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5 Best Marketing Automation Software

by Scott Max
I'll offer two ways to find the tool, software or service you need, keep reading our breakdown and recommendations, or tell us about your business and the problem you are trying to solve and we will advise you for free!

So, you are in the market for a marketing automation software.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 

If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

The Best Marketing Automation Software

Marketing requires extensive planning, thorough implementation and proper analysis for effective results. A marketing automation software that automates engagement and workflows will be the perfect fit for this category. Have a look at the products below to choose the best marketing automation software:

1. ActiveCampaign

ActiveCampaign automatically generated new leads based on form completions or email responses. Leads then progress through various stages and are scored based on the prospect's actions. Each new stage reveals future tasks for your sales team to keep the lead moving forward. Moreover, if the interest cools down, ActiveCampaign automatically sends custom messages to re-establish engagement.

ActiveCampaign Features

Here are some exclusive features of ActiveCampaign:

Email Designer

ActiveCampaign gives you the option of creating personalized and targeted emails within minutes. You can use drag-and-drop functionality to add any content to your mail.

Moreover, you can design targeted mails by using conditional content blocking. It allows you to set the condition to a content block, meaning the action is only triggered if the criteria are met.

Goals

ActiveCampaign's Goals allow you to remove a contact from your automation once they've achieved a goal. You can set a goal; by placing it at the end of your email sequence.

Once done, you can set a condition so the system can recognize the goal has been achieved. ActiveCampaign offers goal reporting so you can see exactly who achieved the goal and implement future actions accordingly.

Split Testing

Sometimes you are unsure of the best strategy to use, but as time goes on, you can increase the effectiveness of your automated follow-ups with split testing.

You can drop split actions into your sequence and even set conditions to trigger this split action. With the conditional split, you can decide which contacts will go through each pathway.

Deep Data Integrations

With ActiveCampaign Deep Data integrations, you can review purchase history within the contact's record. If you scroll past the information, you'll see an e-commerce tab listing how much this contact has spent with you and their last purchase.

Moreover, you can use the "makes a purchase" trigger to upsell your clients. With Deep Data Integrations, you can trigger a contact into automation and segment by the purchase history.

SMS Messaging

With ActiveCampaign, you can send a personalized automated text, appointment reminders or promo codes. You need to drag and drop the "Send SMS" action, create a text, personalize it through available tags and schedule the time it should be sent.

ActiveCampaign Pricing

ActiveCampaign's pricing depends upon how many contacts you need. The below-listed pricing options are for 1000 Contacts.

The "Lite" plan is priced at $30/month and offers marketing automation and unlimited email sending.

The "Plus" plan is priced at $70/month and offers contact scoring, an automation map and advanced performance reporting.

The "Professional" plan is priced at $187/month and offers website personalization, predictive sending and split automations.

The "Enterprise" plan has an On-request pricing option. It offers a custom mail server domain, free design services and social data enrichment.

2. Marketo

Marketo was acquired; by Adobe for a record-setting amount and is the sole marketing automation tool for the Adobe ecosystem. Marketo is a marketing and lead generation platform that offers advanced automation, email marketing, lead management and revenue attribution.

Marketo Features

Here are some exclusive features of Marketo:

Content Personalization: With Marketo, you can host all relevant images or assets on a single platform. You can use AI-powered tools to personalize the content for your customers or readers. Additionally, Marketo offers Adobe Sensei, ensuring your buyers get the suitable content recommendations. Marketo has the best content personalization among its competitors and helps you use your website's content to its maximum efficiency.

Experience Automation: Marketo allows you to automate the entire customer experience and streamline team productivity. You can clone internal workflows or automation; to swiftly use them for your future marketing endeavours. With Marketo, you can provide tailored experiences to your buyers and leads with advanced automation tools.

Scoring and Routing: You can create custom scoring models within Marketo to set qualifying parameters for leads and accounts. Marketo records every action or inaction and updates the database in real-time to dynamically score and route the valuable leads. With Marketo, your leads are always routed to the correct program, improving the effectiveness of your marketing campaigns.

Marketing Impact Analysis: Marketo offers real-time analysis of your marketing strategies, helping you evaluate the actual impact. You can map buyer journeys and get to know the valuable touchpoints. With Marketo, you can deploy the right programs and channels on your leads, improving your lead conversion rate.

