5 Best CRM for Logistics

So, you are in the market for a CRM that suits logistics.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 

If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

The Best CRM specifically for Logistics Companies

Logistics management involves the movement of manufactured products or raw materials across different channels. A CRM that allows you to track customer activities, manage transportation and assets, create unique pipelines and get a clear view of the supply chain will be the perfect match for this category. Have a look at the products below to choose the best CRM for logistics:

1. Microsoft Dynamics

Microsoft Dynamics is perfect software for connecting clients, products, people and operations, all from a single tool that can be implemented through an infinite number of options. However, it is a payment tool that will require training time for you to be able to use it to its full potential. For this tool, programming knowledge is necessary. However, once you know how to use it, you will easily be able to simplify and connect business processes, improving customer interactions and facilitating growth.

Get Started with Microsoft Dynamics🔥

Microsoft Dynamics 365 Features

Microsoft Dynamics 365 provides ERP and CRM services on a single platform. It offers a clear view of how sales and marketing efforts are going with automated and intelligent data analysis. You can use tools powered by AI and machine learning to get better insights into your business.

Here are some unique features offered by Dynamics 365:

• Unified Communications: Dynamics 365 allows you to connect with clients through “Microsoft Teams” and simplify the sales process. You can call meetings, have a conversation and send any valued offer or detail in a minute.
• Advanced AI tools: You can predict sales based on the latest marketing strategy and conversion rate with Dynamics 365’s AI-powered tools. It allows you to generate revenue, set automated tasks, analyze data in a 360⁰ manner and much more according to your requirements.
• Finance and Operations management: Dynamics 365 has a financial analysis tool that can help you manage commercial operations and record every transaction. You can store credit card details, annotate tasks and accelerate training for new employees in the organization. Moreover, Dynamics 365 allows a smooth transition of complex workflows and management operations on the CRM.
• Asset Management: You can list your business assets on the supply chain within Dynamics 365 and efficiently manage all the related information, maintenance activities while reducing redundant costs. 
• Power supply chain agility: Dynamics 365 can help your business’s profitability through quick lead conversion and high-quality analysis. You can engage better with clients, set priorities, create automated bots, so your sales team has a better chance of securing the opportunity.
• Smart Maintenance: Dynamics 365 suggests approaches to grow your business and increase product longevity with safety through smart maintenance. You can keep a catalog and add relevant notes to help the sales team with the pitch.
• Visual editor: Dynamics 365 lets you create charts, graphs and organizational workflows to simplify performance metrics. You can set the parameters and get different points of view regarding business development.
• Learning Paths: Dynamics 365 provides educational content to help you get familiar with CRM services and implement their use throughout the organization. You can access several how-to guides, watch videos and participate in interactive sessions to get a grip on Dynamics 365.

Microsoft Dynamics 365 Pricing

Dynamics 365 allows users to choose packages according to their business niche.

Customer Data Platform is available for $1452/month for a single user and $968/month as an add-on plan. You can get a customer voice function for an extra $194/user for a month.

The sales tools are available in 3 different plans. “Sales Professional” is priced at $63/month and $19/month as an add-on. “Sales Enterprise” is worth $92/month for an individual and $19/month as an add-on. “Sales Premium” is priced: at $131/month for a single user, and “Microsoft Relationship Sales” is available for $134/month.

“Finance” package is priced at $172.5/month/user and $29/user/month as an add-on. “Project Management” tools are worth $116.5/user/month and $29.14/user/month as an add-on subscription.

Dynamics 365 has particular subscription plans for small and medium businesses to fast-track their sales process. “Business Central Essentials” is priced at $68/user/month, “Business Central Premium” is available at $97.2/user/month, “Customer Service Professional” is worth $48.6/user/month and “Sales Professional” is priced: at $63.2/user/month.

2. Sage CRM

Sage is a company that has a multitude of tools of all kinds: accounting, billing, finance, warehousing, manufacturing, payroll, employees and much more. Among them, Sage CRM stands out, one of the most popular options in the market, which cannot be defined as easily intuitive, but as practical (once you know how its working mechanics work).

