5 Best CRM for Non-Profits and Charities

So, you are in the market for a CRM that suits Non-Profit organizations.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 

If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

What CRM would you recommend?

In short, It’s Monday.com CRM

It’s very well rounded, well priced, feature-rich with a large community of support and a very top-notch set of tutorials for every use case. You can’t go wrong with Monday.com. It’s the software we use with our clients at our ad agency.

“🚀Try Monday.com CRM For Free, It’s my favorite webinar software to use and recommend.” -Scott Max

Monday.com is a user-friendly CRM platform that provides advanced solutions with its robust marketing tools. It allows larger companies with complex workflows to perform efficiently and produce nifty results. Monday.com has you covered for your: Service, Sales, CMS, Operations, and Marketing needs.

For more details, read our Monday.com Review.

The Best CRM specifically for Non-profit organizations

Non-profit organizations’ needs are pretty different from profit-making businesses. In fact, they don’t really have a customer base and depend on charitable donations, which are put towards a relevant cause. It means that you need to record where the funds are being used, track every donor to contact them in future and regularly update patrons about upcoming charity events. Have a look at the products below to find a CRM that fulfils all the above requirements and can help you generate more funds for charitable causes:

1. Salesforce

Another tool to highlight is Salesforce, quite similar in the mechanics of employment to Pipedrive, is one of the most popular CRM programs, despite having a paid subscription, recommended for large companies but not so much for entrepreneurs or SMEs. It is a program that adapts perfectly to the size of your company, with a great usability adaptable to any device and with the possibility of using it anywhere you have a network.

Get Started with Salesforce🔥

Salesforce Features

Salesforce is a sales, marketing, and collaboration powerhouse that lets users accomplish business tasks and share ideas smartly. It was launched: in 1999 with the idea of helping organizations build long-lasting relationships with clients and providing a seamless transition to CRM software. Salesforce has since established itself as one of the most sought-after CRM tools due to its constant strive for innovation and philanthropic values.

Here are some features offered by Salesforce that can affect your business experience positively:

• Industry-focused services: Salesforce provides tailor-made CRM services for every business, irrespective of its niche or size. It is a multi-feature platform that allows every industry to benefit from its wide range of tools. Users can select their line of business to get recommendations on services or customize their own CRM plan.
• Salesforce Sustainability Cloud: Salesforce enables the inflow of your entire business data on a single platform, making it easier to accurately analyze your carbon footprint. In today’s age, when environmental awareness is more significant than ever, Salesforce Sustainability cloud lets you conceive a detailed plan to limit carbon emissions and provide a detailed report to the energy regulatory authorities.
• Slack Collaboration: Salesforce recently acquired Slack, and users can now integrate both platforms for secured communication and collaboration purposes. Slack has a unique interface that allows users to create distinct workflows for each task and automated responses to keep clients engaged till you assign a customer representative. Moreover, it brings different subsections of a business together and facilitates sharing of ideas.
• Workplace Command Centre: Salesforce tracks employee health and ensures their well-being during the pandemic; by carefully managing work hours. It builds a strong community where your company’s employees can connect with each other and resolve issues while you can dispatch resources faster.
• Lightning Platform: Salesforce provides an app development platform with the latest technologies like blockchain and AI. Users can handle every aspect of the process and customize a mobile application that empowers the company’s ecosystem. It’s an unequaled innovative experience that streamlines IT-related tasks and lets anyone contribute towards app development.
• AppExchange: Salesforce has an inbuilt marketplace where users can integrate the additional application to get a more customized experience. It amplifies your sales experience and browsing through several applications while using external tools within a unified platform for business purposes.

Salesforce Pricing

Salesforce has a multifunctional ecosystem where you can add services based on your requirements.

Sales Cloud’s “Essentials” plan is priced: at $25/month/user, “Professional” plan is priced at $75/month/user, “Enterprise” plan costs $150/month/user and “Unlimited” plan is worth $300/month/user.

Small businesses can get a generalized subscription to enjoy Salesforce and choose from the following packages:

The “Essentials” plan is priced: at $25/month/user and can be used; by up to 10 users.

The “Sales Professional” subscription is priced: at $75/month/user.

The “Service Professional” plan is priced: at $75/month/user.

The “Pardot Growth” plan is priced at $1250/month/user and offers automation capabilities for every business.

