BigCommerce, A Brutally Honest Review

by Scott Max

So, you are considering BigCommerce.

You’ll be wondering if it's a good choice for you, if its feature set compares well to other options on the market, and if it is priced affordably enough for what you get.

This article will break all that down for you and more. 

Plus, at the end of the article you’ll find links to alternatives to BigCommerce as well as our top picks for the options in this category.

Or, just go straight to Our top picks for Best e-commerce platforms.

Without further ado, let’s get started.

BigCommerce Features

Headquartered in Austin, Texas, BigCommerce has grown leaps and bounds since its inception in 2009. With clients ranging from startups to mid-sized businesses and high-profile companies, BigCommerce has grown from a two-person startup to a global enterprise. It empowers your online growth by marketing your store and managing payments.

Here are some exclusive features of BigCommerce:

Storefront Design: BigCommerce offers a page builder visual editor with a drag-and-drop solution. You can make your site mobile responsive, customize every inch of the checkout experience and use the stencil CLI tool to push changes in a local environment without downtime. Additionally, BigCommerce is a no-code platform that provides fully customizable themes with built-in CSS and JavaScript.

Storefront Conversion: BigCommerce lets you create discounts and promotions without any scripting. It provides your store blazing-fast pace with Google Cloud Platform infrastructure. Moreover, you can get more traffic with customizable, SEO-friendly URLs and out-of-the-box metadata.

Cross Channel Commerce: BigCommerce lets you create and manage multiple, unique storefronts within its dashboard. You can integrate social media channels and sell where your customers are shopping by connecting with third-party marketplaces. Additionally, BigCommerce's native POS systems automatically update your in-store sales.

Core Commerce: BigCommerce offers a scalable catalogue where you can manage the entire inventory. It provides industry-leading shipping rates to address your financing problems. With BigCommerce, you can drive real-time business impact through critical metrics for orders, customer data and marketing.

B2B: BigCommerce lets you segment customer groups for pricing, product access and promotions. It offers a broad spectrum of payment methods, providing your clients with a seamless checkout experience. Additionally, you manage quotes with native CSR-generated quote management and third-party tools.

BigCommerce Pricing

BigCommerce offers 4 Pricing options for its e-commerce platform.

The "Standard" plan is priced at $29.95/month and offers an online storefront, point of sale, single-page checkout and real-time shipping quotes.

The "Plus" plan is priced at $79.95/month and offers customer segmentation, an abandoned cart saver, a built-in blog and product ratings.

The "Pro" plan is priced at $299.95/month and offers product filtering, Google customer reviews, plus a mobile responsive website.

The "Enterprise" plan offers an on-demand pricing quote and provides unlimited API calls, price lists, plus multi-storefront.

BigCommerce Discounts and Coupons

BigCommerce currently does not offer any discounts or coupons for its subscription plans. However, you can get a 10% off on "Plus" and "Pro" pricing options by opting for annual billing.

BigCommerce Free Trial

BigCommerce offers a 15 Day free trial for its e-commerce platform.

BigCommerce, A short how-to guide

Once you login to your BigCommerce account, you'll enter the Home section. Here, you can see your store performance, add products or do custom branding.

Click on "Orders" to see the order history. Here, you can segment the lists based on pending and fulfilled orders. You can go to the "Products" section to enter the inventory page.

Click on "Customers" to view your clientele base and create personalized promotions. Go to "Marketing" to formulate new campaigns and boost traffic. You can click on "Analytics" to enter the reporting section inside BigCommerce.