So, you are in the market for content marketing software.
Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you.
If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers. So, that’ll be the “can’t go wrong” option.
Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.
Enjoy the list!
The Best Content Marketing Software
Content marketing is highly popular as it engages viewers through the content and generates more leads. Marketing software that optimizes write-ups, connects with social media channels and provides layout templates for blog posts will be the perfect fit for this category. Have a look at the products below to choose the best content marketing software:
ContentStudio is essentially a social media management platform that also offers automation and marketing capabilities. It helps you stay organized and on top of every opportunity. ContentStudio is the perfect tool for businesses looking to build a social media presence and improve engagement.
Here are some exclusive features of ContentStudio:
Multi-channel Composer: ContentStudio offers an inbuilt editor to help you compose content for multiple social media channels. You can manage approvals for collaboration and have an SEO optimization toolbox at your disposal to ensure your content is unique and trending.
Planner & Calendar: ContentStudio allows you to streamline your workflow by efficiently planning campaigns through collaboration. Moreover, it offers an interactive calendar, enabling you to set meetings on the go. With ContentStudio, you can handle all social media marketing planning and implementation at a centralized platform.
Automation Recipes: ContentStudio offers templates for automation campaigns, allowing you to focus on planning and implementing your strategies. Moreover, you can gain more views on your content by automating the distribution of popular blogs or posts throughout the year.
Media Library: ContentStudio offers an extensive media library and asset management to help you organize your files. Moreover, you can take bulk actions on files or import media through integrations like Google Drive or Dropbox.
Analytics and Reporting: ContentStudio enables you to make informed decisions by analyzing the reports and social media data. It offers follower demographics and lets you white-label reports with your brand logo or name. Moreover, ContentStudio monitors competitor KPIs and gives insight into their engagement and conversion rate.
ContentStudio offers 3 Pricing options for its social media management and marketing platform.
The "Starter" plan is priced at $25/month and offers 1 Workspace. You can use scheduling and reporting tools, plus get 10 GB of storage.
The "Pro" plan is priced at $49/month and offers 1 Workspace. You can do competitor analytics and use an AI bot for content generation.
The "Agency" plan starts at $99/month and goes upto $299/month. It offers a client dashboard, priority support, content approval and additional workspaces.
Outgrow is a content management and marketing tool that helps you acquire leads without any coding. Outgrow adds value to your customer journeys and enhances the lead conversion rate by providing optimized content. Moreover, Outgrow links with various social media channels and lets you post or publish your content directly from its platform.
Here are some exclusive features of Outgrow:
Marketing Tools: Outgrow offers several marketing tools like chatbots, calculators or surveys to help you increase your campaign effectiveness. Outgrow lets you analyze the reaction to your content and discover your clientele base. Outgrow helps your business grow swiftly with your social media presence.
Optimized Layouts: Outgrow offers layouts for blog posts, landing pages and social media. Additionally, these layouts are heavily optimized to suit different screen sizes, resolutions and browsers. Outgrow's pre-built layouts are designed to enhance your engagement and conversion rates.
Branding: Outgrow offers full personalization to you and lets you add logos, colours or assets to your posts. It ensures your content is instantly recognizable and synonymous with your brand on social media. Outgrow improves your branding by elevating the quality of the content.
Funnel Analytics: Outgrow lets you drill down to funnel stages and analyze the deal. Moreover, you can identify patterns and ensure the sale does not fall off by avoiding susceptible points. Outgrow offers quality analytical information about your digital marketing strategies. Additionally, you can use the branching logic to split the path according to the response.
Conditional Messaging: Outgrow lets you use conditional messaging to send messages according to the criteria. You can add conditions to trigger specific actions inside Outgrow and personalize surveys or forms based on responses from your prospects or clients.
Outgrow offers 4 Pricing options for its content management and marketing platform.
The "Freelancer Limited" plan is priced at $22/month and offers 3 Content Types plus 1000 leads per month.
The "Freelancer" plan is priced at $45/month and offers 7 Content types plus 1000 leads per month. It additionally provides 6 Content pieces.
