The Best Marketing Software To Use (Free & Paid)


Quick links for the Best Marketing Software


Best Overall 🏆

ActiveCampaign

Create, market, and sell your expertise with a single platform that gives you total control of your brand and business.

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Most Easy To Use 🥈

Constant Contact

Create, market, and sell your expertise with a single platform that gives you total control of your brand and business.

Read Review

Most Features 🥉

HubSpot

Create, market, and sell your expertise with a single platform that gives you total control of your brand and business.

Read Review


Nowadays, businesses focus on having exquisite marketing campaigns to drive sales and enhance lead generation. Marketing strategies directly affect your sales and market share, making them extremely crucial for a successful business.

However, creating successful marketing campaigns poses a huge challenge. Having dedicated marketing software helps you simplify complex tasks and automate workflows.

Marketing software empowers your business and helps you advertise your business to a new clientele. Moreover, you can gain valuable insights into audience behavior and formulate exciting strategies in the future.

In this article, we will enlist the must-have features of marketing software. We will also provide a descriptive list of the best options.

What Marketing Software would you recommend?

In short, It’s ActiveCampaign.com

It’s a versatile marketing automation platform, seamlessly integrating email marketing, CRM, and sales automation. It empowers businesses with intelligent automation, personalized customer journeys, and actionable insights, enhancing engagement and conversions.

“🚀Try Activecampaign.com For Free, It’s my favorite Marketing software to use and recommend.” -Scott Max

ActiveCampaign is a powerful marketing automation platform designed for businesses of all sizes. It offers email marketing, CRM, and sales automation features, enabling personalized communication, customer engagement, and data-driven decision-making to drive growth and boost sales.

For more details, read our Activecampaign.com Review.

What features to look for in marketing software?

Marketing tools are crucial for every business to create quality campaigns and drive engagement. Building a perfect marketing strategy requires planning, execution and analysis. Moreover, you have to build personal experiences to enhance customer relations.

Any marketing software worth using should offer analytical tools, integration with outside channels and audience segmentation.

However, quality marketing tools offer much more functionalities to enhance your business growth. Here are some advanced attributes you should consider while buying marketing software:

  • Marketing Automation. You should be able to automate messaging and repetitive procedures to ensure maximum lead engagement.
  • A/B Testing. If you’re planning on implementing a new marketing strategy, you should be able to test it on a smaller sample space through A/B Testing.
  • Content Management. Digital marketing is an immensely popular strategy. Having marketing software that manages your content and assets is always a positive.
  • Real-time Reporting. You should be able to analyze the data in real-time and see its effects on your sales process.
  • Creative Tools. Your marketing software should offer the necessary tools to help you design the creative elements of your marketing campaigns.

With the above-enlisted features, you’ll have all the necessary tools in your arsenal to create top-quality marketing campaigns and empower your business.

What are the Best Marketing Tools?

Honestly, it depends on your sales and marketing objectives. Some businesses prefer channel-specific marketing, while others with more budgets go for a more extensive approach. However, we have prepared this guide with all factors in mind to help you choose the best marketing software for your campaigns.

Here are the best marketing software options in 2022:

1. ActiveCampaign

ActiveCampaign automatically generated new leads based on form completions or email responses. Leads then progress through various stages and are scored based on the prospect’s actions. Each new stage reveals future tasks for your sales team to keep the lead moving forward. Moreover, if the interest cools down, ActiveCampaign automatically sends custom messages to re-establish engagement.

ActiveCampaign Features

Here are some exclusive features of ActiveCampaign:

Email Designer

ActiveCampaign gives you the option of creating personalized and targeted emails within minutes. You can use drag-and-drop functionality to add any content to your mail.

Moreover, you can design targeted mails by using conditional content blocking. It allows you to set the condition to a content block, meaning the action is only triggered if the criteria are met.

Goals

ActiveCampaign’s Goals allow you to remove a contact from your automation once they’ve achieved a goal. You can set a goal; by placing it at the end of your email sequence.

Once done, you can set a condition so the system can recognize the goal has been achieved. ActiveCampaign offers goal reporting so you can see exactly who achieved the goal and implement future actions accordingly.

Split Testing

Sometimes you are unsure of the best strategy to use, but as time goes on, you can increase the effectiveness of your automated follow-ups with split testing.

You can drop split actions into your sequence and even set conditions to trigger this split action. With the conditional split, you can decide which contacts will go through each pathway.

Deep Data Integrations

With ActiveCampaign Deep Data integrations, you can review purchase history within the contact’s record. If you scroll past the information, you’ll see an e-commerce tab listing how much this contact has spent with you and their last purchase.

Moreover, you can use the “makes a purchase” trigger to upsell your clients. With Deep Data Integrations, you can trigger a contact into automation and segment by the purchase history.

SMS Messaging

With ActiveCampaign, you can send a personalized automated text, appointment reminders or promo codes. You need to drag and drop the “Send SMS” action, create a text, personalize it through available tags and schedule the time it should be sent.

ActiveCampaign Pricing

ActiveCampaign’s pricing depends upon how many contacts you need. The below-listed pricing options are for 1000 Contacts.

The “Lite” plan is priced at $30/month and offers marketing automation and unlimited email sending.

The “Plus” plan is priced at $70/month and offers contact scoring, an automation map and advanced performance reporting.

The “Professional” plan is priced at $187/month and offers website personalization, predictive sending and split automations.

The “Enterprise” plan has an On-request pricing option. It offers a custom mail server domain, free design services and social data enrichment.

ActiveCampaign Discounts and Coupons

ActiveCampaign currently does not offer any discounts or coupons for its subscription plans. However, you can get sizable off on “Plus” and “Professional” packages by opting for annual billing.

ActiveCampaign Free Trial

ActiveCampaign currently offers a 14-day trial without any obligations for its marketing automation tool. However, you have to visit the activecampaign.com/free to avail the trial offer as it is not available from the pricing section. Alternatively, you can get a demo by clicking on the “Request Demo” option on the homepage.

ActiveCampaign, A short how-to guide

Once you login to your ActiveCampaign account, you’ll enter the dashboard. Here you can get a quick glimpse and overview of everything happening in your ActiveCampaign account.

Firstly you should head to the bottom left and click on the settings icon. Add an address to your ActiveCampaign account. So you can send emails.

Once done, go to the tracking option and turn on the site tracking. You can input your domain name and copy-paste the tracking code in your website’s header. It enables you to track the lead’s actions on your website.

After this, you’re all set to use your ActiveCampaign account to send custom emails to your prospects and perform top-quality email marketing.

2. ClevGuard

ClevGuard is more of a parental control app than a spying app. However, it lets you read texts from WhatsApp and see call logs of the target device. You can see the phone data anytime by simply opening your ClevGuard account. It’s best for businesses and parents to restrict unnecessary usage of their employees’ and child’s phones, respectively.

ClevGuard Features

Here are some exclusive features of ClevGuard:

Remote and anonymous operability: ClevGuard delivers data to the account database while working in the background. You can access this data from any device by opening your ClevGuard account. Moreover, ClevGuard doesn’t show up in the “running apps” section, ensuring full anonymity.

Real-time Tracking: ClevGuard offers real-time updates from the target device and lets you know the current location of the device. Moreover, you can see the recent messages sent or calls received. ClevGuard automatically segments the data gathered from recent actions in the target device and updates the information in its database.

Screenshot and Photo Capturing: ClevGuard lets you anonymously take screenshots and capture pictures from the rear camera of the target device. It gives you complete control over nearly all functions of the device, allowing you to control the intrinsic media settings.

Social Media Monitoring: ClevGuard’s device tracker allows you to monitor the social media activities of your professional staff or children. You can view chats and media files sent across platforms like Snapchat, Instagram, WhatsApp, Facebook, Tinder, Telegram, Wechat or Kik.

Geofence: ClevGuard allows you to set a virtual boundary to ensure the company device does not go outside the perimeters. Every time a device crosses the geofence, you’ll get an alert. So you’ll know who last took the device.

ClevGuard Pricing

ClevGuard offers 6 Pricing options for its spying and monitoring tool.

The “KidsGuard Parental Control” is priced at $9.99 monthly, $19.99 quarterly, and $49.99 annually. It allows you to track location, set geofence and web blocks, filter calls and capture screenshots.

The “KidsGuard Pro for Android” is priced at $29.95 monthly, $49.95 quarterly, and $99.95 annually. It gives access to the device’s media library, browser history and social media.

The “KidsGuard Pro for iOS” is priced at $39.95 monthly, $59.95 quarterly, and $109.95 annually. It offers Safari History and bookmarks, voice memos, call logs and real-time locations.

The “KidsGuard for WhatsApp” is priced at $19.95 monthly, $39.95 quarterly, and $89.95 annually. It is a dedicated spying tracker for WhatsApp and offers all relevant data from the application.

The ” KidsGuard Pro for iCloud” is priced at $29.95 monthly, $49.95 quarterly, and $99.95 annually. It offers a cheaper alternative for iOS devices and provides contact lists, photos and iCloud drive data.