2. Netsuite

NetSuite Customer Relationship Management software is a cloud-based CRM that offers a 360-degree view of your customers in real time. NetSuite CRM provides a continuous flow of information across the entire customer lifecycle, from leadership to opportunity, sales order, fulfillment, renewal, up-sell, cross-sell or support.

Get Started with Netsuite🔥

NetSuite Features

NetSuite has developed over the recent years and was one of the first cloud-based ERP+CRM systems. It is a multi-tenant SaaS solution that helps small and medium-sized organizations grow faster with customizable workflows. NetSuite provides unmatchable visibility and control over your entire business with its cloud-based applications that improve organizational productivity.

Here are some fascinating features that make NetSuite unique:

• Enterprise Resource Planning: NetSuite provides businesses with complete control over data and resource planning. From handling financial operations to processing order-related information, you can automate all manual workflows with NetSuite’s ERP. You can increase the productivity of an organization with ERP as it provides a clear vision of each business procedure.
• Global Business Management: NetSuite’s Global business management provides unrivaled visibility into operations in real-time. It allows multi-National businesses to manage complexities due to currency differences, tax policies, and legal conformity. Such organizations need to consolidate in regional areas while adhering to the company’s essence, and GBM makes that happen.
• SalesForce Automation: NetSuite allows users to automate administrative actions and sales operations, reducing the employees’ workload. You can identify potential issues, create financial projections and track employees’ performance to get a better outlook on your business activities.
• OpenAir: NetSuite’s OpenAir optimizes resources and employee allotment according to the skills required for a particular task. OpenAir creates various scenarios for every lead to maximize revenue and improve the chances of securing an opportunity. You can automate customer engagement and let OpenAir choose the right employee for each interaction based on past work and favorable conditions.
• SuiteCommerce: NetSuite helps e-commerce businesses automatically update online orders to the back-end to manage them centrally and reduce the processing time while increasing accuracy. SuiteCommerce allows B2B and B2C websites in unifying the front-end and back-end to remove manual operations and get higher client engagement.
• Timesheet Management: NetSuite assists Project managers to review time-based tasks and recording the working hours of employees. You can view relevant information like “Start Date”, “Work Done”, and “Estimated completion time” to get an overview of performance. Moreover, you can reassign tasks through Timesheet Management to finish projects urgently.
• Project Analysis: NetSuite offers analytical tools that provide concurrent updates for every service rendered by your organization. You can track each lead individually to get a better statistical understanding of the client’s requirements. Moreover, you can share reports with colleagues through NetSuite to ensure everyone is on board with project advancement.

NetSuite Pricing

NetSuite does not offer a general subscription plan, and users have to fill in a form mentioning their requirements, business size, and budget. Once done, you’ll be contacted: by the customer executive regarding the best customizable tools for your organizational needs.

3. Sage CRM

Sage is a company that has a multitude of tools of all kinds: accounting, billing, finance, warehousing, manufacturing, payroll, employees and much more. Among them, Sage CRM stands out, one of the most popular options in the market, which cannot be defined as easily intuitive, but as practical (once you know how its working mechanics work.

Get Started with SageCRM🔥

Sage CRM Features

Sage CRM is a highly configurable open-ended software that allows businesses to use it for different purposes. It offers several tools and integrations that can positively affect your sales and marketing campaigns while managing the company’s data in an orderly manner. Users can get a better understanding of products through Sage CRM and meet the clients’ expectations, thus increasing the chances of securing a lead.

Here are some fascinating features offered by Sage CRM:

• Opportunity Management: Sage CRM allows users to connect multiple companies to a single opportunity and avoid duplication. It processes the data from the prospect stage through to its complete cycle with unique workflows and helps in turning qualified leads into legitimate opportunities. Sage CRM offers the ability to quarantine unverified information, which can be reviewed; by sales representatives.
• Sales and Marketing Reporting: Sage CRM allows users to create and share valuable reports based on customer details. There are several pre-defined reports available that display distinct sales metrics, and you can set customized parameters for more accuracy. It helps users from different departments in your organization to get detailed insight regarding their work and clients. Sage CRM improves the effectiveness of your marketing campaigns by informing you about the most beneficial lead sources so you can focus your efforts on the right advertisement.
• MailChimp Integration: Sage CRM can be integrated with MailChimp to boost email marketing campaigns by targeting a specific audience. Users can view how effective the marketing strategy is and alter it accordingly; to get better client engagement. It can create new business opportunities and strengthen existing relations.
• Customer Service: Sage CRM improves customer service drastically from both team and individual points of view. It allows you to analyze resolution time for specific complaints, reassign cases to more suitable customer representatives based on experience, review solutions, and access past tickets through knowledgebase for reference on a current problem.
• Actionable Reports: Sage CRM records information for every click and unsubscribes so you can approach the client accordingly with an automated message or email. It can help in winning back a lost lead or follow up on an interested client immediately to get the upper hand in the negotiation process.
• Collaboration: Sage CRM simplifies the communication between the marketing and sales team while allowing employees to collaborate on projects. You can share the latest updates regarding the sales process or marketing ventures with relevant team members and easily exchange constructive ideas for the betterment of the business.