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Sage CRM Features

Sage CRM is a highly configurable open-ended software that allows businesses to use it for different purposes. It offers several tools and integrations that can positively affect your sales and marketing campaigns while managing the company’s data in an orderly manner. Users can get a better understanding of products through Sage CRM and meet the clients’ expectations, thus increasing the chances of securing a lead.

Here are some fascinating features offered by Sage CRM:

• Opportunity Management: Sage CRM allows users to connect multiple companies to a single opportunity and avoid duplication. It processes the data from the prospect stage through to its complete cycle with unique workflows and helps in turning qualified leads into legitimate opportunities. Sage CRM offers the ability to quarantine unverified information, which can be reviewed; by sales representatives.
• Sales and Marketing Reporting: Sage CRM allows users to create and share valuable reports based on customer details. There are several pre-defined reports available that display distinct sales metrics, and you can set customized parameters for more accuracy. It helps users from different departments in your organization to get detailed insight regarding their work and clients. Sage CRM improves the effectiveness of your marketing campaigns by informing you about the most beneficial lead sources so you can focus your efforts on the right advertisement.
• MailChimp Integration: Sage CRM can be integrated with MailChimp to boost email marketing campaigns by targeting a specific audience. Users can view how effective the marketing strategy is and alter it accordingly; to get better client engagement. It can create new business opportunities and strengthen existing relations.
• Customer Service: Sage CRM improves customer service drastically from both team and individual points of view. It allows you to analyze resolution time for specific complaints, reassign cases to more suitable customer representatives based on experience, review solutions, and access past tickets through knowledgebase for reference on a current problem.
• Actionable Reports: Sage CRM records information for every click and unsubscribes so you can approach the client accordingly with an automated message or email. It can help in winning back a lost lead or follow up on an interested client immediately to get the upper hand in the negotiation process.
• Collaboration: Sage CRM simplifies the communication between the marketing and sales team while allowing employees to collaborate on projects. You can share the latest updates regarding the sales process or marketing ventures with relevant team members and easily exchange constructive ideas for the betterment of the business.

Sage CRM Pricing

Sage CRM provides customized services depending on your business requirements. Click on the “Request a callback” tab to get contacted; by a customer representative, fill in some basic details, and get a price quotation for your CRM needs.

3. SugarCRM

Another highlight is SugarCRM, with clients such as IBM, Audi or Zurich, which has a simple user interface and an intuitive personalisation platform, and has two types of CRM adapted to each user: a CRM for SMEs and a business CRM for large companies or multinationals.

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SugarCRM Features

SugarCRM is a user-friendly platform built on open-source technologies like JavaScript and PHP to enable mobile computing solutions. It helps businesses build better professional relationships, work more efficiently and integrate with the complete customer lifecycle. SugarCRM has cloud portability, which allows you to switch data between public and private clouds depending on market conditions with minimal disruption.

Here are some unparalleled features offered by SugarCRM:

• Sugar Market: SugarCRM provides an all-in-one marketing automation tool that automatically prioritizes incoming leads based on client engagement. It also recognizes repetitive tasks and avoids them to ensure maximum work is done: in minimal time. 
• Revenue Generation: SugarCRM generates revenue for each marketing campaign to let you know where your funds are being used and whether they are yielding desired results.
• Google Ads integration: Users can access Google Ads management tools within the Sugar Market and create shrewd campaigns to target a new clientele base while maintaining the stronghold over existing customers.
• Ease of Use: SugarCRM is exceedingly easy to customize because of multi-API accessibility. Users can switch from their existing CRM service to SugarCRM by connecting the API’s, which leads to a high adoption rate. It allows users to personalize the menu bar and homepage for quick response to the incoming queries.
• Asset Library: SugarCRM simplifies the process of uploading, managing and storing assets to leverage within the emails, business website and other marketing documentation with the asset library. It supports various file types like images, documents, audios, gifs and CSS. Users can integrate SugarCRM with other content management systems with pre-built templates to get a more robust library.
• Sales Automation: SugarCRM’s sales tool offers accurate predictions on the possibility of closing a deal with its AI-powered tools. You can change your marketing patterns and sales process accordingly to attract more clients. Moreover, SugarCRM also provides automated operations to follow-up on potential customers during off-hours till a sales rep is assigned; to the task. You can use SugarBPM to review price quotations by comparing your services to other businesses and getting a fair evaluation of your product.
• Customer support platform: SugarCRM enables businesses to emphasize customer complaints and rectify the situation quickly. It provides a knowledge-based platform: that can be customized to help clients solve minor problems themselves. SugarCRM’s service platform automatically assigns cases to the most qualified representative by analyzing past work.

