5 Best Marketing Planning Software

by Scott Max

So, you are in the market for Marketing Planning Software.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 

If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

The Best Marketing Software for Planning

Every marketing campaign requires planning to ensure it resonates with the audience, leads to conversions and does not cross the budget. Marketing software that offers creative tools, a collaborative platform and multiple dashboards will be the perfect fit for this category. Have a look at the products below to choose the best marketing planning software:

1. Marketplan

Marketplan is an all-in-one marketing tool that helps you plan, implement and analyze your campaigns. Marketplan works in every stage of your Marketing journey and provides 10 Built-in mini apps to help you swiftly navigate through the primary features of its interface. Marketplan offers all the requisite tools to help you achieve your marketing objectives.

Marketplan Features

Here are some exclusive features of Marketplan:

Funnel Mapping and Planning: Marketplace helps you visualize the customer journey and pan out amazing experiences accordingly. It helps you acquire new clients and place them in the sales funnel based on the negotiation stage. Additionally, Marketplan maps the leads in the funnel automatically.

Team Collaboration: With Marketplan, you can reconnect with your collaboration or team members. Moreover, you can centre the conversation around ongoing campaigns or assets. Marketplan ensures you keep your team members posted about the latest advancements and lets you work together for more efficient results.

Cost and Sales Forecasting: Marketplan offers Dale's forecasting, helping you determine the KPIs before implementing or changing a campaign. It offers several analytical tools to help you dynamically project your business expenditures and cost scenarios. Marketplan helps you monitor the return on every campaign and maintain profitability.

Live Analytics: Marketplace offers real-time campaign analytics, allowing you to see the effectiveness of your strategies. Moreover, you can filter out the bots or fake traffic and get a real number of your actual visitors. Marketplan ensures your leads are genuine and don't end up as dead contact.

Marketplan Pricing

Marketplan offers 4 Pricing options for its marketing automation and management tool.

The "Solo" plan is priced at $0 and offers 20 funnel vault templates. You can use funnel forecasting and projections plus get 10+ canvas apps.

The "Starter" plan is priced at $9/month and offers full team collaboration. It provides 3 User accounts plus custom team and client permissions.

The "Pro" plan is priced at $29/month and starts with 10,000+ page views. It offers 5 User accounts and live mode analytics.

The "Agency" plan is priced at $79/month and starts with 50,000+ page views. It offers 15 user accounts, custom branded UI and domain integration.

2. ActiveCampaign

ActiveCampaign automatically generated new leads based on form completions or email responses. Leads then progress through various stages and are scored based on the prospect's actions. Each new stage reveals future tasks for your sales team to keep the lead moving forward. Moreover, if the interest cools down, ActiveCampaign automatically sends custom messages to re-establish engagement.

ActiveCampaign Features

Here are some exclusive features of ActiveCampaign:

Email Designer

ActiveCampaign gives you the option of creating personalized and targeted emails within minutes. You can use drag-and-drop functionality to add any content to your mail.

Moreover, you can design targeted mails by using conditional content blocking. It allows you to set the condition to a content block, meaning the action is only triggered if the criteria are met.


ActiveCampaign's Goals allow you to remove a contact from your automation once they've achieved a goal. You can set a goal; by placing it at the end of your email sequence.

Once done, you can set a condition so the system can recognize the goal has been achieved. ActiveCampaign offers goal reporting so you can see exactly who achieved the goal and implement future actions accordingly.

Split Testing

Sometimes you are unsure of the best strategy to use, but as time goes on, you can increase the effectiveness of your automated follow-ups with split testing.

You can drop split actions into your sequence and even set conditions to trigger this split action. With the conditional split, you can decide which contacts will go through each pathway.

Deep Data Integrations

With ActiveCampaign Deep Data integrations, you can review purchase history within the contact's record. If you scroll past the information, you'll see an e-commerce tab listing how much this contact has spent with you and their last purchase.

Moreover, you can use the "makes a purchase" trigger to upsell your clients. With Deep Data Integrations, you can trigger a contact into automation and segment by the purchase history.

SMS Messaging

With ActiveCampaign, you can send a personalized automated text, appointment reminders or promo codes. You need to drag and drop the "Send SMS" action, create a text, personalize it through available tags and schedule the time it should be sent.