Sage CRM Pricing

Sage CRM provides customized services depending on your business requirements. Click on the “Request a callback” tab to get contacted; by a customer representative, fill in some basic details, and get a price quotation for your CRM needs.

4. amoCRM

The specialization, and the detail that makes it peculiar, of amoCRM is the messaging. Thanks to its technology it adds a complete set of messaging applications to its arsenal, allowing it to respond quickly to potential customers and generate more sales. You can identify the progress of each potential customer, get a preview of the task status and get an overview of the overall sales status. It also has a mobile app.

Get Started with AmoCRM🔥

amoCRM Features

amoCRM stores contact information regarding potential customers and leads, allowing businesses to increase their clientele base. It offers a plethora of options to simplify the tasks related to sales and marketing; while also providing analytical tools to keep track of every lead.

Here’s a list of features that you can use inside amoCRM:

• Pipeline: It allows you to arrange leads based on how advanced the negotiations are. Whenever you create a new lead, it gets added to the “Initial Contact” section and can be moved; to further stages later on. Also, you can use the Digital pipeline to add lead sources like messaging applications, Email addresses, and Web forms, which will automatically move any inquires on the added source to the “Incoming Leads” section.
• Salesbot: It gives an automated response to all inquiries and is customizable so you can pre-enter the instructions. Salesbot is a great tool to engage with potential customers during off-hours and is accessible in every section of the Pipeline.
• Analytics: It provides a detailed assessment of all sales leads with an option to filter out the results you don’t want to see. You can check the Win-Loss record of every sales rep and generate client reports with the advanced filter options. Moreover, you can see what happens to negotiations at various stages and get a detailed analysis, which forecasts your future sales.
• Digital Pipeline: It saves you the trouble of cold-calling by automatically nurturing the client towards making a purchase and keeps you in touch with the latest advancements. You can add automated actions such as email responses or social media advertisements to every stage and set a reminder to call the client if the negotiations move swiftly. 
• WebForms: You can create web forms on amoCRM without any programming knowledge and customize every detail; as per your company’s requirements. This webform will integrate amoCRM with your website and move every submission to the “Incoming leads” section.
• Business Card Scanner: It’s a great tool to automatically add client information to the leads: from business cards. All you need to do is click an image of the card, and the system will automatically add it to the “Leads” section after recognizing it.
• Collaboration: Some of your business partners or employees may not use amoCRM, so for such instances, you can communicate through Lead cards by sending mail. The receiver will get a link that redirects to the lead card and gives access to the amoCRM.

amoCRM Pricing

amoCRM has 3 pricing options available depending on your requirements: Base Plan, Advanced Plan and Enterprise Plan. The Base plan offers intrinsic features and is priced: at $15 per month; The Advanced subscription is worth $25 per month and offers added benefits like widget creation, whereas The Enterprise Plan allows you to use amoCRM to its maximum capabilities: and is worth $45 per month. All these prices are applicable only for a subscription period of 6 months or longer.

5. Pipedrive 

The Pipedrive CRM tool is intuitive and easy to use, providing a wealth of data of interest and future forecast for your customers and their interactions. It is a tool very focused on the sales area, not so much on marketing, and has a paid subscription. Currently, some of your customers are Amazon, Skyscanner or Vimeo. We have tested it to make an educational video on Youtube and have raised a special offer for readers of Marketing4eCommerce 1 month free trial (usually 14 days) and 25% discount on the first purchase. You can take advantage of it at this link.

