28 Beer Industry Statistics to Know
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Hey, beer enthusiasts! Ready to dive into the frothy world of beer stats? Well, grab your favorite pint glass because we've got a cold one for you.
In 2023, the beer industry is bubbling with excitement, and we've rounded up 28 suds-soaked statistics that'll give you a sip-sized peek into the trends, preferences, and global dynamics shaping the beer landscape.
From Asia Pacific's brewing dominance to the anticipated revenue peaks, let's uncork this barrel of stats and explore the brew-tiful world of beer.
General Beer Industry Statistics
Hey beer enthusiasts, let's crack open a cold one and dive into the fizzy world of beer industry stats. It's not just about sipping; it's about understanding the trends that make your favorite brews a global sensation.
The Global Beer Market's Easy Sip
Get ready for a steady buzz in the beer industry from 2021 to 2030, with a smooth 2.7% CAGR (that's Compound Annual Growth Rate, if you're into the lingo). This isn't just about the beer; it's about the global financial vibe.
As wallets fatten up around the world, so does the shift in tastes, especially among the cool cats in the youth demographic. Traditional brews, move aside! Make way for the modern, the trendy, and the oh-so-refreshing. The beer market is set to grow from a cool $605 billion in 2020 to an even cooler $816 billion in 2030. Cheers to that!
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The Rise of the No-ABV Craze
In 2020, non-alcoholic beer sales spiked 37%. That's right, folks – 37%! Health-conscious sippers are opting for the low-alcohol and no-alcohol options, and who can blame them? Besides being a healthier choice, these brews are gentler on the wallet.
As of 2020, the non-alcoholic beer market was valued at around $18 billion. Brace yourselves because it's predicted to grow at a breezy 7.5% CAGR, hitting a whopping $25 billion by 2024.
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Uncle Sam's Suds Showdown
The US beer industry flexed its muscles, shipping a staggering 204.8 million barrels of beer in 2020. That's like selling roughly 2.8 billion cases of those iconic 24 12-ounce containers. And let's not forget about the 3.3 million barrels of cider thrown into the mix. It seems the land of the free is also the land of the beer.
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A Tale of Two Sales
2020 saw a major plot twist in the beer industry storyline. On-premise sales at bars took a nosedive due to restrictions, while off-premise sales skyrocketed.
To put it in cold, hard cash terms – $28 billion clinked glasses in on-premise sales, while a whopping $72.78 billion celebrated in off-premise retail sales. Who says you can't enjoy your favorite brew at home?
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North America's Beer Bash
The North American beer market is gearing up for a 4.7% CAGR fiesta between 2021 and 2026. Not only is beer a crowd-pleaser, but the region also secures its spot as the fourth-largest beer market on the planet. Cheers to North America – where sipping beer is a way of life!
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The Asia-Pacific Brew Boom
Pack your bags; we're heading to the Asia-Pacific! By 2025, the region is set to record a head-spinning 7.45% CAGR, thanks in part to the rising microbrew scene. With beer reigning supreme, the Asia-Pacific beer market is gearing up for a $335 billion party by 2025.
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Craft Beer Statistics You Need To Know
Let's pour ourselves a glass and dive into the world of craft beer – where small is mighty and every sip tells a story. Here's a chilled-out rundown of some fascinating microbrewery statistics that are bound to tickle your taste buds.
The Craft Beer Odyssey
Hold on to your pint glasses, beer aficionados! The global craft beer market is on a joyous ride, set to grow at a frothy 8% CAGR between 2018 and 2025.
Valued at a cool $108,912 million in 2018, it's projected to hit a whopping $186,590 million by 2025. And guess who's leading the charge? Europe, claiming nearly 43.6% of the craft beer market in 2018. Prost to that!
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Crafting Trends in the US
The craft beer production dance in the US took a slight dip from 2019 to 2020, slipping from 26.3 million barrels to 23.1 million barrels.
But here's the plot twist – the number of craft breweries reached an all-time high in 2020, boasting 8,764 independent craft havens across the nation. Who said less is more?
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California Dreamin' of Craft Brews
When it comes to craft beer havens, California is the undisputed kingpin. In 2020, the Golden State hosted a staggering 960 craft breweries, leaving New York and Pennsylvania trailing with around 450 each.
And if that wasn't enough, California also took the crown for the most barrels of craft beer brewed that year. Talk about a brew-tiful state of affairs!
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Maine's Brewvolution
Move over, Vermont – Maine's in the lead! In 2021, Maine claimed the throne for the highest number of breweries per capita in the US, boasting one brewery for every 8,654 people. With 156 active breweries, it's clear that Maine takes its craft beer seriously. Cheers to the Pine Tree State!