SugarCRM Pricing

SugarCRM offers 4 pricing options depending upon the products you pick.

The “Sugar Market” marketing tool is priced at $1000/month and can be accessed; by unlimited users.

The “Sugar Sell” sales automation tool is priced at $80/month/user and offers 60 GB storage along with phone support.

The “Sugar Serve” customer service tool is priced at $80/month/user and helps you smoothly assist clients.

The “Sugar Enterprise” offers a generalized subscription plan and is priced; at $85/month/user. It offers SQL-based reporting and SugarBPM.

The “Sugar Professional” plan is priced at $52/month/user and offers a CRM solution for small businesses.

4. FreshSales

FreshSales currently has more than 10,000 satisfied customers with its refreshing interface, which offers – at a glance – everything needed on the customer flow. You will be able to have information about conversations with customers, agreements, tasks and scheduled appointments with them, as well as find out how they have interacted with the website and the product, among many other functions. In addition, it allows you to control potential customers to know when it is the key moment to impact them.

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Freshsales Features

Freshsales provides a modern-day sale engagement solution to users that want to expand their business and maximize their marketing efforts. Managing leads takes up a lot of effort and hours of scouring through various sources, but Freshsales eases that with a smooth transition of Incoming leads onto the next phase.

Here are some dedicated features of Freshsales:

• Marketing Automation: Freshsales lets you set conditions to see desired customer leads and automate the marketing tasks for prompt communication. Moreover, you can create alerts for the sales team whenever there is progress in negotiations or; the clients respond positively to marketing activity. You can set up chatbots to deal with incoming inquiries and reach out to the client via Whatsapp, Gmail or other network sources with Marketing automation.
• Deals Management: Freshsales lets you manage and visualize the sales process to convert potential leads into permanent clients. You can prioritize leads that are most likely to come to fruition and analyze the conversion rate to forecast sales for similar deals in the future. 
• Workflow automation: Sales process involves many repetitive tasks that are essential to the working of the company. Workflow automation handles routine operations to reduce manual dependency and boosts sales efficiency by breaking complex processes into simple ones.
• Cloud Telephony: Calling is a vital part of the sales process: to update clients about the latest advancements and offers regarding new products. With Freshsales, users can get over 90 virtual phone numbers for employees: to connect with the customers over the computer. You can create notes and record a conversation to provide full context and reassign a task without any problem.
• Freddy AI: Freshsales identifies leads and organizes them to make sales tasks easier. You can set up instructions, and Freddy AI will cohere to them while processing client information. It provides you insight into the likelihood of closing the lead; so you know what the next step should be and approach the opportunity effortlessly.
• Product CPQ: You can maintain an updated product catalog on Freshscales to give clients and the sales team a reference about intrinsic features along with pricing details. Moreover, you can track individual unit sales and see which products are in demand and what audience you should target.

Freshsales Pricing

Freshsales has 4 pricing options available for businesses looking to expand their sales through CRM. The “Free” version provides basic management services free of cost. The “Growth” plan is a CRM tool with automation that can boost your sales and prevent respective tasks; It is priced at ₹999/user if billed annually. The “Pro” subscription will help you customize the tools to your liking and increase sales revenue; It costs ₹2799/user if billed annually. The “Enterprise” plan gives you the AI forecasting to know the shortcomings and modify the strategy accordingly; It is priced at ₹4999/user if billed annually.

5. Salesforce

Another tool to highlight is Salesforce, quite similar in the mechanics of employment to Pipedrive, is one of the most popular CRM programs, despite having a paid subscription, recommended for large companies but not so much for entrepreneurs or SMEs. It is a program that adapts perfectly to the size of your company, with a great usability adaptable to any device and with the possibility of using it anywhere you have a network.

