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Drupal, A Brutally Honest Review

by Scott Max
I'll offer two ways to find the tool, software or service you need, keep reading our breakdown and recommendations, or tell us about your business and the problem you are trying to solve and we will advise you for free!

So, you are considering Drupal.

You’ll be wondering if it's a good choice for you, if its feature set compares well to other options on the market, and if it is priced affordably enough for what you get.

This article will break all that down for you and more. 

Plus, at the end of the article you’ll find links to alternatives to Drupal as well as our top picks for the options in this category.

Or, just go straight to Our top picks for Best e-commerce platforms.

Without further ado, let’s get started.

Drupal Features

Drupal is an open-source eCommerce platform and website builder that requires zero technical skills. It's a highly flexible software that enables businesses to set up niche-specific online stores through several hosting methods. With Drupal, you can make your products accessible online and turn customer data into one-to-one custom experiences.

Here are some exclusive features of Drupal:

Performance & Scaling: Drupal helps you cope with spikes in store traffic and retain your audiences by ensuring uninterrupted delivery. It ensures uptime without server outages and routes technology that dynamically scales across server clusters. Additionally, Drupal powers your online store to avoid extreme traffic bursts.

Marketing Automation: Drupal uses modules and toa to provide swift integration with automation platforms. It can amass customer demographics to help you convert potential prospects at the most feasible time. Moreover, you can assign rules for marketing automation or trigger drip campaigns from user interaction. With Drupal, you can get real-time sales alerts and do advanced email reporting.

Accessibility: Drupal enables you to reach 100% of your audience, reduce friction and increase usability for everyone. It provides structured metadata that's readable by screen readers and editorial options to enforce accessible content creation. With Drupal, you can elevate your global brand and create a cost-effective online store.

Content Authoring: Drupal is designed from the ground up for online store creation and web publishing. You can deploy content across channels and monitor campaigns to ensure brand consistency. Drupal enables you to tailor, retarget and personalize your content to increase traffic and conversions.

Personalization: With Drupal, you can draw from geolocation, browser history, device type and behaviour taxonomies to build a unique and personalized profile of each visitor. Moreover, you can segment visitors across devices, track and report with multivariate testing, plus increase ROI through targeted marketing.

Drupal Pricing

Drupal is a free-to-use eCommerce platform and does not offer any subscription plans.

Drupal Discounts and Coupons

You do not require any discounts or coupons to start using Drupal, as it's a free-to-use platform.

Drupal Free Trial

Drupal is a completely free and open-source eCommerce platform that does not require any subscription plans.

Drupal, A short how-to guide

Once you login to your Drupal account, first, you must add an eCommerce module to start building your online store. You can go with the Ecwid eCommerce shipping cart.

Next, you'll enter a new section. Here, you can personalizable your online store by dragging and dropping elements into the templated layout.

Once done, you'll see the home section highlighting the KPIs of your online store. Click on "Orders" to view your pending and fulfilled orders.

Go to the "Inventory" section to start inventory management. You can click on "Automation" to design new workflows and marketing automation for your online store.

Click on "Shipping" to manage the shipping process and provide your clients with a tracking number. Go to the "Customer" section to interact with clients through personalized or promotional emails.

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