This course is in English and is a beginner level course on a flexible schedule. There are 7 courses which comprise this professional certificate which covers: Digital Marketing and E-commerce for which there is no prior experience or degree necessary. Business leaders agree that the need for digital marketing and E-commerce talent will be the future and the most important route to company growth. Throughout the program you will acquire skills that will prep you for an entry-level job and you will learn the use of tools and platforms such as Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, Hubspot, Mailchimp, Shopify, and Twitter. Through the course you will develop your own portfolio with projects such as customer personas and social media calendars. The assessment simulate real digital marketing and E-commerce scenarios with the content being very interactive. You will learn to develop digital marketing and E-commerce strategies: Attracting and engaging potential customers through digital marketing channels such as search and email; you will also learn marketing analytics, building and E_commerce store and analyzing E-commerce performance as well as customer loyalty. The medium of instruction is through video, assessments, and activities. The courses include: Course 1 - Foundations of Digital Marketing and E-commerce; Course 2 - Attract and Engage Customers with Digital Marketing; Course 3 - From Likes to Leads: Interact with Customers online; Course 4 - Think outside the Inbox: Email Marketing; Course 5 - Assess for Success: Marketing Analytics and Measurement; Course 6 - Make the Sale: Build. Launch and manage E-commerce stores and finally in Course 7 - Satisfaction Guaranteed: Develop Customer Loyalty online. Skills Acquired: Marketing, E-Commerce, Display Advertising, Email Marketing, Search Engine Optimization (SEA), Customer Loyalty, Marketing Analytics, Customer Outreach, Website Structure, Customer Awareness, Google, and Search Engine Marketing. Duration: Approx 6 months at a pace of 10 hours per week - 7 courses. Rating: 4.8

What are the Top Free Online Digital Marketing Courses

After much research on all online Digital Marketing Courses on offer, we have found the top 22 Digital Marketing courses to make it easier for you to choose

22 Digital Consumer Search and Marketing Specialization

Digital Consumer Search and Marketing Specialization

This course is beginner levels in English with subtitles aimed at Marketing Specialists and Mangers with little experience in digital marketing, tools and strategies. Digital consumer search and marketing expands on the basis of consumer behaviour and digital marketing and you will learn the optimization of your marketing efforts across digital channels. This specialization will lead you to a comprehensive understanding of the design and implementation of digital marketing strategy and also the use of digital media and tools like Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Mobile Marketing, Pay Per Click (PPC), Web Analytics,and Email Marketing. The applied learning project will have you analyzing how successfully companies have used relevant topics in their digital marketing strategy and you will apply your knowledge through reflective tasks, case studies, and the creation of your own digital marketing plan. There are 4 courses in this specialization: Course 1 - Foundations of Digital Consumer Search and Marketing; Course 2 - Reshaping Consumer Search; Course 3 - Re-imagining Consumer Experience and finally Course 4 - Sensing Consumer insights.

Skills Acquired: Search Engine Marketing (SEM), Digital Marketing Strategy, Content Marketing, Demand Analysis and Conversion. Search Engine Optimization (SEO), Digital Transformation, Search Engine Marketing, and Consumer Experience, Digital Media Channels, Digital Marketing Strategy Planning, Omnichannel Marketing, Differentiation in Digital Market Place, and Viral Marketing

Duration: Approx 4 months at a pace of 4 hours per week - 4 Courses. Rating: 3.7

21 Fundamentals of Digital Marketing

Fundamentals of digital marketing

The course is in English. This course will teach you through video instruction to master basic digital marketing. It comprises of 26 modules created by Google and containing a whole host of practical experiences and actual examples to turn your knowledge into action. You will learn new skills with the mini videos and then test your knowledge with a quick quiz. You will then face a a40 question exam and get certified after which you can download your certificate. The course offers 2 lessons in The Online Opportunity, 4 lessons in Your First Steps in Online Success after which you will be shown how to Build Your Web Presences in 6 lessons. Thereafter, you will Plan Your Online Bushiness Strategy, Get Started with search and Get Discovered with Search. After this you will learn how to Make Search Work For You, Be Noticed with Search Ads and Improve Your Search Campaigns. Further, the course explores Get Noticed Locally, Help People Nearby Find You Online, Get Noticed With Social Media, and Deep Dive into Social Media, Make Mobile Work For You, Connect through Email and Advertise on other websites amongst others. Skills Acquired: Analytics and Data Insights, Business Strategy, Content Marketing, Display Advertising, E-Commerce, Email Marketing, Local Marketing, Mobile, SEM, SEO, Social Media, Videos and Web Optimization. Duration: Approx 40 hours with 26 modules and self paced

