5 Best SMS Marketing Software To Use

by Scott Max

So, you are in the market for SMS marketing software.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 

If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

The Best Marketing Software For SMS Specifically

Sms is a prominent medium for businesses to reach out to prospects or clients. It helps you develop exquisite customer relationships and develop personal engagement. Marketing software that offers bulk messaging and targeted campaigns will be the perfect fit for this category. Have a look at the products below to choose the best SMS marketing software:

1. Mailchimp

Mailchimp is a great tool for businesses looking to; significantly grow their audience and revenue. It provides you with all-round marketing software that increases your online presence and helps you generate maximum returns from your marketing campaigns. Mailchimp solely focuses on the advertising aspect of the business and is one of the best available marketing tools in the market.

Mailchimp Features

Here are some exclusive features of Mailchimp:

Email Builder: With Mailchimp's Email Builder, you can add and customize different blocks using a drag-and-drop editor to plan out the design for your email. Mailchimp lets you add elements like text, headers, images and videos. Additionally, you can choose templates from Mailchimp's library for inspiration. After designing your email, you can create and send campaigns manually.

Automation: With Mailchimp, you can build customer journeys using a drag and drop flowchart. You can set the starting points to decide how customers get added to a campaign and add branching points or delays to personalize email campaigns as per customer behaviour. You can further customize emails by adding tags to customer profiles and send them content that's relevant to their interests.

Analytics: Mailchimp comes with an Analytics feature that shows key metrics like unsubscribes and bounces, delivery rates and opening click rates. Moreover, Mailchimp also offers helpful reports like the campaign benchmark report to see how an individual campaign performs against your average campaign performance.

Creative Tools: Mailchimp offers an AI-powered creative assistant and several content creation tools to enhance your marketing campaigns. With Mailchimp's creative assistant, you get design recommendations for your website or landing pages. Mailchimp understands your branding requirements and accordingly suggests the best designs.

Audience Management: Mailchimp acts like a marketing CRM, helping you evaluate the audience data to convert prospects into clients. You can segment your audience according to different demographics and run targeted advertising campaigns to improve the effectiveness and chances of getting a conversion.

Mailchimp Pricing

Mailchimp offers 4 Pricing options for its marketing automation tool.

The "Premium" plan is priced at $299/month and offers advanced features plus complete control over customization.

The "Standard" plan is priced at $17/month and offers data-driven automation plus campaign optimization.

The "Essentials" plan is priced at $11/month and offers email marketing, making it ideal for businesses with limited clientele.

The "Free" plan is priced at $0 and offers core features of Mailchimp with some limitations.

All the above pricing plans are for upto 500 Contacts.

2. Omnisend

Omnisend is an SMS marketing platform that offers easy setup and quality support. Nowadays, most small and medium sized businesses sell products through third-party e-commerce channels. With Omnisend, you can send cart recovery messages, target your prospects and enhance your engagement efforts by developing better relations through constant communication.

Omnisend Features

Here are some exclusive features of Omnisend:

Marketing Automation: Omnisend focuses on increasing sales and decreasing the workload. It offers several automation tools to help you reach out to prospects, engage them till a representative is available, or tilt them towards purchasing by having them perform specific actions.

Email Marketing: Omnisend allows you to build beautiful personalized email campaigns to entice more prospects. Moreover, you don't need to code or tediously edit the texts. With Omnisend, you can use inbuilt templates and personalize them for your brand to send a professional email to your lead or client.

Web Push Notifications: Omnisend allows you to; instantly retarget your leads by offering push notifications. You can show product suggestions and redirect the visitor directly to the cart to instantly make a sale. Moreover, you can offer opt-in forms to keep constant communication with the clients.

Reports: Omnisend offers actionable insights into the marketing efforts and helps you drive sales. You can monitor customer behaviour based on recent purchasing patterns and show similar suggestions in future. Moreover, Omnisend's reports help you determine the effectiveness of your current strategies.

Audience Sync For Ads: Omnisend offers a built-in audience sync allowing you to synchronize your client contacts with Google or other social media channels for better advertisement. Omnisend enables you; to recognize the consumer's click patterns and buying behaviours helping you develop the perfect ad.

Omnisend Pricing

Omnisend offers 3 Pricing options for its sales and marketing platform. All subscription plans are for upto 500 contacts.

The "Free" plan is priced at $0/month and offers upto 500 emails per month. Additionally, you can reach out to 250 contacts.