Get Started with Pipedrive🔥

Pipedrive Features

Pipedrive makes sales-related tasks easier by fetching leads 24/7 and emphasizes the right opportunity so you can convert it into a deal from the sales pipeline. Pipedrive has a flexible and user-friendly interface that simplifies the transition to the CRM tool for businesses, lessening the workload of the sales team.

Here are some features offered by Pipedrive:

• Lead Management: Pipedrive offers an unsophisticated sales pipeline with several functionalities that provide a fully visual sales experience to improve efficiency and close deals faster. Users can track opportunities through all stages of the sales funnel and customize the dashboard to move all leads at one place for smoother interaction and prioritization. Moreover, Pipedrive provides users with an AI-powered sales mentor for personalized insights.
• Communication Tracking: Pipedrive allows businesses to manage contacts and group them into “People” and “Organization” so the sales representative knows the clients’ role in the company and approaches them accordingly. Pipedrive provides a visual representation of call history and other modes of communication with the client giving a cutting edge to your business in negotiations. You can also make outbound phone calls within the Pipedrive and auto-link them with the relevant contacts.
• Sales Automation System: Pipedrive allows users to automate every sales process and take their business to the next level. You will be notified: at the earliest about any changes to the lead phases and account settings to prevent misuse of your CRM. Pipedrive’s Automation sends customized notifications to the clients at the right time to increase the chances of getting engagement and successfully closing a deal.
• Insights and Reports: You can create customizable fields for analytical reports regarding deals, leads, revenue, activities and add them to the dashboard for quick access. Pipedrive also offers employee management services to create goals for teams and individuals. It helps in evaluating the performances and assigning the tasks based on merit, which increases the chances of getting a positive outcome for every sales opportunity.
• Privacy and Security: Pipedrive offers a dedicated security dashboard to give users complete control and transparency over user permissions and privacy settings. You can see how many users are logged in to the Pipedrive account and prevent mischievous entities from getting hold of your data. Moreover, you can see how recently the password has been altered, devices using your account and whether there has been any attempt to change the admin settings.

Pipedrive Pricing

Pipedrive has 4 pricing options for users to choose between depending on their requirements.

The “Essential” plan is priced at $15/month, giving users access to pipeline management, customer support, and data importation.

The “Advanced” plan is priced at $29/month, providing all features of “Essential” plus email scheduling, click tracking, and workflow creation.

The “Professional” plan is priced at $59/month, providing all features of “Advanced” plus call tracking, document creation, and revenue forecasting.

The “Enterprise” plan is priced at $119/month and gives access to all features of Pipedrive.

You can get add-ons to get the most out of the Pipedrive CRM subscription.

Key Features of Nonprofit CRMs

Nonprofit CRMs are specially designed to meet the unique needs of charitable organizations, enabling them to manage relationships with donors and supporters effectively. Here are some key features that make nonprofit CRMs indispensable tools for maximizing fundraising efforts and enhancing organizational efficiency:

1. Donor Management: At the core of any nonprofit CRM is its ability to track donor information comprehensively. This includes contact details, donation history, and engagement levels, allowing organizations to create detailed profiles for each supporter. By understanding donor behavior and preferences, nonprofits can tailor their outreach efforts, fostering deeper relationships and encouraging repeat donations.
2. Segmentation and Targeting: Effective communication is vital for successful fundraising campaigns. Nonprofit CRMs offer powerful segmentation tools that allow organizations to categorize their supporters based on various criteria such as donation frequency, gift size, or event participation. This capability enables nonprofits to design customized marketing campaigns that resonate with specific donor groups, increasing engagement and improving response rates.
3. Fundraising Tools: Nonprofit CRMs provide integrated fundraising functionalities, simplifying the donation process for supporters. Features such as online donation forms, event ticketing, and peer-to-peer fundraising capabilities streamline the giving experience. Additionally, built-in analytics track donation trends and campaign performance, empowering nonprofits to make data-driven decisions to optimize future fundraising strategies.
4. Email Marketing Automation: With the ability to create and automate email campaigns, nonprofit CRMs facilitate targeted communication with supporters. Organizations can develop personalized email sequences for welcoming new donors, following up on donations, or promoting upcoming events. The drag-and-drop editor simplifies the design process, ensuring that emails are visually appealing and aligned with the organization’s branding.
5. Volunteer Management: Engaging volunteers is crucial for many nonprofits, and CRMs often include features for tracking volunteer hours, managing volunteer sign-ups, and understanding engagement levels. This functionality not only helps organizations appreciate their volunteers but also integrates volunteer data with donor profiles, creating a holistic view of supporter engagement.
6. Social Media Integration: Nonprofit CRMs enhance a charity’s online presence by allowing teams to share content directly to social media platforms like Facebook, Twitter, and Pinterest. Furthermore, the ability to locate current donors on social media using their email addresses fosters organic growth through word-of-mouth marketing and encourages deeper engagement with supporters.
7. Reporting and Analytics: Nonprofit CRMs come equipped with robust reporting features that allow organizations to analyze their fundraising efforts and donor engagement. With customizable reports, nonprofits can track key performance indicators, evaluate the success of campaigns, and identify areas for improvement, enabling them to refine their strategies over time.

