5 Best White Label SEO Tools

by Scott Max

So, you are in the market for a White label SEO tool.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 

If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

The Best Tools Specifically for White label SEO

SEO as a service has gone through many iterative changes. White label SEO services refer to agencies that handle your SEO strategy and provide a service package. An SEO tool that enables your agency to manage multiple projects in different geographical locations will be the perfect match for this category. Have a look at the products below to choose the best tools for White label SEO:

SE Ranking

SE Ranking is an all-in-one SEO platform known across the board for its ability to help businesses of all sizes drastically improve their online presence. It provides users with all the insights and strategies they need to improve their search engine rankings, generate more traffic, and grow their revenue.

SE Ranking Features

SE Ranking offers tools for every SEO task, including rank tracking, keyword research, website audit, competitor analysis, backlink monitoring, on-page optimization, content creation, and more. Its robust Agency Pack includes business features such as White Label, Lead Generator, API, and unlimited professional reporting, which can help digital marketing agencies streamline their workflow and deliver a more professional, cohesive experience to their clients. 

Here are some of SE Ranking’s exclusive features:

Keyword Rank Tracking: SE Ranking's 100%-accurate keyword rank tracker allows marketing agencies to monitor and track their clients' website rankings across major search engines. Agencies can use this information to provide their clients with valuable insights and demonstrate the effectiveness of their SEO efforts.

White Label: SE Ranking's white label feature allows users to rebrand the platform with their own branding and logo. Agencies can now present a professional and cohesive image to their clients while also building brand awareness.

API: This feature gives users programmatic access to platform data, allowing for more effective management of complex projects. Agencies with a large client base can easily create, set up, and delete projects, automatically import data into their own dashboards, and send automated reports to their clients. This streamlines workflows and saves time for all involved. 

SEO Reporting: SE Ranking's SEO reporting feature enables marketing agencies to create customized reports and automate the report building and delivery processes. These reports can include various data, including keyword ranking, advanced website analytics, and more. With SEO reporting, agencies can offer clients valuable insights into their SEO performance, track progress over time, and demonstrate the ROI of their SEO efforts.

Lead generator: SE Ranking's lead generator is a customizable on-page SEO checker widget that agencies can add to their websites to get qualified leads. Agencies can easily identify potential clients who are already interested in their SEO services to close deals quickly and increase revenue.


SE Ranking offers three pricing options to suit different business needs.

The “Essential” plan is $39 per month. It allows users to track up to 250 keywords, conduct competitor and backlink research, perform website audits, do an on-page and/or SERP analysis, and more.

The “Pro” plan is priced at $89 per month. It has all the same features of the Essential plan, as well as additional user seats, unlimited projects, historical data, and the page changes monitor. It is currently the most popular choice among marketers and SEO specialists.

The “Business” plan starts at $189 per month, making it the ideal fit for marketing agencies and large businesses that need to track several large projects at once. It also offers the highest limits and additional user seats.

SE Ranking’s Agency Pack is available for annual “Pro” and “Business” subscription packages and comes at an extra $50 per month.

Get Started With SERanking🔥

1. SEObox

Seobox is a network of devices that offers different online tools and can be connected from home or at the office.

The tool for monitoring the positions of our keywords is called RANKbox and allows you to obtain this information daily and accurately. It also allows you to automate reports, receive personalized alerts and many other additional tools included in RANKbox (GEObox, PINGbox, CACHEbox, etc).

SEObox Features

SEObox is a digital marketing consulting firm that provides On-page, Offpage and Local SEO services to businesses. It handles every aspect of your website and keeps you up-to-date through periodic reports. Additionally, SEObox also provides Internet Marketing Packages and Website design services.

Here are some exclusive features of SEObox:

Local SEO Services: SEObox formulates personalized SEO strategy and digital marketing campaigns to boost your search rankings in local results. SEObox provides you with a dedicated team that constantly monitors the current search trends and updates your website's content regularly to improve your search rankings.

On-Page SEO Services: SEObox offers On-Page SEO services for businesses to provide users with a better reading experience. Additionally, it runs SERP analysis for keywords and determines the most competitive websites currently ahead of you due to optimized content.