ClevGuard Discounts and Coupons

ClevGuard currently does not offer any discounts or coupons for its spying and monitoring tools. However, you can get a fair deal by opting for quarterly or annual subscriptions.

ClevGuard Free Trial

ClevGuard does not offer a free trial for its spying and monitoring tool. However, it is reasonably priced and perfect for personal and professional monitoring.

ClevGuard, A short how-to guide

Once you create a ClevGuard account and choose the pricing option, install the tracker from your ClevGuard account on the target devices. Keep in mind to choose a plan according to the target device’s operating system.

Once done installing, choose the anonymity status of the tracker. You can then simply login to your ClevGuard account and start monitoring the target device’s data and real-time activities.

3. Constant Contact

Constant Contact focuses on improving audience engagement to drive sales. It helps you create effective campaigns to track the interests of your target market and show perfect recommendations. Moreover, Constant Contact integrates with social media channels, helping you manage multiple ads or campaigns.

Constant Contact Features

Here are some exclusive features of Constant Contact:

Social media Management: In today’s world, social media has a huge impact on the success of businesses and organizations. With Constant Contact, you can build a strong presence across social media platforms and enhance your company’s image. Constant Contact enables you to be available on all major platforms and handle all digital marketing from one platform.

Email Marketing: Constant Contact allows you to create email marketing campaigns and engage personally with the prospects. Constant Contact brings all your marketing-related mails and enables you to segment them based on several metrics.

Growth Insights: Constant Contact offers insightful details from audience data, helping you determine which targeted campaigns are working more effectively. Moreover, you can optimize your content in real-time within Constant Contact to get better results from your digital marketing campaigns.

Designer Tools: Constant Contact allows you to design landing pages with drag and drop functionality. Moreover, you can create and grow customer lists by connecting with more prospects through bulk messaging, emails or opt-in forms.

Constant Contact Pricing

Constant Contact offers 2 Pricing options for its social media management and digital marketing platform.

The “Core” plan is priced at $9.99/month and offers real-time reporting. Moreover, you can use customer list growth tools and 300+ email templates.

The “Plus” plan is priced at $45/month and offers automated emails. Additionally, you can do conversion and sales reporting, personalize kickoff calls and auto-generate segments.

Constant Contact Discounts and Coupons

Constant Contact does not offer any discounts or coupons for its digital marketing and social media management platform.

Constant Contact Free Trial

Constant Contact offers a 1 Month Free Trial for its marketing platform. You have to input card details, but you won’t be charged before the expiration of your trial period.

Constant Contact, A short how-to guide

Once you login to your Constant Contact account, you’ll be redirected to the home section. Here, you’ll see open and click rates for your recent campaigns. Click on “Create a Campaign” to start a new campaign.

Click on “Contacts” in the menu panel to access your business directory. Here, you can segment entries based on several metrics. Moreover, you can click on a contact to open the profile.

Click on “Reporting” to see the analytical details of your marketing strategies. Here, you can see which audience is responding positively to your brand and shift your next campaign strategy accordingly.

Click on “Sign-up Forms” to create landing pages or opt-in forms. Go to “Library” to use templates for your assets.

Click on the “Integrations” to connect to third-party platforms relevant to your business.

4. ContentStudio

ContentStudio is essentially a social media management platform that also offers automation and marketing capabilities. It helps you stay organized and on top of every opportunity. ContentStudio is the perfect tool for businesses looking to build a social media presence and improve engagement.

ContentStudio Features

Here are some exclusive features of ContentStudio:

Multi-channel Composer: ContentStudio offers an inbuilt editor to help you compose content for multiple social media channels. You can manage approvals for collaboration and have an SEO optimization toolbox at your disposal to ensure your content is unique and trending.

Planner & Calendar: ContentStudio allows you to streamline your workflow by efficiently planning campaigns through collaboration. Moreover, it offers an interactive calendar, enabling you to set meetings on the go. With ContentStudio, you can handle all social media marketing planning and implementation at a centralized platform.

Automation Recipes: ContentStudio offers templates for automation campaigns, allowing you to focus on planning and implementing your strategies. Moreover, you can gain more views on your content by automating the distribution of popular blogs or posts throughout the year.

Media Library: ContentStudio offers an extensive media library and asset management to help you organize your files. Moreover, you can take bulk actions on files or import media through integrations like Google Drive or Dropbox.

Analytics and Reporting: ContentStudio enables you to make informed decisions by analyzing the reports and social media data. It offers follower demographics and lets you white-label reports with your brand logo or name. Moreover, ContentStudio monitors competitor KPIs and gives insight into their engagement and conversion rate.

ContentStudio Pricing

ContentStudio offers 3 Pricing options for its social media management and marketing platform.

The “Starter” plan is priced at $25/month and offers 1 Workspace. You can use scheduling and reporting tools, plus get 10 GB of storage.

The “Pro” plan is priced at $49/month and offers 1 Workspace. You can do competitor analytics and use an AI bot for content generation.

The “Agency” plan starts at $99/month and goes upto $299/month. It offers a client dashboard, priority support, content approval and additional workspaces.

ContentStudio Discounts and Coupons

ContentStudio currently does not offer any discounts or coupons for its marketing tool. However, you can get a 20% off by opting for annual billing.

ContentStudio Free Trial

ContentStudio offers a 14 Day free trial for its marketing and social media management tool without any buying obligations or credit card details. You can get started by simply inputting your email address and describing your marketing objectives.

ContentStudio, A short how-to guide

Once you open your ContentStudio account, you’ll be asked to create a workspace. Input the workspace name, slug, timezone and logo the click on save.

Once done, you’ll be redirected: to a dashboard where you’ll see an overview of your analytics and team’s overall progress. The menu is located in the top panel.

Click on “Publish” to open a drop-down menu. You can choose where you want to post the content. Once done, you can create the post and publish it on multiple channels.

Click on “Analyze” to view the reporting and analytics for your current campaigns. You can see the mean conversion rates and engagement frequency to get a better outlook on client relations.

Click on “Discover” to enter the media library and save presets or templates for future projects.

5. DashThis

DashThis is a time-saving automated reporting tool helping marketers and agencies worldwide. DashThis allows you to create reports and customize KPIs to display the exact indicator you want. It’s perfect for calculating; the ROI on your campaigns or fluctuations in sales.

DashThis Features

Here are some exclusive features of DashThis:

All-In-One Reporting Tool: DashThis is connected to top marketing tools, making it easier to; generate reports and analyze strategies. Moreover, you can combine data from two channels to generate an amalgamated report and gain an extensive overview of your marketing campaigns. DashThis allows you to clone report presets for future use.

Unlimited access: DashThis, unlike its competitors, does not put any limitations on client accounts, data sources or users. You can create multiple dashboards to handle several marketing projects within a single platform. It ensures all your marketing data is centralized on DashThis and available for reporting or comparisons.

Collaboration: DashThis simplifies collaboration, allowing you to share reports with your clients or team members. You can generate a URL to ensure your clients or teammates can access the reports. Alternatively, you can email or create a PDF file from DashThis.

White label and Customization: DashThis allows you to customize the domain and theme of your dashboard. Moreover, you can White label your reports by removing the DashThis branding and adding your custom email or logo. DashThis offers full customization for reporting by allowing you to break down every metric.

DashThis Pricing

DashThis offers 4 Pricing options for its Marketing reporting platform.

The “Individual” plan is priced at $39/month and offers 3 Dashboards. You can add a custom logo and preset colour themes.

The “Professional” plan is priced at $129/month and offers 10 Dashboards. You can add a custom domain and create colour themes.

The “Business” plan is priced at $249/month and offers 25 dashboards. You can use White labeled dashboards and get a dedicated account manager.

The “Standard” plan is priced at $399/month and offers 50 dashboards. You can use more than 50 dashboards, but the price will increase accordingly. It provides priority support and 1-on-1 screen sharing sessions.

DashThis Discounts and Coupons

DashThis currently does not offer any discounts or coupons for its marketing reporting tools. However, you can save at least 15% by opting for; annual billing.

DashThis Free Trial

DashThis offers a 15 Day free trial for its subscription plans. You don’t have to input the credit card details and can use all features without any limitations or obligation to buy.

DashThis, A short how-to guide

Once you login to your DashThis account, you’ll be redirected to the dashboard section. On the left, you’ll see a menu panel. Click on “Integrations” to connect third-party channels to your DashThis account.

Click on the “Create Dashboard” tab and choose between “Periodic”, “Campaign”, and “Rolling”. Periodic dashboards are ideal for usual reporting. DashThis suggests several report templates for various niches and integrations.

Once you create a dashboard, you can add custom widgets, charts or photos to enhance the final report.

6. FlexiSpy

FlexiSpy is a monitoring tool for computers and smartphones. It tracks all digital and audio communications, plus recent activities on the device. With FlexiSpy, you can ensure your company’s devices are used only for work during business hours. Moreover, FlexiSpy also offers a free monitoring application for smartphones.