ActiveCampaign Pricing

ActiveCampaign's pricing depends upon how many contacts you need. The below-listed pricing options are for 1000 Contacts.

The "Lite" plan is priced at $30/month and offers marketing automation and unlimited email sending.

The "Plus" plan is priced at $70/month and offers contact scoring, an automation map and advanced performance reporting.

The "Professional" plan is priced at $187/month and offers website personalization, predictive sending and split automations.

The "Enterprise" plan has an On-request pricing option. It offers a custom mail server domain, free design services and social data enrichment.

3. Marketo

Marketo was acquired; by Adobe for a record-setting amount and is the sole marketing automation tool for the Adobe ecosystem. Marketo is a marketing and lead generation platform that offers advanced automation, email marketing, lead management and revenue attribution.

Marketo Features

Here are some exclusive features of Marketo:

Content Personalization: With Marketo, you can host all relevant images or assets on a single platform. You can use AI-powered tools to personalize the content for your customers or readers. Additionally, Marketo offers Adobe Sensei, ensuring your buyers get the suitable content recommendations. Marketo has the best content personalization among its competitors and helps you use your website's content to its maximum efficiency.

Experience Automation: Marketo allows you to automate the entire customer experience and streamline team productivity. You can clone internal workflows or automation; to swiftly use them for your future marketing endeavours. With Marketo, you can provide tailored experiences to your buyers and leads with advanced automation tools.

Scoring and Routing: You can create custom scoring models within Marketo to set qualifying parameters for leads and accounts. Marketo records every action or inaction and updates the database in real-time to dynamically score and route the valuable leads. With Marketo, your leads are always routed to the correct program, improving the effectiveness of your marketing campaigns.

Marketing Impact Analysis: Marketo offers real-time analysis of your marketing strategies, helping you evaluate the actual impact. You can map buyer journeys and get to know the valuable touchpoints. With Marketo, you can deploy the right programs and channels on your leads, improving your lead conversion rate.

Cross-Channel Engagement: With Marketo, you can engage your customers on their preferred channels. Moreover, you can get an incremental rise in your search traffic by optimizing the keywords. With Cross-Channel Engagement, you save the trouble of switching between the communication mediums and handle all queries on your Marketo interface.

Marketo Pricing

Marketo offers 4 Pricing options for its marketing tool. These subscription plans do not have predetermined pricing as it depends on the database size, and you have to contact the sales team to get an exact quote.

The "Jumpstart" plan offers core Segmentation and automation. It is best suited for small teams aspiring to target less than 50k contacts.

The "Select" plan offers marketing channels and measurement functionalities. It is best suited for growing teams looking to scale their marketing exploits.

The "Prime" plan offers AI personalization and full-scale marketing. It is best suited for established teams requiring automation tools for swift progression.

The "Ultimate" plan offers all attributes of Marketo, making it perfect for digital marketing agencies.

4. Oracle Eloqua

Oracle Eloqua orchestrates personalized experiences that drive your sales revenue. It is perfect for businesses looking to delve deeper into marketing data to create unique prospect journeys. With Oracle Eloqua, you can leverage your data using AI-powered marketing automation.

Oracle Eloqua Features

Here are some exclusive features of Oracle Eloqua:

Adaptive Campaign Orchestration: Oracle Eloqua helps you design intriguing campaigns to entice buyers and automatically adapt the customer experience according to the client's real-time actions. It smoothens the sales funnel and ensures no potential sales are left hanging.

Segmentation and Targeting: Oracle Eloqua allows you to precisely target prospects and segment leads by unifying data from all campaigns. You can then perform data-driven targeting to show recommendations on a third-party channel. Moreover, Oracle Eloqua automatically triggers retargeting based on buyer interest.

Lead Management and Scoring: With Oracle Eloqua, you can automate lead scoring to update campaigns in real-time. It helps you convert promising deals swiftly before the interest cools off. Additionally, you can manage leads in a centralized database and route them through the sales channel.

Asset Management: Oracle Eloqua offers complete creative freedom to your marketers by allowing them to design compelling emails or enticing landing pages to encourage more sales. Moreover, you can save elements from your creations and use them in future projects.

Sales and Marketing Alignment: Oracle Eloqua integrates with leading CRM systems and provides account intelligence to track high-profile opportunities. It offers in-depth insights to help you prepare campaigns accordingly. Oracle Eloqua bridges the gap between your marketers and sales teams.