20 Inbound Marketing

Inbound marketing

The course is in English and covers Inbound Marketing Fundamentals, Getting To Know Your Customer, Creating Content for the Buyers Journey, Developing a Content Distribution Strategy, Understanding Behavioral Marketing and Customer Segmentation, Maximizing ROI with marketing attribution and experimentation, and finally Utilizing Marketing Automation and Artificial Intelligence. This course is designed Marketers and Inbound Professionals. You will learn to create content that educates and looks after your leads through their buying journey and you will learn to create relevant content and lead nurturing experiences to leads and customers. Finally, you will optimize your marketing processes through automation strategies and AI tools. Skills Acquired: Content Marketing, Strategy, Lead Generation, AI Tools, Automation and Reporting and Performance

Duration: 7 Lessons with 24 video as instruction lasting 3 hours and 38 minutes

19 Diploma in E-Commerce Web Development

Diploma in E-Commerce web development

This course is in English and will teach you to develop a website to drive your E_Commerce business successfully. You will be taught from scratch utilizing HTML, CSS, JavaScript, PHP, and SQL, and thereafter you will see how to develop advanced E-Commerce functionalities to display your products online using simple but effective CSS, PHP and SQL code in any environment. The course will assist any small business to widen and grow their customer base. The modules cover: Introduction to E-Commerce, Web Development, Using My SQL and PHP, Dynamic Programming, Enhancing Website Functionality, Shopping Cart and Payment Settings, E-Commerce Modals, Shopping Cart Modal, and E-Commerce Payment Functionality. Skills Acquired: Programming, Web Development, CSS, E-Commerce, SQL, PHP, Databases, My SQL, Bootstrap, and Jquery. Duration: At your own pace
Rating: 5 star

18 Become an Online Marketing Manager

Become an Online Marketing Manager

The course is in English and covers the role The Marketing Manager plays in developing and implementing a companies digital marketing strategy. You will learn the skills and tactical knowledge to build and implement digital marketing strategy to take your organization to the next level. You will uncover best practices for online marketing, and how to utilize the latest in digital tools to implement your strategy and you will investigate advertising on social media platforms. The courses covered include: Digital Marketing Foundations, Growth Marketing Foundations, Advanced Branding, SEO, Social Media Marketing Foundations, E-mail and Newsletter Marketing Foundations, Google Universal Analytics Essential Training, Google Ads Essential Training, Advertising on Facebook, Advertising on Twitter, and Sketch for UX Design. Completion of the course will earn you your badge of completion.

Skills Acquired: Online Marketing, Strategy, Advertising, Marketing, User Experience, Google Ads, and

Branding. Duration: 11 Course with 18 hours of content

17 Digital Marketing Strategy

Digital marketing strategy

The course is in English, this course will give you the necessary tools to launch your own digital marketing skills and so build your business as digital marketing is a major component in marketing today. This course covers the digital marketing platforms and how technologies can be utilized so businesses can spot opportunities and also minimize risk. You will look at case studies to show how digital supports business objectives. You will need to understand your target customer really well so you will be shown in the course how to create a user persona to help you identify demographics, behaviors, and the needs of your online consumers. To wrap up you will apply new skills to your future marketing activities by developing a strategy capable of outperforming competitors. The course teaches why digital marketing matters today, you will learn about changes in the digital landscape, the creation of impactfull and innovative content, creating and using consumer personas, conduct a competitor audit and analysis and then develop your own digital marketing strategy.

