5 Best WhatsApp Marketing Software To Use

by Scott Max

So, you are in the market for WhatsApp Marketing Software.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 

If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

The Best Marketing Software For WhatsApp Specifically

WhatsApp is largely used by businesses to connect with prospects, offer shipping details or provide invoices. Marketing software that integrates with WhatsApp, allows you to take buy orders and offers automation will be the perfect fit for this category. Have a look at the products below to choose the best marketing software for WhatsApp specifically:

1. Zoko

Zoko is a WhatsApp Marketing platform that centralizes your communication, sales, marketing and customer support. Moreover, it does so with a single phone number to avoid confusion among your clients. Zoko is the perfect marketing application for budding businesses to organize their engagement and reach out to prospects timely.

Zoko Features

Here are some exclusive features of Zoko:

Multiple agents on 1 number: Zoko lets you use 1 phone number for all your business activities and engagement with prospects or clients. You can enlist this number under your WhatsApp contact to generate more leads through the internet and connect with leads easily.

High Conversion: With Zoko, you can take orders on WhatsApp. Zoko's dashboard provides an ideal experience for prospects and clients, improving retention and conversion. Zoko scales your business WhatsApp number to drive more revenue.

Message Broadcasting: Zoko allows you to broadcast messages and engage with valuable customers and prospects. You can have personalized communications at a scale and do better follow-ups on your marketing efforts. Moreover, you can do bulk messaging to remind leads or customers about an ongoing sale.

All-in-one WhatsApp Marketing: Zoko is a complete marketing and sales platform built for WhatsApp. Zoko offers all required tools in its dashboard to monitor lead generation and sales conversion. Moreover, Zoko helps you perfectly implement your WhatsApp marketing strategies and follow up on new interests.

Green Tick Mark: Zoko has partnered with the official WhatsApp API provider and lets notable businesses apply for a green tick mark. However, the business needs to qualify the set criteria. Green Tick Mark prevents other malicious entities from scamming your prospects or clients by claiming to be you.

Zoko Pricing

Zoko offers 4 Pricing options for its WhatsApp sales and marketing platform.

The "Starter" plan is priced; at $34.99/month plus $.015 per conversation. It offers message broadcasting, a cart recovery bot and free pre-built workflows.

The "Team" plan is priced; at $54.99/month plus $.010 per conversation. It offers chat auto-distribution, a Shopify plugin and a COD confirmation bot.

The "Pro" plan is priced; at $109.99/month plus $.006 per conversation. It offers marketing broadcast, review collection bot and customer tags.

The "Business" plan is priced; at $219.99/month plus $.003 per conversation. It offers streamlined and centralized control of your WhatsApp marketing and sales operations.

2. Whatso

Whatso allows businesses to connect with leads and clients through WordPress, WhatsApp and messaging. It allows you to engage with your customers through WhatsApp and have them sign up for the campaigns through automated messaging. Whatso is the perfect marketing tool for WhatsApp; to effectively target your leads through the sales funnel.

Whatso Features

Here are some exclusive features of Whatso:

WhatsApp Marketing: Whatso offers high-quality WhatsApp Marketing tools to help you communicate with buyers or prospects. You can automate responses to keep the lead engaged till a sales representative is assigned. Whatso increases sales by doing cost-effective and extensive marketing through WhatsApp.

Bulk Messaging: Whatso allows you to send bulk messages from its platform. It helps you reach out to a wider audience and improve lead conversion by directly reaching out to your prospective buyers. With Whatso, you can integrate WhatsApp into your digital marketing strategy and enhance the effectiveness of your campaigns.

Order Notifications: Whatso allows you to share the latest order details with your buyers through WhatsApp. You can inform the buyer at every relevant touchpoint till the customer finally gets his delivery. Moreover, you can share the billing details with the client over WhatsApp with Whatso.

Abandoned Cart Recovery: Whatso integrates with your online website or shopping stores. You can engage with a lead to recover an abandoned cart. It improves your lead conversion by reminding the client to checkout the cart items and complete the purchase.

CTA Buttons: Whatso has recently started allowing you to add CTA buttons to redirect receivers to a landing page or order invoice. It helps you perform targeted marketing through WhatsApp messaging and route visitors onto products that interest them.

Whatso Pricing

Whatso offers 3 Pricing options for its WhatsApp Marketing tool.