FlexiSpy Features

Here are some exclusive features of FlexiSpy:

Innovation and Originality: FlexiSpy was the first globally available social monitoring tool for smartphones in 2006. It has since continued to innovate and become a more secure and reliable platform. With over 17 years of experience, FlexiSpy serves professor and personal monitoring requirements impeccably.

Instant Messaging Tracking: Nowadays, phone calls or SMS are diminishing, and instant messaging apps are flourishing. With FlexiSpy, you can monitor Snapchat, Facebook, WhatsApp and several other instant messaging applications. You can view both sides of the conversation and capture screenshots.

Monitor Audio Streams: FlexiSpy allows you to monitor phone calls or video calls from the generic phone application or other social media channels. Additionally, you can record calls anonymously as FlexiSpy’s tracker works silently in the background. FlexiSpy is the only social media monitoring tool in the market that offers call recording and listening functionality.

Remote Control: FlexiSpy allows you to monitor the target device remotely from your account. Moreover, you can control intrinsic features of the target device like capturing a photo and recording an audio or a video. FlexiSpy ensures that everything is done secretively without alerting anyone.

In-App Screenshots: Social media apps continuously roll out new updates during which you can lose important data from the target device. However, FlexiSpy takes in-app screenshots constantly to help you recoup the conversations before the update.

FlexiSpy Pricing

FlexiSpy offers 3 Pricing options for its social monitoring tool.

The “Lite” plan is priced at $29.95/month and offers core monitoring features.

The “Premium” plan is priced at $68/month and offers more insight into phone data.

The “Extreme” plan is priced; at $199 quarterly. It offers audio recording and remote controlling functionalities.

Additionally, FlexiSpy also offers pre-installed phones starting from $1,119.

FlexiSpy Discounts and Coupons

FlexiSpy currently does not offer any discounts or coupons for its subscription plans.

FlexiSpy Free Trial

FlexiSpy does not offer a free trial for its phone monitoring tool.

FlexiSpy, A short how-to guide

Once you create a FlexiSpy account, install the tracker from your profile on the target phone. You’ll then get access to all social media conversations, phone calls and Messages. Moreover, you can filter between the platforms or file types.

To view the latest actions from the target device, Login to your FlexiSpy account or get summarized updates on the FlexiView app.

7. Hoverwatch

Hoverwatch is a social media monitoring tool that records WhatsApp chats, Snapchat data, skype messages, Instagram messages and internet activity. Hoverwatch is compatible with Windows, Android, and Mac OS X. Hoverwatch is a perfect tool for parents to track their child’s social activities or for businesses to monitor professional devices during business hours.

Hoverwatch Features

Here are some exclusive features of Hoverwatch:

Phone Tracking: Hoverwatch offers a hidden phone tracker that operates stealthily in the background to provide you with data from the target device. Moreover, you can monitor the phone data, GPS locations and social messages from any device by logging into your Hoverwatch account.

Facebook Messenger Spy App: Hoverwatch offers a Facebook tracker to help you monitor messages and account activities. Hoverwatch records text, audio and visual files to ensure no blind spot in the monitoring system. Facebook is mostly the first platform children start using for social media. With Hoverwatch, you can keep an eye on their social profiles to save them from any malicious entities.

Snapchat Monitoring: Snapchat is well-known for its unique messaging interface that removes messages or snaps once the receiver has seen them. However, With Hoverwatch, you can record messages and take screenshots anonymously to ensure your employees aren’t using office devices for casual use.

Phone History: With Hoverwatch, you can track the phone history and view deleted files before they are entirely removed from the database. Moreover, you can also see the internet history to ensure your employees are not accessing any illicit websites from company devices.

No Rooting: Hoverwatch does not require rooting the target device to monitor its data or social activities. Rooting a device means; you lose its warranty and compromise the system’s security. With Hoverwatch, you can track your devices without uprooting the system settings.

Hoverwatch Pricing

Hoverwatch offers 3 Pricing options for its social media monitoring tool. All functionalities are available for every subscription plan.

The “Personal” plan is priced at $24.95/month and monitors 1 Device.

The “Professional” plan is priced at $9.99/month/device and tracks 5 Devices.

The “Business” plan is priced at $6.00/month/device and tracks 25 devices.

Hoverwatch Discounts and Coupons

Hoverwatch does not offer any discounts or coupons for its subscription plans. However, you can get a financially favourable deal by opting for a quarterly or annual plan.

Hoverwatch Free Trial

Hoverwatch does not offer a free trial for its pricing options. However, you can use the free version with some limitations to monitoring a device.

Hoverwatch, A short how-to guide

Once you create a Hoverwatch account, Install the tracker on the target device from your account. You can decide the visibility status of the tracker. Once done, you can start monitoring locations, social media chats or Whatsapp messages from your Hoverwatch account.

8. Klear

Klear is built to suit the latest innovations in digital marketing and handle influencer marketing. It offers a sophisticated influencer search engine where you can find the relevant personalities on various media channels; to properly market your product.

Nowadays, Influencer marketing is the most promising digital marketing strategy due to its high success rate, and Klear is one of the few marketing platforms designed for it.

Klear Features

Here are some exclusive features of Klear:

Find Influencers: Klear has the biggest influencer database, helping brands match with their preferred creator as per niche or product. It focuses on assisting businesses to find the right social media creators for their purposes and filtering the choices by locations, recent collaborations and other factors.

Influencer Analytics: With Klear, you can do a complete influencer analysis before making them a part of your digital marketing strategy. You can see their post frequency on Instagram, demographic information, engagement and audience insights to identify the right influencer for your purposes. Moreover, Klear rates every contact with an influencer score, helping you determine the most reliable and impactful influencers.

Influencer Campaign Management: Klear is essentially an influencer CRM that manages your campaigns and keeps the affiliates synchronized. You can engage with your influencers on a single communication channel instead of sending separate emails or messages on various platforms.

Activate Influencers: Klear allows you; to connect with new influencers by creating campaign briefs with all the relevant details to help onboard new affiliates. Your influencers can understand the company’s strategy and expectations more thoroughly with clear guidelines and make better quality content to boost your market reach.

Measure Influencer Programs: Klear offers campaign reports to analyze the reach of your current content creators and quantify their performance. With Klear, you can forecast the ROI on every campaign and identify partnerships that are likely to yield better returns eventually.

Klear Pricing

Klear does not offer any pre-made pricing options for its influence management tool. You can click on the “Pricing” section on the Klear website and fill out the Schedule a demo” form to get in touch with a sales executive from Klear.

Klear Discount and Coupons

Klear does not offer any subscription plans, making it unreasonable to expect a discount or coupons. You have to list out your requirements to the sales executive and get a quotation accordingly.

Klear Free Trial

Klear does not offer a free trial for its influencer marketing tool. However, you can get a demo by clicking on the “Live Demo” tab in the top right corner of the Klear Website.

Klear, A short how-to guide

Once you login to your Klear account, you’ll be redirected to the homepage. Click on the “Influencers” tab at the topmost panel to access the search engine. You can find influencers on Klear by topic, hashtag, monitors or searching through an existing affiliate’s network.

Klear collects data on influencers and their audiences and uses machine learning tools to determine the influence and demographics of their audience. You can specify the region and niche before performing an influencer search.

You can find all saved influencer profiles in the “Profile” tab. Click on the contact to open the profile page. You can go to the “network” to discover this influencer’s connections on Klear.

Click on the “Campaigns” section to manage and reallocate your marketing campaigns to new influencers. Here you can also check the effectiveness of your influencers on the sales.

9. Mailchimp

Mailchimp is a great tool for businesses looking to; significantly grow their audience and revenue. It provides you with all-round marketing software that increases your online presence and helps you generate maximum returns from your marketing campaigns. Mailchimp solely focuses on the advertising aspect of the business and is one of the best available marketing tools in the market.

Mailchimp Features

Here are some exclusive features of Mailchimp:

Email Builder: With Mailchimp’s Email Builder, you can add and customize different blocks using a drag-and-drop editor to plan out the design for your email. Mailchimp lets you add elements like text, headers, images and videos. Additionally, you can choose templates from Mailchimp’s library for inspiration. After designing your email, you can create and send campaigns manually.

Automation: With Mailchimp, you can build customer journeys using a drag and drop flowchart. You can set the starting points to decide how customers get added to a campaign and add branching points or delays to personalize email campaigns as per customer behaviour. You can further customize emails by adding tags to customer profiles and send them content that’s relevant to their interests.

Analytics: Mailchimp comes with an Analytics feature that shows key metrics like unsubscribes and bounces, delivery rates and opening click rates. Moreover, Mailchimp also offers helpful reports like the campaign benchmark report to see how an individual campaign performs against your average campaign performance.

Creative Tools: Mailchimp offers an AI-powered creative assistant and several content creation tools to enhance your marketing campaigns. With Mailchimp’s creative assistant, you get design recommendations for your website or landing pages. Mailchimp understands your branding requirements and accordingly suggests the best designs.

