Wistia, A Simple Review
So, you are considering Wistia.
You’ll be wondering if it's a good choice for you if its feature set compares well to other options on the market and if it is priced affordably enough for what you get.
This article will break all that down for you and more.
Plus, at the end of the article, you’ll find links to alternatives to Wistia as well as our top picks for the options in this category.
Or, just go straight to Our top picks for Best Marketing Software.
Without further ado, let’s get started.
Wistia Features
Wistia is a video hosting tool for marketers to take control of content and route it through your favourite channels. With Wistia, you can do quality video marketing and engage with a bigger clientele. Moreover, Wistia allows you to analyze the actionable insights and amplify your lead generation.
Here are some exclusive features of Wistia:
Custom Video Player: With Wistia, you can customize their video player to fit your branding like a glove. It helps you easily embed videos onto your website. You can personalize the design of the actual video player itself, including the play button, the play bar, and player controls, plus lets you add logos to your video player. Most importantly, unlike YouTube, you can customize the end screen of your videos.
Video Thumbnails: Most video hosts allow you to upload your own static thumbnail, but with Wistia, you can add a video thumbnail. This seemingly small change can help boost the play rate of your videos by making them instantly stand out on your landing pages.
Social Sharing: Wistia allows you to add a social sharing function into your video player. The viewers can instantly share your clips across any social platform while allowing you to add your own pre-written copy.
CTAs: If your website's objective is to generate more sales, Wistia allows you to add a customizable call-to-action at any point throughout your video. You can include an email capture form in the middle of your video, urging viewers to input their details. You can then keep testing the placement of CTAs to discover what works best for maximizing sign-ups.
Sophisticated Analytics and A/B Testing: Wistia offers in-depth insights through its high-quality analytics. You can see the heat map to see where your audience has dropped off or re-watched. Moreover, Wistia allows you to re-upload an updated version of your video without having to replace its URL.
Wistia Pricing
Wistia offers 3 Pricing options for its video marketing platform.
The “Free” plan is priced at $0 and is preferred for new businesses. You can have upto 250 channel subscribers, but there will be a Wistia branding on the video player.
The “Pro” plan is priced at $99/month and is suitable for businesses investing in podcasting or video marketing. It offers A/B testing, video trimming, and 10 Free videos or podcast episode embeds.
The “Advanced” plan is for established businesses looking to build their brand and drive sales. You have to contact the sales team to get a price quotation.
Wistia Discounts and Coupons
Wistia does not offer any discounts or coupons for its subscription plans.
Wistia Free Trial
Wistia does not offer a trial for its paid subscription plans. However, you can use the free plan and get acquainted with Wistia's interface.
Wistia, A short how-to guide
Once you login to your Wistia account, you'll be redirected to the homepage. You'll notice a menu panel on top and an “Upload” tab below it. You can start a new project by uploading a video.
Click on “Content” to access the uploads from your Wistia channel. Here, you can design several promotional video projects for your business.
Click on “Analytics” and tap on the “Overview” section to see total plays, engagement and conversion rate on your videos. Go to trends to see the variation in your play rates.
Click on “View stream” to see the heatmaps with details for your videos.
Go to “Audience” to see the captured leads and total audience on your videos. Click on the A/B test to optimize conversion rate and do rate comparisons.
Frequently Asked Questions About Wistia
1. What is Wistia?
Wistia is a comprehensive video marketing platform designed specifically for businesses. It enables teams to create, host, market, and analyze videos and webinars in one integrated environment. Wistia focuses on providing tools that help companies produce professional videos while offering valuable analytics to measure their impact.
2. How does Wistia integrate with HubSpot?
Wistia integrates seamlessly with HubSpot, enhancing your marketing efforts by allowing you to track viewer engagement and initiate automated workflows based on video interactions. This integration helps businesses gauge interest, track leads, and optimize their marketing strategies based on how viewers engage with their video content.
3. Can I add calls to action (CTAs) in my Wistia videos?
Yes! Wistia makes it easy to incorporate clickable CTAs within your videos. These CTAs guide viewers to take the next step, whether it’s visiting a sales page, signing up for a newsletter, or accessing more information. This feature is instrumental in driving conversions and ensuring that your audience knows how to proceed after watching.
4. What are the primary benefits of using Wistia for video hosting?
Wistia offers several advantages for businesses, including:
- Business-friendly platform tailored for professional video creation and marketing.
- Advanced analytics tools that provide insights into viewer engagement and behavior.
- Ability to host ad-free videos, ensuring a clean and focused viewing experience.
- Tools to edit and repurpose content easily, allowing you to create social media clips and other marketing materials with minimal effort.
5. Can I track individual viewer metrics in Wistia?
While Wistia provides robust analytics, some users have reported challenges with tracking views by individual customer records. However, the platform does offer features that allow you to monitor overall engagement metrics, such as views, watch time, and percentage of video watched, which can be valuable for understanding audience interaction as a whole.
6. Is Wistia suitable for all types of businesses?
Wistia is particularly well-suited for businesses focused on video marketing and content delivery. It is designed to meet the needs of companies looking to enhance their marketing efforts through video, making it an ideal choice for organizations across various industries seeking to improve engagement and drive conversions through visual storytelling.
7. What common issues might I encounter while using Wistia?
Some users have reported occasional integration issues and challenges with video size and appearance on their websites. While Wistia is generally user-friendly and provides a wealth of features, it’s recommended to thoroughly test integrations and video settings to ensure they meet your expectations for presentation and functionality.
What Marketing Software would you recommend?
In short, It's ActiveCampaign.com
It's a versatile marketing automation platform, seamlessly integrating email marketing, CRM, and sales automation. It empowers businesses with intelligent automation, personalized customer journeys, and actionable insights, enhancing engagement and conversions.
“🚀Try Activecampaign.com For Free, It's my favorite Marketing software to use and recommend.” -Scott Max
ActiveCampaign is a powerful marketing automation platform designed for businesses of all sizes. It offers email marketing, CRM, and sales automation features, enabling personalized communication, customer engagement, and data-driven decision-making to drive growth and boost sales.
For more details, read our Activecampaign.com Review.