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Brewing Dreams: The Cost of Crafting
Thinking of diving into the brewing game? According to recent brewery statistics, opening a microbrewery might set you back around $500,000. That includes space rent for a year, operational costs for the first three months, microbrewery equipment, startup inventory, store gear, and the legal bells and whistles.
But fear not, if that seems a bit steep, there's always the option of a nanobrewery – producing fewer than 20 barrels a year and costing significantly less. Just be aware, only 30% of small businesses break even. Knowledge is power!
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Craft Beer Flavor Symphony
Now, let's talk taste. According to a juicy survey, 45% of craft beer drinkers are all about that hoppy life. India Pale Ales and American Pale Ales, we're looking at you.
But not everyone's a hop-head – 24% admit to steering clear of the hoppy goodness. When it comes to other flavors, 76% prefer their beer clean and crisp, while 52% savor the fruity vibes. It's a flavor party, and everyone's invited!
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Beer Industry Statistics by Demography
Let's dive into the frothy world of beer demographics – where preferences, choices, and habits shape the global beer scene. Here's a laid-back stroll through some fascinating facts about who's sipping what and where in the beer-drinking universe.
Beer, the American Classic
In the land of the free, where 60% of adults enjoy a good drink, beer takes the crown with a solid 39% preference.
Since the late '90s, around 60% of US adults have proudly declared their allegiance to alcohol, and nearly 40% of them are raising a glass to beer. Cheers to the American brew!
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The Crafty Preferences
Craft beer aficionados, take a bow! Among drinkers aged 21 and above, a whopping 44% lean towards the crafty side.
The craft beer wave has steadily gained momentum, jumping from 35% in 2015 to 44% in 2020. As we gaze into the future, the craft revolution seems poised for even greater heights.
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Crafting Weekly Rituals
In the beer realm, weekly rituals are a thing. In 2019, 51% of beer-loving men and 33% of beer-sipping women in the US enjoyed their craft beer fix every week.
Not to be outdone, 52% of craft enthusiasts aged 35 to 44 were also proud weekly participants. A crafty rendezvous indeed!
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Millennial Craft Crusaders
Millennials are on a craft beer crusade, with a staggering 57% claiming they enjoy a crafty beverage every single week. Given their penchant for dining out and attending social gatherings, it's no surprise that millennials are at the forefront of the craft beer movement.
In the world of advertising, 69% of men feel the beer companies are talking to them, while only 21% of women agree. Talk about marketing strategies on tap!
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Home is Where the Beer Is
Around the globe, 75% of beer enthusiasts prefer enjoying their favorite brew at home or a friend's place.
According to a 2020 survey, 45% of global consumers choose to sip beer away from home, and 52% find it most enjoyable when paired with a meal. It seems like sharing a beer and a meal is a universal delight.
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The Health-Conscious Sip
As we raise our glasses, some are opting for lighter sips. Globally, 59% of beer consumers have cut back on their beer intake for health reasons.
Financial concerns are also at play, with 57% reducing beer consumption due to budget constraints. Health-wise, 25% are worried about the impact on their well-being, and a significant 62% are particularly mindful of avoiding those unwanted extra pounds.
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Popular and Trendy Brands and Their Sales Statistics by Region
Raise your glasses as we embark on a global tour of the beer landscape, exploring the popularity and sales of some of the most iconic brews from different corners of the world. Here's a hoppy journey through the frothy statistics that define the beer scene.
Corona: A Mexican Marvel
In 2021, the sun was shining bright on Corona as it claimed the throne of the most valuable beer brand, with an estimated brand value of a staggering $5,822 million. Heineken and Budweiser followed suit, creating a global trio of brewing excellence.
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China's Brewing Giant
In the race for production supremacy, China emerged as the titan, churning out a colossal 341.11 million hectoliters of beer in 2020. The US wasn't far behind, with a respectable 211.17 million hectoliters, showcasing the global scale of beer production.
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Snow: A Silent Global Champion
While many might not have heard of it outside China, Snow takes the crown as the best-selling beer brand internationally.
In 2017 alone, it sold a staggering 101 million hectoliters, securing its spot at the pinnacle. This brand quietly dominates with almost 30% of the Chinese beer market under its snowy charm.
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Bud Light's American Reign
Bud Light rules the kingdom of light beers in the US, claiming the top spot in 25 states. Brewed by the Belgian-Brazilian powerhouse AB InBev, Bud Light shipped an impressive 27.2 million barrels in 2019, with Coors Light trailing behind as the favorite in 11 states. A true American brew spectacle!