Audience Management: Mailchimp acts like a marketing CRM, helping you evaluate the audience data to convert prospects into clients. You can segment your audience according to different demographics and run targeted advertising campaigns to improve the effectiveness and chances of getting a conversion.

Mailchimp Pricing

Mailchimp offers 4 Pricing options for its marketing automation tool.

The “Premium” plan is priced at $299/month and offers advanced features plus complete control over customization.

The “Standard” plan is priced at $17/month and offers data-driven automation plus campaign optimization.

The “Essentials” plan is priced at $11/month and offers email marketing, making it ideal for businesses with limited clientele.

The “Free” plan is priced at $0 and offers core features of Mailchimp with some limitations.

All the above pricing plans are for upto 500 Contacts.

Mailchimp Discounts and Coupons

Mailchimp currently does not offer any discounts or coupons for its monthly subscriptions. However, Mailchimp’s plans are fairly priced and offer quality marketing tools.

Mailchimp Free Trial

Mailchimp does not offer a free trial for its pricing options. However, you can use the free plan to get acquainted with the platform and perform basic marketing.

Mailchimp, A short how-to guide

Once you login to your Mailchimp account, you’ll enter the dashboard. Firstly you should set up the email address for your marketing and promotional emails.

Go to the “Website” tab on the menu bar and click on “Domains”. Scroll down to email domains and click on “Add and verify Domain”. Once done, look for the verification code in your mailbox and paste it into the Mailchimp verification field.

Click on “Audience” and select “Preference Center” to customize your audience settings. Inside the “Audience” section, you can handle all prospect-related metrics.

Click on “Campaigns” to create new digital campaigns for your brand. Go to “Automations” to automate the lead segmentation or promotional emails.

10. Marketo

Marketo was acquired; by Adobe for a record-setting amount and is the sole marketing automation tool for the Adobe ecosystem. Marketo is a marketing and lead generation platform that offers advanced automation, email marketing, lead management and revenue attribution.

Marketo Features

Here are some exclusive features of Marketo:

Content Personalization: With Marketo, you can host all relevant images or assets on a single platform. You can use AI-powered tools to personalize the content for your customers or readers. Additionally, Marketo offers Adobe Sensei, ensuring your buyers get the suitable content recommendations. Marketo has the best content personalization among its competitors and helps you use your website’s content to its maximum efficiency.

Experience Automation: Marketo allows you to automate the entire customer experience and streamline team productivity. You can clone internal workflows or automation; to swiftly use them for your future marketing endeavours. With Marketo, you can provide tailored experiences to your buyers and leads with advanced automation tools.

Scoring and Routing: You can create custom scoring models within Marketo to set qualifying parameters for leads and accounts. Marketo records every action or inaction and updates the database in real-time to dynamically score and route the valuable leads. With Marketo, your leads are always routed to the correct program, improving the effectiveness of your marketing campaigns.

Marketing Impact Analysis: Marketo offers real-time analysis of your marketing strategies, helping you evaluate the actual impact. You can map buyer journeys and get to know the valuable touchpoints. With Marketo, you can deploy the right programs and channels on your leads, improving your lead conversion rate.

Cross-Channel Engagement: With Marketo, you can engage your customers on their preferred channels. Moreover, you can get an incremental rise in your search traffic by optimizing the keywords. With Cross-Channel Engagement, you save the trouble of switching between the communication mediums and handle all queries on your Marketo interface.

Marketo Pricing

Marketo offers 4 Pricing options for its marketing tool. These subscription plans do not have predetermined pricing as it depends on the database size, and you have to contact the sales team to get an exact quote.

The “Jumpstart” plan offers core Segmentation and automation. It is best suited for small teams aspiring to target less than 50k contacts.

The “Select” plan offers marketing channels and measurement functionalities. It is best suited for growing teams looking to scale their marketing exploits.

The “Prime” plan offers AI personalization and full-scale marketing. It is best suited for established teams requiring automation tools for swift progression.

The “Ultimate” plan offers all attributes of Marketo, making it perfect for digital marketing agencies.

Marketo Discounts and Coupons

Marketo offers customized pricing options, so it doesn’t offer any discounts or coupons.

Marketo Free Trial

Marketo currently does not offer a free trial for its pricing options.

Marketo, A short how-to guide

Once you login to Marketo, you’ll enter the main dashboard. On the left, you have the “History” section, which shows your recent edits or points of interest.

On the main screen, you’ll see the tiles for the main sections of Marketo.

Click on “Marketing Activities” to build new marketing programs. It is the most used section inside Marketo. You can perform all marketing-related functions like designing a landing page or sending emails. This section is basically the hub of Marketo.

Click on “Design Studio” to access the creative tools inside Marketo. Here you can create new templates or design backgrounds for your pages.

Click on “Analytics” to enter the reporting section inside Marketo. Here you can get a complete overview of your ongoing marketing campaigns and analyze your strategies.

Click on “SEO” to; perform the search engine optimization for your website. Go to “Content” to update or enhance your website’s content according to the latest trends with AI-powered tools.

11. Marketplan

Marketplan is an all-in-one marketing tool that helps you plan, implement and analyze your campaigns. Marketplan works in every stage of your Marketing journey and provides 10 Built-in mini apps to help you swiftly navigate through the primary features of its interface. Marketplan offers all the requisite tools to help you achieve your marketing objectives.

Marketplan Features

Here are some exclusive features of Marketplan:

Funnel Mapping and Planning: Marketplace helps you visualize the customer journey and pan out amazing experiences accordingly. It helps you acquire new clients and place them in the sales funnel based on the negotiation stage. Additionally, Marketplan maps the leads in the funnel automatically.

Team Collaboration: With Marketplan, you can reconnect with your collaboration or team members. Moreover, you can centre the conversation around ongoing campaigns or assets. Marketplan ensures you keep your team members posted about the latest advancements and lets you work together for more efficient results.

Cost and Sales Forecasting: Marketplan offers Dale’s forecasting, helping you determine the KPIs before implementing or changing a campaign. It offers several analytical tools to help you dynamically project your business expenditures and cost scenarios. Marketplan helps you monitor the return on every campaign and maintain profitability.

Live Analytics: Marketplace offers real-time campaign analytics, allowing you to see the effectiveness of your strategies. Moreover, you can filter out the bots or fake traffic and get a real number of your actual visitors. Marketplan ensures your leads are genuine and don’t end up as dead contact.

Marketplan Pricing

Marketplan offers 4 Pricing options for its marketing automation and management tool.

The “Solo” plan is priced at $0 and offers 20 funnel vault templates. You can use funnel forecasting and projections plus get 10+ canvas apps.

The “Starter” plan is priced at $9/month and offers full team collaboration. It provides 3 User accounts plus custom team and client permissions.

The “Pro” plan is priced at $29/month and starts with 10,000+ page views. It offers 5 User accounts and live mode analytics.

The “Agency” plan is priced at $79/month and starts with 50,000+ page views. It offers 15 user accounts, custom branded UI and domain integration.

Marketplan Discounts and Coupons

Marketplan currently does not offer any discounts or coupons for its subscription plans. However, you can get a 14% off by opting for annual billing.

Marketplan Free Trial

Marketplan does not offer a free trial for its pricing options. However, you can use the free version with some limitations on export and designing.

Marketplan, A short how-to guide

Once you login to your Marketplan account, you’ll enter the dashboard section. Here, you can switch between projects. Click on a project to see its objectives, completion rate and analytics.

Every project represents a new campaign or client. You can access leads and relevant contacts or create automation; to easily deliver swift results.

Moreover, you’ll see 10 Mini apps on the main screen. You can create content, collaborate or analyze your campaigns through these mini apps.

12. mSpy

mSpy is a WhatsApp and social media tracking tool that has been serving the market for the last 10 Years. mSpy offers several functionalities compared to its competitors and helps you drill down to the deeper context of the conversation. Moreover, mSpy works with anonymity and doesn’t show up on the target device.

mSpy Features

Here are some exclusive features of mSpy:

WhatsApp Tracker: mSpy lets you see real-time WhatsApp activity through its tracker. You can browse chats remotely, see call history and view the shared pictures or videos. With mSpy, you get complete access to the target device’s WhatsApp data without any exceptions.

Monitor Calls: mSpy offers a phone call tracker, enabling you to record and monitor calls. Moreover, mSpy offers the contact list and recent call logs from the target device. With mSpy, you can stay on top and monitor phone calls with absolute ease.

Keylogger: mSpy installs an untraceable keylogger in the target device, helping you see the recently typed words from the target device. With a keylogger, you can understand the context of a conversation and see every typing action in the target device. It also helps you monitor the internet history.

GPS Tracker: mSpy offers real-time location updates of the target device, helping you know the recent whereabouts. Moreover, you can see the detailed route history and identify the frequent stops. mSpy has an easy-to-read map that provides all GPS-related data anonymously.

Screen Recorder: mSpy provides a secret screen recorder that captures the target device’s screen at regular intervals or during social media conversations. mSpy’s screen recorder ensures you can the vanishing chats from Snapchat or WhatsApp.

mSpy Pricing

mSpy offers 3 Periodic pricing options for its social media monitoring tool. All subscription plans offer the same functionalities.