Get started with Salesforce🔥

Salesforce Features

Salesforce is a sales, marketing, and collaboration powerhouse that lets users accomplish business tasks and share ideas smartly. It was launched: in 1999 with the idea of helping organizations build long-lasting relationships with clients and providing a seamless transition to CRM software. Salesforce has since established itself as one of the most sought-after CRM tools due to its constant strive for innovation and philanthropic values.

Here are some features offered by Salesforce that can affect your business experience positively:

• Industry-focused services: Salesforce provides tailor-made CRM services for every business, irrespective of its niche or size. It is a multi-feature platform that allows every industry to benefit from its wide range of tools. Users can select their line of business to get recommendations on services or customize their own CRM plan.
• Salesforce Sustainability Cloud: Salesforce enables the inflow of your entire business data on a single platform, making it easier to accurately analyze your carbon footprint. In today’s age, when environmental awareness is more significant than ever, Salesforce Sustainability cloud lets you conceive a detailed plan to limit carbon emissions and provide a detailed report to the energy regulatory authorities.
• Slack Collaboration: Salesforce recently acquired Slack, and users can now integrate both platforms for secured communication and collaboration purposes. Slack has a unique interface that allows users to create distinct workflows for each task and automated responses to keep clients engaged till you assign a customer representative. Moreover, it brings different subsections of a business together and facilitates sharing of ideas.
• Workplace Command Centre: Salesforce tracks employee health and ensures their well-being during the pandemic; by carefully managing work hours. It builds a strong community where your company’s employees can connect with each other and resolve issues while you can dispatch resources faster.
• Lightning Platform: Salesforce provides an app development platform with the latest technologies like blockchain and AI. Users can handle every aspect of the process and customize a mobile application that empowers the company’s ecosystem. It’s an unequaled innovative experience that streamlines IT-related tasks and lets anyone contribute towards app development.
• AppExchange: Salesforce has an inbuilt marketplace where users can integrate the additional application to get a more customized experience. It amplifies your sales experience and browsing through several applications while using external tools within a unified platform for business purposes.

Salesforce Pricing

Salesforce has a multifunctional ecosystem where you can add services based on your requirements.

Sales Cloud’s “Essentials” plan is priced: at $25/month/user, “Professional” plan is priced at $75/month/user, “Enterprise” plan costs $150/month/user and “Unlimited” plan is worth $300/month/user.

Small businesses can get a generalized subscription to enjoy Salesforce and choose from the following packages:

The “Essentials” plan is priced: at $25/month/user and can be used; by up to 10 users.

The “Sales Professional” subscription is priced: at $75/month/user.

The “Service Professional” plan is priced: at $75/month/user.

The “Pardot Growth” plan is priced at $1250/month/user and offers automation capabilities for every business.

Understanding Logistics CRM Software

Logistics software is tailored for supply chain challenges, offering features that address transportation, warehousing, and inventory complexities. Here are key characteristics to seek in a logistics CRM:

1. Centralized Data Management

A robust logistics CRM provides a centralized database that stores critical information about customers, shipments, inventory levels, and supplier performance. This central repository eliminates the need for disparate systems, empowering teams to instantly access relevant data and making informed decisions quickly.

2. Enhanced Customer Relationship Management

Customer satisfaction is crucial for logistics success. Logistics CRM software helps enhance relationships by offering tools to track customer interactions, preferences, and feedback. By understanding client needs and maintaining communication, logistics companies can better personalize services, leading to increased customer loyalty and repeat business.

3. Real-Time Tracking and Visibility

One of the most significant advantages of using a logistics CRM is real-time visibility into the status of shipments and inventory. With GPS and tracking integrations, businesses can monitor the location of their goods throughout the delivery process. Real-time updates keep clients informed, reducing anxiety and uncertainty during transit.

Key Features of Logistics CRM

In addition to real-time tracking and visibility, a comprehensive logistics CRM offers several key features that improve operational efficiency and enhance customer satisfaction. Here are some essential functionalities to consider:

1. Automated Workflow Management:

Logistics CRM automates tasks like order processing and shipment tracking, reducing manual errors and boosting productivity. This allows professionals to focus on strategic initiatives, enhancing operational effectiveness.

