businesses. It offers reliable website rankings and reporting tools to help you optimize your website and improve search rankings. AWRcloud constantly monitors search trends and makes suggestions accordingly to help you make timely additions to your content.

Here are some exclusive features of AWRcloud:

Keyword Grouping: With AWRcloud, you can accurately track how your website is ranking in the SERPs for the keywords you're targeting. Additionally, you can group these keywords to simplify SEO management. By grouping keywords relevant to particular content, you can easily run an accurate analysis for your current search rankings.

Manage Competing Domains: Tracking a website in AWRcloud will uncover ranking positions or result types occurring in the SERPs. Additionally, you can also calculate important metrics which show the evolution of the website's visibility for the keywords you're tracking. You can use the SERP data for all competitors you are tracking in your AWRcloud.

International SEO Tracking and Reporting: With support for over 150 international search markets, AWRcloud helps you track website performance. Its services are optimized for international SEO, offering search data from major international engines like Google, Bing and Yahoo. Additionally, you can organize projects according to multilingual keyword sets and multinational domains.

Keyword Performance Segmentation: Applying complex filters to your AWRcloud ranking data, AdWords data or search console stats gives you countless possibilities for data filtering and visualization. It enables you to find high-value keywords, which can be optimized to gain top position results.

Website Alias Customization: AWRcloud allows you to customize website aliases to track the positions of specific subdomains, directories for URLs of your site, or to monitor the content you're publishing on third-party channels.

AWRcloud Pricing

AWRcloud offers 4 Pricing subscriptions for its SEO tools.

The "Starter" plan is priced; at $49/month. It offers competitor insights, SERP features, keyword difficulty and Whitelabel Report Sharing.

The "Pro" plan is priced; at $99/month. It offers all starter features plus Competitor Discovery and market share.

The "Agency" plan is priced; at $199/month. It offers all Pro features plus a data studio connector and historical ranking imports.

The "Enterprise" plan is priced; at $499/month. It offers all agency features plus data migration assistance and priority support.

3. Google Keyword Planner

The Google planner is the free tool that Google makes available to find keyword ideas for our business and know the search volumes.

Without a doubt it is a tool that you will need if or yes both for your SEO strategy and to carry out any advertising campaign on Google Ads.

Google Keyword Planner Features

Google Keyword Planner focuses on On-page SEO and suggests keywords that are popular among internet searches and relevant to your website's content. With Google Keyword Planner, you can choose the right keywords for your Google Ads with proper research and boost your search rankings.

Here are some exclusive features of Google Keyword Planner:

Seed Keywords: With Google Keyword Planner, you can enter upto 10 Seed Keywords along with a website URL to get new keyword suggestions. Google Keyword Planner automatically pulls top keywords by relevance, and you can look at average monthly searches to determine the best-suited keyword for your website.

Monthly Keyword Trends: You can view monthly keyword trends with Google Keyword Planner and analyze the internet traffic behaviour to include the most trending keywords in your website's content. You can see the trend for every keyword's search volume and set the period according to your choice.

Daily Budget Suggestion: You can add keywords to a plan inside Google Keyword Planner and go to the overview. Here, you can see the expected AdWords cost and other incurred expenses; to budget your website efficiently.

Competition Indexed Value: With Google Keyword Planner's competition indexed value, you can see how much competition is there for the ad placement of a specific keyword. You get a score between 0-100 which determines the competitiveness of certain keywords. If more advertisers are bidding on a keyword, it automatically ups the level of competition.

Device Optimization: Different keywords and niches can have significantly different search volumes based on the device that's being used. With Google Keyword Planner, you can identify where the vast majority of your traffic is coming from and optimize your website for the most popular devices to maintain a smooth browsing experience.

Google Keyword Planner Pricing

Google Keyword Planner does not offer pricing subscriptions, unlike its competitors. Users can set a budget cap to ensure spending stays within the monthly limit and adjust their future campaigns. With Google Keyword Planner, you pay for the results you get instead of purchasing a predetermined subscription.

4. Moz

The MOZ tool is another of the most demanded within this SEO market. Its specialty lies in its two main metrics, called Page Authority and Domain Authority, which are the indicators to measure with a scale from 1 to 100 the authority of your website.

The tool includes other functionalities such as Keyword Difficulty to measure the level of difficulty a keyword has, and Open Site Explorer to analyse the link profile of your competitors.

Moz Features

Moz offers all relevant tools, processes and metrics you require to implement your SEO strategy and be successful. From keyword research and site audits to link building and strategy, Moz offers all functionalities within its interface and simplifies your digital marketing strategies.

Here are some exclusive features of Moz:

Keyword Research: Moz offers keyword researching tools that display all relevant keywords to your content. Additionally, Moz understands the intent behind your content and makes suggestions accordingly. You can enhance your internet traffic by optimizing your content with Moz and performing On-page SEO seamlessly.

Rank Tracking: Moz accurately tracks your current search engine rankings for relevant keywords and makes suggestions; to improve your positioning in the search results. With Rank Tracking, you can analyze the current search rankings and determine the perfect SEO strategy to break into the top results.

