Marketo, A Simple Review

So, you are considering Marketo.

You’ll be wondering if it's a good choice for you, if its feature set compares well to other options on the market, and if it is priced affordably enough for what you get.

This article will break all that down for you and more. 

Plus, at the end of the article you’ll find links to alternatives to Marketo as well as our top picks for the options in this category.

Or, just go straight to Our top picks for Best Marketing Software.

Without further ado, let’s get started.

Marketo Features

Marketo was acquired; by Adobe for a record-setting amount and is the sole marketing automation tool for the Adobe ecosystem. Marketo is a marketing and lead generation platform that offers advanced automation, email marketing, lead management and revenue attribution.

Here are some exclusive features of Marketo:

Content Personalization: With Marketo, you can host all relevant images or assets on a single platform. You can use AI-powered tools to personalize the content for your customers or readers. Additionally, Marketo offers Adobe Sensei, ensuring your buyers get the suitable content recommendations. Marketo has the best content personalization among its competitors and helps you use your website's content to its maximum efficiency.

Experience Automation: Marketo allows you to automate the entire customer experience and streamline team productivity. You can clone internal workflows or automation; to swiftly use them for your future marketing endeavours. With Marketo, you can provide tailored experiences to your buyers and leads with advanced automation tools.

Scoring and Routing: You can create custom scoring models within Marketo to set qualifying parameters for leads and accounts. Marketo records every action or inaction and updates the database in real-time to dynamically score and route the valuable leads. With Marketo, your leads are always routed to the correct program, improving the effectiveness of your marketing campaigns.

Marketing Impact Analysis: Marketo offers real-time analysis of your marketing strategies, helping you evaluate the actual impact. You can map buyer journeys and get to know the valuable touchpoints. With Marketo, you can deploy the right programs and channels on your leads, improving your lead conversion rate.

Cross-Channel Engagement: With Marketo, you can engage your customers on their preferred channels. Moreover, you can get an incremental rise in your search traffic by optimizing the keywords. With Cross-Channel Engagement, you save the trouble of switching between the communication mediums and handle all queries on your Marketo interface.

Marketo Pricing

Marketo offers 4 Pricing options for its marketing tool. These subscription plans do not have predetermined pricing as it depends on the database size, and you have to contact the sales team to get an exact quote.

The “Jumpstart” plan offers core Segmentation and automation. It is best suited for small teams aspiring to target less than 50k contacts.

The “Select” plan offers marketing channels and measurement functionalities. It is best suited for growing teams looking to scale their marketing exploits.

The “Prime” plan offers AI personalization and full-scale marketing. It is best suited for established teams requiring automation tools for swift progression.

The “Ultimate” plan offers all attributes of Marketo, making it perfect for digital marketing agencies.

Marketo Discounts and Coupons

Marketo offers customized pricing options, so it doesn't offer any discounts or coupons.

Benefits of Using Marketo Engage

Adobe Marketo Engage is a powerful marketing automation platform designed to enhance buyer engagement and streamline marketing efforts across various channels. Here are some key benefits of utilizing Marketo Engage for your marketing initiatives:

1. Seamless Integration with CRM Systems

One of the standout features of Marketo Engage is its excellent integration capabilities, especially with Salesforce.com, which has garnered a high rating of 9.1 from users. This integration allows marketing and sales teams to work in harmony, ensuring that both departments have access to consistent data and insights. By synchronizing contact information and campaign performance, teams can align their strategies and maximize their efforts in nurturing leads.

2. Comprehensive Analytics and Reporting

Marketo Engage offers robust analytics tools that provide insights into campaign performance across multiple channels. Users can evaluate the effectiveness of various marketing strategies and understand how each touchpoint influences revenue. This data-driven approach empowers marketing teams to optimize their campaigns continuously, refining their strategies based on real-time performance metrics.

3. Customizable Marketing Campaigns

The platform’s Design Studio is user-friendly and highly customizable, enabling marketers to create unique landing pages, emails, and branded assets tailored to their audience. With the ability to design reusable templates and modify prospect data on-the-fly, teams can provide a personalized experience that resonates with potential customers.

4. Automated Workflows and Smart Campaigns

Marketo Engage simplifies complex marketing processes through its Smart Campaigns feature, which allows users to build and automate multi-step campaigns efficiently. This automation not only saves time but also enhances lead nurturing efforts by ensuring that prospects receive timely and relevant communications based on their interactions with the brand.

5. Support for Omnichannel Marketing

With Marketo Engage, businesses can execute and manage omnichannel marketing campaigns seamlessly. Whether it’s batch email campaigns, automated nurture flows, or webinars, the platform provides a central hub for planning, executing, and measuring marketing efforts. This holistic approach ensures that brands can reach their audience wherever they are, increasing the chances of engagement.

Marketo Free Trial

Marketo currently does not offer a free trial for its pricing options.

Marketo, A short how-to guide

Once you login to Marketo, you'll enter the main dashboard. On the left, you have the “History” section, which shows your recent edits or points of interest.

On the main screen, you'll see the tiles for the main sections of Marketo.

Click on “Marketing Activities” to build new marketing programs. It is the most used section inside Marketo. You can perform all marketing-related functions like designing a landing page or sending emails. This section is basically the hub of Marketo.

Click on “Design Studio” to access the creative tools inside Marketo. Here you can create new templates or design backgrounds for your pages.

Click on “Analytics” to enter the reporting section inside Marketo. Here you can get a complete overview of your ongoing marketing campaigns and analyze your strategies.

Click on “SEO” to; perform the search engine optimization for your website. Go to “Content” to update or enhance your website's content according to the latest trends with AI-powered tools.

What Marketing Software would you recommend?

In short, It's ActiveCampaign.com

It's a versatile marketing automation platform, seamlessly integrating email marketing, CRM, and sales automation. It empowers businesses with intelligent automation, personalized customer journeys, and actionable insights, enhancing engagement and conversions.

“🚀Try Activecampaign.com For Free, It's my favorite Marketing software to use and recommend.” -Scott Max

ActiveCampaign is a powerful marketing automation platform designed for businesses of all sizes. It offers email marketing, CRM, and sales automation features, enabling personalized communication, customer engagement, and data-driven decision-making to drive growth and boost sales.

For more details, read our Activecampaign.com Review.