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6 Best Project Management Software for Marketing

by Scott Max
I'll offer two ways to find the tool, software or service you need, keep reading our breakdown and recommendations, or tell us about your business and the problem you are trying to solve and we will advise you for free!

So, you are in the market for a Project management software that suits marketing.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 

If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers and what we see the best feedback with. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

The Best Project Management Software specifically for Marketing

Marketing professionals have to take on complex tasks and distribute them efficiently among the available workforce to devise exciting strategies. A project management software that boosts creativity and allows you to create several plans for a project will be the perfect fit for this category. Have a look at the products below to choose the best Project management software for Marketing:

1. Scoro

Scoro eliminates the requirement to use several apps and spreadsheets to manage your work. It stops your team fragmentation by providing a clear understanding of the company's vision and priorities. Scoro compiles every aspect of your business and avoids chaotic interruptions.

Scoro Features

Here are some exclusive features of Scoro:

Real-time Gantt Charts: With teams workings on dozens of projects, changes in availability and disruptions have a massive influence on the actual timeline of projects. It can result in double bookings or unmet deadlines. With Scoro's Real-time Gantt charts, you can do high-level planning and process all granular details enabling you to make faster decisions based on team availability. Whenever a plan needs to be adjusted, all scheduled activities are updated automatically according to your team's actual availability.

Scoro Dashboard: Scoro's Dashboard allows you to add metrics from the library to filter the results more thoroughly. You can set benchmarks to track progress and ensure your metrics, conversions, charts and actionable items can be accessed deftly. Scoro allows full customization; to let you dictate what details you want to see in your dashboard.

Scoro Planner: Scoro's Planner endows you with full control over the planning and execution of your team's tasks. You can organize unplanned tasks or make necessary last-minute changes; to further enhance the project's implementation. Within the Planner, you can see which employees are overbooked and who has time for more work. Scoro's Planner automatically splits the longer tasks and assigns them within the next available time slots.

Scoro Purchases: Scoro helps you conveniently manage purchases. So you are always in total command of your costs and supplier relations. With purchase orders, you can track the services or products you've booked. Once confirmed and delivered, you can effortlessly manage costs by turning them into payable bills. Scoro enables you to use multiple currencies and easily mark the original purchase order.

Scoro Reports: Scoro provides insanely thorough reports about every minute aspect of your project or business. All calendars and tasks are automatically compiled: into work reports in a nicely summarized and highly detailed form. In addition, you'll know exactly how every asset of your business is utilized, whether for evaluating past performance or planning ahead. With Scoro Reports, you can view whether there are enough deals in your sales funnel and the revenue margins of your business.

Scoro Pricing

Scoro offers 3 Pre-defined pricing options and 1 Customizable subscription.

The "Essential" plan is priced at $20/user/month and provides detailed work reports and full dashboard capabilities. It requires a minimum of 5 users.

The "Standard" plan is priced at $42/user/month and provides an advanced Gantt chart plus a time tracker. It requires a minimum of 5 users.

The "Pro" plan is priced at $71/user/month and offers a Scoro planner plus a task matrix. It requires a minimum of 5 users.

The "Ultimate" plan's pricing depends upon your project requirements. It offers single sign-on and unlimited custom fields with WIP reports.

2. Proggio

Proggio offers patented project maps and weaves together a single point of truth for your organization, eliminating silos. At the highest level, you can get a birds eye's view of the entire portfolio with each project's milestones, progress and status represented on a clear timeline.

Proggio Features

Here are some exclusive features of Proggio:

Customizable Dashboards: Proggio offers multiple dashboard capabilities to reveal relevant data for customized use instantly. You are offered 3 Preset dashboards, which can be personalized to suit your task requirements. The "Portfolio Dashboard" shows you a high-level view of ongoing projects, whereas the "Project-level Dashboard" lets you toggle between projects and see the data that you define.

Personalized Views: With Proggio, you can save your personalized view. It allows you to recognize your high priorities and critical items. You can go to any section, apply relevant filters to weed out the unnecessary results and save the view; to quickly access the list for future reference.

Project Portfolio: Proggio offers project portfolio clarity and empowers your team with autogenerated reports. It enables you to optimize your judgement calls through real-time insights. You can get delayed activities alerts and workspace notifications to avoid disruptions. Proggio digitizes your project workflow seamlessly and helps you maintain a professional outlook for your business.