Skills Acquired: Digital Marketing, Content, Audit and Analysis, Strategy. Duration: 8 weeks - 4 to 6 hours per week self paced

16 Digital Strategy and Action

Digital Strategy and action

This course is in English and you will learn how some of the world’s leaders keep their companies growing and those working for corporate size companies can use the insights learnt form this course to take their growth to the next level and at the same time defend themselves against digital business leaders trying to poach their customers. Businesses like Amazon, Facebook. Google and Netflix are digital businesses luring the digital and physical worlds and maintaining sustain growth of at least 20% per annum. The key in this course is to understand how they interpreted questions of digital strategy and action, for example how did they decided which problem they should tackle, how did they create products people need, how they build teams to capitalize growth and how did they raise capital, win market share, and sustain growth? The course covers the picking of digital strategy with highest potential; using prototypes to match your product to customer pain, motivate talent in your company; raise capital and win market share. In a nutshell this syllabus covers: The Application of the 5 tests of a great entrepreneurial idea; use prototypes to discover best market and product fit; keep control by varying capital source at 4 stages of startup development; win market share by developing massive value; building a culture which attract top talent and finally, you will learn the chain 5 vectors in a sustainable growth strategy.Skills Acquired: Marketing Prototypes, Startup Development, Market Share, and Sustainable Growth. Duration: Approx 4 - 6 hours per week over 4 weeks and is self paced

15 The Beginner’s Guide to Online Marketing

The beginner’s guide to online marketing

This course is in English and will guide and empower you with the tools to stay ahead in an aggressive, high-speed industry. Most available courses and test books do not really begin at the beginning and the balance of strategy and tactics presented in this guide will close this gap. This course is for first time marketers, entrepreneurs and small business owners on an entry to mid level basis and marketing managers requiring resources to train their reportees. You will find that it would be beneficial to initial read over the course from front to back as each guide builds on the previous one and you will learn what you need to do is read this course for frameworks and systems rather than campaigns. It will connect you to your big ;picture goal which is the bet return on investment. The items you will cover in this course include: Be Laser Focused on Your Customers; Build your Marketing Framework, Develop Your Brands Story; Foundations of Traffic Acquisition, Foundations of Conversion Optimization; Build Audience Connections. With Content Marketing; Paid Channel Advertising; Amplify 1:1 Connections with Email Marketing all the way through SEO to Launching your Social Strategy. Skills Acquired: Online Marketing, Customer Focus, Framework, Brand, Acquisition, Conversion Optimization, and Affiliate Marketing. Duration: Self paced

14 Promote a Business with Content

Promote a business with content

The course is in English and will teach you how to boost your business through social media, video, and content marketing by getting noticed and connecting with more online customers. The content marketing will teach you to grow brand awareness and increase your conversion rate by creating and distributing high-value content to potential buyers. This aspect covers getting to know your online customers and choosing the correct format for your content to maximizing your appeal. The social media aspect will teach you how to identify the most appealing social network sites, creating content, and measure your success, and this section delves into social media basics, how to set goals for your social media generating a long-term social media plan together with advertising and reading analytics. The video arm will teach you to integrate video into online strategy and how to create video ads on budget so they are seen by the right people. It will show you how video can fit into your online strategy, how to share and promote them and how to advise on video sharing sites. Finally, the web optimization section will help you to identify the correct channels to achieve your business goals and to create better online user experiences. Skills Acquired: Social Media, Video, Content Marketing

Duration: 4 modules of approx 3 hours each

13 Influencer Marketing Strategy

Influencer Marketing Strategy

This is an intermediate level course in English with subtitles in 8 different languages. Influencer marketing engages internal and industrial experts who have active networks to help you achieve measurable goals for your business. The course focuses on strategy and there might not be a common thread Influencer marketing strategy template but what you will learn is how to create one for a diverse portfolio of B2B, B2C, and non-profits using 2 step flow model of communication. This course is also focused on tactics as strategy without tactics will not work. The final project for the course creates a means of entering social media Influencer strategy. This final project provides you with a portfolio to demonstrate your mastery of these new skills. The syllabus includes: Influencer Marketing Strategy, Content Marketing Strategy, How to find Influencers, How to engage with Influencer, How to measure Influencer marketing success and finally, Putting together your Influencer campaign.