Cross-Channel Engagement: With Marketo, you can engage your customers on their preferred channels. Moreover, you can get an incremental rise in your search traffic by optimizing the keywords. With Cross-Channel Engagement, you save the trouble of switching between the communication mediums and handle all queries on your Marketo interface.

Marketo Pricing

Marketo offers 4 Pricing options for its marketing tool. These subscription plans do not have predetermined pricing as it depends on the database size, and you have to contact the sales team to get an exact quote.

The "Jumpstart" plan offers core Segmentation and automation. It is best suited for small teams aspiring to target less than 50k contacts.

The "Select" plan offers marketing channels and measurement functionalities. It is best suited for growing teams looking to scale their marketing exploits.

The "Prime" plan offers AI personalization and full-scale marketing. It is best suited for established teams requiring automation tools for swift progression.

The "Ultimate" plan offers all attributes of Marketo, making it perfect for digital marketing agencies.

3. Oracle Eloqua

Oracle Eloqua orchestrates personalized experiences that drive your sales revenue. It is perfect for businesses looking to delve deeper into marketing data to create unique prospect journeys. With Oracle Eloqua, you can leverage your data using AI-powered marketing automation.

Oracle Eloqua Features

Here are some exclusive features of Oracle Eloqua:

Adaptive Campaign Orchestration: Oracle Eloqua helps you design intriguing campaigns to entice buyers and automatically adapt the customer experience according to the client's real-time actions. It smoothens the sales funnel and ensures no potential sales are left hanging.

Segmentation and Targeting: Oracle Eloqua allows you to precisely target prospects and segment leads by unifying data from all campaigns. You can then perform data-driven targeting to show recommendations on a third-party channel. Moreover, Oracle Eloqua automatically triggers retargeting based on buyer interest.

Lead Management and Scoring: With Oracle Eloqua, you can automate lead scoring to update campaigns in real-time. It helps you convert promising deals swiftly before the interest cools off. Additionally, you can manage leads in a centralized database and route them through the sales channel.

Asset Management: Oracle Eloqua offers complete creative freedom to your marketers by allowing them to design compelling emails or enticing landing pages to encourage more sales. Moreover, you can save elements from your creations and use them in future projects.

Sales and Marketing Alignment: Oracle Eloqua integrates with leading CRM systems and provides account intelligence to track high-profile opportunities. It offers in-depth insights to help you prepare campaigns accordingly. Oracle Eloqua bridges the gap between your marketers and sales teams.

Oracle Eloqua Pricing

Oracle Eloqua offers On-request pricing for its marketing tool. You can click on the "Contact Sales" tab to start negotiations with the sales team.

4. Salesmate

Salesmate understands that healthy customer relationships are your business' lifeline. If your marketing and sales teams spend numerous hours doing manual data entry into the marketing software, they are missing out on building long-lasting relationships with the prospects. Salesmate delivers a whole new level of automation, simplicity and insight, enabling you to use a customer intelligence platform.

Salesmate Features

Here are some exclusive features of Salesmate:

Personalized Campaigns: Salesmate allows you to create; personalized marketing campaigns for your clients and prospects. You can segment the leads based on their actions and add triggers to ensure you perform accurately targeted marketing. With Salesmate, you can add different touchpoints to your marketing strategies.

Web Forms: Web Forms allow your prospects or customers to contact you regarding a query. It's a crucial part of digital marketing that ensures you can engage with leads even during off-hours. With Salesmate, you can design web forms to engage with the prospects and transit them through the sales funnel.

Campaign Automation: With Salesmate, your marketing teams can focus on high-intent prospects and automate multiple processes. Salesmate automatically updates the relevant team when a lead appears, initiates or responds to a campaign. Moreover, you can create a unique journey for every stage and set criteria to segment leads according to scoring.

A/B Test Marketing Campaigns: Salesmate allows you to run A/B tests and analyze your marketing strategies before deployment. You can track the audience response for different variations of your campaign by recording the reply and click-through rate. With A/B testing, you can ensure you only run the optimized marketing campaigns with higher chances of conversions.

Email Automation: With Salesmate, you can ensure you don't leave any prospective emails unattended by using automation. You get notified whenever a prospect opens an email and decide when to send the next mail to improve the response rate and move the leads through the funnel.

Salesmate Pricing

Salesmate offers 4 Pricing options for its marketing automation cum CRM tool.