The "Standard" plan is priced at $16/month and offers upto 6000 emails per month. Additionally, you can reach out to 500 contacts and add unlimited web push.

The "Pro" plan is priced at $59/month and offers unlimited emails. Additionally, you get advanced reporting and 24/7 priority support.

3. Salesmate

Salesmate understands that healthy customer relationships are your business' lifeline. If your marketing and sales teams spend numerous hours doing manual data entry into the marketing software, they are missing out on building long-lasting relationships with the prospects. Salesmate delivers a whole new level of automation, simplicity and insight, enabling you to use a customer intelligence platform.

Salesmate Features

Here are some exclusive features of Salesmate:

Personalized Campaigns: Salesmate allows you to create; personalized marketing campaigns for your clients and prospects. You can segment the leads based on their actions and add triggers to ensure you perform accurately targeted marketing. With Salesmate, you can add different touchpoints to your marketing strategies.

Web Forms: Web Forms allow your prospects or customers to contact you regarding a query. It's a crucial part of digital marketing that ensures you can engage with leads even during off-hours. With Salesmate, you can design web forms to engage with the prospects and transit them through the sales funnel.

Campaign Automation: With Salesmate, your marketing teams can focus on high-intent prospects and automate multiple processes. Salesmate automatically updates the relevant team when a lead appears, initiates or responds to a campaign. Moreover, you can create a unique journey for every stage and set criteria to segment leads according to scoring.

A/B Test Marketing Campaigns: Salesmate allows you to run A/B tests and analyze your marketing strategies before deployment. You can track the audience response for different variations of your campaign by recording the reply and click-through rate. With A/B testing, you can ensure you only run the optimized marketing campaigns with higher chances of conversions.

Email Automation: With Salesmate, you can ensure you don't leave any prospective emails unattended by using automation. You get notified whenever a prospect opens an email and decide when to send the next mail to improve the response rate and move the leads through the funnel.

Salesmate Pricing

Salesmate offers 4 Pricing options for its marketing automation cum CRM tool.

The "Starter" plan is priced at $15/user/month and offers multiple pipeline and workflow management, web form creation and standard reporting.

The "Growth" plan is priced at $30/user/month and offers product and goal management, email scheduling and data-based workflows.

The "Boost" plan is priced at $50/month and offers team management, increased team inbox limits and smart activity queue.

The "Enterprise" plan offers a custom pricing option. It comes with a personalized onboarding, a dedicated account manager and unlimited dashboards.

4. Marketo

Marketo was acquired; by Adobe for a record-setting amount and is the sole marketing automation tool for the Adobe ecosystem. Marketo is a marketing and lead generation platform that offers advanced automation, email marketing, lead management and revenue attribution.

Marketo Features

Here are some exclusive features of Marketo:

Content Personalization: With Marketo, you can host all relevant images or assets on a single platform. You can use AI-powered tools to personalize the content for your customers or readers. Additionally, Marketo offers Adobe Sensei, ensuring your buyers get the suitable content recommendations. Marketo has the best content personalization among its competitors and helps you use your website's content to its maximum efficiency.

Experience Automation: Marketo allows you to automate the entire customer experience and streamline team productivity. You can clone internal workflows or automation; to swiftly use them for your future marketing endeavours. With Marketo, you can provide tailored experiences to your buyers and leads with advanced automation tools.

Scoring and Routing: You can create custom scoring models within Marketo to set qualifying parameters for leads and accounts. Marketo records every action or inaction and updates the database in real-time to dynamically score and route the valuable leads. With Marketo, your leads are always routed to the correct program, improving the effectiveness of your marketing campaigns.

Marketing Impact Analysis: Marketo offers real-time analysis of your marketing strategies, helping you evaluate the actual impact. You can map buyer journeys and get to know the valuable touchpoints. With Marketo, you can deploy the right programs and channels on your leads, improving your lead conversion rate.

Cross-Channel Engagement: With Marketo, you can engage your customers on their preferred channels. Moreover, you can get an incremental rise in your search traffic by optimizing the keywords. With Cross-Channel Engagement, you save the trouble of switching between the communication mediums and handle all queries on your Marketo interface.

Marketo Pricing

Marketo offers 4 Pricing options for its marketing tool. These subscription plans do not have predetermined pricing as it depends on the database size, and you have to contact the sales team to get an exact quote.

The "Jumpstart" plan offers core Segmentation and automation. It is best suited for small teams aspiring to target less than 50k contacts.

The "Select" plan offers marketing channels and measurement functionalities. It is best suited for growing teams looking to scale their marketing exploits.

