So, you are considering Wistia.
You’ll be wondering if it's a good choice for you if its feature set compares well to other options on the market and if it is priced affordably enough for what you get.
This article will break all that down for you and more.
Plus, at the end of the article, you’ll find links to alternatives to Wistia as well as our top picks for the options in this category.
Or, just go straight to Our top picks for Best Marketing Software.
Without further ado, let’s get started.
Wistia Features
Wistia is a video hosting tool for marketers to take control of content and route it through your favourite channels. With Wistia, you can do quality video marketing and engage with a bigger clientele. Moreover, Wistia allows you to analyze the actionable insights and amplify your lead generation.
Here are some exclusive features of Wistia:
Custom Video Player: With Wistia, you can customize their video player to fit your branding like a glove. It helps you easily embed videos onto your website. You can personalize the design of the actual video player itself, including the play button, the play bar, and player controls, plus lets you add logos to your video player. Most importantly, unlike YouTube, you can customize the end screen of your videos.
Video Thumbnails: Most video hosts allow you to upload your own static thumbnail, but with Wistia, you can add a video thumbnail. This seemingly small change can help boost the play rate of your videos by making them instantly stand out on your landing pages.
Social Sharing: Wistia allows you to add a social sharing function into your video player. The viewers can instantly share your clips across any social platform while allowing you to add your own pre-written copy.
CTAs: If your website's objective is to generate more sales, Wistia allows you to add a customizable call-to-action at any point throughout your video. You can include an email capture form in the middle of your video, urging viewers to input their details. You can then keep testing the placement of CTAs to discover what works best for maximizing sign-ups.
Sophisticated Analytics and A/B Testing: Wistia offers in-depth insights through its high-quality analytics. You can see the heat map to see where your audience has dropped off or re-watched. Moreover, Wistia allows you to re-upload an updated version of your video without having to replace its URL.
Wistia Pricing
Wistia offers 3 Pricing options for its video marketing platform.
The "Free" plan is priced at $0 and is preferred for new businesses. You can have upto 250 channel subscribers, but there will be a Wistia branding on the video player.
The "Pro" plan is priced at $99/month and is suitable for businesses investing in podcasting or video marketing. It offers A/B testing, video trimming, and 10 Free videos or podcast episode embeds.
The "Advanced" plan is for established businesses looking to build their brand and drive sales. You have to contact the sales team to get a price quotation.
Wistia Discounts and Coupons
Wistia does not offer any discounts or coupons for its subscription plans.
Wistia Free Trial
Wistia does not offer a trial for its paid subscription plans. However, you can use the free plan and get acquainted with Wistia's interface.
Wistia, A short how-to guide
Once you login to your Wistia account, you'll be redirected to the homepage. You'll notice a menu panel on top and an "Upload" tab below it. You can start a new project by uploading a video.
Click on "Content" to access the uploads from your Wistia channel. Here, you can design several promotional video projects for your business.
Click on "Analytics" and tap on the "Overview" section to see total plays, engagement and conversion rate on your videos. Go to trends to see the variation in your play rates.
Click on "View stream" to see the heatmaps with details for your videos.
Go to "Audience" to see the captured leads and total audience on your videos. Click on the A/B test to optimize conversion rate and do rate comparisons.