Skills Acquired: Influencer Marketing, Marketing, Content Marketing, Strategy, and Campaigns

Duration: Approx 23 hours over 6 weeks. Rating: 4.4/93%

12 Introduction to Digital Marketing

Introduction to digital marketing

The course is in English which covers a wide range of aspects of digital marketing beginning with how digital marketing has come to the forefront and using case studies you will be shown the implementation of digital marketing. The types of digital marketing will be explored and individually explained and a demo will be given on SEO approaches, content, and YouTube marketing. Finally you will complete a quiz of which is your successful you will be awarded a completion certificate.

Skills Acquired: SEO and SEM, Content Marketing, Social Media Marketing, Automated Marketing, Affiliate Marketing, and Pay Per Click (PPC).Duration: Approx 2 hour online course.Rating: 4.44

11 Social Media and Social Content Strategy

Social media and social content strategy

This course is in English is a beginner level course. In this course you will explore the core principals of social media marketing and thereafter delve deeper into engaging, looking after and building a loyal social community and on the completion of this course you will will be able to identify benefits and advantages to a business through the utilization of social media to engage in audience. You will be able to note the differences between various social platforms and their relative advantages, you will set up a social media account for a business and then build, manage, and sustain an active social media following. Social content strategy is explored and discusses balance between organic social content seeding versus the instantaneous following provided by paid social content. Finally you will also learn the implementation of content strategy and how to read and understand the analytics. The course covers 3 modules: 1^st Module - Social Media and Business Strategy, and then moves to in the 2^nd Module - Social Media Platforms for Business and the 3^rd and final module - Social Content Strategy and Promotion. The medium of instruction is by videos, readings, and quizzes.

Skills Acquired: Choosing Social Media Platforms and tools, Set Up a Social Media Experience for a Business, Share and Promote Social Content, Build and Sustain a Social Media Community, and Plan a Social Media Advertising Strategy. Duration: Approx 11 hours over 3 weeks. Rating: 4.5

10 Google Ads for Beginners

Google Ads for Beginners

The course is in English and has a split-screen video as instruction. In the course you will begin working with Google Search Ads and create campaigns to reach new customers and so grow your business. Work will be done on Google Ads as a platform. You will learn to drive qualified customers of bet-fit potential customers to your business while they search on Google for products and services like those offered by your own business. On completion you will have created your own Google Ads account, set up your first campaign structure together with the conversion tracking. You will have added your relevant audience and set in place bids, budgets and targeting. You will have also learnt to set up Ad groups, do keyword search, and create impactfull relevant ads. Finally, you will become familiar with Google Ads Dashboard and the tools and settings available while optimizing ad campaigns to generate conversions. Step-by-step you will be shown the introduction to and log in to Google Ads, Set up the first campaign, Create the campaign structure, Set up an ad group, and do key word search and create an ad. Thereafter you will learn about the Google ads dashboard, the tools and setting and campaign optimization. Skills Acquired: PPC Advertising, Digital Marketing, Marketing, Paid Search Advertising, and Keyword Research. Duration:Approx 2 hours. Rating: 4.5

09 Social Media Marketing in Practice Specialization

Social media marketing in practice specialization

This course is in English and is a beginner level course. This specialization comes highly recommened for those seekgin to upskill or learn more in disciplines of social media marketing, social commerce, and social media stratgey. Businesses are being transformed through the forces and chanllenges of social media which marketers have to overcome to connect with their customers. This program will help you to understand these forces and challenges. The course compirses of 4 courses, the 1^st course covers the eseentaisl of digital marketing and transformation and then procedding into the esentials of social media marketing, content marketing, and digital stratgy. Social media, business strategy, and a comparisson of the reletaive strenghts of varjious social platforms for marketers is discussed in the 2^nd course. The 3^rd course focuses on Facebook, Instagram, and Snapchat marketing. Finally, in th last course advefrtising on Twitter, LinkdIn, and YouTube, and tactics applicable to connect with customers will be delved into. There is an applied learning project where you will solve a wide range of business problems applicable to the skills and techniques you have learnt. ALso in this project you will select your platforms, create personas, generate content calendars to target these personas and you will also create detailed campaign targeting plans to create paid advertising. The courses covered are: Course 1 - Social Media and Digital Marketing Fundamentals; Course 2 - Social Media and Social Content Strategy; Course 3 - Facebook, Instagram, and Snapchat marketing; Course 4 - Twitter, LinkdIn, and YouTube Marketing; Skills Acquired: Digital Transformation, Digital Marketing, Social Media Marketing, Content Marketing, Digital Marketing, and Choose Social Media Platforms and tools. Duration: Approx 4 months at a pace of 4 hours per week - 4 Courses. Rating: 4.6