Off Page SEO Services: SEObox handles your website's backlog and ensures all Backlinks are working correctly. It optimizes your website's structure to decrease the loading time and improve the browsing experience across all devices.

PPC services: SEObox helps you adopt the Pay-Per-Click advertising model for your website and attract more traffic. You can advertise your links or website and have to pay only if someone actually clicks on the link and visits your website.

Website Design Services: SEObox offers website designing services for businesses or individuals looking to monetize their internet traffic. It offers customization options, and you can determine how you want your website to appear before it goes online.

SEObox Pricing

SEObox offers 3 Pricing options for its services.

The "Initial Internet marketing report" is priced at $0. It offers keywords analysis, competition analysis and budget tracking.

The "Standard Package" is priced: at $500/month. It offers Local SEO, Website monthly reports, new content update and Google search services setup.

The "Premium Package" is priced at $1000/month. It offers social media marketing, Internal links optimization and high-quality links building.

2. Woorank

Woorank is also another tool to carry out an instant analysis of your website.

The reports that this tool makes are very intuitive, and even allows you to install in your browser an extension to evaluate the level of optimization of your pages and know the improvements that your website has.

Woorank Features

Woorank unifies all digital marketing operations revolving; around your website, enhancing your SEO rankings and website traffic with its SEO tool. It enables users to analyze their website traffic and rankings and view crawl stats. Woorank is specifically built to fulfil all SEO requirements; of a website, including digital marketing.

Here are some exclusive features of Woorank:

Digital Marketing: Woorank helps you connect your website with social media channels and raise the traffic considerably; by promoting your content. With Woorank, you can segment your internet traffic to observe the behaviour of your potential customers and track their lead source to improve your digital marketing efforts.

Keyword Tracking: Optimized content with popular keywords is pivotal to ensuring a high ranking for your website. With Woorank, you can get the best keyword recommendations based on your website's content, search patterns and competition.

Competitive Analysis: Woorank constantly processes the latest data and shows your fiercest competitors. So you can monitor their progress and formulate SEO strategies that empower your rankings. Additionally, you can view the similarities in content with your competitors and include less popular keywords to generate more traffic.

Technical Analysis: Woorank takes minimal time going through your website's landing page and internal links to identify any disruptive issues. Moreover, you can perform better marketing by analyzing the underlying factors that determine your website's positioning in the search results.

Actionable SEO tasks: Google often delists websites from their rankings for regular technical glitches or incompatibility. With Woorank, you can review your website and change the backlog to provide a quality browsing experience. Additionally, you can monitor the internet traffic and prevent malicious link overloads or DDOS attacks.

Woorank Pricing

Woorank offers 3 Pricing subscriptions for its SEO tools.

The "Pro" plan is priced at $79.99 /month and is apt for growing businesses. You can track upto 50 keywords and create 1 Project.

The "Premium" plan is priced at $199.99/month and is best for established businesses looking to improve their SEO. It allows you to optimize 5 Websites and track 250 keywords.

The "Enterprise" plan is a team-oriented SEO tool that removes limitations. You can contact the sales team to get a quotation.

3. ContentKing

ContentKing is one of those tools that goes a little more unnoticed by the SEO community, but hides a potential that many do not know about, such as its remarkable optimization and real-time monitoring.

This tool carries out a 24/7 SEO Audit of your website, so that if something "breaks" on your site, you can take the necessary measures on the spot to prevent your results from being affected.

Contentking Features

Contentking is the only real-time SEO auditing and monitoring solution for enterprise teams seeking to maximize their visibility and growth. It was recently acquired; by Conductor, which focuses on empowering marketing. Contentking improves your website's performance by optimizing the content and helps you maintain technically sound sites.

Here are some exclusive features of Contentking:

SEO Auditing: Contentking consistently supplies actionable insights for your website and provides comprehensive details about your SEO performance. It works 24/7 and generates real-time updates, so you can take action at the earliest to keep your website in the top results.

