5 Best Marketing Reporting Software

by Scott Max

So, you are in the market for marketing reporting software.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 

If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

The Best Marketing Software For Reporting Specifically

Accurate Reporting helps you gain audience insights and is crucial for effective marketing. It helps you formulate better campaigns in future and maintain a profitable ROI. Marketing software that offers a Reporting dashboard and AI-powered data will be the perfect fit for this category. Have a look at the products below to choose the best marketing software for reporting:

1. DashThis

DashThis is a time-saving automated reporting tool helping marketers and agencies worldwide. DashThis allows you to create reports and customize KPIs to display the exact indicator you want. It's perfect for calculating; the ROI on your campaigns or fluctuations in sales.

DashThis Features

Here are some exclusive features of DashThis:

All-In-One Reporting Tool: DashThis is connected to top marketing tools, making it easier to; generate reports and analyze strategies. Moreover, you can combine data from two channels to generate an amalgamated report and gain an extensive overview of your marketing campaigns. DashThis allows you to clone report presets for future use.

Unlimited access: DashThis, unlike its competitors, does not put any limitations on client accounts, data sources or users. You can create multiple dashboards to handle several marketing projects within a single platform. It ensures all your marketing data is centralized on DashThis and available for reporting or comparisons.

Collaboration: DashThis simplifies collaboration, allowing you to share reports with your clients or team members. You can generate a URL to ensure your clients or teammates can access the reports. Alternatively, you can email or create a PDF file from DashThis.

White label and Customization: DashThis allows you to customize the domain and theme of your dashboard. Moreover, you can White label your reports by removing the DashThis branding and adding your custom email or logo. DashThis offers full customization for reporting by allowing you to break down every metric.

DashThis Pricing

DashThis offers 4 Pricing options for its Marketing reporting platform.

The "Individual" plan is priced at $39/month and offers 3 Dashboards. You can add a custom logo and preset colour themes.

The "Professional" plan is priced at $129/month and offers 10 Dashboards. You can add a custom domain and create colour themes.

The "Business" plan is priced at $249/month and offers 25 dashboards. You can use White labeled dashboards and get a dedicated account manager.

The "Standard" plan is priced at $399/month and offers 50 dashboards. You can use more than 50 dashboards, but the price will increase accordingly. It provides priority support and 1-on-1 screen sharing sessions.

2. Salesmate

Salesmate understands that healthy customer relationships are your business' lifeline. If your marketing and sales teams spend numerous hours doing manual data entry into the marketing software, they are missing out on building long-lasting relationships with the prospects. Salesmate delivers a whole new level of automation, simplicity and insight, enabling you to use a customer intelligence platform.

Salesmate Features

Here are some exclusive features of Salesmate:

Personalized Campaigns: Salesmate allows you to create; personalized marketing campaigns for your clients and prospects. You can segment the leads based on their actions and add triggers to ensure you perform accurately targeted marketing. With Salesmate, you can add different touchpoints to your marketing strategies.

Web Forms: Web Forms allow your prospects or customers to contact you regarding a query. It's a crucial part of digital marketing that ensures you can engage with leads even during off-hours. With Salesmate, you can design web forms to engage with the prospects and transit them through the sales funnel.

Campaign Automation: With Salesmate, your marketing teams can focus on high-intent prospects and automate multiple processes. Salesmate automatically updates the relevant team when a lead appears, initiates or responds to a campaign. Moreover, you can create a unique journey for every stage and set criteria to segment leads according to scoring.

A/B Test Marketing Campaigns: Salesmate allows you to run A/B tests and analyze your marketing strategies before deployment. You can track the audience response for different variations of your campaign by recording the reply and click-through rate. With A/B testing, you can ensure you only run the optimized marketing campaigns with higher chances of conversions.

Email Automation: With Salesmate, you can ensure you don't leave any prospective emails unattended by using automation. You get notified whenever a prospect opens an email and decide when to send the next mail to improve the response rate and move the leads through the funnel.

Salesmate Pricing

Salesmate offers 4 Pricing options for its marketing automation cum CRM tool.

The "Starter" plan is priced at $15/user/month and offers multiple pipeline and workflow management, web form creation and standard reporting.

