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Brandwatch, A Brutally Honest Review

by Scott Max
I'll offer two ways to find the tool, software or service you need, keep reading our breakdown and recommendations, or tell us about your business and the problem you are trying to solve and we will advise you for free!

So, you are considering Brandwatch.

You’ll be wondering if it's a good choice for you, if its feature set compares well to other options on the market, and if it is priced affordably enough for what you get.

This article will break all that down for you and more. 

Plus, at the end of the article you’ll find links to alternatives to Brandwatch as well as our top picks for the options in this category.

Or, just go straight to Our top picks for Best social media management tools.

Without further ado, let’s get started.

Brandwatch Features

With Brandwatch, you can find the conversations that really matter through accurate monitoring. Brandwatch starts with beautifully curated queries, so you only see meaningful data. Moreover, you get a range of search operators to put conversations into context. Brandwatch gives you a flying start with robust filtering and automatic sentiment analysis.

Here are some exclusive features of Brandwatch:

Crisis Management: Brandwatch gives you a critical headstart with real-time signals and alerts. You can detect unusual activity or emerging crises and send automatic, real-time notifications to relevant internal and external shareholders. Moreover, it empowers your team to spot negative mentions and act immediately on potential issues before they escalate.

Data Democratization: With Brandwatch, you can break down silos and build a data-driven culture. It helps you go beyond the usual metrics and reports and put the voice of the consumer at the heart of your organization. Brandwatch enables you to build a 360-degree view of your clients with an integrated data approach and reveal hidden insights by analyzing social, web, marketing and business data.

Social Media Management: Managing your organization's social media activities across networks, regions, and teams can be a painful process. With Brandwatch, you can save time and avoid silos with a unified content calendar. It helps you maintain a responsive, aligned brand voice and automate cross-channel conversations.

Competitor Analysis: Brandwatch allows you to benchmark your marketing performance and brand awareness across your competitors. You can discover deeper consumer insights that can inform corporate competitive strategy. Moreover, Brandwatch provides real-time insight into your online presence and the purchase decisions of customers.

Trend Analysis: With Brandwatch, you get access to historical consumer conversations so you can spot trends your competitors are missing. You can see the change in consumer opinion over time and uncover new trends to better predict clients' requirements. Brandwatch helps you spot new opportunities for product expansion and market growth.

Brandwatch Pricing

Brandwatch offers 4 Pricing options for its social media management platform.

The "Essentials" plan is priced at $108/month and offers content scheduling, customer engagement, plus impact measuring.

The "Consumer Intelligence" plan offers an on-demand pricing quote. Additionally, it allows you to segment audiences, analyze data and distribute flexible reporting.

The "Social Media Management" plan offers an on-demand pricing quote. Additionally, it provides brand monitoring, a social calendar and a centralized CRM.

The "Full Suite" plan has an on-demand pricing quote. It offers combined access to Brandwatch's research and social media management products.

Brandwatch Discounts and Coupons

Brandwatch currently does not offer any discounts or coupons for its social media Management platform.

Brandwatch Free Trial

Brandwatch offers a 14 Day free trial for its "Essentials" plan without any obligations.

Brandwatch, A short how-to guide

The first step to using Brandwatch is consumer research. You can easily find meaningful data by using quick AI-powered searches for any brand or topic. Here, you can analyze what consumers are saying about long-term trends or track your brand and measure your share of voice.

Step two involves segmenting your data. You can break down conversations by sentiment, emotion or demographics and create unlimited custom segmentations using machine learning classifiers or searching for specific keywords.

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