The "Standard" plan is priced at $39/year and offers upto 500 messages daily. Additionally, you get 500 Contacts import and core WhatsApp marketing features.

The "Professional" plan is priced at $69/lifetime and offers unlimited messages. Additionally, you get turbo speed mode and unlimited contacts import.

The "Enterprise" plan is priced at $79/lifetime and works on 50 devices. Additionally, you get a chrome extension and extensive WhatsApp marketing tools.

3. Mailchimp

Mailchimp is a great tool for businesses looking to; significantly grow their audience and revenue. It provides you with all-round marketing software that increases your online presence and helps you generate maximum returns from your marketing campaigns. Mailchimp solely focuses on the advertising aspect of the business and is one of the best available marketing tools in the market.

Mailchimp Features

Here are some exclusive features of Mailchimp:

Email Builder: With Mailchimp's Email Builder, you can add and customize different blocks using a drag-and-drop editor to plan out the design for your email. Mailchimp lets you add elements like text, headers, images and videos. Additionally, you can choose templates from Mailchimp's library for inspiration. After designing your email, you can create and send campaigns manually.

Automation: With Mailchimp, you can build customer journeys using a drag and drop flowchart. You can set the starting points to decide how customers get added to a campaign and add branching points or delays to personalize email campaigns as per customer behaviour. You can further customize emails by adding tags to customer profiles and send them content that's relevant to their interests.

Analytics: Mailchimp comes with an Analytics feature that shows key metrics like unsubscribes and bounces, delivery rates and opening click rates. Moreover, Mailchimp also offers helpful reports like the campaign benchmark report to see how an individual campaign performs against your average campaign performance.

Creative Tools: Mailchimp offers an AI-powered creative assistant and several content creation tools to enhance your marketing campaigns. With Mailchimp's creative assistant, you get design recommendations for your website or landing pages. Mailchimp understands your branding requirements and accordingly suggests the best designs.

Audience Management: Mailchimp acts like a marketing CRM, helping you evaluate the audience data to convert prospects into clients. You can segment your audience according to different demographics and run targeted advertising campaigns to improve the effectiveness and chances of getting a conversion.

Mailchimp Pricing

Mailchimp offers 4 Pricing options for its marketing automation tool.

The "Premium" plan is priced at $299/month and offers advanced features plus complete control over customization.

The "Standard" plan is priced at $17/month and offers data-driven automation plus campaign optimization.

The "Essentials" plan is priced at $11/month and offers email marketing, making it ideal for businesses with limited clientele.

The "Free" plan is priced at $0 and offers core features of Mailchimp with some limitations.

All the above pricing plans are for upto 500 Contacts.

4. Omnisend

Omnisend is an SMS marketing platform that offers easy setup and quality support. Nowadays, most small and medium sized businesses sell products through third-party e-commerce channels. With Omnisend, you can send cart recovery messages, target your prospects and enhance your engagement efforts by developing better relations through constant communication.

Omnisend Features

Here are some exclusive features of Omnisend:

Marketing Automation: Omnisend focuses on increasing sales and decreasing the workload. It offers several automation tools to help you reach out to prospects, engage them till a representative is available, or tilt them towards purchasing by having them perform specific actions.

Email Marketing: Omnisend allows you to build beautiful personalized email campaigns to entice more prospects. Moreover, you don't need to code or tediously edit the texts. With Omnisend, you can use inbuilt templates and personalize them for your brand to send a professional email to your lead or client.

Web Push Notifications: Omnisend allows you to; instantly retarget your leads by offering push notifications. You can show product suggestions and redirect the visitor directly to the cart to instantly make a sale. Moreover, you can offer opt-in forms to keep constant communication with the clients.

Reports: Omnisend offers actionable insights into the marketing efforts and helps you drive sales. You can monitor customer behaviour based on recent purchasing patterns and show similar suggestions in future. Moreover, Omnisend's reports help you determine the effectiveness of your current strategies.

Audience Sync For Ads: Omnisend offers a built-in audience sync allowing you to synchronize your client contacts with Google or other social media channels for better advertisement. Omnisend enables you; to recognize the consumer's click patterns and buying behaviours helping you develop the perfect ad.

Omnisend Pricing

Omnisend offers 3 Pricing options for its sales and marketing platform. All subscription plans are for upto 500 contacts.

The "Free" plan is priced at $0/month and offers upto 500 emails per month. Additionally, you can reach out to 250 contacts.

