5 Best CRM for Lenders

So, you are in the market for a CRM that suits Lenders.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 

If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

What CRM would you recommend?

In short, It's Monday.com CRM

It's very well rounded, well priced, feature-rich with a large community of support and a very top-notch set of tutorials for every use case. You can't go wrong with Monday.com. It's the software we use with our clients at our ad agency.

“🚀Try Monday.com CRM For Free, It's my favorite webinar software to use and recommend.” -Scott Max

Monday.com is a user-friendly CRM platform that provides advanced solutions with its robust marketing tools. It allows larger companies with complex workflows to perform efficiently and produce nifty results. Monday.com has you covered for your: Service, Sales, CMS, Operations, and Marketing needs.

For more details, read our Monday.com Review.

The best CRM specifically for Lenders

As a lender, you have to track all financial procedures and maintain efficient engagement with prospects and borrowers. A CRM that simplifies communication with clients and provides the necessary tools to analyze financial operations will be the perfect match for this category. Have a look at the products below to choose the best CRM for Lenders:

1. Sage CRM

Sage is a company that has a multitude of tools of all kinds: accounting, billing, finance, warehousing, manufacturing, payroll, employees and much more. Among them, Sage CRM stands out, one of the most popular options in the market, which cannot be defined as easily intuitive, but as practical (once you know how its working mechanics work).

Get Started with SageCRM🔥

Sage CRM Features

Sage CRM is a highly configurable open-ended software that allows businesses to use it for different purposes. It offers several tools and integrations that can positively affect your sales and marketing campaigns while managing the company’s data in an orderly manner. Users can get a better understanding of products through Sage CRM and meet the clients' expectations, thus increasing the chances of securing a lead.

Here are some fascinating features offered by Sage CRM:

• Opportunity Management: Sage CRM allows users to connect multiple companies to a single opportunity and avoid duplication. It processes the data from the prospect stage through to its complete cycle with unique workflows and helps in turning qualified leads into legitimate opportunities. Sage CRM offers the ability to quarantine unverified information, which can be reviewed; by sales representatives.
• Sales and Marketing Reporting: Sage CRM allows users to create and share valuable reports based on customer details. There are several pre-defined reports available that display distinct sales metrics, and you can set customized parameters for more accuracy. It helps users from different departments in your organization to get detailed insight regarding their work and clients. Sage CRM improves the effectiveness of your marketing campaigns by informing you about the most beneficial lead sources so you can focus your efforts on the right advertisement.
• MailChimp Integration: Sage CRM can be integrated with MailChimp to boost email marketing campaigns by targeting a specific audience. Users can view how effective the marketing strategy is and alter it accordingly; to get better client engagement. It can create new business opportunities and strengthen existing relations.
• Customer Service: Sage CRM improves customer service drastically from both team and individual points of view. It allows you to analyze resolution time for specific complaints, reassign cases to more suitable customer representatives based on experience, review solutions, and access past tickets through knowledgebase for reference on a current problem.
• Actionable Reports: Sage CRM records information for every click and unsubscribes so you can approach the client accordingly with an automated message or email. It can help in winning back a lost lead or follow up on an interested client immediately to get the upper hand in the negotiation process.
• Collaboration: Sage CRM simplifies the communication between the marketing and sales team while allowing employees to collaborate on projects. You can share the latest updates regarding the sales process or marketing ventures with relevant team members and easily exchange constructive ideas for the betterment of the business.

Sage CRM Pricing

Sage CRM provides customized services depending on your business requirements. Click on the “Request a callback” tab to get contacted; by a customer representative, fill in some basic details, and get a price quotation for your CRM needs.

2. SugarCRM

Another highlight is SugarCRM, with clients such as IBM, Audi or Zurich, which has a simple user interface and an intuitive personalisation platform, and has two types of CRM adapted to each user: a CRM for SMEs and a business CRM for large companies or multinationals.