Project Map: Proggio offers a detailed visual depiction of your projects laid out in a map. Here, you can distinguish projects based on their core department and planning phase. It gives you a clear outlook on your company's proceedings and helps you remain on course to deliver the assignment.

Integrations: Proggio supports integrations with the major business platforms. You can switch between built-in integrations and direct API development; to unite your developmental tools. Proggio integration with Jira creates Jira "Listeners", through which you can follow any upgrades or changes done inside your Jira tool.

Proggio Pricing

Proggio offers 4 Pricing options according to your specific business requirements.

The "Basic" plan is priced at $250/month upon annual billing with no limitations on users. You get all core project and task management features within this subscription.

The "Business" plan is priced; at $800/month upon annual billing. You get the advanced portfolio management and budget control features within this subscription.

The "Professional" plan is priced; at $1500/month upon annual billing. You get the on-premise Jira integration and project prioritization within this subscription.

The "Enterprise" plan offers multiple workspaces, an admin portal and premium support. You can contact the sales team to get a price quotation for this subscription.

3. Workzone

Workzone gives your team a central place to track and share your work. So that the right jobs get done on time with fewer errors and a lot less stress. You can use status alerts to get notified whenever a project moves across the timeline and plan the next phase. Workzone allows you to manage a complex chain of tasks by disintegrating them into simple doable issues.

Workzone Features

Here are some exclusive features of Workzone:

Project Dashboard: Workzone provides clear visibility into your projects with its configurable dashboard. Here, you can analyze the statuses of your ongoing projects and determine which ones are on route to be completed. Workzone's project dashboard enables you; to view intrinsic details and gives a heads up to your team members about high-priority projects.

Budget Tracking: Planning project budgets is essential; to adequately allocate resources. With Workzone's budget tracking, you can plan a project in advance and see where your funds are being directed. Workzone's inbuilt tools help you organize workload and track expenses to maximize your project completion and revenue generation.

Collaboration: Workzone offers built-in workflows that support collaboration and automation. You can swiftly create new projects and automate recurring procedures. So your employees can focus on meaningful and demanding tasks. With Workzone, you can communicate with your team across a singular channel and pass on project instructions received from the client.

Simplified Project Management: Workzone offers: a simplistic view of all issues related to your projects and teams. You can analyze and report on projects to identify the bottlenecks. Additionally, Workzone lets you choose the features that you require and keeps the interface unpopulated for easy execution.

Quality Support: Workzone provides on-demand access to its support team, eliminating the waiting time for an issue; to get solved through communication channels. Additionally, you can get personalized training camps to get acquainted; with Workzone and successfully implement it in your business.

Workzone Pricing

Workzone offers 3 Pricing options for teams of 5 to 500+.

The "Team" plan is priced at $24/user/month and offers all core features of project management. With this subscription, you get 99.999% uptime, task dependencies, Kanban views and advanced reporting tools.

The "Professional" plan is priced at $34/user/month and is best for sophisticated teams. With this subscription, you get custom project intake forms, API access, unlimited workspaces and training sessions.

The " Enterprise" plan is priced at $43/user/month and offers limitless customization. With this subscription, you get custom reporting, an enhanced reporting dashboard, cross-project dependencies and a critical path.

4. Basecamp

Basecamp is a highly effective project management software that allows users to collaborate and track project status whether working closely or remotely. You can access all interactions and project data within a single platform and transform the way you pursue tasks.

Basecamp Features

Here are some exclusive features of Basecamp:

Scalability: Unlike most project management tools, Basecamp does not charge organizations based on the number of users, helping you control costs while your business scales. So as your business requirements increase, Basecamp will start becoming more cost-effective for your operations.

Campfire: Campfire is the team chat feature offered by Basecamp; that connects you with your colleagues and team members. You can conversate, share documents or send links to reports in a two-way communication channel.

Automatic Check-ins: Basecamp allows users to create automatic check-in schedules to get regular task updates from their employees or subordinates. Basecamp will ask the inputted question on the set periods and organize the responses so you can go through them easily.

Client access: With Basecamp, you can add clients into relevant workspaces so they can oversee the progress. You can decide what is visible to your clients by setting a task status as "Team only" or "Client view". If you accidentally share an ongoing project or a private file, you can simply switch the task status to keep it from the clients.

