SproutSocial, A Brutally Honest Review

by Scott Max

So, you are considering SproutSocial.

You’ll be wondering if it's a good choice for you if its feature set compares well to other options on the market, and if it is priced affordably enough for what you get.

This article will break all that down for you and more. 

Plus, at the end of the article, you’ll find links to alternatives to SproutSocial as well as our top picks for the options in this category.

Or, just go straight to Our top picks for best social media management tools.

Without further ado, let’s get started.

SproutSocial Features

SproutSocial offers a unique social media management platform that unlocks the true potential of social to transform your marketing strategy. It helps users organize content, plan scheduled posts, manage communication, analyze data and reach wider audiences. With SproutSocial, you can empower your social profile and grow your brand value.

Here are some exclusive features of SproutSocial:

Engagement: With SproutSocial's engagement tools, you can better address customer needs and build greater brand loyalty. It removes engagement roadblocks that affect your team's ability to deliver relationship-building experiences on social media. Additionally, you can foster effective teamwork with communication and collaboration tools.

Publishing & Scheduling: SproutSocial drives real business results with your social content. Its intuitive publishing and scheduling tools make quick work of delivering content, so your team can focus on strengthening strategy and effectively connecting with your customers. Moreover, it helps you overcome publishing obstacles by allowing you to formulate a publishing strategy and maintain oversight.

Analytics: SproutSocial helps you make more strategic business decisions with social media analytics. It speeds up data collection and distribution so brands can focus on KPIs that matter, inform strategy and prove ROI. You can maintain complete oversight of all connected social profiles and have customizable reporting options at your disposal.

Listening: SproutSocial uncovers business-critical insights with social listening. Its listening tools help brands tap into the global social conversation to extract actionable insights, identify industry gaps and improve brand health. Moreover, you can track and analyze conversations around relevant topics to understand customer sentiment.

Employee Advocacy: SproutSocial extends your social reach and eliminates extra work by combining social media management and employee advocacy. You can centralize your shareable content so employees can swiftly and easily post approved content to their social networks.

SproutSocial Pricing

SproutSocial offers 3 Pricing options for its social media management platform.

The "Standard" plan is priced: at $89/month upon annual billing. It offers 5 Social profiles, review management and keyword monitoring.

The "Professional" plan is priced: at $149/month upon annual billing. It offers 10 Social profiles, competitive reports and custom approval workflows.

The "Advanced'' plan is priced: at $249/month upon annual billing. It offers a content library, link tracking and chatbot automation.

SproutSocial Discounts and Coupons

SproutSocial currently does not offer any discounts or coupons for its social media management platform.

SproutSocial Free Trial

SproutSocial offers a 30 Day free trial for its pricing options.

SproutSocial, A short how-to guide

Once you login to your SproutSocial account, you'll enter the dashboard section. Here, you can see your performance overview and label posts. Click on "Smart Inbox" to start interacting with your audience.

Click on "Tasks" to see your upcoming content creation tasks according to the planner. Go to the "Feeds" section to see the latest activity on your social media channels.

Click on "Publishing" to curate new content for your social media posts. Go to the "Listening" tab to monitor relevant conversations and trends.

Click on "Reports" to enter the analytical section inside SproutSocial. You can go to the "Reviews" tab to manage audience sentiment and comments on your posts.