The “1 Month Premium” plan is priced at $29.99 and renews monthly.

The “3 Months Premium” plan is priced at $16.99/month and renews quarterly.

The “12 Months Premium” plan is priced at $7.99/month and renews annually.

mSpy Discount and Coupons

mSpy is currently offering discounted deals for its social media monitoring tool. Visit the website and select a pricing plan to avail a beneficial deal.

mSpy Free Trial

mSpy currently does not offer a free trial for its social media monitoring platform.

mSpy, A short how-to guide

Once you buy a pricing plan and create a mSpy account, install the mSpy tracker on the target device and choose its visibility status. You can formulate actions to open the hidden tracker inside the target device.

Once done, login to your mSpy account and start viewing all the relevant data or conversations from the target device.

13. Omnisend

Omnisend is an SMS marketing platform that offers easy setup and quality support. Nowadays, most small and medium sized businesses sell products through third-party e-commerce channels. With Omnisend, you can send cart recovery messages, target your prospects and enhance your engagement efforts by developing better relations through constant communication.

Omnisend Features

Here are some exclusive features of Omnisend:

Marketing Automation: Omnisend focuses on increasing sales and decreasing the workload. It offers several automation tools to help you reach out to prospects, engage them till a representative is available, or tilt them towards purchasing by having them perform specific actions.

Email Marketing: Omnisend allows you to build beautiful personalized email campaigns to entice more prospects. Moreover, you don’t need to code or tediously edit the texts. With Omnisend, you can use inbuilt templates and personalize them for your brand to send a professional email to your lead or client.

Web Push Notifications: Omnisend allows you to; instantly retarget your leads by offering push notifications. You can show product suggestions and redirect the visitor directly to the cart to instantly make a sale. Moreover, you can offer opt-in forms to keep constant communication with the clients.

Reports: Omnisend offers actionable insights into the marketing efforts and helps you drive sales. You can monitor customer behaviour based on recent purchasing patterns and show similar suggestions in future. Moreover, Omnisend’s reports help you determine the effectiveness of your current strategies.

Audience Sync For Ads: Omnisend offers a built-in audience sync allowing you to synchronize your client contacts with Google or other social media channels for better advertisement. Omnisend enables you; to recognize the consumer’s click patterns and buying behaviours helping you develop the perfect ad.

Omnisend Pricing

Omnisend offers 3 Pricing options for its sales and marketing platform. All subscription plans are for upto 500 contacts.

The “Free” plan is priced at $0/month and offers upto 500 emails per month. Additionally, you can reach out to 250 contacts.

The “Standard” plan is priced at $16/month and offers upto 6000 emails per month. Additionally, you can reach out to 500 contacts and add unlimited web push.

The “Pro” plan is priced at $59/month and offers unlimited emails. Additionally, you get advanced reporting and 24/7 priority support.

Omnisend Discounts and Coupons

Omnisend currently does not offer discounts or coupons for its marketing platform.

Omnisend Free Trial

Omnisend does not offer a free trial for its paid subscription plans. However, you can use the free version and do basic-level marketing with Omnisend.

Omnisend, A short how-to guide

Once you login to your Omnisend account, you’ll be redirected to the dashboard section. Here, you can see integration suggestions and recent activities.

Click on “Campaigns” to start a new marketing campaign or manage existing ones. You can select a template or start with a blank page. Moreover, you can personalize the emails to display sincerity to your clients.

Click on “Automation” to create cart recovery bots or do chat automation for WhatsApp or other channels. Go to “Forms” to create opt-in forms or landing pages.

Click on “Audience” to see your current clientele and prospects. Here, you can see recent purchases of a buyer and make recommendations accordingly.

Click on “Reports” to access the analytical area of Omnisend. Here, you can get insights and improve your budget allocations for future campaigns by cutting unnecessary costs.

14. Oracle Eloqua

Oracle Eloqua orchestrates personalized experiences that drive your sales revenue. It is perfect for businesses looking to delve deeper into marketing data to create unique prospect journeys. With Oracle Eloqua, you can leverage your data using AI-powered marketing automation.

Oracle Eloqua Features

Here are some exclusive features of Oracle Eloqua:

Adaptive Campaign Orchestration: Oracle Eloqua helps you design intriguing campaigns to entice buyers and automatically adapt the customer experience according to the client’s real-time actions. It smoothens the sales funnel and ensures no potential sales are left hanging.

Segmentation and Targeting: Oracle Eloqua allows you to precisely target prospects and segment leads by unifying data from all campaigns. You can then perform data-driven targeting to show recommendations on a third-party channel. Moreover, Oracle Eloqua automatically triggers retargeting based on buyer interest.

Lead Management and Scoring: With Oracle Eloqua, you can automate lead scoring to update campaigns in real-time. It helps you convert promising deals swiftly before the interest cools off. Additionally, you can manage leads in a centralized database and route them through the sales channel.

Asset Management: Oracle Eloqua offers complete creative freedom to your marketers by allowing them to design compelling emails or enticing landing pages to encourage more sales. Moreover, you can save elements from your creations and use them in future projects.

Sales and Marketing Alignment: Oracle Eloqua integrates with leading CRM systems and provides account intelligence to track high-profile opportunities. It offers in-depth insights to help you prepare campaigns accordingly. Oracle Eloqua bridges the gap between your marketers and sales teams.

Oracle Eloqua Pricing

Oracle Eloqua offers On-request pricing for its marketing tool. You can click on the “Contact Sales” tab to start negotiations with the sales team.

Oracle Eloqua Discounts and Coupons

Oracle Eloqua does not offer discounts or coupons for its marketing tool as there are no predetermined pricing quotes.

Oracle Eloqua Free Trial

Oracle Eloqua does not offer a free trial for its platform. However, you can get a demo by contacting the sales team.

Oracle Eloqua, A short how-to guide

Once you login to your Oracle Eloqua account, you’ll be redirected to the “My Eloqua Dashboard”. The “Overview” pane shows your total accessible contacts and total visitors during the last 30 Days.

The total database activity pane shows a percentage breakdown of the page visits. Here, you can see the increase in your sales due to recent marketing efforts.

The “Campaign” pane gives you campaign details. Here you can see your scheduled and active campaigns.

Click on “Orchestration” to start formulating campaigns and set targets for your marketers. Go to “Assets” to begin creating reusable elements for digital marketing like landing pages or logos.

Click on “Audience” to see the leads acquired from your marketing strategies. Here, you can segment your prospects for a detailed insight.

Click on “Analytics” to dig deeper into campaigns’ effectiveness and sales improvements.

15. Outgrow

Outgrow is a content management and marketing tool that helps you acquire leads without any coding. Outgrow adds value to your customer journeys and enhances the lead conversion rate by providing optimized content. Moreover, Outgrow links with various social media channels and lets you post or publish your content directly from its platform.

Outgrow Features

Here are some exclusive features of Outgrow:

Marketing Tools: Outgrow offers several marketing tools like chatbots, calculators or surveys to help you increase your campaign effectiveness. Outgrow lets you analyze the reaction to your content and discover your clientele base. Outgrow helps your business grow swiftly with your social media presence.

Optimized Layouts: Outgrow offers layouts for blog posts, landing pages and social media. Additionally, these layouts are heavily optimized to suit different screen sizes, resolutions and browsers. Outgrow’s pre-built layouts are designed to enhance your engagement and conversion rates.

Branding: Outgrow offers full personalization to you and lets you add logos, colours or assets to your posts. It ensures your content is instantly recognizable and synonymous with your brand on social media. Outgrow improves your branding by elevating the quality of the content.

Funnel Analytics: Outgrow lets you drill down to funnel stages and analyze the deal. Moreover, you can identify patterns and ensure the sale does not fall off by avoiding susceptible points. Outgrow offers quality analytical information about your digital marketing strategies. Additionally, you can use the branching logic to split the path according to the response.

Conditional Messaging: Outgrow lets you use conditional messaging to send messages according to the criteria. You can add conditions to trigger specific actions inside Outgrow and personalize surveys or forms based on responses from your prospects or clients.

Outgrow Pricing

Outgrow offers 4 Pricing options for its content management and marketing platform.

The “Freelancer Limited” plan is priced at $22/month and offers 3 Content Types plus 1000 leads per month. 

The “Freelancer” plan is priced at $45/month and offers 7 Content types plus 1000 leads per month. It additionally provides 6 Content pieces.

The “Essentials” plan is priced at $115/month and offers 8 Content types plus 7500 leads per month. It provides unlimited content pieces and access to SMB Offer.

The “Business” plan is priced at $720/month and offers all content types plus 50,000 leads per month. It provides advanced integrations and tracking.

Outgrow Discounts and Coupons

Outgrow offers upto 44% off on its subscription plans upon annual billing. Additionally, it offers a 20% discount to qualified businesses.

Outgrow Free Trial

Outgrow offers a 7 Day free trial for its social media management and marketing tool. You can avail the offer by inputting your work email.

