User experience is the process that the user carries out when interacting with a product. This concept has its origin in the field of online marketing, being closely linked to the concept of Brand Experience (pretension of establishing a familiar and consistent relationship between consumer and brand).
This video will help illustrate the subject for you:
Sometimes we confuse the concept of user experience with that of usability. Let's see how they differ to better understand what the user experience is:
Therefore, when we go into a web project, in its final result we can find the following situations:
The perfect combination would be the second one: The product is usable and it also generates a great user experience. If we achieve this tandem we will be generating unique and noticeable experiences for the user, which will return to us in a tangible benefit, not only in our brand reputation but in a real medium to long term benefit.
In addition, we must take into account that emotional aspects play a fundamental role in user interaction because emotional states affect the cognitive processes that influence the relationship of a user with a product.
As a conclusion we can say that the User Experience: