So, you are in the market for digital marketing agency software.
Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you.
If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers. So, that’ll be the “can’t go wrong” option.
Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.
Enjoy the list!
The Best Digital Marketing Agency Software
Digital marketing agencies take up clients and handle their marketing campaigns. Content creation is the primary aspect of digital marketing and requires creative tools. Marketing software that offers a collaborative interface and reporting tools plus enhances creativity will be the perfect fit for this category. Have a look at the products below to choose the best digital marketing agency software:
Marketo was acquired; by Adobe for a record-setting amount and is the sole marketing automation tool for the Adobe ecosystem. Marketo is a marketing and lead generation platform that offers advanced automation, email marketing, lead management and revenue attribution.
Here are some exclusive features of Marketo:
Content Personalization: With Marketo, you can host all relevant images or assets on a single platform. You can use AI-powered tools to personalize the content for your customers or readers. Additionally, Marketo offers Adobe Sensei, ensuring your buyers get the suitable content recommendations. Marketo has the best content personalization among its competitors and helps you use your website's content to its maximum efficiency.
Experience Automation: Marketo allows you to automate the entire customer experience and streamline team productivity. You can clone internal workflows or automation; to swiftly use them for your future marketing endeavours. With Marketo, you can provide tailored experiences to your buyers and leads with advanced automation tools.
Scoring and Routing: You can create custom scoring models within Marketo to set qualifying parameters for leads and accounts. Marketo records every action or inaction and updates the database in real-time to dynamically score and route the valuable leads. With Marketo, your leads are always routed to the correct program, improving the effectiveness of your marketing campaigns.
Marketing Impact Analysis: Marketo offers real-time analysis of your marketing strategies, helping you evaluate the actual impact. You can map buyer journeys and get to know the valuable touchpoints. With Marketo, you can deploy the right programs and channels on your leads, improving your lead conversion rate.
Cross-Channel Engagement: With Marketo, you can engage your customers on their preferred channels. Moreover, you can get an incremental rise in your search traffic by optimizing the keywords. With Cross-Channel Engagement, you save the trouble of switching between the communication mediums and handle all queries on your Marketo interface.
Marketo offers 4 Pricing options for its marketing tool. These subscription plans do not have predetermined pricing as it depends on the database size, and you have to contact the sales team to get an exact quote.
The "Jumpstart" plan offers core Segmentation and automation. It is best suited for small teams aspiring to target less than 50k contacts.
The "Select" plan offers marketing channels and measurement functionalities. It is best suited for growing teams looking to scale their marketing exploits.
The "Prime" plan offers AI personalization and full-scale marketing. It is best suited for established teams requiring automation tools for swift progression.
The "Ultimate" plan offers all attributes of Marketo, making it perfect for digital marketing agencies.
2. Oracle Eloqua
Oracle Eloqua orchestrates personalized experiences that drive your sales revenue. It is perfect for businesses looking to delve deeper into marketing data to create unique prospect journeys. With Oracle Eloqua, you can leverage your data using AI-powered marketing automation.
Oracle Eloqua Features
Here are some exclusive features of Oracle Eloqua:
Adaptive Campaign Orchestration: Oracle Eloqua helps you design intriguing campaigns to entice buyers and automatically adapt the customer experience according to the client's real-time actions. It smoothens the sales funnel and ensures no potential sales are left hanging.
Segmentation and Targeting: Oracle Eloqua allows you to precisely target prospects and segment leads by unifying data from all campaigns. You can then perform data-driven targeting to show recommendations on a third-party channel. Moreover, Oracle Eloqua automatically triggers retargeting based on buyer interest.
Lead Management and Scoring: With Oracle Eloqua, you can automate lead scoring to update campaigns in real-time. It helps you convert promising deals swiftly before the interest cools off. Additionally, you can manage leads in a centralized database and route them through the sales channel.
Asset Management: Oracle Eloqua offers complete creative freedom to your marketers by allowing them to design compelling emails or enticing landing pages to encourage more sales. Moreover, you can save elements from your creations and use them in future projects.
Sales and Marketing Alignment: Oracle Eloqua integrates with leading CRM systems and provides account intelligence to track high-profile opportunities. It offers in-depth insights to help you prepare campaigns accordingly. Oracle Eloqua bridges the gap between your marketers and sales teams.
Oracle Eloqua Pricing
Oracle Eloqua offers On-request pricing for its marketing tool. You can click on the "Contact Sales" tab to start negotiations with the sales team.
ActiveCampaign automatically generated new leads based on form completions or email responses. Leads then progress through various stages and are scored based on the prospect's actions. Each new stage reveals future tasks for your sales team to keep the lead moving forward. Moreover, if the interest cools down, ActiveCampaign automatically sends custom messages to re-establish engagement.
Here are some exclusive features of ActiveCampaign:
ActiveCampaign gives you the option of creating personalized and targeted emails within minutes. You can use drag-and-drop functionality to add any content to your mail.
Moreover, you can design targeted mails by using conditional content blocking. It allows you to set the condition to a content block, meaning the action is only triggered if the criteria are met.
ActiveCampaign's Goals allow you to remove a contact from your automation once they've achieved a goal. You can set a goal; by placing it at the end of your email sequence.
Once done, you can set a condition so the system can recognize the goal has been achieved. ActiveCampaign offers goal reporting so you can see exactly who achieved the goal and implement future actions accordingly.
Sometimes you are unsure of the best strategy to use, but as time goes on, you can increase the effectiveness of your automated follow-ups with split testing.
You can drop split actions into your sequence and even set conditions to trigger this split action. With the conditional split, you can decide which contacts will go through each pathway.
Deep Data Integrations
With ActiveCampaign Deep Data integrations, you can review purchase history within the contact's record. If you scroll past the information, you'll see an e-commerce tab listing how much this contact has spent with you and their last purchase.
Moreover, you can use the "makes a purchase" trigger to upsell your clients. With Deep Data Integrations, you can trigger a contact into automation and segment by the purchase history.
With ActiveCampaign, you can send a personalized automated text, appointment reminders or promo codes. You need to drag and drop the "Send SMS" action, create a text, personalize it through available tags and schedule the time it should be sent.
ActiveCampaign's pricing depends upon how many contacts you need. The below-listed pricing options are for 1000 Contacts.
The "Lite" plan is priced at $30/month and offers marketing automation and unlimited email sending.
The "Plus" plan is priced at $70/month and offers contact scoring, an automation map and advanced performance reporting.
The "Professional" plan is priced at $187/month and offers website personalization, predictive sending and split automations.
The "Enterprise" plan has an On-request pricing option. It offers a custom mail server domain, free design services and social data enrichment.
Outgrow is a content management and marketing tool that helps you acquire leads without any coding. Outgrow adds value to your customer journeys and enhances the lead conversion rate by providing optimized content. Moreover, Outgrow links with various social media channels and lets you post or publish your content directly from its platform.
Here are some exclusive features of Outgrow:
Marketing Tools: Outgrow offers several marketing tools like chatbots, calculators or surveys to help you increase your campaign effectiveness. Outgrow lets you analyze the reaction to your content and discover your clientele base. Outgrow helps your business grow swiftly with your social media presence.
Optimized Layouts: Outgrow offers layouts for blog posts, landing pages and social media. Additionally, these layouts are heavily optimized to suit different screen sizes, resolutions and browsers. Outgrow's pre-built layouts are designed to enhance your engagement and conversion rates.
Branding: Outgrow offers full personalization to you and lets you add logos, colours or assets to your posts. It ensures your content is instantly recognizable and synonymous with your brand on social media. Outgrow improves your branding by elevating the quality of the content.
Funnel Analytics: Outgrow lets you drill down to funnel stages and analyze the deal. Moreover, you can identify patterns and ensure the sale does not fall off by avoiding susceptible points. Outgrow offers quality analytical information about your digital marketing strategies. Additionally, you can use the branching logic to split the path according to the response.
Conditional Messaging: Outgrow lets you use conditional messaging to send messages according to the criteria. You can add conditions to trigger specific actions inside Outgrow and personalize surveys or forms based on responses from your prospects or clients.
Outgrow offers 4 Pricing options for its content management and marketing platform.
The "Freelancer Limited" plan is priced at $22/month and offers 3 Content Types plus 1000 leads per month.
