Marketing automation is the practice of using software and tools to help automate your digital marketing efforts with varying degrees of complexity. It can offload repetitive, mechanical tasks such as email, social media posting, chatting, lead scoring/segmentation etc. This video will help explain everything more clearly: How to approach Marketing Automation Today more than ever…
Outbound Marketing or traditional marketing is the set of actions aimed at selling products or services to users in a single direction, i.e. communication is always from the company to the user and not vice versa. This video will help explain everything: Outbound Marketing is characterized by presenting itself in an intrusive way, without expecting…
Responsive or adaptive web design is a web design technique that seeks the correct visualization of the same page on different devices. From desktop computers to tablets and mobiles. This video will help explain everything: Nowadays we access websites from all kinds of devices; computer, tablet, smartphone… so, more and more, we need to adapt…
Retargeting is a digital marketing technique whose objective is to impact users who have previously interacted with a certain brand. This video will help explain the concept: For example: A user enters an ecommerce willing to make a purchase, but at the last moment regrets and does not do it. He closes the session and…
ROI (Return On Investment) is the economic value generated as a result of different marketing activities. With this data, we can measure the return we have obtained from an investment. This video will help explain everything: Why is ROI important? One of the most important things to keep in mind when we carry out an…
RTB or Real Time Bidding is a method of buying digital advertising online through bidding for different ad spaces. All this happens in a very short time (about 200 milliseconds) and is only possible thanks to the good use of the combo “technology” and “user data”: the wonderful Big Data. This video will help illustrate…
SEM is the acronym for Search Engine Marketing. When we talk about SEM we usually refer to paid search engine advertising campaigns, although actually, being purists, SEM refers to any marketing action within search engines, whether it is paid or not. This video will help explain everything: What is SEM? SEM is the use of…
Share of Voice is the level of participation of an actor (a brand, a company, a user, etc.) in a given channel. This video should help clear up all doubt: In Online Marketing it is very important to know the repercussion at the level of participation that we have in our actions. If we are…
A Social CRM is the customer relationship management (CMR) software that integrates with your social media accounts, measuring how you are interacting with your audience, who and where your audience are and other insights. I’m sure you’ve been hearing about Social CRM for years. But do you know how it works? This video will help…
To define it simply: Social Selling is the use of social media channels (usually attributed to networks such as LinkedIn) for sales purposes. Or rather, for any stage of the sales process, from prospect research to qualification and conversation with customers. This video will help explain the subject: Why is Social Selling important? Social Selling…