Site Crawl: Moz offers site crawlers that constantly identify the issues that may be impacting your website's traffic. With Moz, you don't need external crawlers to understand the technical issues. You can collaborate on technical glitches and improve the accessibility for future use.

Link Research and Content optimization: Moz offers quality insights that help you attract authentic links for your website. Moreover, you can optimize your website's content by auditing your SEO and enhance your rankings.

Analytics & Reporting: Moz offers all necessary analytical and reporting tools to understand your website's traffic. You can pin down locations where your content is currently popular and prepare targeted content to establish your stronghold over the region.

Moz Pricing

Moz offers 4 Pricing subscriptions for its SEO tools.

The "Standard" plan is priced at $99/month and allows you to create 3 Campaigns. It offers 60 performance metrics and enables you to crawl 100,000 pages/month.

The "Medium" plan is priced at $179/month and allows you to create 10 Campaigns. It offers 200 performance metrics and enables you to crawl 500,000 pages/month.

The "Large" plan is priced at $299/month and allows you to create 25 campaigns. It offers 500 performance metrics and enables you to crawl 1,250,000 pages/month.

The "Premium" plan is priced at $599/month and allows you to create 50 campaigns. It offers 1000 performance metrics and enables you to crawl 2,000,000 pages/month.

5. Ubersuggest

Ubersuggest is another powerful tool for finding new ideas and keyword opportunities.

This tool offers interesting functionalities, as well as other related tools: search volume history, negative keywords, result filtering and a function to export all results in a CSV file.

Ubersuggest Features

Ubersuggest provides interesting features to utilize your data and grow your website and traffic. Ubersuggest helps you dig keywords for SEO with the right search volume. Additionally, you can analyze your website's SEO status and keyword positioning with Ubersuggest.

Here are some exclusive features of Ubersuggest:

Domain Overview: Ubersuggest offers valuable insights into your competitor's SEO and marketing strategies, enabling you to adapt your campaigns accordingly. With Ubersuggest, you can gain an edge over your competition by regularly discerning the SEO strategies and implementing them on your website to maintain your search rankings.

Keyword Suggestions: Keywords are crucial for increasing the visibility of your content and generating more website traffic. With Ubersuggest, you can get keyword suggestions based on your website's content and see the search volume or current trend for every keyword.

Content Ideas: Ubersuggest not only suggests keywords based on content but also works vice-versa. You can input the keyword and view what kind of content is popular for that keyword. It helps you cover all facets that may have been missed by your competitors and boosts your search rankings.

Backlink Data: Backlinks are crucial according to the Google algorithm and determine your website's accessibility and rankings. With Ubersuggest, you can monitor your backlinks and see which ones are generating; the most traffic. Additionally, you can analyze your backlinks constantly to prevent any malicious attacks.

Top SEO Pages: With Ubersuggest, you can analyze which content niche is currently in trend. It considerably increases your website traffic. Additionally, you can see top ranking SEO pages for every keyword and create organic content.

Ubersuggest Pricing

Ubersuggest offers 3 Pricing subscriptions for its SEO tools.

The "Individual" plan is priced at $12/month and is best for managing 1-3 websites. It is perfect for small scale SEO and provides all necessary functionalities.

The "Business" plan is priced at $20/month and is best for managing 4-7 websites.

The "Enterprise" plan is priced at $40/month and allows you to manage 8+ websites. It is best for large-scale agencies that require extensive SEO.

Why use an SEO Tool at all?

SEO enhances your brand visibility and awareness by improving internet traffic. An optimized website is preferred by search engines while preparing the search result rankings. Websites that don't have slow page speed and plagiarized content are ranked higher.

When your website is SEO optimized, you can identify any broken links or malicious backlinks that may be redirecting your traffic to your competitors. It ensures you don't lose your internet traffic and can swiftly resolve any underlying issues with your website.

Why use an SEO Tool for Keyword Research?

Keyword Research tools help you make intelligent choices to increase your search traffic and revenue. With Keyword Research Tools, you can build; a full spectrum keyword strategy for your website content.

Keyword Research tools can help you get more keyword suggestions. You can input a keyword and get several related keywords with their relative metrics, including how difficult it will be to rank.

Keyword Research tools prompt you to look at keywords from different angles and choose the ones that fit your content.

You can map your keywords with your competitors to identify which keywords are not used on your websites yet and can be used to drive traffic.

With Keyword Research tools, you can see every single keyword a specific page is ranking for, along with how much traffic it drives. Additionally, you can view the keyword search volume to ensure you only include the ones that are actually being searched: on search engines.

SEO Tool for Keyword Research, A Summary

SEO tools help you formulate your digital marketing strategy and enhance your website's performance. Keyword research is a crucial facet of On-page SEO. With SEO tools, you can manage both on-page and off-page SEO within one tool and see how a keyword impacts your website.

SEMRush offers all SEO functionalities, including keyword research, and provides a complete digital marketing package. It is our suggested pick for an SEO tool that suits keyword research. Visit the website to get started.