Outgrow, A short how-to guide

Once you login to your Outgrow account, you’ll enter the builder section. Here, you can create new content, add interactive widgets or create media assets.

Click on “Reporting” to enter the analytical section. Here, you can get the latest insights on your marketing campaigns and sales.

Go to “Campaigns” to handle marketing strategies. You can add new collaborators to a project, change permissions and assign new objectives.

16. Powtoon

Powtoon is a video creation and marketing tool that helps you make jaw-dropping videos and presentations. It enhances your brand awareness among the masses and shares the periodic ROI on every campaign. Powtoon brings your advertising blog posts to life by creating short animations to complement the content.

Powtoon Features

Here are some exclusive features of Powtoon:

Video Creation: Powtoon offers several video templates to help you create niche-specific clips. You can do screen recording and whiteboard doodling, design custom characters for animated videos, and use engaging scenes for your presentations. Powtoon is the perfect video creator for your advertising or affiliate marketing purposes.

Campaign Management: Powtoon allows you to manage partnerships, communicate with teams and create campaigns. It’s the perfect tool for video marketing and enhances the efficiency and quality of your digital marketing strategies.

Distribution: Powtoon integrates with several social and marketing platforms, making it easier to share your creation right away. You can import media files to your Marketing or CRM tool and share them with your advertising team to get their perspective.

Moreover, Powtoon’s animated clips are editable, and you can add creative touches through a video editor to improve its final outlook.

Rich Library: Powtoon has an immensely rich library of royalty-free video and music files. You can use cuts from the clips to create an entirely new video or add background music to the existing video templates. With Powtoon, you don’t have to pay separately for a media library.

Powtoon Pricing 

Powtoon offers 4 Pricing options for its video creation and marketing platform.

The “Free” plan is priced at $0 and offers core features with some limitations.

The “Pro” plan is priced at $18.99/month and offers 2 GB of storage. You get 5 Premium exports per month and can create upto 10 min long full HD videos.

The “Pro+” plan is priced at $39.99/month and offers 10 GB of storage. You get unlimited premium exports and can create upto 20 min long full HD videos.

The “Agency” plan is priced at $19.99/month but is only available for an annual subscription. It offers 30 GB storage and character-building tools.

Powtoon Discounts and Coupons

Powtoon does not offer any discounts or coupons for its platform. However, you can avail a sizeable off by opting for annual billing plans.

Powtoon Free Trial

Powtoon currently does not offer a free trial for its video marketing tool. However, you can use the free version to create short 3 min clips.

Powtoon, A short how-to guide

Once you create your Powtoon account, you’ll enter the basic dashboard.

On the left, you have the “Home” section, “Templates”, and “Blank” pages. On the right, you have your toolbox, which hosts Powtoons.

Just below the workspace, at the bottom there are the featured templates that may be of relevance for your future projects. Click on “Create” to start designing a marketing video on Powtoon.

Once you select a video type, you’ll see template suggestions from Powtoon. Select a template or a blank page to build your first marketing video with Powtoon.

17. Salesmate

Salesmate understands that healthy customer relationships are your business’ lifeline. If your marketing and sales teams spend numerous hours doing manual data entry into the marketing software, they are missing out on building long-lasting relationships with the prospects. Salesmate delivers a whole new level of automation, simplicity and insight, enabling you to use a customer intelligence platform.

Salesmate Features

Here are some exclusive features of Salesmate:

Personalized Campaigns: Salesmate allows you to create; personalized marketing campaigns for your clients and prospects. You can segment the leads based on their actions and add triggers to ensure you perform accurately targeted marketing. With Salesmate, you can add different touchpoints to your marketing strategies.

Web Forms: Web Forms allow your prospects or customers to contact you regarding a query. It’s a crucial part of digital marketing that ensures you can engage with leads even during off-hours. With Salesmate, you can design web forms to engage with the prospects and transit them through the sales funnel.

Campaign Automation: With Salesmate, your marketing teams can focus on high-intent prospects and automate multiple processes. Salesmate automatically updates the relevant team when a lead appears, initiates or responds to a campaign. Moreover, you can create a unique journey for every stage and set criteria to segment leads according to scoring.

A/B Test Marketing Campaigns: Salesmate allows you to run A/B tests and analyze your marketing strategies before deployment. You can track the audience response for different variations of your campaign by recording the reply and click-through rate. With A/B testing, you can ensure you only run the optimized marketing campaigns with higher chances of conversions.

Email Automation: With Salesmate, you can ensure you don’t leave any prospective emails unattended by using automation. You get notified whenever a prospect opens an email and decide when to send the next mail to improve the response rate and move the leads through the funnel.

Salesmate Pricing

Salesmate offers 4 Pricing options for its marketing automation cum CRM tool.

The “Starter” plan is priced at $15/user/month and offers multiple pipeline and workflow management, web form creation and standard reporting.

The “Growth” plan is priced at $30/user/month and offers product and goal management, email scheduling and data-based workflows.

The “Boost” plan is priced at $50/month and offers team management, increased team inbox limits and smart activity queue.

The “Enterprise” plan offers a custom pricing option. It comes with a personalized onboarding, a dedicated account manager and unlimited dashboards.

Salesmate Discounts and Coupons

Salesmate currently does not offer any discounts or coupons for its subscription plans. However, you can get a 20% off by opting for annual billing.

Salesmate Free Trial

Salesmate offers a 15-day free trial for its “Starter”, “Growth”, and “Boost” pricing options without any buying obligations. Moreover, you don’t have to input any credit card details to avail the offer.

Salesmate, A short how-to guide

Once you login to your Salesmate account, you’ll enter the default dashboard. The first thing you see on top is your deals pipeline. Here, you can view all the current deals plus their stage in the funnel.

On the bottom left is your activities section. It shows your past due, current and upcoming activities. On the right, you have your sales summary. It shows your total deals, forecast and total deal value.

Click on the contacts tab in the left menu panel; to see the different addresses or contacts stored in your Salesmate account.

You can click on a contact to open the detailed profile view. Once done, you can send an email and see the current ongoing deals with this specific contact.

18. Tagger

Tagger is an influencer marketing and social listing platform. Used by top global brands and agencies, It’s the only program that gives you access to accurate real-time social data, allowing you to plan, activate and learn from the influencer campaigns and strategies.

Tagger Features

Here are some exclusive features of Tagger:

Advanced Search system

With Tagger, you can easily discover connective influencers, using thousands of filter combinations to refine results and find exactly who you’re looking for. You can filter by social media platform, amount of followers, locale, keywords and phrases, engagement rate and hashtags.

You can also use Tagger’s unique affinity tool to match your brand or product with the perfect influencers that will drive the highest engagement; to your campaigns.

All-in-one Platform

Tagger’s end-to-end platform supports a campaign from start to finish, helping you save time and resources, plus find the perfect influencer for your campaign brief.

You can manage your partnerships and improve the content within Tagger plus report accurate results at scale, using the easy modular reporting tool to customize and export according to your preference.

Global Platform

Tagger suits marketers, brands and everyone in between with availability in ten languages. Tagger is a global platform to connect you with the world’s best in social influencing. Additionally, you get 24/7 customer service with a dedicated success manager.

Tagger lets you collaborate with top influencers, make payments and share objectives, making it perfect for all influencer-related activities.

Strategize with Social Listening 

Tagger provides social listening to help you strategize uniquely to stay one step ahead of your competitors. You can build marketing milestones for influencers and see their authenticity score before sharing your strategy. Moreover, Tagger lets you uncover content insights and understand influencer analytics.

Tagger Pricing

Tagger does not offer any subscription plans. Click on the “Request Demo” tab and fill out the “Try Tagger” form. Once done, Tagger will contact you on the mentioned mail of phone no. with a proposed pricing plan.

Tagger Discounts and Coupons

Tagger offers an On-request pricing option, so no discounts or coupons are available.

Tagger Free Trial

Tagger does not offer a free trial for its influencer marketing tool. However, you can get a demo before purchasing and understand the platform.

Tagger, A short how-to guide

Once you login to your Tagger account, you’ll be redirected to the dashboard page. You can start a new campaign or go to the “Discovery” section to find creators.

Once done, you’ll see a very robust page with a Google-like search results page. You can sort the results by audience size, platforms, profile or keywords. Moreover, you can set the follower limit to find influencers within your marketing budget.

Once you click on an influencer’s profile, you can see various analytics like content reach, best performing content, audience demographic and content frequency to help you determine the right match for your campaign.

19. Traackr

Traackr connects you with people who matter. It has a unique scoring algorithm to help you identify the influencers among your clientele base and contact them for branding. Traackr is the perfect tool to match with the influencers who already know your product and are a better fit for your marketing campaigns.

Traackr Features

Here are some exclusive features of Traackr:

Scoring Algorithm: Traackr determines the best influencers through its scoring algorithm that rates leads based on reach, resonance and relevance. Traackr tracks affiliate’s content across his whole online presence. Using Traackr, you can find the best influencers for your brand, product or advertising campaigns.