Get Started with SugarCRM🔥

SugarCRM Features

SugarCRM is a user-friendly platform built on open-source technologies like JavaScript and PHP to enable mobile computing solutions. It helps businesses build better professional relationships, work more efficiently and integrate with the complete customer lifecycle. SugarCRM has cloud portability, which allows you to switch data between public and private clouds depending on market conditions with minimal disruption.

Here are some unparalleled features offered by SugarCRM:

• Sugar Market: SugarCRM provides an all-in-one marketing automation tool that automatically prioritizes incoming leads based on client engagement. It also recognizes repetitive tasks and avoids them to ensure maximum work is done: in minimal time. 
• Revenue Generation: SugarCRM generates revenue for each marketing campaign to let you know where your funds are being used and whether they are yielding desired results.
• Google Ads integration: Users can access Google Ads management tools within the Sugar Market and create shrewd campaigns to target a new clientele base while maintaining the stronghold over existing customers.
• Ease of Use: SugarCRM is exceedingly easy to customize because of multi-API accessibility. Users can switch from their existing CRM service to SugarCRM by connecting the API's, which leads to a high adoption rate. It allows users to personalize the menu bar and homepage for quick response to the incoming queries.
• Asset Library: SugarCRM simplifies the process of uploading, managing and storing assets to leverage within the emails, business website and other marketing documentation with the asset library. It supports various file types like images, documents, audios, gifs and CSS. Users can integrate SugarCRM with other content management systems with pre-built templates to get a more robust library.
• Sales Automation: SugarCRM’s sales tool offers accurate predictions on the possibility of closing a deal with its AI-powered tools. You can change your marketing patterns and sales process accordingly to attract more clients. Moreover, SugarCRM also provides automated operations to follow-up on potential customers during off-hours till a sales rep is assigned; to the task. You can use SugarBPM to review price quotations by comparing your services to other businesses and getting a fair evaluation of your product.
• Customer support platform: SugarCRM enables businesses to emphasize customer complaints and rectify the situation quickly. It provides a knowledge-based platform: that can be customized to help clients solve minor problems themselves. SugarCRM’s service platform automatically assigns cases to the most qualified representative by analyzing past work.

SugarCRM Pricing

SugarCRM offers 4 pricing options depending upon the products you pick.

The “Sugar Market” marketing tool is priced at $1000/month and can be accessed; by unlimited users.

The “Sugar Sell” sales automation tool is priced at $80/month/user and offers 60 GB storage along with phone support.

The “Sugar Serve” customer service tool is priced at $80/month/user and helps you smoothly assist clients.

The “Sugar Enterprise” offers a generalized subscription plan and is priced; at $85/month/user. It offers SQL-based reporting and SugarBPM.

The “Sugar Professional” plan is priced at $52/month/user and offers a CRM solution for small businesses.

3. Salesforce

Another tool to highlight is Salesforce, quite similar in the mechanics of employment to Pipedrive, is one of the most popular CRM programs, despite having a paid subscription, recommended for large companies but not so much for entrepreneurs or SMEs. It is a program that adapts perfectly to the size of your company, with a great usability adaptable to any device and with the possibility of using it anywhere you have a network.

Get Started with Salesforce🔥

Salesforce Features

Salesforce is a sales, marketing, and collaboration powerhouse that lets users accomplish business tasks and share ideas smartly. It was launched: in 1999 with the idea of helping organizations build long-lasting relationships with clients and providing a seamless transition to CRM software. Salesforce has since established itself as one of the most sought-after CRM tools due to its constant strive for innovation and philanthropic values.