The "Essentials" plan is priced at $115/month and offers 8 Content types plus 7500 leads per month. It provides unlimited content pieces and access to SMB Offer.
The "Business" plan is priced at $720/month and offers all content types plus 50,000 leads per month. It provides advanced integrations and tracking.
Marketo was acquired; by Adobe for a record-setting amount and is the sole marketing automation tool for the Adobe ecosystem. Marketo is a marketing and lead generation platform that offers advanced automation, email marketing, lead management and revenue attribution.
Here are some exclusive features of Marketo:
Content Personalization: With Marketo, you can host all relevant images or assets on a single platform. You can use AI-powered tools to personalize the content for your customers or readers. Additionally, Marketo offers Adobe Sensei, ensuring your buyers get the suitable content recommendations. Marketo has the best content personalization among its competitors and helps you use your website's content to its maximum efficiency.
Experience Automation: Marketo allows you to automate the entire customer experience and streamline team productivity. You can clone internal workflows or automation; to swiftly use them for your future marketing endeavours. With Marketo, you can provide tailored experiences to your buyers and leads with advanced automation tools.
Scoring and Routing: You can create custom scoring models within Marketo to set qualifying parameters for leads and accounts. Marketo records every action or inaction and updates the database in real-time to dynamically score and route the valuable leads. With Marketo, your leads are always routed to the correct program, improving the effectiveness of your marketing campaigns.
Marketing Impact Analysis: Marketo offers real-time analysis of your marketing strategies, helping you evaluate the actual impact. You can map buyer journeys and get to know the valuable touchpoints. With Marketo, you can deploy the right programs and channels on your leads, improving your lead conversion rate.
Cross-Channel Engagement: With Marketo, you can engage your customers on their preferred channels. Moreover, you can get an incremental rise in your search traffic by optimizing the keywords. With Cross-Channel Engagement, you save the trouble of switching between the communication mediums and handle all queries on your Marketo interface.
Marketo offers 4 Pricing options for its marketing tool. These subscription plans do not have predetermined pricing as it depends on the database size, and you have to contact the sales team to get an exact quote.
The "Jumpstart" plan offers core Segmentation and automation. It is best suited for small teams aspiring to target less than 50k contacts.
The "Select" plan offers marketing channels and measurement functionalities. It is best suited for growing teams looking to scale their marketing exploits.
The "Prime" plan offers AI personalization and full-scale marketing. It is best suited for established teams requiring automation tools for swift progression.
The "Ultimate" plan offers all attributes of Marketo, making it perfect for digital marketing agencies.
4. Oracle Eloqua
Oracle Eloqua orchestrates personalized experiences that drive your sales revenue. It is perfect for businesses looking to delve deeper into marketing data to create unique prospect journeys. With Oracle Eloqua, you can leverage your data using AI-powered marketing automation.
Oracle Eloqua Features
Here are some exclusive features of Oracle Eloqua:
Adaptive Campaign Orchestration: Oracle Eloqua helps you design intriguing campaigns to entice buyers and automatically adapt the customer experience according to the client's real-time actions. It smoothens the sales funnel and ensures no potential sales are left hanging.
Segmentation and Targeting: Oracle Eloqua allows you to precisely target prospects and segment leads by unifying data from all campaigns. You can then perform data-driven targeting to show recommendations on a third-party channel. Moreover, Oracle Eloqua automatically triggers retargeting based on buyer interest.
Lead Management and Scoring: With Oracle Eloqua, you can automate lead scoring to update campaigns in real-time. It helps you convert promising deals swiftly before the interest cools off. Additionally, you can manage leads in a centralized database and route them through the sales channel.
Asset Management: Oracle Eloqua offers complete creative freedom to your marketers by allowing them to design compelling emails or enticing landing pages to encourage more sales. Moreover, you can save elements from your creations and use them in future projects.
Sales and Marketing Alignment: Oracle Eloqua integrates with leading CRM systems and provides account intelligence to track high-profile opportunities. It offers in-depth insights to help you prepare campaigns accordingly. Oracle Eloqua bridges the gap between your marketers and sales teams.