SEO Monitoring: Contentking never stops monitoring your website and is the only SEO tool that provides minute-to-minute updates about your website. It identifies any disrupting issues that may affect your website's rankings, such as broken links and volatile SERPs, and alerts you about the same. With Contentking, you can develop a proactive approach and use smart algorithms to avoid overloads.

SEO Alerting: Content complications or technical SEO issues are common in websites. They can negatively impact your rankings and drive away the traffic. With Contentking, you get real-time alerts about such issues. Your SEO teams can fix disruptive matters before they affect your business.

SEO Change Tracking: With Contentking, you can track all changes made on your website. It helps you identify issues that may have impacted your search rankings. Additionally, you can use custom element extraction to track specific elements within your website.

Log File Analysis: Contentking offers all intrinsic details about your log files within its interface. You can track search engines' crawling and see whether they've noticed your updated content recently. Additionally, you can analyze search engine behaviour and synchronize it with your SEO endeavours.

Insights and Reporting: Contentking offers real-time SEO insights and automatically generated reports for better efficiency. You can track data on multiple domains and view comparison reports to drill deeper into issues.

Contentking Pricing

Contentking is essentially an SEO monitoring tool. So its pricing depends on the subscription and the page bundles.

Contentking offers 4 Pricing options named "Basic", "Standard", "Pro", and "Enterprise".

Each subscription fits different SEO requirements and differs in features. There are no predetermined costs for any subscription plan on Contentking. You can use the slider to see your customized pricing option based on the page bundles and subscription plan.

4. OnCrawl

Finally, we have OnCrawl, another similar tool that allows us to do a complete SEO Audit, focusing mainly on the aspects of crawling and indexing.

It will also allow you to analyse the quality of your content, monitor the internal linking and control the duplicity of your website. If you have an ecommerce, it is undoubtedly a great tool to use.

OnCrawl Features

OnCrawl allows you to run enterprise SEO audits and monitor your website regularly. OnCrawl offers an SEO crawler to detect errors in HTML content and linking structure which can compromise your rankings. OnCrawl is an all-in-one SEO tool; to effectively run off-page and technical SEO.

Here are some exclusive features of OnCrawl:

OnCrawl SEO Crawler: With OnCrawl's SEO Crawler, you can monitor and yield several pages. Moreover, you can customize the Crawl metrics and use charts with reports to understand the ranking parameters. With SEO Crawler, you can optimize your site architecture and improve page speed.

OnCrawl Log Analyzer: Log analyzer depicts the distribution of your crawl budget by monitoring the Google Bots' behaviour. OnCrawl's Log analyzer is compatible with all log formats and enables you to reclaim relevant log data from the target sources. With Log Analyzer, you can monitor which pages are currently being ignored by search engines and make necessary changes.

OnCrawl Data Cube: Oncrawl Data Cube offers seamless connections with data points to inflate your analysis. It centralizes your website's data and makes it easier to formulate and implement SEO strategies. Additionally, you can target your SEO strategy on several metrics.

OnCrawl BI: OnCrawl combines business intelligence and data science analysis to offer data-driven solutions. You can collaborate and share SEO reports or integrate OnCrawl with BI tools. OnCrawl BI helps you track market trends and prepare content accordingly for better visibility and search rankings.

OnCrawl Connectors: With OnCrawl, you can widen your SEO scope by integrating with leading digital marketing and SEO solutions. It offers integration with Google Analytics, Google Search Console, Adobe Analytics and Majestic.

OnCrawl Pricing

OnCrawl offers 3 Pricing subscriptions for its SEO tools.

The "Explorer" plan is priced at €49/month and offers 100,000 URL crawls every month.

The "Business" plan is priced at €199/month and offers 500,000 URL crawls every month.

The "Infinite & Beyond" plan has a customized pricing quote based on your website requirements.

5. Ahrefs

Ahrefs is one of the best known SEO tools, especially designed to analyze the links on your website and the main competitors. Today it already includes multiple functions that make Ahrefs the favourite SEO suite of many professionals in the sector.

Ahrefs Features

Ahrefs SEO tool shows you all the keywords that are bringing traffic to your competitors, every website linking to your competitors and boosting their positions in search. Additionally, you can see what SEO mistakes you're making on your website and how to fix them. Ahrefs helps you track your website's backlink and make ranking improvements.

