Traackr, A Simple Review

by Scott Max

So, you are considering Traackr.

You’ll be wondering if it's a good choice for you, if its feature set compares well to other options on the market, and if it is priced affordably enough for what you get.

This article will break all that down for you and more. 

Plus, at the end of the article you’ll find links to alternatives to Traackr as well as our top picks for the options in this category.

Or, just go straight to Our top picks for Best Marketing Software.

Without further ado, let’s get started.

Traackr Features

Traackr connects you with people who matter. It has a unique scoring algorithm to help you identify the influencers among your clientele base and contact them for branding. Traackr is the perfect tool to match with the influencers who already know your product and are a better fit for your marketing campaigns.

Here are some exclusive features of Traackr:

Scoring Algorithm: Traackr determines the best influencers through its scoring algorithm that rates leads based on reach, resonance and relevance. Traackr tracks affiliate's content across his whole online presence. Using Traackr, you can find the best influencers for your brand, product or advertising campaigns.

Onboard Influencers: Traackr lets you create campaigns and onboard influencers. You can manage briefs, create milestones or send tracking lists within one platform. It removes the complexity of scrambling through the mailbox or checking out various sheets to manage an influencer campaign.

Manage Affiliate Marketing: Traackr provides a unified and centralized platform to help you run commission-paid content and manage affiliates. You can run profitable partnerships by standardizing the measurement criteria for your influencers and understanding their impact on the actual sales.

Advanced Reporting and Competitive Intelligence: Traackr offers insightful data reporting on influencers, helping you analyze the amount of audience they're bringing and the campaign's effectiveness. Moreover, you can use competitive intelligence to inspect your competitor's marketing campaigns.

Investment Optimization: Traackr helps you monitor influencer investments, campaign impact and overall ROI. It helps you make the right selections for your marketing campaigns and ensures your marketing investment improves your sales.

Traackr Pricing

Traackr does not offer a subscription plan for its influencer marketing platform. Click lick on the "Talk to Us" tab and fill out the "contact us" form. Once done, the Traackr representative will contact you on the entered work email with the best package for your branding needs.

Traackr Discounts and Coupons

Traackr does not offer any discounts or coupons for its influencer marketing tool.

Traackr Free Trial

Traackr is not a free-to-use platform or offers any trial offer. You can, however, request a demo by talking to a Traackr representative.

Traackr, A short how-to guide

Once you login to your Traackr account, you'll enter the dashboard section. Click on the "lens" icon in the left menu panel to access the Influencer discovery. Here, you can search the database by content keywords or audience interests.

You can dig deeper into each profile and see 2 Years of historical posts; to check for brand alignment. You can view the audience type and decide whether the influencer fits into your campaign.

You can add an influencer to a campaign by clicking on the three dots at the top right of the profile page.

Click on the "briefcase" icon in the main menu panel to view your existing campaigns. Here you can customize the campaign workflow based on your company's unique process and track deliverables automatically. 

Click on the "Efficiency" sub-section to see the total spend and cost per engagement for your existing influencers.