Onboard Influencers: Traackr lets you create campaigns and onboard influencers. You can manage briefs, create milestones or send tracking lists within one platform. It removes the complexity of scrambling through the mailbox or checking out various sheets to manage an influencer campaign.

Manage Affiliate Marketing: Traackr provides a unified and centralized platform to help you run commission-paid content and manage affiliates. You can run profitable partnerships by standardizing the measurement criteria for your influencers and understanding their impact on the actual sales.

Advanced Reporting and Competitive Intelligence: Traackr offers insightful data reporting on influencers, helping you analyze the amount of audience they’re bringing and the campaign’s effectiveness. Moreover, you can use competitive intelligence to inspect your competitor’s marketing campaigns.

Investment Optimization: Traackr helps you monitor influencer investments, campaign impact and overall ROI. It helps you make the right selections for your marketing campaigns and ensures your marketing investment improves your sales.

Traackr Pricing

Traackr does not offer a subscription plan for its influencer marketing platform. Click lick on the “Talk to Us” tab and fill out the “contact us” form. Once done, the Traackr representative will contact you on the entered work email with the best package for your branding needs.

Traackr Discounts and Coupons

Traackr does not offer any discounts or coupons for its influencer marketing tool.

Traackr Free Trial

Traackr is not a free-to-use platform or offers any trial offer. You can, however, request a demo by talking to a Traackr representative.

Traackr, A short how-to guide

Once you login to your Traackr account, you’ll enter the dashboard section. Click on the “lens” icon in the left menu panel to access the Influencer discovery. Here, you can search the database by content keywords or audience interests.

You can dig deeper into each profile and see 2 Years of historical posts; to check for brand alignment. You can view the audience type and decide whether the influencer fits into your campaign.

You can add an influencer to a campaign by clicking on the three dots at the top right of the profile page.

Click on the “briefcase” icon in the main menu panel to view your existing campaigns. Here you can customize the campaign workflow based on your company’s unique process and track deliverables automatically. 

Click on the “Efficiency” sub-section to see the total spend and cost per engagement for your existing influencers.

20. uMobix

uMobix is a WhatsApp spy software that allows you to retrieve chats from the target device. It’s ideal for parents to track their child’s WhatsApp activities. uMobix lets you set parental controls and view current device location through an advanced GPS tracker. 

Here are some exclusive features of uMobix:

uMobix Features

Call History and Text Messages: With uMobix, you can view incoming and outgoing WhatsApp calls from the target device. Additionally, you can block contacts to cut off contact with a malicious entity. Moreover, you can monitor the chats and read messages from the target device.

Social Apps Tracking: uMobix allows you to track browsing behaviour on social media channels. It helps you see what kind of content the user is seeing currently and the search history of browsers. uMobix is a perfect tool to monitor WhatsApp and other messaging tools.

GPS Location Tracker: uMobix offers a real-time interactive map to track the target device’s location. Moreover, you can alter the device settings to disable some functions to restrict usage. uMobix allows you to constantly be aware of the device’s location.

Streaming and Deleted History: With uMobix, you can gain instant control of the target device’s camera and microphone. It helps you know what’s happening around the device in real-time. Moreover, you can see the deleted files from the target device before permanent removal.

uMobix Pricing

uMobix offers 3 Periodic subscription plans for its WhatsApp spying tool. You gain access to call logs, contact lists, GPS location and storage data with all subscription plans.

The “1 Month” plan renews every month and is priced; at $49.99/month.

The “3 Month” renews quarterly and is priced; at $27.99/month.

The “12 Months” renews annually and is priced; at $11.66/month.

uMobix Discounts and Coupons

uMobix does not offer any discounts or coupons for its WhatsApp spying tool.

uMobix Free Trial

uMobix does not offer a free trial for its social media and WhatsApp spying tool.

uMobix, A short how-to guide

Firstly you have to install uMobix on the target device under your account. Login to your uMobix account and you’ll be redirected: to the “Dashboard” section. Here you’ll see the current device location, last visited addresses and most frequent calls.

Click on “Calls” to check the call history of the target device. Go to “Address Book” to access the contact section.

Click on “Messages” to view the real-time WhatsApp messages of the target device. Go to “Location” to see the recently updated locations of the device. Moreover, you can see social media interactions under the “Social” section in the main menu panel.

21. Upfluence

Upfluence allows you to identify and engage with your influential customers. With Upfluence, you can contact influencers already interested in your brand and make them a part of your digital marketing strategy. Upfluence analyzes your database and reviews creators throughout the entire customer journey.

Upfluence Features

Here are some exclusive features of Upfluence:

Ecommerce tools: Upfluence helps you drive more sales by helping you build your influential network. You can create affiliate programs for influencers to connect with their core audiences and significantly improve your sales. Moreover, Upfluence integrates with top-quality eCommerce tools like Shopify.

Influencer Discovery: Upfluence is the only influencer marketing platform that generates results from all channels and shows you influencers who are already tagging your brand. You can then engage with these influencers to increase your network. Upfluence offers AI recommendations according to your branding needs.

Influencer Analysis: Upfluence allows you to analyze performance metrics for social media channels and gain insight into the influencer’s engagement rate. Upfluence helps you decide on the right affiliate programs by providing accurate and thorough information regarding the influencer’s most popular demographics and recent spikes in popularity.

Campaign Management: Upfluence integrates with major professional communication platforms like Outlook and Gmail, making it perfect for managing marketing campaigns. Moreover, you can use custom templates to send emails to your teams. With Upfluence Bounce Management, you can blacklist spam and invalid emails.

Campaign Analytics: Upfluence lets you track the mentions of your brand on social media and compare them with your competitor’s rate. You can see whether you’re getting an adequate ROI with your current influencers and which demographics are responding; more positively to your products.

Upfluence Pricing

Upfluence offers three subscription plans without a predetermined pricing quote plus a minimum contract duration of 12 months.

The “Growth” plan is for small-scale businesses looking to collaborate with influencers to boost their market share.

The “Scale” plan is for medium businesses who need premium support, advanced integrations and personalized analytics reports.

The “Enterprise” plan helps you unlock the full potential of brand ambassadors by using White labeling and campaign workflows.

Upfluence Discounts and Coupons

Upfluence does not offer any discounts or coupons for its subscription plans.

Upfluence Free Trial

Upfluence currently does not offer a free trial for its influencer marketing platform. However, you can download a free Upfluence chrome extension to see the most relevant influencers for your brand.

Upfluence, A short how-to guide

Once you login to your Upfluence account, you’ll be asked to set up the “Live Capture” settings. Now you can add your Shopify and other social media channels to pull influencer data onto your Upfluence account.

Once done, go over to the IRM section. Here you can see your customers and identify the influencers currently interested in your brand. IRM is entirely customizable in terms of fields.

If you click on an influencer contact, you’ll see detailed analytics that helps you determine whether it’s the right profile for you.

22. Vimeo

Vimeo allows you to build an online presence by reaching audiences through video marketing. You can do informative live stream sessions or share advertising videos on your Vimeo channel. Moreover, Vimeo shows your engagement rate across the channel to help you enhance your content’s quality.

Vimeo Features

Here are some exclusive features of Vimeo:

Stunning Video Player: Vimeo offers an aesthetically appealing video player with high-quality sharing across all devices. It is widely used; by the younger generation because of its simplistic interface and quality content. By doing video marketing with Vimeo, you can tap into a new clientele base and improve your market reach.

Secure Sharing: Vimeo offers domain-level privacy, letting you securely upload and share video files across its platform. Moreover, you can encrypt the video files to ensure they are only accessible by team members with an encryption key.

Video editor Integrations: Video Editing Software are a must to improve the outlook of your final edit. Vimeo integrates with Adobe Premiere Pro, Final Cut Pro and Filmora to help you upload high-quality cuts directly from your video editor.

Advanced Stats: Vimeo lets you track your viewers, helping you discern the high-interest regions. You can share your videos across YouTube, Twitter or Facebook and monitor the stats within Vimeo. It is perfect for modifying your video marketing strategy on-the-go with real-time statistics.

Vimeo Pricing

Vimeo offers 4 Subscription plans for its video hosting and marketing platform.

The “Vimeo Plus” plan is priced: at $7/month upon annual billing. It offers a 5GB weekly storage and unlimited webcam recording.

The “Vimeo Pro” plan is priced: at $20/month upon annual billing. It offers a 20 GB weekly storage and video engagement graph.

The “Vimeo Business” plan is priced: at $50/month upon annual billing. It offers unlimited weekly storage of upto 5TB and advanced embed options.

The “Vimeo Premium” plan is priced: at $75/month upon annual billing. It offers unlimited weekly storage of upto 7TB, VIP support and Google Analytics integration.

Vimeo Discounts and Coupons

Vimeo currently does not offer any discounts or coupons for its video marketing tool. However, students can get a 50% off on “Vimeo Plus” and “Vimeo Pro” subscriptions.

Vimeo Free Trial

Vimeo offers a 30 Day free trial for its subscription plans. You can join with your Google account or input your email address. Once done, you have to input the card details. However, you won’t be charged if you cancel the trial before its expiration.

