So, you are considering Oracle Eloqua.
You’ll be wondering if it's a good choice for you if its feature set compares well to other options on the market and if it is priced affordably enough for what you get.
This article will break all that down for you and more.
Plus, at the end of the article, you’ll find links to alternatives to Oracle Eloqua as well as our top picks for the options in this category.
Or, just go straight to Our top picks for Best Marketing Software.
Without further ado, let’s get started.
Oracle Eloqua Features
Oracle Eloqua orchestrates personalized experiences that drive your sales revenue. It is perfect for businesses looking to delve deeper into marketing data to create unique prospect journeys. With Oracle Eloqua, you can leverage your data using AI-powered marketing automation.
Here are some exclusive features of Oracle Eloqua:
Adaptive Campaign Orchestration: Oracle Eloqua helps you design intriguing campaigns to entice buyers and automatically adapt the customer experience according to the client's real-time actions. It smoothens the sales funnel and ensures no potential sales are left hanging.
Segmentation and Targeting: Oracle Eloqua allows you to precisely target prospects and segment leads by unifying data from all campaigns. You can then perform data-driven targeting to show recommendations on a third-party channel. Moreover, Oracle Eloqua automatically triggers retargeting based on buyer interest.
Lead Management and Scoring: With Oracle Eloqua, you can automate lead scoring to update campaigns in real-time. It helps you convert promising deals swiftly before the interest cools off. Additionally, you can manage leads in a centralized database and route them through the sales channel.
Asset Management: Oracle Eloqua offers complete creative freedom to your marketers by allowing them to design compelling emails or enticing landing pages to encourage more sales. Moreover, you can save elements from your creations and use them in future projects.
Sales and Marketing Alignment: Oracle Eloqua integrates with leading CRM systems and provides account intelligence to track high-profile opportunities. It offers in-depth insights to help you prepare campaigns accordingly. Oracle Eloqua bridges the gap between your marketers and sales teams.
Oracle Eloqua Pricing
Oracle Eloqua offers On-request pricing for its marketing tool. You can click on the "Contact Sales" tab to start negotiations with the sales team.
Oracle Eloqua Discounts and Coupons
Oracle Eloqua does not offer discounts or coupons for its marketing tool as there are no predetermined pricing quotes.
Oracle Eloqua Free Trial
Oracle Eloqua does not offer a free trial for its platform. However, you can get a demo by contacting the sales team.
Oracle Eloqua, A short how-to guide
Once you login to your Oracle Eloqua account, you'll be redirected to the "My Eloqua Dashboard". The "Overview" pane shows your total accessible contacts and total visitors during the last 30 Days.
The total database activity pane shows a percentage breakdown of the page visits. Here, you can see the increase in your sales due to recent marketing efforts.
The "Campaign" pane gives you campaign details. Here you can see your scheduled and active campaigns.
Click on "Orchestration" to start formulating campaigns and set targets for your marketers. Go to "Assets" to begin creating reusable elements for digital marketing like landing pages or logos.
Click on "Audience" to see the leads acquired from your marketing strategies. Here, you can segment your prospects for a detailed insight.
Click on "Analytics" to dig deeper into campaigns' effectiveness and sales improvements.