The "Growth" plan is priced at $30/user/month and offers product and goal management, email scheduling and data-based workflows.

The "Boost" plan is priced at $50/month and offers team management, increased team inbox limits and smart activity queue.

The "Enterprise" plan offers a custom pricing option. It comes with a personalized onboarding, a dedicated account manager and unlimited dashboards.

3. Oracle Eloqua

Oracle Eloqua orchestrates personalized experiences that drive your sales revenue. It is perfect for businesses looking to delve deeper into marketing data to create unique prospect journeys. With Oracle Eloqua, you can leverage your data using AI-powered marketing automation.

Oracle Eloqua Features

Here are some exclusive features of Oracle Eloqua:

Adaptive Campaign Orchestration: Oracle Eloqua helps you design intriguing campaigns to entice buyers and automatically adapt the customer experience according to the client's real-time actions. It smoothens the sales funnel and ensures no potential sales are left hanging.

Segmentation and Targeting: Oracle Eloqua allows you to precisely target prospects and segment leads by unifying data from all campaigns. You can then perform data-driven targeting to show recommendations on a third-party channel. Moreover, Oracle Eloqua automatically triggers retargeting based on buyer interest.

Lead Management and Scoring: With Oracle Eloqua, you can automate lead scoring to update campaigns in real-time. It helps you convert promising deals swiftly before the interest cools off. Additionally, you can manage leads in a centralized database and route them through the sales channel.

Asset Management: Oracle Eloqua offers complete creative freedom to your marketers by allowing them to design compelling emails or enticing landing pages to encourage more sales. Moreover, you can save elements from your creations and use them in future projects.

Sales and Marketing Alignment: Oracle Eloqua integrates with leading CRM systems and provides account intelligence to track high-profile opportunities. It offers in-depth insights to help you prepare campaigns accordingly. Oracle Eloqua bridges the gap between your marketers and sales teams.

Oracle Eloqua Pricing

Oracle Eloqua offers On-request pricing for its marketing tool. You can click on the "Contact Sales" tab to start negotiations with the sales team.

4. ActiveCampaign

ActiveCampaign automatically generated new leads based on form completions or email responses. Leads then progress through various stages and are scored based on the prospect's actions. Each new stage reveals future tasks for your sales team to keep the lead moving forward. Moreover, if the interest cools down, ActiveCampaign automatically sends custom messages to re-establish engagement.

ActiveCampaign Features

Here are some exclusive features of ActiveCampaign:

Email Designer

ActiveCampaign gives you the option of creating personalized and targeted emails within minutes. You can use drag-and-drop functionality to add any content to your mail.

Moreover, you can design targeted mails by using conditional content blocking. It allows you to set the condition to a content block, meaning the action is only triggered if the criteria are met.


ActiveCampaign's Goals allow you to remove a contact from your automation once they've achieved a goal. You can set a goal; by placing it at the end of your email sequence.

Once done, you can set a condition so the system can recognize the goal has been achieved. ActiveCampaign offers goal reporting so you can see exactly who achieved the goal and implement future actions accordingly.

Split Testing

Sometimes you are unsure of the best strategy to use, but as time goes on, you can increase the effectiveness of your automated follow-ups with split testing.

You can drop split actions into your sequence and even set conditions to trigger this split action. With the conditional split, you can decide which contacts will go through each pathway.

Deep Data Integrations

With ActiveCampaign Deep Data integrations, you can review purchase history within the contact's record. If you scroll past the information, you'll see an e-commerce tab listing how much this contact has spent with you and their last purchase.

Moreover, you can use the "makes a purchase" trigger to upsell your clients. With Deep Data Integrations, you can trigger a contact into automation and segment by the purchase history.

SMS Messaging

With ActiveCampaign, you can send a personalized automated text, appointment reminders or promo codes. You need to drag and drop the "Send SMS" action, create a text, personalize it through available tags and schedule the time it should be sent.

ActiveCampaign Pricing

ActiveCampaign's pricing depends upon how many contacts you need. The below-listed pricing options are for 1000 Contacts.

The "Lite" plan is priced at $30/month and offers marketing automation and unlimited email sending.

The "Plus" plan is priced at $70/month and offers contact scoring, an automation map and advanced performance reporting.

