50 Online Shopping Statistics to Know in 2023

In 2023, the world of online shopping continues to expand and evolve, reshaping the way consumers engage with products and services.

With a global community of online shoppers that spans billions, the e-commerce landscape is more dynamic and influential than ever before.

In this digital era, understanding the trends, behaviors, and market forces that drive online shopping is paramount for businesses and consumers alike. To shed light on this transformative realm, we present “50 Online Shopping Statistics to Know in 2023.”

This comprehensive overview delves into the intricate web of e-commerce, covering everything from the number of online shoppers to their purchasing habits, the rise of social commerce, and the dominant categories that captivate consumers.

So, let’s embark on a journey through the dynamic world of online shopping and uncover the facts and figures that define it in 2023.

Top Online Shopping Statistics

Explore the most compelling global insights into online shopping, from the sheer number of online shoppers to the immense scale of retail e-commerce sales worldwide in 2023.

Global Shopaholics

Can you believe it? There are a whopping 2.64 billion online shoppers worldwide in 2023! That’s like the entire population of a few Earth-sized planets all swiping their way through digital shopping aisles.

Stars and Stripes Shopping

In the United States, online shopping is all the rage, with 218.8 million shoppers clicking their way to retail therapy. That’s more than two-thirds of the country’s population right at their keyboards!

Retail E-Commerce Riches

The worldwide retail e-commerce sales pie is a staggering $6.151 trillion. It’s like a treasure chest of virtual goodies waiting to be discovered by eager shoppers across the globe.

Mobile’s Retail Dominance

Mobile e-commerce sales hit a whopping $4.089 trillion when it comes to shopping on the go. Talk about the convenience of shopping in your pajamas, while sipping coffee, or even on the bus!

Cart Abandonment Blues

Nearly half of online shoppers, around 48%, end up ditching their carts, all because of those sneaky extra costs. Shipping fees, taxes, and other hidden charges can be deal-breakers for many savvy shoppers.

Monthly Shopping Spree

Did you know that 31% of online shoppers indulge in retail therapy at least once a month? It’s like having a monthly shopping date with your favorite brands!

Voice Search Shopaholics

In the United States, 51% of shoppers have embraced voice search as their trusty shopping companion. It’s as simple as asking your device to find the latest must-have products – how cool is that?

Influencer Marketing Splash

Brands are splashing some serious cash on influencer marketing in the United States, to the tune of $4.62 billion. It seems like your favorite social media personalities have become the new shopping gurus!

User Shopping Statistics

Delve into the behaviors and preferences of online shoppers, uncovering the frequency of purchases and the generations that are shaping the online shopping landscape.

Global Shopaholics

Drumroll, please! As of 2023, there are a whopping 2.64 billion online shoppers worldwide. That’s roughly a third of the world’s population, clicking their way to retail bliss.

Year-Over-Year Growth

The number of online shoppers is on the rise, with a 1.9% increase compared to the previous year. In 2022, there were 2.56 billion online shoppers, which means we’ve added 130 million new online shoppers in just a year.

Future Shopaholics

Looking ahead, the projection is even more exciting. By 2025, we’re expecting to see a grand total of 2.77 billion online shoppers globally. It’s like an additional 130 million people joining the online shopping extravaganza.

Regional Insights

Different regions are experiencing varied rates of growth. In the Middle East & Africa, online shoppers have surged by a remarkable 5.2% from 2022 to 2023, leading the charge.

Worldwide, the growth rate is 3.1%, but some regions are exceeding that with increases of over 4%.

Regional Rankings

The top regions by online shopper growth in 2023 are as follows:

  • Middle East & Africa: 5.2%
  • Latin America: 4.6%
  • Asia-Pacific: 3.8%
  • Central & Eastern Europe: 3.2%
  • North America: 2.1%
  • Western Europe: 1.1%
  • Worldwide: 3.4%

US Shopping Statistics

Discover how the United States contributes significantly to the e-commerce industry, with an in-depth look at the number of online shoppers and their growth projections.

American Shopaholics

The United States, a retail giant, plays a significant role in the e-commerce industry. In 2023, there are a whopping 218.8 million online shoppers within its borders. To put it in perspective, that’s a staggering 8.29% of the world’s online shopping enthusiasts.