08 Digital Marketing Specialization

Digital marketing specialization

This course is a beginner level in English and has subtitles in 10 different languages. This course will teach you mastery over strategic marketing concepts and tools to create effective brand communication in the online world. This specialization will guide you through aspects of the new digital marketing environments exploring such topics as digital marketing analytics, search engine optimization (SEO), social media marketing, and 3D printing. Your understanding of the new digital landscape will broaden and you will acquire new tools, concepts and stories to help you digitally create, promote and price products and services online. You will learn motivations behind data collection and analysis methods as well as frameworks and approaches to understanding consumers’ online actions. Further, you will learn how to evaluate and choose the correct analytics tools and learn familiarity with unique measurement opportunities and challenges presented by New Media. There is an applied learning project for you to exercise your new found skills. There are 7 courses in this specialization: Course 1 - The Digital Marketing Revolution; Course 2 - Marketing in a Digital World; Course 3 - Digital Marketing Analytics in Theory; Course 4 - Digital Marketing Analytics and Practise; Course 5 -Digital Media and Marketing Principals; Course 6 - Digital Media and Marketing Strategies; and finally Course 7 - The Digital Marketing Capstone. Skills Acquired: Digital Marketing, Marketing, Price Strategies, Marketing Mix, Product Strategies, Data Collection, Analytics, Data Analysis, Data Visualization (DataViz), Marketing Analytics, Marketing Performance, and Marketing Channel. Duration: Approx 8 month at a pace of 5 hours per week - 7 courses. Rating: 4.6

07 Digital Marketing Strategy and Planning Specialization

Digital marketing strategy and planning specialization

This course is a beginner level course in English. It is recommended for those seeking to learn more or upskill their social media marketing, social commerce, and social media strategy formulation. If you are looking to discover the forces driving and transforming business today and how an effective digital strategy can help your bushiness grow then this is the program for you. The 1^st course covers the principals of digital marketing and then moves on to look at the pillars of digital strategy which are digital disruption. Digital tools for effective audience research, buyer personas and content marketing, and finally creative strategy. The 2^nd course teaches the use of digital channel planning, e-commerce, social customer service, and multiple channel strategies to give consumers a consistent experience with your brand across all platforms. The 3^rd course scrutinizes strategy execution and digital leadership. The knowledge, skills, and behaviors you need to lead, develop and encourage a team to successfully execute a digital strategy is covered in depth. Skills Acquired: Digital Transformation, Digital Marketing, Content Marketing, Digital Strategy, Digital Research, Search Engine Marketing (SEM) Strategy, Display and Video Advertising Strategy, Social Media and Email Marketing Strategy. E-Commerce Strategy, Digital Channel Planning, Strategic Thinking, and Strategic Execution. Duration: Approx 3 months at a pace of 4 hours per week - 3 courses. Rating: 4.6

06 Digital Channel Planning and E-Commerce Strategy

Digital channel planning and E-commerce strategy

This course is a beginner level in English. Research shows that retail customers switch channels during the process of their buying decision making, it usually starts online using a mobile device and thereafter switches to a computer or laptop and then the final decision may be made either on that device or within a brick-and-mortar store. This is why we currently have Omnichannel marketing providing consumers with a constant message and brand experience, both in the additional and digital realm. This course will help you understand how marketers put together campaigns reaching consumers at every contact point and therefore grow your business. This course covers cross-media planning and your digital channel mix before getting into digital channel planning, inbound and outbound channel strategy and the topic of e-commerce and development of an effective e-commerce and customer service strategy. On conclusion of the course you will use s best practice approach to creating your Omnichannel marketing strategy with a single message voice and brand with a seamless customer experience; understand tactics and strategies connected to inbound channels like social media, content, search engine and email marketing. Week 1 covers Digital Channel Planning and Inbound Strategy; Week 2 covers Digital Channel Planning and Outboard Strategy and Week 3 covers E-Commerce and Social Customer Service Strategy.