The "Freelancer" plan is priced at $45/month and offers 7 Content types plus 1000 leads per month. It additionally provides 6 Content pieces.
The "Essentials" plan is priced at $115/month and offers 8 Content types plus 7500 leads per month. It provides unlimited content pieces and access to SMB Offer.
The "Business" plan is priced at $720/month and offers all content types plus 50,000 leads per month. It provides advanced integrations and tracking.
Salesmate understands that healthy customer relationships are your business' lifeline. If your marketing and sales teams spend numerous hours doing manual data entry into the marketing software, they are missing out on building long-lasting relationships with the prospects. Salesmate delivers a whole new level of automation, simplicity and insight, enabling you to use a customer intelligence platform.
Here are some exclusive features of Salesmate:
Personalized Campaigns: Salesmate allows you to create; personalized marketing campaigns for your clients and prospects. You can segment the leads based on their actions and add triggers to ensure you perform accurately targeted marketing. With Salesmate, you can add different touchpoints to your marketing strategies.
Web Forms: Web Forms allow your prospects or customers to contact you regarding a query. It's a crucial part of digital marketing that ensures you can engage with leads even during off-hours. With Salesmate, you can design web forms to engage with the prospects and transit them through the sales funnel.
Campaign Automation: With Salesmate, your marketing teams can focus on high-intent prospects and automate multiple processes. Salesmate automatically updates the relevant team when a lead appears, initiates or responds to a campaign. Moreover, you can create a unique journey for every stage and set criteria to segment leads according to scoring.
A/B Test Marketing Campaigns: Salesmate allows you to run A/B tests and analyze your marketing strategies before deployment. You can track the audience response for different variations of your campaign by recording the reply and click-through rate. With A/B testing, you can ensure you only run the optimized marketing campaigns with higher chances of conversions.
Email Automation: With Salesmate, you can ensure you don't leave any prospective emails unattended by using automation. You get notified whenever a prospect opens an email and decide when to send the next mail to improve the response rate and move the leads through the funnel.
Salesmate offers 4 Pricing options for its marketing automation cum CRM tool.
The "Starter" plan is priced at $15/user/month and offers multiple pipeline and workflow management, web form creation and standard reporting.
The "Growth" plan is priced at $30/user/month and offers product and goal management, email scheduling and data-based workflows.
The "Boost" plan is priced at $50/month and offers team management, increased team inbox limits and smart activity queue.
The "Enterprise" plan offers a custom pricing option. It comes with a personalized onboarding, a dedicated account manager and unlimited dashboards.
Why use Marketing Software at all?
Good marketing is essential for elevating your brand and improving your business revenue by increasing sales. However, marketing requires collaboration, creativity and research to maximize its effectiveness. Having marketing software enables you to design targeted campaigns.
Marketing software simplifies the planning and implementation. Moreover, you can formulate multiple strategies and do A/B testing to determine the best fit. Marketing software enhances client relations by improving engagement and providing tailored experiences.
Why should you use Digital Marketing Software For Agencies?
As a marketing agency, you have to devise several campaigns for clients and convince them of their effectiveness. The accounts department handles client relations. However, the creative team has to come up with strategies that align with the client's objectives.
Nowadays, digital marketing requires collaborations with social influencers, blog posts and optimized content. It can be excruciating to manage all contracts and assets from different campaigns.
Marketing software enables your agency; to have a centralized database for all relevant files. Moreover, it offers analytical insights into your audience's behaviour and post-engagement. Marketing software helps you make coherent decisions and prepare exquisite campaigns.
Marketing software enhances your digital marketing strategies and allows you; to swiftly build landing pages. You can generate more leads and offer personalized coupons to ensure a sale. Moreover, marketing tools elevate your business operations and reduce the workload.
Digital marketing requires extensive planning and execution. A marketing software ensures you can efficiently plan all campaigns before pitching them to the client.
Digital Marketing Software for Agencies
Agencies require accurate reporting and creative tools to; devise exciting campaigns that entice the targeted demographics. Having marketing software allows you to focus on coming up with impeccable strategies and automate repetitive procedures.
Marketo is a marketing software from Adobe that offers automation, an AI-powered collaborative interface and real-time reporting. It is our suggested pick for digital marketing software that suits Agencies. Visit the website to get started.