2. Inventory Management Tools:

Effective inventory management is key for logistics. A dedicated CRM tracks stock levels, manages reordering, and forecasts demand, ensuring optimal inventory and avoiding shortages or excess, which affects profitability.

3.Reporting and Analytics:

A good logistics CRM includes reporting and analytics tools that provide insights into performance. By analyzing metrics like shipping costs and lead times, organizations can identify trends and improve efficiency and customer satisfaction.

Importance of CRM in Transportation Industry

CRM systems play a pivotal role in the transportation industry, where efficiency, reliability, and customer service drive success. Here are several key reasons why CRM is vital for transportation companies:

1. Improved Customer Service:

CRM systems help transportation firms enhance service by centralizing customer interactions and preferences. This enables personalized communication, strengthening relationships and boosting retention.

2. Streamlined Operations:

Integrating CRM with transportation management systems (TMS) allows for real-time insights into shipments, vehicle availability, and route optimization, minimizing delays and costs while improving service delivery.

3. Enhanced Communication:

CRM centralizes communication among drivers, warehouse staff, and customers, minimizing errors and disputes, which leads to smoother logistics operations.

Real-World Examples of Successful CRM Implementation

When it comes to implementing a CRM in the logistics industry, several companies have demonstrated the transformative impact of these systems. Below are a few notable examples that highlight how logistics firms have leveraged CRM solutions to enhance operational efficiency, improve customer relationships, and ultimately drive growth.

1. DHL Express

DHL Express, a global leader in logistics, successfully integrated a sophisticated CRM system to streamline its service delivery process. By centralizing customer data and interaction histories, DHL improved its ability to respond to customer inquiries swiftly.

Impact:

• Enhanced customer satisfaction scores due to personalized service.
• Reduced response times to customer queries by 30%.
• Improved sales lead conversion rates thanks to better tracking of referral sources and customer touchpoints.

2. FedEx

FedEx adopted CRM technology to refine its customer interaction process, especially in managing large client accounts. Their CRM system enabled account managers to access real-time data about shipping patterns and preferences, facilitating tailored solutions for different clients.

Impact:

• Increased client retention by providing customized shipping solutions.
• Enabled proactive communication, resulting in a 20% rise in upsell opportunities.
• Streamlined internal processes reduced administrative tasks.

Why use a CRM at all?

CRM allows you to organize all business-related data in a central location, making it more easily accessible to your employees. You can carry out all processes within a single platform, improving the information capturing from various departments. It helps you track all activities in real-time, ensuring you’re always up-to-date with the latest advancements.

Customers are essential for every business to grow to its potential. CRM lets you analyze consumer behaviour to alter your sales objectives and marketing strategies accordingly. By having a dedicated platform; to help your customers get deals over the line, you can improve your revenue generation and create a stronghold in the market.

Why should logistics businesses use a CRM?

The general concept in the logistics industry is to have interdepartmental communication and understand what’s happening with the customers or stakeholders across different organizational segments.

Having real-time insights into supply chain factors: resources, demand, inventory, procurement, production and distribution is crucial. CRM lets you analyze business data by providing a unified database for all your logistics requirements. 

By incorporating CRM into your logistics business, you can easily track all phases of the supply chain to connect with team leaders to get reports and identify recurring issues, allowing you to fulfil orders even in today’s fast-changing environment.

It can be complicated for your employees to pull data from the system if your current supply chain management composes of various applications, built internally or connected through custom code and integrations.

Moreover, if the systems and their data schemes are different, you may be spending a lot of time keeping them all in sync and up-to-date. CRM provides a powerful alternative to these disparate systems with one software that handles all their functionality.

You can integrate the existing tools into CRM and avoid losing current data while making supply chain management easier.

CRM for Logistics, A Summary

CRM helps you fulfil orders by giving you deep visibility into product inventory, So you can see inbound and outbound inventory operations along with an accurate view of what’s in your warehouse. CRM streamlines the procurement process; by identifying the fastest route or the least expensive shipment rate.

Microsoft Dynamics offers a customized platform for supply chain management, allowing users to handle all operations within a single interface. It is our suggested pick for a CRM that suits logistics. Visit the website to get started.