The "Prime" plan offers AI personalization and full-scale marketing. It is best suited for established teams requiring automation tools for swift progression.

The "Ultimate" plan offers all attributes of Marketo, making it perfect for digital marketing agencies.

5. ActiveCampaign

ActiveCampaign automatically generated new leads based on form completions or email responses. Leads then progress through various stages and are scored based on the prospect's actions. Each new stage reveals future tasks for your sales team to keep the lead moving forward. Moreover, if the interest cools down, ActiveCampaign automatically sends custom messages to re-establish engagement.

ActiveCampaign Features

Here are some exclusive features of ActiveCampaign:

Email Designer

ActiveCampaign gives you the option of creating personalized and targeted emails within minutes. You can use drag-and-drop functionality to add any content to your mail.

Moreover, you can design targeted mails by using conditional content blocking. It allows you to set the condition to a content block, meaning the action is only triggered if the criteria are met.


ActiveCampaign's Goals allow you to remove a contact from your automation once they've achieved a goal. You can set a goal; by placing it at the end of your email sequence.

Once done, you can set a condition so the system can recognize the goal has been achieved. ActiveCampaign offers goal reporting so you can see exactly who achieved the goal and implement future actions accordingly.

Split Testing

Sometimes you are unsure of the best strategy to use, but as time goes on, you can increase the effectiveness of your automated follow-ups with split testing.

You can drop split actions into your sequence and even set conditions to trigger this split action. With the conditional split, you can decide which contacts will go through each pathway.

Deep Data Integrations

With ActiveCampaign Deep Data integrations, you can review purchase history within the contact's record. If you scroll past the information, you'll see an e-commerce tab listing how much this contact has spent with you and their last purchase.

Moreover, you can use the "makes a purchase" trigger to upsell your clients. With Deep Data Integrations, you can trigger a contact into automation and segment by the purchase history.

SMS Messaging

With ActiveCampaign, you can send a personalized automated text, appointment reminders or promo codes. You need to drag and drop the "Send SMS" action, create a text, personalize it through available tags and schedule the time it should be sent.

ActiveCampaign Pricing

ActiveCampaign's pricing depends upon how many contacts you need. The below-listed pricing options are for 1000 Contacts.

The "Lite" plan is priced at $30/month and offers marketing automation and unlimited email sending.

The "Plus" plan is priced at $70/month and offers contact scoring, an automation map and advanced performance reporting.

The "Professional" plan is priced at $187/month and offers website personalization, predictive sending and split automations.

The "Enterprise" plan has an On-request pricing option. It offers a custom mail server domain, free design services and social data enrichment.

Why use Marketing Software at all?

Every business depends on marketing to build a market image and increase sales revenue. However, marketing involves several minute technicalities in planning and implementation. Marketing software allows you to have a centralized database for your marketing campaigns.

Moreover, you can see how your audience reacts to your campaigns and modify your future strategies accordingly. Marketing software offers reporting and analytical tools to help you see the real-time data and make instant changes. It's the perfect tool for ambitious businesses looking to centralize their marketing ventures.

Why should you use SMS Marketing Software?

Nowadays, the functionality of sending and receiving a message is available on every mobile device. Moreover, you only need a phone number to send a text message. You can develop communication with a possible prospect through communication. 

SMS marketing software is an excellent way to engage with prospects and customers. You can do several short communications, promotions or reminders. It puts your company directly and immediately in front of your target audience.

SMS marketing is typically permission-based and generates a higher engagement rate at a low cost. In addition, you can receive and return responses or inquiries. With text messaging, you only have; 160 characters to communicate, making the content simpler.

Text message marketing allows you; to easily engage with your most important customers and hot prospects. It helps you break through the noise of today's information-saturated world. Companies can extend targeted coupons, offers and specials to a subset of customers; through SMS marketing.

SMS marketing tools can seamlessly handle integrations with other channels. By connecting your text marketing platform to your CRM system, you can pull subsets of clients for targeted marketing efforts.

SMS Marketing Software, A Summary

Sms marketing software allows you to develop relations with clients through messaging and gather their feedback on your services through surveys or polls. Moreover, it's the perfect tool to target your campaigns and entertain prospects into closing a deal. With SMS marketing software, your business profits more at a lower cost.

Mailchimp offers a text messaging integration and allows you to build campaigns or collaborate within its interface. It provides an all-in-one platform for your marketing strategies. Mailchimp is our suggested pick for SMS marketing software. Visit the website to get started.