Every 6th Person Shops Online

Hold on to your shopping bags because here’s an eye-opener: over 65.33% of people in the United States are clicking and ordering online. In other words, every sixth person you see is likely an online shopper.

Year-Over-Year Growth

Online shopping is on the upswing in the United States. The number of online shoppers increased by 1.91% compared to the previous year. In 2022, there were 214.7 million online shoppers, and we’ve seen that number climb to 218.8 million in 2023.

Future Growth

Looking ahead, it’s anticipated that the number of online shoppers in the United States will continue to grow. There’s a projection of a 1.73% increase from 2021 to 2026. By 2026, we’re expected to see a grand total of 230.6 million online shoppers in the United States.

Online Shopping Sales Statistics

Uncover the trillion-dollar scale of retail e-commerce sales worldwide, region-specific sales figures, and projections for the years ahead.

E-Commerce’s Enormity

E-commerce has grown into a multi-trillion-dollar industry worldwide. As of 2023, retail e-commerce sales globally have reached a staggering $6.151 trillion. It’s no wonder that experts refer to it as a trillion-dollar industry.

Year-Over-Year Surge

The e-commerce industry has experienced a significant boost. It has grown by a remarkable $0.609 trillion compared to the previous year. It’s a clear sign that more people are turning to online shopping.

Future Projections

Experts anticipate that retail e-commerce sales will keep climbing, with a prediction of $7.391 trillion by 2025. It’s a clear indicator of the industry’s unstoppable growth.

Regional Retail Powerhouse

The Asia-Pacific region leads the world in generating the most retail e-commerce sales, contributing a staggering $3,323.19 billion. That’s over 54% of the world’s total retail e-commerce sales.

Top Regions by Sales

Beyond the Asia-Pacific, North America is the second-highest region in terms of retail e-commerce sales, with a significant $1,144.99 billion.

Leading Nations

In the United States, e-commerce is thriving, with $1,065.74 billion in sales. It’s the second-largest contributor to the global share of retail e-commerce sales, coming right after China, which boasts an impressive $2,784.74 billion.

Share of Retail E-commerce

As of 2023, a substantial 21.5% of all retail sales worldwide are coming from e-commerce. This share is steadily increasing, with a 1.2% rise from 2022 to 2023.

Future Share Projection

By 2025, experts predict the share of retail e-commerce sales will reach 23.6% worldwide. It’s a sign of the digital age firmly taking hold in the retail sector.

Regional Growth

Southeast Asia leads the way in retail e-commerce sales growth, with a remarkable 20.6% surge.

Globally, retail e-commerce sales are growing at a rate of 12%, but the Southeast Asia region is truly shining with an 8.4% growth rate above the global average. Latin America is a close second, with a growth rate of 20.4%.

Top Growth Countries

The Philippines takes the lead with the highest retail e-commerce sales growth in 2023, followed closely by India and Indonesia. Notably, while ranking 10th in growth rate, the United States is second only to China in retail e-commerce sales.

Incredible U.S. Growth

The United States has seen an astounding increase in retail e-commerce sales, from $0.520 trillion in 2018 to $1.137 trillion in 2023. This marks a nearly 120% growth.

Future U.S. Projections

Looking ahead, it’s anticipated that the United States will continue this upward trajectory, reaching $1.72 trillion in retail e-commerce sales by 2027.

Mobile E-Commerce Statistics

Take a closer look at the skyrocketing world of mobile commerce, its immense sales figures, and the growing share of mobile e-commerce in the global e-commerce market.

Mobile Shopping Bonanza

Mobile e-commerce has taken the digital shopping world by storm. As of 2023, mobile e-commerce sales have reached an impressive $4.089 trillion globally. It’s a significant chunk of the digital shopping pie.

Year-Over-Year Growth

The mobile e-commerce sector is growing rapidly year by year. In a single year, from 2022 to 2023, it surged by an impressive $0.446 trillion. In 2022, the numbers were already at $3.643 trillion, a substantial increase of $0.44 trillion from the previous year.