Benefits of Using a CRM for Nonprofits

1. Increased Donor Retention: One of the primary benefits of using a CRM is its ability to help nonprofits retain donors. Through personalized communication strategies, organizations can cultivate relationships with existing supporters. By tracking donor history and preferences, nonprofits can send tailored messages that resonate with specific individuals, ultimately leading to increased donor loyalty and repeated contributions.
2. Efficient Fundraising Management: Nonprofit CRMs provide tools for managing fundraising campaigns from inception to completion. Organizations can track campaign goals, monitor progress, and evaluate the return on investment for each initiative. This efficiency allows teams to focus their time and resources on high-impact activities, maximizing fundraising potential.
3. Enhanced Collaboration: With many nonprofits operating with limited staff, efficient collaboration is essential. CRMs centralize all donor information and communication in one accessible platform, allowing team members to easily share updates, notes, and insights about supporters. This cohesive approach reduces the risk of duplicate efforts and ensures that every team member is aligned in their outreach efforts.
4. Data-Driven Decision Making: The insights provided by CRM analytics empower nonprofits to make informed decisions. By examining which campaigns yield the highest response rates or understanding donation patterns, organizations can adjust their strategies accordingly.

Why use a CRM at all?

Nowadays, every organization has a quirky sales team and marketing campaigns. What matters is whether, as the head, you embrace technology and make their everyday tasks easier or stick to the primitive methods and hope they work out.

A CRM is usually used to turn prospects into deals. However, it offers much more functionalities than that. You can track and allocate funds, manage employees, record client data for future purposes, all within a single interface. A CRM simplifies business operations and ensures you operate at maximum efficiency.

Why should Non-profit organizations use a CRM?

A Non-profit organization has to draw donations and manage them adequately. Apart from it, you also need to record every financial activity to provide transparency to the donors and invigorate trust. A CRM can help you build better relations with donors and allows you to: engage with them through personalized messages.

Moreover, you can organize fund-raising events by consulting the biggest patrons and team members to get maximum participation and reach out to the masses regarding your event’s intentions.

It can help put your Non-profit organization into a public view which can be of great assistance and attract more people to be a part of your team.

A non-profit organization often try to bring civil issues to the forefront, which requires an effective marketing strategy to maximize the efficacy. A CRM tool lets you automate campaigns by sending templated emails or messages through various social media platforms and also provides a detailed analysis for every move. 

It helps your organization identify the target audience, manage any interested volunteers for an event, strengthen the existing customer relations and keep a record of every penny- all within a unified interface.

A CRM greatly eases the management aspect, which is essential for a Non-profit organization as it generally does not have a fixed number of participants.

CRM understands the complexity of each task and arranges them in a way that eases the execution. You can hold webinars with fellow participants to educate them on your purpose behind an event, so they know; what the organization’s primary motive is and how every individual can contribute towards it.

Most Non-profit organizations have a core team that sees through the recruitment process, decides strategies and manages other crucial aspects. Volunteers usually prefer going for selected events and can not be expected to work towards your organizational growth, so it’s best to opt for a CRM to ease the burden of the working class.

CRM for Non-profit organization, A Summary

Non-profit organization does not provide any source of revenue for the workers and is purely for a social cause. In the beginning, you may find yourself short on the working force, and when you start growing, it becomes a strenuous task to manage all aspects. With a CRM, you can work smartly, avoid missing out on relevant details and organize everything perfectly.

Salesforce provides a tailor-made CRM package for non-profit organizations which takes care of document creation, management services and advertising campaigns at a moderate cost. It is our recommended pick for Non-profit organizations. Visit the website now to get a quote for your CRM requirements.