Here are some features offered by Salesforce that can affect your business experience positively:

• Industry-focused services: Salesforce provides tailor-made CRM services for every business, irrespective of its niche or size. It is a multi-feature platform that allows every industry to benefit from its wide range of tools. Users can select their line of business to get recommendations on services or customize their own CRM plan.
• Salesforce Sustainability Cloud: Salesforce enables the inflow of your entire business data on a single platform, making it easier to accurately analyze your carbon footprint. In today’s age, when environmental awareness is more significant than ever, Salesforce Sustainability cloud lets you conceive a detailed plan to limit carbon emissions and provide a detailed report to the energy regulatory authorities.
• Slack Collaboration: Salesforce recently acquired Slack, and users can now integrate both platforms for secured communication and collaboration purposes. Slack has a unique interface that allows users to create distinct workflows for each task and automated responses to keep clients engaged till you assign a customer representative. Moreover, it brings different subsections of a business together and facilitates sharing of ideas.
• Workplace Command Centre: Salesforce tracks employee health and ensures their well-being during the pandemic; by carefully managing work hours. It builds a strong community where your company’s employees can connect with each other and resolve issues while you can dispatch resources faster.
• Lightning Platform: Salesforce provides an app development platform with the latest technologies like blockchain and AI. Users can handle every aspect of the process and customize a mobile application that empowers the company's ecosystem. It's an unequaled innovative experience that streamlines IT-related tasks and lets anyone contribute towards app development.
• AppExchange: Salesforce has an inbuilt marketplace where users can integrate the additional application to get a more customized experience. It amplifies your sales experience and browsing through several applications while using external tools within a unified platform for business purposes.

Salesforce Pricing

Salesforce has a multifunctional ecosystem where you can add services based on your requirements.

Sales Cloud’s “Essentials” plan is priced: at $25/month/user, “Professional” plan is priced at $75/month/user, “Enterprise” plan costs $150/month/user and “Unlimited” plan is worth $300/month/user.

Small businesses can get a generalized subscription to enjoy Salesforce and choose from the following packages:

The “Essentials” plan is priced: at $25/month/user and can be used; by up to 10 users.

The “Sales Professional” subscription is priced: at $75/month/user.

The “Service Professional” plan is priced: at $75/month/user.

The “Pardot Growth” plan is priced at $1250/month/user and offers automation capabilities for every business.

4. Bitrix24

Bitrix24 is a free CRM full of customer management tools, support and marketing automation features. Available in the cloud and locally, for mobile devices and desktops. Includes all essential tools: sales funnels, channel management, sales reporting, 360 degree customer view, repeat sales support and sales automation.

In addition, it comes with dozens of available integrations, and you can also create your own applications using its REST API.

Get Started with Bitrix24🔥

Bitrix24 Features

In the corporate world, most of the marketing-related work is done collectively, and using different software for each task can be costly as well as inefficient. Bitrix24 offers all necessary tools for businesses within a single platform and makes it easier to collaborate with your team members. Bitrix24 has its virtual ecosystem where you can tackle every task with ease on an interface.

 Here are some exclusive features of Bitrix24:

• Activity stream: It is the most happening place inside the Bitrix24 and is a perfect tool for communicating the project details with your employees. Think of it as a social media platform; where you can post project updates, create polls, follow relevant tags, and comment on posts.
• Virtual workspace: It is a great collaborative tool that helps you connect with the employees through video conferencing. Each call can have up to 48 members, and you can invite participants who don’t use Bitrix24. Moreover, you can track each employee’s work hours and progress through a Virtual workspace.
• Project Management: Bitrix24 offers the ability to create workgroups based on projects and assign tasks in several ways. You can approach each project differently, sort them according to the deadlines, and cumulate reports.
• Bitrix24.Drive: You can use the virtual drive inside the Bitrix24 to keep all your business-related files organized inside the system. Moreover, you can decide who gets access to each file and create new documents.
• CRM Space: It is your one-stop for all sales and marketing-related activities. You can customize the existing process templates or create a new one with the “Smart Process automation” without programming. CRM Space is designed: specifically to help you organize leads and lucidly automate processes.
• Sales Intelligence: Here, you can manage the traffic sources and see the ROI for each platform. It’s a perfect tool to assess your marketing strategy and see which sources generate more traffic. Users can connect their business website and get information on every lead through Sales Intelligence.
• Bitrix24.Sites: Bitrix24 has an inbuilt website creation tool that is easy to access and offers several templates to choose from. You can browse through the layouts according to your business niche or use an empty template to design a website from scratch.
• Marketing Campaigns: Bitrix24 allows you to target a specific audience through social media, Phone and E-mail. CRM marketing tool will identify genuine clients and help you connect with potential customers.