Oracle Eloqua Pricing
Oracle Eloqua offers On-request pricing for its marketing tool. You can click on the "Contact Sales" tab to start negotiations with the sales team.
Salesmate understands that healthy customer relationships are your business' lifeline. If your marketing and sales teams spend numerous hours doing manual data entry into the marketing software, they are missing out on building long-lasting relationships with the prospects. Salesmate delivers a whole new level of automation, simplicity and insight, enabling you to use a customer intelligence platform.
Here are some exclusive features of Salesmate:
Personalized Campaigns: Salesmate allows you to create; personalized marketing campaigns for your clients and prospects. You can segment the leads based on their actions and add triggers to ensure you perform accurately targeted marketing. With Salesmate, you can add different touchpoints to your marketing strategies.
Web Forms: Web Forms allow your prospects or customers to contact you regarding a query. It's a crucial part of digital marketing that ensures you can engage with leads even during off-hours. With Salesmate, you can design web forms to engage with the prospects and transit them through the sales funnel.
Campaign Automation: With Salesmate, your marketing teams can focus on high-intent prospects and automate multiple processes. Salesmate automatically updates the relevant team when a lead appears, initiates or responds to a campaign. Moreover, you can create a unique journey for every stage and set criteria to segment leads according to scoring.
A/B Test Marketing Campaigns: Salesmate allows you to run A/B tests and analyze your marketing strategies before deployment. You can track the audience response for different variations of your campaign by recording the reply and click-through rate. With A/B testing, you can ensure you only run the optimized marketing campaigns with higher chances of conversions.
Email Automation: With Salesmate, you can ensure you don't leave any prospective emails unattended by using automation. You get notified whenever a prospect opens an email and decide when to send the next mail to improve the response rate and move the leads through the funnel.
Salesmate offers 4 Pricing options for its marketing automation cum CRM tool.
The "Starter" plan is priced at $15/user/month and offers multiple pipeline and workflow management, web form creation and standard reporting.
The "Growth" plan is priced at $30/user/month and offers product and goal management, email scheduling and data-based workflows.
The "Boost" plan is priced at $50/month and offers team management, increased team inbox limits and smart activity queue.
The "Enterprise" plan offers a custom pricing option. It comes with a personalized onboarding, a dedicated account manager and unlimited dashboards.
Why use marketing software at all?
Marketing helps you initiate new relations with prospects and evolve them into maturity by making a sale. It involves designing exquisite campaigns through collaboration and creative prowess, implementing strategies to the right demographics and engaging the interested prospects professionally.
A marketing software enables you to prioritize relations and understand the viewer mindset to create better campaigns. Moreover, you can set budgets for campaigns and ensure your business maintains profitability. Marketing software helps you reach a wider clientele and improve the scope of your strategies.
Why should you use Content Marketing Software?
Content marketing is all about creation, innovating, building a unique experience and providing value to your audience. However, developing a strategy based on data is also crucial. It can be troublesome to combine creativity with analytics, but it's a necessity to have a successful campaign.
Content marketing software helps marketing teams across all industries manage their content assets and campaigns from start to execution. You can create articles, ebooks or social media posts for your digital marketing strategies.
With Content marketing software, you can find topic ideas, write and optimize your content, manage your editorial plan, measure the impact and analyze your content performance.
Content marketing software helps you complete all the steps of your content marketing workflow, make data-driven decisions and improve your content strategy. Moreover, it ensures your content is coherent and resonates with the target audience.
Having an all-in-one content marketing platform to help you create effective blogs enhances your business by driving lead generation. It ensures you have a centralized database for every media asset and analytical tools to measure ROI on campaigns.
Content Marketing Software, A Summary
Content marketing software allows you to have an organized platform for your digital assets. Moreover, you can integrate WordPress blogs or social media accounts; to directly post on the channel from your content marketing software. It's an ideal tool for websites and digital marketers looking to improve visibility in their campaigns.
ContentStudio offers several pre-built assets and templates to enhance your blog posts. Moreover, it provides real-time analytics to help you monitor the campaigns. ContentStudio is our suggested pick for Content marketing software. Visit the website to get started.