Google Keyword Planner, A Simple Review

by Scott Max

So, you are considering Google Keyword Planner.

You’ll be wondering if it's a good choice for you if its feature set compares well to other options on the market, and if it is priced affordably enough for what you get.

This article will break all that down for you and more. 

Plus, at the end of the article, you’ll find links to alternatives to Google Keyword Planner as well as our top picks for the options in this category.

Or, just go straight to Our top picks for Best SEO Tools

Without further ado, let’s get started.

Google Keyword Planner Features

Google Keyword Planner focuses on On-page SEO and suggests keywords that are popular among internet searches and relevant to your website's content. With Google Keyword Planner, you can choose the right keywords for your Google Ads with proper research and boost your search rankings.

Here are some exclusive features of Google Keyword Planner:

Seed Keywords: With Google Keyword Planner, you can enter up to 10 Seed Keywords along with a website URL to get new keyword suggestions. Google Keyword Planner automatically pulls top keywords by relevance, and you can look at average monthly searches to determine the best-suited keyword for your website.

Monthly Keyword Trends: You can view monthly keyword trends with Google Keyword Planner and analyze the internet traffic behavior to include the most trending keywords in your website's content. You can see the trend for every keyword's search volume and set the period according to your choice.

Daily Budget Suggestion: You can add keywords to a plan inside Google Keyword Planner and go to the overview. Here, you can see the expected AdWords cost and other incurred expenses; to budget your website efficiently.

Competition Indexed Value: With Google Keyword Planner's competition indexed value, you can see how much competition is there for the ad placement of a specific keyword. You get a score between 0-100 which determines the competitiveness of certain keywords. If more advertisers are bidding on a keyword, it automatically ups the level of competition.

Device Optimization: Different keywords and niches can have significantly different search volumes based on the device that's being used. With Google Keyword Planner, you can identify where the vast majority of your traffic is coming from and optimize your website for the most popular devices to maintain a smooth browsing experience.

Google Keyword Planner Pricing

Google Keyword Planner does not offer pricing subscriptions, unlike its competitors. Users can set a budget cap to ensure spending stays within the monthly limit and adjust their future campaigns. With Google Keyword Planner, you pay for the results you get instead of purchasing a predetermined subscription.

Google Keyword Planner Discounts and Coupons

Google Keyword Planner doesn't offer any discounts or coupons as it doesn't have a prepackaged subscription.

Google Keyword Planner Free Trial

Google Keyword Planner is free, and you only pay for the actionable results. You can analyze and update your website's on-page content with Google Keyword Planner.

Google Keyword Planner, A short how-to guide

Once you login to your Google Keyword Planner account, you'll be redirected to the "Overview" section. Here you can see your campaign's visual depiction and view its optimization score. Click on "Tools and Settings" and select "Keyword Planner".

To use the full version of Google Keyword Planner, you have to use an active Google Ads account. Click on "Discover New Keywords". Once done, input the products or services offered by your business and a domain name to filter out unwanted results.

At the top of the Keyword Planner, you can see the trend for the keywords you're researching. The "Average monthly searches'' show how popular the entered keyword is among your target audience. You can change the targeted location from the top menu panel.

Click on "Get search volume and Forecasts" to view historical metrics and search trends. It enables you to form better digital marketing strategies and improve your website's reach.