Future Predictions

Industry experts are confident that this trend will continue, with mobile e-commerce sales projected to hit $4.999 trillion by 2025. The future of shopping seems to be firmly in the palm of our hands.

Mobile Dominance

Mobile e-commerce is a powerhouse, accounting for a substantial 66.5% of total e-commerce sales as of 2023. This share is steadily increasing year by year.

Share Growth

From 2022 to 2023, the share of mobile e-commerce sales increased by 0.8%, up from 65.7% in 2022. It’s clear that mobile shopping is on the rise.

Future Share Projection

By 2025, the share of mobile e-commerce sales worldwide is expected to reach 67.6%, continuing its upward trajectory.

Regional Powerhouse

The Asia-Pacific region leads the world in mobile e-commerce sales share, with an astounding 79.9%. Almost 8 out of 10 sales come from mobile devices in this region, solidifying its position as the top region for retail M-commerce sales shares worldwide.

Leading Mobile Regions

Following Asia-Pacific, the Middle East & Africa region holds the second-highest share at 66.4%, with Southeast Asia not far behind in third place, with a 64.6% share.

Social Media E-Commerce Statistics

Navigate the intersection of social media and e-commerce, with a focus on the sizeable sales figures and the preferred platforms for social commerce.

A Trillion-Dollar Trend

Social commerce sales are making waves in the e-commerce industry, with a global figure of $1.298 trillion in 2023.

The momentum is strong, with online shoppers spending $0.992 trillion on social media shopping in 2022, and experts predict this will skyrocket to $2.9 trillion by 2026.

The Buying Habits of Social Media Users

It’s interesting to note how social media influences shopping behavior. On Facebook, 54.8% of users have made at least one purchase, while 15.8% buy frequently, and 5.9% never make any purchases on the platform.

On TikTok, 20.6% always buy, and 48.7% buy sometimes.

Platform Popularity

Social media platforms play a pivotal role in social commerce. 50.7% of online shoppers find Facebook the most popular online shopping platform, closely followed by Instagram at 47.4%. YouTube is the top choice for 33.9% of buyers.

E-commerce Marketplace Statistics

Gain insights into the United States’ bustling retail marketplace e-commerce, including current sales figures, growth trends, and market share statistics.

Growing U.S. Marketplace

In the United States, retail marketplace e-commerce sales have reached $384.57 billion in 2023, showing a healthy year-over-year growth of 10.2%. The future is bright, with a forecast to reach $603.20 billion by 2027.

Marketplace Share

Retail marketplace e-commerce sales hold a substantial 33.5% share of total retail e-commerce sales in the United States as of 2023. This share is on an upward trajectory, projected to reach 34.8% by 2027.

Global Marketplace Leaders

In the global marketplace arena, “Taobao” from China leads with a gross merchandise value of $711 billion, followed closely by “Tmall” at $672 billion, and Amazon taking the third spot with $390 billion GMV.

US E-Commerce Giants

In the United States, Amazon reigns supreme with a market share of 37.8%, far ahead of its competitors. Walmart is the second most popular e-commerce site with a 6.3% market share, followed by Apple and eBay with 3.9% and 3.5% market shares, respectively.

Leading Online Service Providers

In terms of market capitalization, Amazon takes the top spot worldwide with an impressive $857 billion. Alibaba.com follows with a $233 billion market cap, while PinDuaDuo comes in third with a $103 billion market cap.

Consumer Behavior in Online Shopping Statistics

Understand the shopping habits and preferences of online consumers, along with the categories that captivate their interest and the rising influence of Gen Z in the e-commerce landscape.

Frequent Online Shoppers

A significant portion of online shoppers are frequent buyers. In fact, 31% of online shoppers make purchases at least once per month.

The majority of online shoppers, making up 20%, fall into the category of those who shop once a week, which amounts to a substantial 818 million individuals. Additionally, 24% shop online once every two weeks, accounting for more than 633 million online shoppers.