The "Starter" plan is priced at $15/user/month and offers multiple pipeline and workflow management, web form creation and standard reporting.

The "Growth" plan is priced at $30/user/month and offers product and goal management, email scheduling and data-based workflows.

The "Boost" plan is priced at $50/month and offers team management, increased team inbox limits and smart activity queue.

The "Enterprise" plan offers a custom pricing option. It comes with a personalized onboarding, a dedicated account manager and unlimited dashboards.

5. Mailchimp

Mailchimp is a great tool for businesses looking to; significantly grow their audience and revenue. It provides you with all-round marketing software that increases your online presence and helps you generate maximum returns from your marketing campaigns. Mailchimp solely focuses on the advertising aspect of the business and is one of the best available marketing tools in the market.

Mailchimp Features

Here are some exclusive features of Mailchimp:

Email Builder: With Mailchimp's Email Builder, you can add and customize different blocks using a drag-and-drop editor to plan out the design for your email. Mailchimp lets you add elements like text, headers, images and videos. Additionally, you can choose templates from Mailchimp's library for inspiration. After designing your email, you can create and send campaigns manually.

Automation: With Mailchimp, you can build customer journeys using a drag and drop flowchart. You can set the starting points to decide how customers get added to a campaign and add branching points or delays to personalize email campaigns as per customer behaviour. You can further customize emails by adding tags to customer profiles and send them content that's relevant to their interests.

Analytics: Mailchimp comes with an Analytics feature that shows key metrics like unsubscribes and bounces, delivery rates and opening click rates. Moreover, Mailchimp also offers helpful reports like the campaign benchmark report to see how an individual campaign performs against your average campaign performance.

Creative Tools: Mailchimp offers an AI-powered creative assistant and several content creation tools to enhance your marketing campaigns. With Mailchimp's creative assistant, you get design recommendations for your website or landing pages. Mailchimp understands your branding requirements and accordingly suggests the best designs.

Audience Management: Mailchimp acts like a marketing CRM, helping you evaluate the audience data to convert prospects into clients. You can segment your audience according to different demographics and run targeted advertising campaigns to improve the effectiveness and chances of getting a conversion.

Mailchimp Pricing

Mailchimp offers 4 Pricing options for its marketing automation tool.

The "Premium" plan is priced at $299/month and offers advanced features plus complete control over customization.

The "Standard" plan is priced at $17/month and offers data-driven automation plus campaign optimization.

The "Essentials" plan is priced at $11/month and offers email marketing, making it ideal for businesses with limited clientele.

The "Free" plan is priced at $0 and offers core features of Mailchimp with some limitations.

All the above pricing plans are for upto 500 Contacts.

Why use marketing software at all?

Marketing is crucial for every business to reach out to new prospects and build a presence in the market. However, it requires collaboration and proper planning. Having marketing software enables you to have a centralized platform to formulate new strategies and create targeted campaigns for your leads.

Marketing software allows you to diminish the risk of redundancies and automates the entire client journey. Additionally, you gain valuable insights into the audience response and engagement rate to help you prepare better campaigns in future.

Why should you use marketing automation software?

Nowadays, in most traditional businesses, the marketing team devotes every day driving visitors and turning them into leads while the sales team collects, qualifies, organizes and chases those prospects.

However, it's not a very efficient way of running your business. Your marketing professionals should build and execute creative campaigns, while your sales team should focus on building relations.

By automating all the repetitive processes, you enable your team to focus on prospects and make a sale. Marketing automation software aligns sales with marketing and empowers both teams to increase revenue.

Marketing automation software ensures your leads don't fall through the cracks and enhances the overall effectiveness of your campaigns. Moreover, you can save assets or automations and use them in different projects.

Having marketing automation software elevates your business prowess by introducing a new clientele market to you. Moreover, you can get AI-powered reports on client behaviour and purchasing patterns to do targeted marketing.

Marketing automation software For Businesses, A Summary

Having marketing automation software enables you; to accurately formulate budgets and get good returns. Moreover, it allows you to collaborate with your team on a centralized platform. Marketing automation software are designed to elevate your campaigns and provide valuable insights.

ActiveCampaign offers several automation tools and extensive marketing features to help you improve your lead conversion. Moreover, it integrates with several third-party channels. ActiveCampaign is our suggested pick for marketing automation software. Visit the website to get started.

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