Skills Acquired: Search engine Marketing (SEM) Strategy, Display and Video Advertising Strategy, Social Media and Marketing Strategy, E-Commerce Strategy, and Digital Channel Planning

Duration: Approx 12 hours over 3 weeks. Rating: 4.7

05 From Likes to Leads:Interact with Customers Online

From likes to leads

This course is a beginner level in English. This course will assist you in developing a marketing strategy for your social media which has become a key digital marketing channel because of the wide use of social media by the public. These social platforms are used to socialize, interact with businesses and share content. An online brand presence to interact with customers is an essential and this course will explore social media platforms and help you identify the platform most appropriate for your business needs. You will learn content creation using graphic design principals, and how to manage your social media presence together with the setting of goals and your success metrics for your social media ads. Google employees will challenge you with activities and examples while showing you some of he best tools and resources to use. By the end of the course you will determine how to choose social media platforms for a campaign, how to boost engagement, the writing design and repurposing engaging content and how to use the data gathered for decision making. Finally, achieve specific goals though the use of paid social media. The course covers: Week 1 - Introduction to, From Likes to Leads: Interact with customers online; Week 2 - Social Media Strategy, planning, and publishing; Week 3 - Listening and engagement on social media; Week 4 - Social media analytics and Reporting; and week 5 - Paid Social Media. Skills Acquired: Social Listening Social Media Bidding, Customer Engagement, Social Media Analytics ,and Social Media Branding. Duration: Approx 27 hours over 5 weeks. Rating: 4.7/99%

04 Satisfaction Guaranteed: Develop Customer Loyalty Online

Satisfaction Guaranteed

This course is a beginner level in English and you will explore strategies for building customer loyalty in e-commerce together with some tools to develop and maintain your client relationships. At the completion of the course you will work with a scenario to demonstrate your ability to make a successful e-commerce strategy and the course is wrapped up with you building professional development skills. On completion you will be adept at identifying strategies to build customer loyalty, how to monitor an e-commerce store’s performance and update it based on data received. Finally, you will have learnt how to successfully manage client relationships and measure their satisfaction. The syllabus covers: Week 1 - Develop Customer Loyalty Online; Week 2 - Analysis Trends for an Online Store; Week 3 - Prepare for a Job in Digital Marketing and E-Commerce and lastly in week 4 - Certificate Review. Skills Acquired: Job Preparedness, Customer Relationship Management (CRM), Portfolio Preparation, E-Commerce store optimization, and Building Customer Loyalty. Duration: Approx 27 hours over 4 weeks. Rating: 4.8/97%

03 Make the Sale: Build, Launch, and Manage E-Commerce Stores

Make the sale

This course is a beginner level in English and covers how businesses and individuals sell products online including using platforms like Shopify. You will create a mock e-commerce store and in order to do this you will build a Shopify store, add the required information and create product listings. You will explore how to expand your customer online reach through methods like advertising and campaign creation. Google employees provide hands on activities and examples simulating digital marketing and e-commerce tasks and at the same time will show you some tools and resources used on the job. By the end of the course you will be able to perform essential e-commerce strategies and practices, know how to conduct market research and product research, set up a mock e-commerce store, use Google ads to engage customers, and note how trends and seasonality affect e-commerce. You will also create the order fulfillment process through a checkout, point of sale (POS), shipping, and delivery and know how to optimize check out flow. The syllabus covers: Week 1 - Build, Launch, and manage E-Commerce Stores; Week 2 - Learn About Online Stores; Week 3 - Ads and Campaigns in E-Commerce; and Week 4 - Engage Customers with an Online Store. Skills Acquired: Fulfillment and Delivery, Website Structure, E-Commerce Platforms, E-Commerce Strategy, and Seasonality. Duration: Approx 24 hours over 4 weeks. Rating: 4.8/98%