Oracle Eloqua Pricing

Oracle Eloqua offers On-request pricing for its marketing tool. You can click on the "Contact Sales" tab to start negotiations with the sales team.

5. Salesmate

Salesmate understands that healthy customer relationships are your business' lifeline. If your marketing and sales teams spend numerous hours doing manual data entry into the marketing software, they are missing out on building long-lasting relationships with the prospects. Salesmate delivers a whole new level of automation, simplicity and insight, enabling you to use a customer intelligence platform.

Salesmate Features

Here are some exclusive features of Salesmate:

Personalized Campaigns: Salesmate allows you to create; personalized marketing campaigns for your clients and prospects. You can segment the leads based on their actions and add triggers to ensure you perform accurately targeted marketing. With Salesmate, you can add different touchpoints to your marketing strategies.

Web Forms: Web Forms allow your prospects or customers to contact you regarding a query. It's a crucial part of digital marketing that ensures you can engage with leads even during off-hours. With Salesmate, you can design web forms to engage with the prospects and transit them through the sales funnel.

Campaign Automation: With Salesmate, your marketing teams can focus on high-intent prospects and automate multiple processes. Salesmate automatically updates the relevant team when a lead appears, initiates or responds to a campaign. Moreover, you can create a unique journey for every stage and set criteria to segment leads according to scoring.

A/B Test Marketing Campaigns: Salesmate allows you to run A/B tests and analyze your marketing strategies before deployment. You can track the audience response for different variations of your campaign by recording the reply and click-through rate. With A/B testing, you can ensure you only run the optimized marketing campaigns with higher chances of conversions.

Email Automation: With Salesmate, you can ensure you don't leave any prospective emails unattended by using automation. You get notified whenever a prospect opens an email and decide when to send the next mail to improve the response rate and move the leads through the funnel.

Salesmate Pricing

Salesmate offers 4 Pricing options for its marketing automation cum CRM tool.

The "Starter" plan is priced at $15/user/month and offers multiple pipeline and workflow management, web form creation and standard reporting.

The "Growth" plan is priced at $30/user/month and offers product and goal management, email scheduling and data-based workflows.

The "Boost" plan is priced at $50/month and offers team management, increased team inbox limits and smart activity queue.

The "Enterprise" plan offers a custom pricing option. It comes with a personalized onboarding, a dedicated account manager and unlimited dashboards.

Why use Marketing Software at all?

Marketing involves reaching out to a new audience demographic and delivering a campaign that entices viewers into trying out your brand. However, it requires extensive planning and research for proper implementation. Running a campaign in the wrong region or at the wrong time can destroy the whole purpose and affect your budget severely.

Marketing software allows you to plan and execute strategies seamlessly. Moreover, you gain insights into the audience's behaviour, helping you approach the campaigns with a new perspective. Marketing software is ideal for businesses seeking growth and an increase in sales revenue.

Why should you use Marketing Planning Software?

Planning a marketing campaign is an excruciating task where you need to analyze the situation, understand the market and use creative prowess to create infallible strategies. You have to collaborate with your creative team and ensure you don't overspend on a single campaign.

Marketing software helps you calculate accurate costs for your campaigns, gain audience insights through A/B testing and formulate the perfect marketing strategies. You can automate engagement with prospects, build landing pages and design survey forms.

Marketing campaigns determine your market position and sales percentage. By effectively planning efficient strategies, you can elevate your business by expanding your clientele and enhancing your business image.

Marketing software helps you assign the right creatives to a task and see their ongoing projects. Moreover, you can share ideas and collaborate to come up with the perfect advertising strategy for a product.

Planning is a crucial aspect of every marketing campaign and having a dedicated tool ensures you avoid any lapses. Marketing software helps you understand your audience and prepare resonating campaigns.

Marketing Software For Planning, A Summary

Marketing software manages all marketing-related aspects and automates repetitive tasks to help you focus on clients and be creative. You can segment the audience based on behaviour or demographics and run targeted campaigns to get better conversion rates.

MarketPlan is built around the planning stage of marketing. However, it offers an all-round tool that helps with implementation and reporting as well. MarketPlan is our suggested pick for marketing planning software. Visit the website to get started.