The "Standard" plan is priced at $16/month and offers upto 6000 emails per month. Additionally, you can reach out to 500 contacts and add unlimited web push.

The "Pro" plan is priced at $59/month and offers unlimited emails. Additionally, you get advanced reporting and 24/7 priority support.

5. Marketo

Marketo was acquired; by Adobe for a record-setting amount and is the sole marketing automation tool for the Adobe ecosystem. Marketo is a marketing and lead generation platform that offers advanced automation, email marketing, lead management and revenue attribution.

Marketo Features

Here are some exclusive features of Marketo:

Content Personalization: With Marketo, you can host all relevant images or assets on a single platform. You can use AI-powered tools to personalize the content for your customers or readers. Additionally, Marketo offers Adobe Sensei, ensuring your buyers get the suitable content recommendations. Marketo has the best content personalization among its competitors and helps you use your website's content to its maximum efficiency.

Experience Automation: Marketo allows you to automate the entire customer experience and streamline team productivity. You can clone internal workflows or automation; to swiftly use them for your future marketing endeavours. With Marketo, you can provide tailored experiences to your buyers and leads with advanced automation tools.

Scoring and Routing: You can create custom scoring models within Marketo to set qualifying parameters for leads and accounts. Marketo records every action or inaction and updates the database in real-time to dynamically score and route the valuable leads. With Marketo, your leads are always routed to the correct program, improving the effectiveness of your marketing campaigns.

Marketing Impact Analysis: Marketo offers real-time analysis of your marketing strategies, helping you evaluate the actual impact. You can map buyer journeys and get to know the valuable touchpoints. With Marketo, you can deploy the right programs and channels on your leads, improving your lead conversion rate.

Cross-Channel Engagement: With Marketo, you can engage your customers on their preferred channels. Moreover, you can get an incremental rise in your search traffic by optimizing the keywords. With Cross-Channel Engagement, you save the trouble of switching between the communication mediums and handle all queries on your Marketo interface.

Marketo Pricing

Marketo offers 4 Pricing options for its marketing tool. These subscription plans do not have predetermined pricing as it depends on the database size, and you have to contact the sales team to get an exact quote.

The "Jumpstart" plan offers core Segmentation and automation. It is best suited for small teams aspiring to target less than 50k contacts.

The "Select" plan offers marketing channels and measurement functionalities. It is best suited for growing teams looking to scale their marketing exploits.

The "Prime" plan offers AI personalization and full-scale marketing. It is best suited for established teams requiring automation tools for swift progression.

The "Ultimate" plan offers all attributes of Marketo, making it perfect for digital marketing agencies..

Why use Marketing Software at all?

Every business depends on marketing to build a market image and increase sales revenue. However, marketing involves several minute technicalities in planning and implementation. Marketing software allows you to have a centralized database for your marketing campaigns.

Moreover, you can see how your audience reacts to your campaigns and modify your future strategies accordingly. Marketing software offers reporting and analytical tools to help you see the real-time data and make instant changes. It's the perfect tool for ambitious businesses looking to centralize their marketing ventures.

Why should you use WhatsApp Marketing Software?

Most businesses prefer having a presence on WhatsApp to intake client feedback and entertain prospect inquiries. However, WhatsApp can be utilized to initiate a deal and close it efficiently.

WhatsApp Marketing Software transforms your WhatsApp into a sales and marketing channel. You can connect with leads, send shipping details or offer support through the same WhatsApp number. It helps you achieve immediate results at a low cost.

WhatsApp is already used by almost every individual your campaigns are targeting. Having a dedicated WhatsApp marketing software ensures you can automate the messaging and drive the prospect towards closing a sale.

It tremendously increases the effectiveness of your campaigns and elevates client relations through personalized communication and experiences. WhatsApp marketing software is perfect for budding businesses or restaurants; to directly connect with the client.

WhatsApp marketing software helps you convert more deals and gain insights into purchasing patterns of your buyers; to show similar recommendations in the future.

Marketing Software For WhatsApp, A Summary

WhatsApp is an immensely popular communication platform that can be an excellent marketing channel with the right tools. A WhatsApp marketing software helps you segment your contacts, automate messaging and migrate leads to your CRM system.

Zoko offers WhatsApp integration, reporting dashboard and a collaborative interface to help you engage with more prospects on WhatsApp. It is our suggested pick for WhatsApp marketing software. Visit the website to get started.