Scheduling: You can design milestones and integrate them into the calendar. So you don't miss out on crucial deadlines or events. Moreover, Basecamp allows you to personalize the notifications. So you are not bombarded with work mails or reminders outside your work hours.

Cascading Notifications: Basecamp identifies which device you are using currently and sends project notifications on that device. If you're on a laptop or a desktop, you'll not get updates on your mobile and vice versa. It streamlines your work updates and helps you stay organized.

Trix: Basecamp offers a no-code text editor consistent with all devices. You can create content, write HTML codes for your website or drag in files and images from the database to simplify text editing tasks.

Colorcoding: With colorcoding, you can highlight valuable; documents, images or files to make them easily identifiable. It eliminates the need to scour through the entire database or project lifecycle to locate a relevant record.

Basecamp Pricing

Basecamp offers 2 Pricing options for users looking to incorporate efficient project management software into their personal life or business.

The "Basecamp Personal" provides 1GB storage and allows you; to add up to 20 users. You can manage 3 Projects simultaneously with this plan. It's a free subscription plan and is perfect for students of small-scale businesses.

The "Basecamp Business" provides you complete access to all available functionalities of Basecamp; You can add unlimited users without paying any extra amount. It is priced; at $99/month.

5. Wrike

Wrike provides an optimized solution to businesses for project management requirements. Its greatest strength is its scalable platform that grows with your business requirements. With Wrike, you can enable a collaboration platform and maintain 360⁰ visibility into all operations.

Wrike Features

Here are some exclusive features of Wrike:

Reports: Wrike offers quality reporting tools that allow you to analyze your work and stay on top of everything. It provides a high-level overview of all your current projects and enables you to identify bottlenecks and drill down to deeper task levels in order to take timely action. Wrike also provides retrospective information on your completed projects and tasks.

Wrike Calendars: Wrike Calendars helps you; keep track of what you need to work on and when. With Wrike, you can create smart calendars based on your folders or projects and filter them through several criteria. You can also create; a classic calendar and be in full control of its content.

Custom Workflows: Wrike allows you; to create unique workflows and enables your team to work in a way they find most comfortable. You can create custom statuses within each workflow to; get a reflection of what stage your tasks are in. With Wrike, it's much simpler to report on assignments and specify; who should be an assignee once a project has reached a particular status.

Custom Field creation: For a scaling business, you have to; track all sorts of data. With Wrike, you can create custom fields in your projects and tasks and populate them with the required information. You can design specific fields for the project's budget, marketing campaigns and sales operations, making financial management a lot easier. Moreover, Wrike automatically runs calculations for the numeric data.

Request Forms: Wrike allows Request form creation for businesses dealing with tickets or requests. It enables you; to effortlessly capture all information from a client. Once done, Wrike automatically triggers a task or project based on the available information. You can predefine this information, like assignees or locations and share it with your colleagues while also making them available externally.

User Groups: You can create user groups within Wrike based on company departments, subteams, office locations or cross-departmental teams. This way, it's extremely simple to share something with a specific group, and you can remain in touch with every project team.

Wrike Pricing

Wrike offers 4 Pricing options plus 2 Additional subscriptions for marketing and services delivery teams.

The "Free" plan comes at zero cost and offers basic task management capabilities along with a live activity stream. It is best for new users looking to get acquainted with Wrike.

The "Professional" plan is priced at $9.8/user/month and offers interactive Gantt charts plus shareable dashboards.

The "Business" plan is priced at $24.8/user/month and allows users to create custom fields or workflows according to their requirements.

The "Enterprise" plan is only available for businesses with 5+ users and offers all features of Wrike. It is suitable for established organizations. You can contact the sales team to get a price quotation.

The additional plans for; marketing and service delivery teams can also be availed: within Wrike. You can customize the subscription and get a price quotation by contacting the sales team.

6. Smartsheet

Smartsheet provides users with a plethora of features within a single unified interface, making it easier to successfully implement strategies for projects and assess the ongoing tasks. Businesses can easily streamline processes and increase efficiency to complete more projects and serve more clients.