Bitrix24 Pricing

Bitrix24 currently offers 4 pricing options for users interested in getting the most out of CRM services.

The “Free” plan is best for the new users who want to get accustomed to CRM software and costs absolutely nothing.

 The “Basic” plan is priced at €49/month and offers customer support service along with some simple collaboration tools. 

The “Standard” plan offers advanced collaboration tools and an increase in user capacity. It is priced: at €99/month.

The “Professional” plan is worth €199/month and unlocks all features of Bitrix24. You can add unlimited users, which makes it suitable for established businesses.

5. FreshSales

FreshSales currently has more than 10,000 satisfied customers with its refreshing interface, which offers – at a glance – everything needed on the customer flow. You will be able to have information about conversations with customers, agreements, tasks and scheduled appointments with them, as well as find out how they have interacted with the website and the product, among many other functions. In addition, it allows you to control potential customers to know when it is the key moment to impact them.

Get Started with Freshsales🔥

Freshsales Features

Freshsales provides a modern-day sale engagement solution to users that want to expand their business and maximize their marketing efforts. Managing leads takes up a lot of effort and hours of scouring through various sources, but Freshsales eases that with a smooth transition of Incoming leads onto the next phase.

Here are some dedicated features of Freshsales:

• Marketing Automation: Freshsales lets you set conditions to see desired customer leads and automate the marketing tasks for prompt communication. Moreover, you can create alerts for the sales team whenever there is progress in negotiations or; the clients respond positively to marketing activity. You can set up chatbots to deal with incoming inquiries and reach out to the client via Whatsapp, Gmail or other network sources with Marketing automation.
• Deals Management: Freshsales lets you manage and visualize the sales process to convert potential leads into permanent clients. You can prioritize leads that are most likely to come to fruition and analyze the conversion rate to forecast sales for similar deals in the future. 
• Workflow automation: Sales process involves many repetitive tasks that are essential to the working of the company. Workflow automation handles routine operations to reduce manual dependency and boosts sales efficiency by breaking complex processes into simple ones.
• Cloud Telephony: Calling is a vital part of the sales process: to update clients about the latest advancements and offers regarding new products. With Freshsales, users can get over 90 virtual phone numbers for employees: to connect with the customers over the computer. You can create notes and record a conversation to provide full context and reassign a task without any problem.
• Freddy AI: Freshsales identifies leads and organizes them to make sales tasks easier. You can set up instructions, and Freddy AI will cohere to them while processing client information. It provides you insight into the likelihood of closing the lead; so you know what the next step should be and approach the opportunity effortlessly.
• Product CPQ: You can maintain an updated product catalog on Freshscales to give clients and the sales team a reference about intrinsic features along with pricing details. Moreover, you can track individual unit sales and see which products are in demand and what audience you should target.

Freshsales Pricing

Freshsales has 4 pricing options available for businesses looking to expand their sales through CRM. The “Free” version provides basic management services free of cost. The “Growth” plan is a CRM tool with automation that can boost your sales and prevent respective tasks; It is priced at ₹999/user if billed annually. The “Pro” subscription will help you customize the tools to your liking and increase sales revenue; It costs ₹2799/user if billed annually. The “Enterprise” plan gives you the AI forecasting to know the shortcomings and modify the strategy accordingly; It is priced at ₹4999/user if billed annually.