The "Professional" plan is priced at $187/month and offers website personalization, predictive sending and split automations.

The "Enterprise" plan has an On-request pricing option. It offers a custom mail server domain, free design services and social data enrichment.

5. Marketo

Marketo was acquired; by Adobe for a record-setting amount and is the sole marketing automation tool for the Adobe ecosystem. Marketo is a marketing and lead generation platform that offers advanced automation, email marketing, lead management and revenue attribution.

Marketo Features

Here are some exclusive features of Marketo:

Content Personalization: With Marketo, you can host all relevant images or assets on a single platform. You can use AI-powered tools to personalize the content for your customers or readers. Additionally, Marketo offers Adobe Sensei, ensuring your buyers get the suitable content recommendations. Marketo has the best content personalization among its competitors and helps you use your website's content to its maximum efficiency.

Experience Automation: Marketo allows you to automate the entire customer experience and streamline team productivity. You can clone internal workflows or automation; to swiftly use them for your future marketing endeavours. With Marketo, you can provide tailored experiences to your buyers and leads with advanced automation tools.

Scoring and Routing: You can create custom scoring models within Marketo to set qualifying parameters for leads and accounts. Marketo records every action or inaction and updates the database in real-time to dynamically score and route the valuable leads. With Marketo, your leads are always routed to the correct program, improving the effectiveness of your marketing campaigns.

Marketing Impact Analysis: Marketo offers real-time analysis of your marketing strategies, helping you evaluate the actual impact. You can map buyer journeys and get to know the valuable touchpoints. With Marketo, you can deploy the right programs and channels on your leads, improving your lead conversion rate.

Cross-Channel Engagement: With Marketo, you can engage your customers on their preferred channels. Moreover, you can get an incremental rise in your search traffic by optimizing the keywords. With Cross-Channel Engagement, you save the trouble of switching between the communication mediums and handle all queries on your Marketo interface.

Marketo Pricing

Marketo offers 4 Pricing options for its marketing tool. These subscription plans do not have predetermined pricing as it depends on the database size, and you have to contact the sales team to get an exact quote.

The "Jumpstart" plan offers core Segmentation and automation. It is best suited for small teams aspiring to target less than 50k contacts.

The "Select" plan offers marketing channels and measurement functionalities. It is best suited for growing teams looking to scale their marketing exploits.

The "Prime" plan offers AI personalization and full-scale marketing. It is best suited for established teams requiring automation tools for swift progression.

The "Ultimate" plan offers all attributes of Marketo, making it perfect for digital marketing agencies.

Why use Marketing Software at all?

Nowadays, every business focuses on marketing to create responsive campaigns and drive sales. It helps you to advertise your brand and attract more prospects. However, devising a marketing campaign and implementing it perfectly requires creativity and accurate research.

Marketing software offers automation, creative and collaborative tools, analytical data reports and audience segmentation, helping you design targeted campaigns. Moreover, you can forecast sales before running a campaign to see if it'll actually be profitable.

Why should you use Marketing Reporting Software?

Digital marketing has changed from a soft-science for salespeople and turned into a hard-science that demands the measurement of data to remain viable in your increasingly competitive marketplace.

Marketing reporting gives you a focused view of your campaigns and the big picture for your overall strategy. The ability to accurately report on the past, analyze the present and predict the future is invaluable.

Your point of view may only be as good as your data, especially if it's sitting in individual channels. Having an integrated marketing reporting platform can help you make decisions with one-stop shopping to gain all necessary information.

You can use various analytical techniques to ensure all your bases are covered and no individual customer engagement channels go unchecked. Next, you can use deeper analysis to discover gaps in your marketing strategy.

You can learn what channels provide the broadest reach and the least. With one clear picture, you can identify the gaps. Marketing software allows you to retest strategies on a specific audience and formulate reports based on response.

Marketing Reporting Software, A Summary

Marketing reporting is essential; to adequately allocate your budget and understand the current market trends. Having a dedicated reporting tool allows you to collect data from all outside channels and gain a bird's eye view.

DashThis is a marketing reporting tool that offers quality insights and automation capabilities. It is our suggested pick for marketing reporting software. Visit the website to get started.