Smartsheet Features

Here are some exclusive features of Smartsheet:

Team Collaboration: With Smartsheet, you can add relevant team members to the project workspace and provide a platform to discuss the next step and collaborate effectively. It ensures your business can work dynamically on a no-code platform and everyone is on-page with the latest advancements.

Workflow automation: Smartsheet provides powerful automation tools to manage repetitive tasks with unique workflows. It enables your team members to work on more demanding tasks and maintain a high level of productivity. Workflow automation empowers your business by allowing users to customize workflows as per their requirements and combine multiple actions for swift functioning.

Content management: Content production and management are essential for every business to entice clients into availing services. With Smartsheet, your designers have access to all relevant tools required to produce and review the content. You can include the content tasks within reporting tools to get a clear overview. It eliminates bottlenecks by allowing you to add multiple content reviewers and maintain a constant production rate.

Secure request management: Smartsheet offers a dynamic view of sharing control and access permissions. It enables you to maintain a reliable security level for business processes and manage the work requests; by using the pre-built form to accumulate and automate project data.

Governance administration: Smartsheet allows project managers to administer ongoing processes and assign the pending tasks to the available personnel. It heightens the security level; by providing you with complete visibility of all users. So you can successfully manage and change the access permissions.

Digital Asset Management: Smartsheet supports integration with Brandfolder, making it easier to manage your digital content, files and documentation. It empowers your creative teams to effectively distribute the assets among other users organize the asset metadata with intelligent tools.

Work Insights: Smartsheet provides quality insights to your employees. So they can easily complete the tasks by making better decisions. You can share work reports with the stakeholders and clients to keep them aligned; with the ongoing processes.

Smartsheet Pricing

Smartsheet offers 3 Pricing options for users looking to streamline their business processes with quality project management tools.

The " Pro" plan is priced at $9/user/month and provides access to the basic features of Smartsheet. It is ideal for individuals or new businesses interested in Smartsheet.

The "Business" plan is priced at $32/user/month and requires a minimum of 3 users. It allows you to create unlimited; Workflow automation and provides a Brandfolder integration.

The "Enterprise" plan allows you to customize your Smartsheet experience and choose the; features you require. You have to contact the sales team and mention your requirements to get a price quotation.

Additionally, you can opt for "Smartsheet advance" to get complete access to all features. It is further divided: into "Silver", "Gold", and "Platinum" plans. You can contact the sales team to get a price quotation.

Why use Project Management Software at all?

Projects are crucial to every organization because most of them have been birthed: out of strategic alignment. Project management software ensures that everyone is following things with a standardized, methodical approach. Additionally, you can ensure that every project goes through the same internal checklists.

With Project management software, you can minimize the trouble of reassigning tasks and prioritize the urgent issues. You can see the availability status of employees and warrant that you don't overwork your team members. Your business growth can reach the next level with project management software, and you can complete more issues with fewer resources.

Why should you use Project Management Software for Marketing?

Marketing teams are usually tasked; with creating initiatives and increasing sales numbers. It involves making thorough plans that capture the essence of your products and services. Project management software enables you to create several roadmaps and expedite the campaign creation by evenly distributing the workload among your team.

With Project management software, you can analyze your current sales numbers and get insightful reports that can improve your marketing campaigns. You can see which clientele base you should be tapping into and increase your chances of landing new projects.

Marketing teams are usually coupled; with other departments within your organization. They have to be up-to-date about the latest advancements in your company and require the most recent data; to successfully implement new effective strategies.

Project management software ensures: that there are no bottlenecks or communication gaps within your business by providing a collaborative platform. Your marketing employees can check cross-departmental data and utilize it fully to devise exciting strategies.

Additionally, Project management software simplifies the organizational structure. Your marketing teams don't have to switch platforms to record their ideas and can work tirelessly within a single interface.

Project management software ensures the success of your marketing campaigns by enabling you to deliver work within deadlines and providing all relevant tools to enhance your work rate.

Project Management Software for Marketing, A Summary

Project management software is built to help you manage your team's workload and complete projects on time. As a marketing professional, it's crucial to have empowering tools that enhance your productivity and creativity. With project management software, your marketing teams can automate the recurring procedures and focus on; the creative side.

Scoro project management software provides a dedicated solution for advertising teams to analyze and improve their marketing campaigns. It is our suggested pick for a project management software that suits marketing. Visit the website to get started.

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