The importance of CRM in mortgage lending

In the competitive landscape of mortgage lending, the importance of a robust Customer Relationship Management (CRM) system cannot be overstated. The mortgage industry is characterized by intricate processes, regulatory compliance, and the necessity for exceptional customer service, all of which can be effectively managed with the right CRM tools. Here’s why CRM is essential for mortgage professionals:

1. Streamlined Processes

Mortgage transactions involve numerous steps, from lead generation to loan closing. A specialized mortgage CRM automates and streamlines these processes, reducing manual tasks and minimizing errors. By centralizing data, loan officers can easily access client information, track the progress of applications, and ensure timely updates are communicated. This efficiency not only saves time but also enhances the customer experience, as clients receive prompt responses and support throughout their loan journey.

2. Improved Client Relationship Management

At its core, mortgage lending is about relationships. A CRM allows loan officers to cultivate and maintain these relationships by offering tools for effective communication and personalized service. With features like automated follow-ups, reminders for important dates, and insights into client preferences, mortgage professionals can foster a sense of trust and loyalty. This personalized approach encourages repeat business and referrals—two key drivers of success in the mortgage industry.

3. Enhanced Lead Management

Generating leads is crucial for any loan officer, but managing those leads efficiently is where a CRM truly shines. Mortgage CRMs, such as Surefire, are designed with lead capture functionalities and integration capabilities that allow loan officers to capture leads from various platforms seamlessly. The ability to respond quickly to new inquiries is vital; a mortgage CRM automates the initial outreach, ensuring that potential clients feel valued and engaged right from the start.

4. Data-Driven Insights

In a data-rich environment like mortgage lending, having access to analytical tools is a game-changer. A CRM system provides insights into client behavior, pipeline performance, and market trends, enabling loan officers to make informed decisions. By analyzing this data, mortgage professionals can identify opportunities for growth, target marketing efforts more effectively, and adjust strategies to better serve their clients.

5. Compliance and Risk Management

The mortgage industry is heavily regulated, and ensuring compliance with various laws and regulations is imperative. A mortgage CRM incorporates compliance management tools that help loan officers navigate the complex landscape of mortgage regulations. By automating compliance checks and maintaining accurate records, mortgage professionals can mitigate risks and focus on what truly matters—serving their clients.

Why use a CRM at all?

Every business has to maintain efficiency across sales and marketing departments to generate more leads and close more deals. Having a dedicated system to provide your teams with a platform to collaborate and assist your employees; to execute tasks swiftly can improve your organizational functioning, allowing you to reach your potential.

CRM is tailor-made to help your salesperson during negotiations with relevant client data. It automatically organizes leads in the sales pipeline, so your sales representatives can approach high-priority prospects first. Moreover, it provides insight into ongoing marketing campaigns and specifies which demographics are responding positively to the initiatives.

Why should Lenders use a CRM?

Managing the intake, pre-approval and underwriting process; of new deals can get overwhelming. It's crucial to have a system that can automate your business workflow with the latest web-based technologies.

With a CRM, your borrowers and brokers can submit deals online through your website and log in anytime to view updates, ask questions or upload required documents.

When deals are submitted, you can quickly determine eligibility to send accurate pre-approvals. Once loans are approved, you can auto-generate PDF's for loan contracts, approvals, disclosures, HUD statements or your own custom closing package.

With the click of a button, you can send borrowers signature-ready documents, close deals faster and smoother, stay ahead of your competition and increase your deal flow.

With the web-based platform, your teams can efficiently manage several pipelines; within a single interface and create reports for analysis.

CRM optimizes your lending operations and keeps you up to date with the latest transactions. It automatically refurbishes loan payments whenever an EMI is paid; by the borrower. You don't need to manage different tools for sales, marketing or financial operations as a CRM combines everything in a single package.

CRM for Lenders, A Summary

Mortgage lending businesses depend on providing; services to clients and borrowers for revenue generation. Having a CRM system can enable them; to successfully approach more customers and improve the lead conversion rate.

Sage CRM provides accounting and billing tools to complement the traditional sales and marketing features, enabling lenders to unify their business activities. It is our suggested pick for a CRM that suits Lenders. Visit the website to get started.