Here are some exclusive features of Ahrefs:

Keyword Generation: Ahrefs offers a keyword explorer which can vastly improve your rankings. You can type a keyword and see its monthly search volume, keyword difficulty and the number of clicks that go to organic results vs paid. Additionally, you can filter through all keywords swiftly by setting the keyword difficulty score to narrow the database.

Keywords Report: Ahrefs shows all recently added keywords in its database, containing your seed keyword as a phrase match. Ahrefs consistently update the keywords database with new data, enabling you to know what new topics your prospective customers are currently searching for.

Traffic Estimation: With Ahrefs, you can see the average search volume for every keyword. Additionally, you can see the top 10 Ranking pages for a keyword phrase along with an estimate of the total monthly organic search traffic generated. You can see the traffic estimates for a country or global search.

SERP Volatility: SERP shows the websites or links trying to challenge the current top 10 ranked pages for a keyword. Ahrefs shows whether your SERPs are volatile or stable. So you can base your SEO strategy accordingly. Volatile SERP means there are constant changes in top 10 rankings, and it is usually difficult to maintain the top 10 positions in search results.

Ranking History: You can check keyword reports for your website and its ranking History within Ahrefs. It provides a history of your website and whether you've had any ranked search results in the past for a keyword.

Content Gap Opportunities: Ahrefs allows you to find the content gap between 2 websites that offer similar content to yours. Moreover, you can do it at a page kt subfolder level. It helps you find the uncovered topics and keywords, helping you write unique content and improve your chances of generating more traffic.

Outbound Link Monitoring: Ahrefs provides reporting tools to audit your website for toxic outbound links. You can see the backlinks on your website and identify the link injections or possible guest bloggers selling links on your website.

Ahrefs Pricing

Ahrefs offers 4 Pricing options to help you analyze your website's SEO traffic and improve its ranking or inbound traffic.

The "Lite" plan is priced at $99/month and includes 1 Power user with 500 reports. Additionally, you get an SEO dashboard, Site explorer, Keywords explorer, Rank tracker and site audit.

The "Standard" plan is priced at $199/month and includes 1 Power user with 500 reports. Additionally, you get SERP updates, Content gaps, Domain comparison and Batch analysis.

The "Advanced" plan is priced at $399/month and includes 1 Power user with 500 reports. Additionally, you get Google data studio, Dashboard folders, Site Structure and Content master.

The "Enterprise" plan is priced at $999/month and includes 1 Power user with 500 reports. Additionally, you get Access management, Directory listing, Audit logs and SSO.

Why use an SEO Tool at all?

SEO offers a cheaper alternative to PPC or AdWords with a higher click conversion rate. SEO strategies focus on driving your website's organic traffic to make you more visible to your target audience. With an SEO tool, you can formulate, analyze and implement SEO strategies easily.

SEO tools help you analyze the rankings for particular keywords. So you can find holes in your competitor's SEO strategy and rank ahead of them in the search results. Your website structure improves with optimization, and your audience can experience high page loading speed.

Why should you use White label SEO tools?

White label SEO tools provide cost-effective, high-quality services that agencies can use to support their clients. Agencies prefer to do SEO locally because of the perception that outsourcing mitigates quality delivery.

With White label SEO tools, you can expand your ventures and tap into a new clientele base. Additionally, you can manage several websites and formulate personalized SEO strategies based on current performance.

White label SEO tools offer reporting capabilities. So you can constantly deliver periodic reports to your clients and show the progress made due to recent SEO activities.

Moreover, you can compare SEO rankings and website performance over two different periods to identify whether your strategy is yielding the desired results.

With a White label SEO tool, you can easily build your SEO clientele base and generate more business revenue by providing quality services.

Tools for White label SEO, A Summary

White label SEO enables agencies; to effectively analyze the ongoing search trends and prepare content accordingly. It ensures your clients are regularly updated about the recent SEO developments or technical glitches occurring with their website.

SEObox offers White label SEO services to websites and businesses. It is our suggested pick for a White label SEO tool. Visit the website to get started.