Frequency of BuyingShare of Online Shoppers
Once Per Week20%
Once Every 2 Weeks24%
Once Per Month31%
Once Every Three Months10%
3-4 Times Every Three Months15%

Generation Shopping Habits

In the United States, consumer preferences for shopping, both online and in-store, vary by generation. For instance, 42% of shoppers in the U.S. opt for online shopping, while 51% still prefer in-store experiences.

Among the generations, 37% of Gen Z shops online, whereas 39% prefer in-store shopping. In contrast, 44% of millennials prefer online shopping.

Gen Z37%39%
Gen X46%55%
Baby Boomers39%64%

Popular Shopping Categories

When it comes to online shopping, certain categories reign supreme. 32% of online buyers gravitate towards products in the Home and kitchen category, which also happens to be the leading category for small and medium-sized sellers on Amazon.

The second most popular category is Beauty and Personal Care, attracting 23% of shoppers.

Top Categories of AmazonShare of Shoppers
Home & Kitchen32%
Beauty & Personal Care23%
Toys & Games20%
Clothing, Shoes & Jewelry18%
Health, Household & Baby Care17%
Sports & Outdoors16%
Arts, Crafts & Sewing15%
Kitchen & Dining14%
Tools & Home Improvements13%
Pet Supplies13%
Office Products12%
Garden & Outdoors12%
Grocery & Gourmet Food10%

Fashion Dominates Globally

The Fashion category takes the crown globally in terms of sales, generating a whopping $1070 billion in sales as of 2023. It might not lead in the number of units sold, but it undoubtedly tops the charts in terms of revenue.

Electronics follows closely, generating $990 billion in sales, while the Toys, Hobbies, and DIY category is no slouch with $720 billion in sales. Furniture and Beauty, Health, Personal and household Care generate $530 billion and $450 billion, respectively.

Gen Z’s Rising Influence

Generation Z (Gen Z) is making waves in the e-commerce world, with a collective buying capacity of $44 billion.

This tech-savvy generation is characterized by high smartphone adoption rates, with nearly 95% of Gen Z individuals owning smartphones and spending over 10 hours on them.

Notably, 93% of Gen Z parents report that their children influence their online shopping decisions.


As we conclude our exploration of “50 Online Shopping Statistics To Know in 2023,” it becomes evident that the digital realm is rewriting the rules of commerce.

With over 2.64 billion online shoppers globally and the steady rise of social commerce, the e-commerce landscape is thriving. Shoppers are exhibiting diverse behaviors, from frequent online purchases to a preference for specific product categories.

The influence of different generations on the online shopping ecosystem is reshaping the way businesses operate. Gen Z’s tech-savvy tendencies and their growing buying power are poised to shape the future of e-commerce.

With trends like mobile commerce and personalized experiences on the horizon, the future of online shopping promises to be even more exciting and transformative. Stay tuned and stay informed, as the e-commerce journey continues to unfold in the years to come.

Frequently Asked Question

1. What is the difference between e-commerce and m-commerce?

E-commerce, or electronic commerce, refers to using computers to buy and sell goods and services over the internet.

M-commerce, or mobile commerce, is a subset of e-commerce that specifically involves transactions conducted through mobile devices like smartphones and tablets.

2. How can I protect my online privacy and data when shopping online?

To protect your online privacy and data, use secure, reputable websites, shop from trusted vendors, ensure the website has HTTPS encryption, use strong and unique passwords, enable two-factor authentication, and be cautious about sharing personal information online.

3. What are the key trends in online shopping for 2023?

Some key trends in online shopping for 2023 include the growth of social commerce, the increasing use of mobile devices for shopping, a focus on sustainability and ethical consumerism, the rise of personalized shopping experiences, and the continued development of AI and AR technologies for e-commerce.

4. How can I start my own online store or e-commerce business?

Starting your own online store or e-commerce business involves steps such as selecting a niche or product, choosing a platform (like Shopify or WooCommerce), designing your website, sourcing products, setting up payment and shipping options, and implementing marketing and SEO strategies.

5. What are the advantages of online shopping over traditional in-store shopping?

Online shopping offers several advantages, including convenience, a wider variety of products, the ability to compare prices, access to customer reviews, and the flexibility to shop 24/7 from anywhere.

Additionally, it can save time and reduce the need for physical travel.