Vimeo, A short how-to guide

Once you login to your Vimeo account, you’ll be greeted with a “Welcome Home” page. Click on the “Upload a Video” tab to start sharing your videos on Vimeo.

Once done, input the video title, content rating and description. You can include tags to improve audience reach on Vimeo. After this, click on “Edit Settings” to get funkier with your clips. You can input thumbnails or embed the file within this section.

Click on the “Manage Videos” tab on the homepage to see your existing videos. Click on a clip to see its current statistics on Vimeo or across other sharing platforms.

23. Whatso

Whatso allows businesses to connect with leads and clients through WordPress, WhatsApp and messaging. It allows you to engage with your customers through WhatsApp and have them sign up for the campaigns through automated messaging. Whatso is the perfect marketing tool for WhatsApp; to effectively target your leads through the sales funnel.

Whatso Features

Here are some exclusive features of Whatso:

WhatsApp Marketing: Whatso offers high-quality WhatsApp Marketing tools to help you communicate with buyers or prospects. You can automate responses to keep the lead engaged till a sales representative is assigned. Whatso increases sales by doing cost-effective and extensive marketing through WhatsApp.

Bulk Messaging: Whatso allows you to send bulk messages from its platform. It helps you reach out to a wider audience and improve lead conversion by directly reaching out to your prospective buyers. With Whatso, you can integrate WhatsApp into your digital marketing strategy and enhance the effectiveness of your campaigns.

Order Notifications: Whatso allows you to share the latest order details with your buyers through WhatsApp. You can inform the buyer at every relevant touchpoint till the customer finally gets his delivery. Moreover, you can share the billing details with the client over WhatsApp with Whatso.

Abandoned Cart Recovery: Whatso integrates with your online website or shopping stores. You can engage with a lead to recover an abandoned cart. It improves your lead conversion by reminding the client to checkout the cart items and complete the purchase.

CTA Buttons: Whatso has recently started allowing you to add CTA buttons to redirect receivers to a landing page or order invoice. It helps you perform targeted marketing through WhatsApp messaging and route visitors onto products that interest them.

Whatso Pricing

Whatso offers 3 Pricing options for its WhatsApp Marketing tool.

The “Standard” plan is priced at $39/year and offers upto 500 messages daily. Additionally, you get 500 Contacts import and core WhatsApp marketing features.

The “Professional” plan is priced at $69/lifetime and offers unlimited messages. Additionally, you get turbo speed mode and unlimited contacts import.

The “Enterprise” plan is priced at $79/lifetime and works on 50 devices. Additionally, you get a chrome extension and extensive WhatsApp marketing tools.

Whatso Discounts and Coupons 

Whatso is currently offering sizable discounts on its yearly and lifetime WhatsApp Marketing tool. Visit the website to avail the offer and use extensive WhatsApp marketing to boost your sales.

Whatso Free Trial

Whatso currently does not offer any free trial for its WhatsApp Marketing tools.

Whatso, A short how-to guide

Once you login to your Whatso Accounts, you’ll be asked to input the contacts. You can import contact lists and remove duplicate entries. Always remember that the mobile number should be in the second column of the sheet.

Once done, you can create a message and send it to all customers in one go. Additionally, you can type an alternate message for special clients.

24. Wistia

Wistia is a video hosting tool for marketers to take control of content and route it through your favourite channels. With Wistia, you can do quality video marketing and engage with a bigger clientele. Moreover, Wistia allows you to analyze the actionable insights and amplify your lead generation.

Wistia Features

Here are some exclusive features of Wistia:

Custom Video Player: With Wistia, you can customize their video player to fit your branding like a glove. It helps you easily embed videos onto your website. You can personalize the design of the actual video player itself, including the play button, the play bar, and player controls, plus lets you add logos to your video player. Most importantly, unlike YouTube, you can customize the end screen of your videos.

Video Thumbnails: Most video hosts allow you to upload your own static thumbnail, but with Wistia, you can add a video thumbnail. This seemingly small change can help boost the play rate of your videos by making them instantly stand out on your landing pages.

Social Sharing: Wistia allows you to add a social sharing function into your video player. The viewers can instantly share your clips across any social platform while allowing you to add your own pre-written copy.

CTAs: If your website’s objective is to generate more sales, Wistia allows you to add a customizable call-to-action at any point throughout your video. You can include an email capture form in the middle of your video, urging viewers to input their details. You can then keep testing the placement of CTAs to discover what works best for maximizing sign-ups.

Sophisticated Analytics and A/B Testing: Wistia offers in-depth insights through its high-quality analytics. You can see the heat map to see where your audience has dropped off or re-watched. Moreover, Wistia allows you to re-upload an updated version of your video without having to replace its URL.

Wistia Pricing

Wistia offers 3 Pricing options for its video marketing platform.

The “Free” plan is priced at $0 and is preferred for new businesses. You can have upto 250 channel subscribers, but there will be a Wistia branding on the video player.

The “Pro” plan is priced at $99/month and is suitable for businesses investing in podcasting or video marketing. It offers A/B testing, video trimming, and 10 Free videos or podcast episode embeds.

The “Advanced” plan is for established businesses looking to build their brand and drive sales. You have to contact the sales team to get a price quotation.

Wistia Discounts and Coupons

Wistia does not offer any discounts or coupons for its subscription plans.

Wistia Free Trial

Wistia does not offer a trial for its paid subscription plans. However, you can use the free plan and get acquainted with Wistia’s interface.

Wistia, A short how-to guide

Once you login to your Wistia account, you’ll be redirected to the homepage. You’ll notice a menu panel on top and an “Upload” tab below it. You can start a new project by uploading a video.

Click on “Content” to access the uploads from your Wistia channel. Here, you can design several promotional video projects for your business.

Click on “Analytics” and tap on the “Overview” section to see total plays, engagement and conversion rate on your videos. Go to trends to see the variation in your play rates.

Click on “View stream” to see the heatmaps with details for your videos.

Go to “Audience” to see the captured leads and total audience on your videos. Click on the A/B test to optimize conversion rate and do rate comparisons.

25. Zoko

Zoko is a WhatsApp Marketing platform that centralizes your communication, sales, marketing and customer support. Moreover, it does so with a single phone number to avoid confusion among your clients. Zoko is the perfect marketing application for budding businesses to organize their engagement and reach out to prospects timely.

Zoko Features

Here are some exclusive features of Zoko:

Multiple agents on 1 number: Zoko lets you use 1 phone number for all your business activities and engagement with prospects or clients. You can enlist this number under your WhatsApp contact to generate more leads through the internet and connect with leads easily.

High Conversion: With Zoko, you can take orders on WhatsApp. Zoko’s dashboard provides an ideal experience for prospects and clients, improving retention and conversion. Zoko scales your business WhatsApp number to drive more revenue.

Message Broadcasting: Zoko allows you to broadcast messages and engage with valuable customers and prospects. You can have personalized communications at a scale and do better follow-ups on your marketing efforts. Moreover, you can do bulk messaging to remind leads or customers about an ongoing sale.

All-in-one WhatsApp Marketing: Zoko is a complete marketing and sales platform built for WhatsApp. Zoko offers all required tools in its dashboard to monitor lead generation and sales conversion. Moreover, Zoko helps you perfectly implement your WhatsApp marketing strategies and follow up on new interests.

Green Tick Mark: Zoko has partnered with the official WhatsApp API provider and lets notable businesses apply for a green tick mark. However, the business needs to qualify the set criteria. Green Tick Mark prevents other malicious entities from scamming your prospects or clients by claiming to be you.

Zoko Pricing

Zoko offers 4 Pricing options for its WhatsApp sales and marketing platform.

The “Starter” plan is priced; at $34.99/month plus $.015 per conversation. It offers message broadcasting, a cart recovery bot and free pre-built workflows.

The “Team” plan is priced; at $54.99/month plus $.010 per conversation. It offers chat auto-distribution, a Shopify plugin and a COD confirmation bot.

The “Pro” plan is priced; at $109.99/month plus $.006 per conversation. It offers marketing broadcast, review collection bot and customer tags.

The “Business” plan is priced; at $219.99/month plus $.003 per conversation. It offers streamlined and centralized control of your WhatsApp marketing and sales operations.

Zoko Discount and Coupons

Zoko currently does not offer discounts or coupons for its WhatsApp sales and marketing platform.

Zoko Free Trial

Zoko does not offer a free trial for its WhatsApp sales and marketing tool.

Zoko, A short how-to guide 

Once you login to your Zoko account, you have to input your business contact to be enlisted as the WhatsApp number. Once done, you’ll see all messages on your Zoko Dashboard.

You can segment the contacts and messages by altering the filters. Moreover, you can suggest products and take orders from your Zoko Dashboard while engaging with a prospect.

The Best Marketing Software, In Conclusion

Now that you’ve seen our best picks for marketing software, we’d love to know your opinion.

Have you used any of these tools? If yes, what was your experience? Did we miss any quality marketing software?

Let us know in the comments.

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