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Anheuser-Busch InBev: Brewing Dominance
Anheuser-Busch InBev, the brewing juggernaut, flexed its muscles in 2020, generating a colossal $52 billion in revenue worldwide.
With a 38% share of the global beer market, this brewing giant is the force behind iconic brands like Budweiser, Stella Artois, Corona, and Hoegaarden. In a market evolving with small breweries, Anheuser-Busch InBev remains the towering presence at the helm.
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Brewmeister Snake Venom: The Potent Potion
For those seeking a bold adventure, Brewmeister Snake Venom takes the title of the world's strongest beer with a whopping 67.5% ABV. This brew isn't for the faint-hearted, with a sweet, nutty, fruity, and smoky flavor profile. Handle with care!
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Czech Republic's Beer Capital
In the heart of Europe, the Czech Republic proudly wears the crown of beer consumption, guzzling down an impressive 143.3 liters per capita.
With a population of around 10.7 million in 2021, the Czechs prove that when it comes to beer, they are the true aficionados, leading the global charge.
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Global Trends in the Beer Industry And Its Statistics
Buckle up, beer enthusiasts! We're about to explore the foamy waves of global beer trends and projections that are shaping the industry's future.
Grab your mugs as we dive into the brew statistics that tell a tale of growth, market dynamics, and the evolving preferences of beer aficionados worldwide.
Asia Pacific's Brewing Dominance
In the vast world of beer, the Asia Pacific region emerges as the reigning champion, accounting for a significant 22.4% of global beer consumption back in 2016.
With powerhouses like China, Japan, and India leading the charge, beer producers have a clear guide on where to focus their marketing efforts and production investments. The East becomes the beacon for brewers worldwide.
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Frothy Growth on the Horizon
Looking into the crystal ball, the beer market is set to sparkle with a projected Compound Annual Growth Rate (CAGR) of 3.7% between 2022 and 2027. In the immediate future, 2023 is expected to witness a year-over-year growth of 3.28%.
The numbers speak of a market on the rise, forecasted to increase by a substantial USD 141.28 billion. These insights serve as a compass for businesses, guiding their investment strategies and shaping plans to ride the wave of anticipated growth.
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Revenue Peaks and the Out-of-Home Experience
The beer industry's revenue is slated to hit an impressive $822 billion by 2027. Unveiling a shift in consumer behavior, 52% of spending and 33% of volume consumption are attributed to out-of-home consumption.
This statistic paints a vivid picture of the evolving beer landscape, emphasizing the importance of adapting marketing strategies to align with changing consumer preferences.
As beer enthusiasts continue to seek experiences beyond their homes, businesses are poised to tap into this trend, crafting strategies that cater to the ever-expanding out-of-home market.
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Conclusion
And there you have it, folks – a hop, skip, and a chug through the beer industry stats of 2023! From the rise of the Asia Pacific beer empire to the frothy projections for the future, it's clear that the beer world is bubbling with excitement.
So, whether you're a craft beer connoisseur, a stats enthusiast, or just someone looking for a refreshing read, we hope these stats have given you a taste of the exciting journey the beer industry is on.
Cheers to the sips, stats, and the ever-expanding world of beer – may your glasses stay cold, your suds stay frothy, and your beer adventures always be hoppy!
Frequently Asked Questions
1. What region holds the title for the largest beer market globally in 2023?
The Asia Pacific region takes the crown, accounting for 22.4% of the global beer consumption. With giants like China, Japan, and India leading the charge, it's where the brewing magic happens.
2. What's the expected growth rate of the beer market between 2022 and 2027?
The beer market is forecasted to grow at a steady CAGR of 3.7% during 2022-2027, signaling a frothy surge in the industry. In 2023 alone, we're looking at a year-over-year growth of 3.28%, setting the stage for an exciting half-decade.
3. Which beer brand claimed the throne as the most valuable in 2021?
Corona emerged as the reigning champ in 2021, boasting the largest brand value estimated at a whopping $5,822 million. Heineken and Budweiser took the silver and bronze, but it was Corona that shone the brightest.
4. How much revenue is the beer segment expected to reach by 2027?
Hold onto your beer mugs – the beer segment is on track to hit a staggering $822 billion in revenue by 2027. This foamy figure underscores the booming market and the ever-growing global love for a good brew.
5. What's the significance of out-of-home consumption in the beer industry's future?
Out-of-home consumption is projected to play a pivotal role, contributing to 52% of spending and 33% of volume consumption by 2027. As beer enthusiasts seek experiences beyond their homes, businesses are tapping into this trend, foreshadowing a shift in how we enjoy our favorite brews.