What is Guerrilla Marketing?

By Scott Max

Guerrilla marketing consists of creating unconventional and unexpected marketing strategies to attract the attention of the public, achieve memorable reactions and, therefore, reach them in a very different and innovative way.

This video will help you understand the subject:

What is Guerrilla Marketing?

Guerrilla marketing is a term created by Jay Conrad Levinson in the 1980s and is still used today because of its versatility and ease of application in each new format that is developed digitally and offline.

This method could be applied in any Inbound Marketing strategy to attract visitors since the main objective of this action is precisely to generate awareness in the discovery phase of the user's purchase cycle.

This method is very useful and effective if you have a very small budget to develop specific marketing actions and, instead of investing exorbitant amounts of money in advertising in traditional media, you choose to invest in time, energy and a lot of imagination.

Classic street marketing, flashmobs, sticker bombing and the use of YouTube for undercover advertising and viral videos, as well as the use of more recent applications with a simple and powerful format such as Vine or Snapchat are some of the ideal guerrilla techniques in your marketing strategy.

The possibilities are endless, but always keep in mind the final objective of the action; why are you going to apply this technique and don't forget that this technique is just another channel within a global and integrated strategy.

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