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Buffer, A Brutally Honest Review

by Scott Max
I'll offer two ways to find the tool, software or service you need, keep reading our breakdown and recommendations, or tell us about your business and the problem you are trying to solve and we will advise you for free!

So, you are considering Buffer.

You’ll be wondering if it's a good choice for you, if its feature set compares well to other options on the market, and if it is priced affordably enough for what you get.

This article will break all that down for you and more. 

Plus, at the end of the article you’ll find links to alternatives to Buffer as well as our top picks for the options in this category.

Or, just go straight to Our top picks for Best social media management tools.

Without further ado, let’s get started.

Buffer Features

Buffer helps you manage your social media and create perfect posts for every platform. You can optimize your posts with powerful analytics and invite team members to collaborate on posts with you. With Buffer, you can grow your audience organically by using engagement tools and automated publishing.

Here are some exclusive features of Buffer:

Publishing: Buffer lets you plan and publish your content on multiple social media channels like Instagram, TikTok, Twitter, Pinterest and Facebook. It helps you design the perfect post for social networking sites and takes your Instagram marketing a notch above. You can set up direct scheduling to auto-publish your posts and drive more traffic to your shop.

Analytics: With Buffer, you can gain in-depth insights to grow your brand on social media. You can measure social media performance, create gorgeous reports and get recommendations to expand reach, engagement and sales. Buffer provides you with a broad understanding of your performance across multiple accounts and white-labelling capabilities.

Engagement: Buffer helps you build a loyal and engaged audience in social media, turn followers into fans and stay on top of important interactions. Its familiar grid view allows you; to quickly jump from post to post and see unanswered comments. Additionally, you can prioritize important conversations and see negative sentiments or comments about a purchase.

Start Page: Buffer's start page is a beautiful and flexible "link in the bio" page that gathers your best content and showcases it in one place. You can build a completely free microsite to start selling your products and services, plus stay in touch with your clientele by adding your preferred messaging platform.

Content Library: Buffer offers actionable advice for your social media marketing and several resources to level up your brand. It helps you effectively communicate your content and story to boost audience participation. Additionally, Buffer helps you boost your social media profiles by showing trending niches and hashtags.

Buffer Pricing

Buffer offers 3 Pricing options for its social media management platform.

The "Free" plan is priced at $0 and offers basic publishing tools plus a landing page builder.

The "Essentials" plan is priced at $6/month/channel and offers analytical, planning and engagement tools.

The "Team" plan is priced at $12/month/channel and offers draft collaboration tools plus clear exportable reports.

Buffer Discounts and Coupons

Buffer currently does not offer any discounts or coupons for its social media management platform.

Buffer Free Trial

Buffer offers a 14 Day free trial for its pricing options. Alternatively, you can opt for the free plan and manage upto 3 Channels.

Buffer, A short how-to guide

Once you login to your Buffer account, you'll enter the "Calendar" subsection inside "Publishing". Here you can schedule your posts. Click on "Campaigns" to track multi-channel campaigns and social media strategies.

Click on "Analytics" to enter the reporting section inside Buffer. Here, you can see the engagement stats on your recent posts or tweets and social channel overview.

Click on "Engagements" to see the unanswered questions or comments on your recent social media posts. You can automate responses within this section and build meaningful relationships.

Click on "Start Page" to build a landing page for your top-rated content. You can choose different templates and input elements by dragging and dropping.

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