24 E-commerce Statistics to Know

Hey there, savvy entrepreneurs and digital trailblazers! Buckle up because we’re about to take a whirlwind tour through the exhilarating world of E-commerce in 2023.

So, grab your favorite brew, get comfy, and let’s dive headfirst into the fascinating universe of 24 E-commerce Statistics to Know in 2023!

General E-commerce Statistics

From the surging global population of digital shoppers to the sheer scale of E-commerce sales, this section explores the broader statistics that shape the E-commerce landscape in 2023.

E-commerce Sales Penetration

  • E-commerce sales are on the rise and could potentially reach 20.8% of worldwide retail sales.
  • In 2022, over 2.3 billion people shopped online, a number set to grow further in 2023.
  • The US, a major player in e-commerce, had around 268 million digital buyers in 2022, expected to reach 285 million by 2025.

Global Online Retail Sales Projection

  • Worldwide online retail sales may surpass a staggering $7 trillion by 2025.
  • The US saw retail e-commerce sales hit approximately $265 billion in the third quarter of 2022, marking a 3% increase from the previous quarter.
  • Europe’s e-commerce market revenue is steadily growing at 10.60% annually from 2023 to 2027.
  • A significant 63% of shopping journeys commence online, offering lucrative opportunities for online retailers.

Leading E-commerce Industries

  • The consumer electronics sector took the lead in global B2C e-commerce in 2022, generating over $988.4 billion.
  • Although fashion slipped to second place, it still raked in an impressive $904.5 billion.
  • Thriving industries also include furniture, toys, hobbies, personal care, and household care.
  • The food and beverages sectors exhibited the fastest growth, with a 38% and 35% revenue increase, respectively.

China’s E-commerce Dominance

  • China dominates the e-commerce market share with approximately 80% of Chinese internet users making online purchases.
  • China, accounting for 18.47% of the world population, significantly contributes to global retail e-commerce sales.
  • Leading Chinese e-commerce giant Alibaba recorded over $700 billion in online sales in 2022.
  • Other major players in China, such as JD.com, TMall, and Taobao, also contribute to the country’s massive online sales.
  • To tap into the Chinese market, consider creating a multilingual e-commerce store with localized product offerings and leveraging popular social media platforms like Weibo, Douyin, and WeChat for brand promotion.

Online Shopping Behavior Statistics

As we uncover how consumers interact with E-commerce platforms, let us now dive into the world of cart abandonment rates, payment preferences, the power of reviews, sustainability considerations, and more.

Cart Abandonment Woes

  • The Average Cart Abandonment Rate Is a whopping 69.99%.
  • Key reasons for cart abandonment include unexpected extra costs (48%), account creation requirements (24%), and a slow delivery process (22%).
  • To combat this trend, consider offering free shipping and enabling guest checkout, especially for mobile users who exhibit a higher abandonment rate of 85.65%.

Digital Wallet Dominance

  • Digital wallets dominated 49% of global e-commerce payments in 2021.
  • Digital wallet usage is on the rise, projected to claim 53% of the market by 2025.
  • Integrating popular digital wallets like PayPal and Apple Pay into your e-commerce platform will streamline the checkout process and improve conversions.

The Power of Reviews

  • Nine out of ten consumers read online reviews before making a purchase.
  • Responding to customer reviews, particularly negative ones, can boost your brand’s image. Aim to respond within a week.
  • Google is the go-to platform for review seekers, so consider listing your business on Google My Business for local reviews.

Sustainability Matters

  • 52% of global e-commerce shoppers prioritize sustainability when shopping online.
  • In the US, 64% of consumers are willing to pay more for sustainable products.
  • To align with this trend, adopt eco-friendly practices such as using biodegradable packaging and sustainable ingredients if applicable.

Online vs. Brick-and-Mortar

  • 56.6% of customers prefer online stores, citing reasons like 24/7 availability, convenience, discount codes, health safety, and speed.
  • However, nearly half of customers still favor brick-and-mortar stores.

The Impact of Live Chat

  • Live chat support influences 38% of customers to make a purchase.
  • However, consumers have low expectations for the quality and speed of live chat, with 84% giving up on a chat due to long wait times and poor responses.
  • Investing in a knowledgeable and responsive support team can enhance the live chat experience and boost customer satisfaction.

Mobile Commerce Statistics

Now let’s explore the statistics that highlight the growing importance of mobile commerce, including the proliferation of mobile users, the dominance of digital wallets, the rise of voice shopping, and the mobile apps that reign supreme.

Continued Growth in Global Mobile Users

  • By 2025, global mobile users are projected to reach 7.49 billion, encompassing about 92% of the current world population.
  • People spend an average of over three hours daily on their mobile devices.
  • Given that mobile traffic contributes to approximately half of all web traffic worldwide, businesses should focus on optimizing their mobile websites to harness this growth for increased e-commerce revenue.

Mobile Commerce Dominates Digital Sales

  • Mobile commerce is a major player, accounting for over 67.2% of all digital sales.
  • The growth rate of global mobile commerce stands at 29%, outpacing general e-commerce by 7%.
  • In the US, mobile commerce sales are expected to hit 8% in 2023, with a projected increase to 10% by 2025.
  • Enhancing the mobile user experience and streamlining payment methods can boost online sales.
  • Developing a mobile app can further enhance the shopping experience and drive increased online sales.

Voice Shopping’s Impact

  • The rise of mobile devices has fueled the growth of the global voice commerce market.
  • In 2022, 62% of US citizens aged 18 and above used a voice assistant, with around 80% of voice assistant shoppers expressing satisfaction.
  • Businesses can adapt to this trend by optimizing their stores for voice search, emphasizing local SEO, and utilizing long-tail keywords to enhance discoverability through voice search.

Amazon Reigns as Top E-commerce App

  • The Amazon Shopping App secured nearly 35 million downloads in 2022, making it the most popular e-commerce application in the US.
  • Amazon holds a commanding 37.8% market share among US online retailers, with total net sales exceeding $121.2 billion in the third quarter of 2022.
  • Consider leveraging established online marketplaces like Amazon if managing your website seems daunting, or integrate your brand into such platforms when building your retail website.

QR Codes Revolutionize Payments

  • QR code payments have gained significant traction, with 1.5 billion users in 2020.
  • In the US, QR usage saw an 11% increase in 2021.
  • The global transaction value for QR code payments is predicted to reach $2.7 trillion by 2025.
  • This payment method particularly appeals to individuals aged 18-29 and is commonly used for actions such as making purchases, mobile transfers, and peer-to-peer transfers.
  • Businesses can capitalize on QR codes by generating them for their online shops, promotional materials, or even physical stores to enhance the shopping experience and offer more payment options.

E-commerce Marketing Statistics

Step we delve into the realm of E-commerce marketing, where loyalty programs wield substantial influence, personalization is paramount, videos take center stage, and small businesses find their digital footing.

Loyalty Programs Drive Repurchases

Loyalty programs influence 83% of consumers to make repeat purchases.

  • Enhancing customer retention by just 5% can lead to a minimum 25% increase in revenue, as 42% of consumers tend to spend more with brands they are loyal to.
  • Consider offering immediate rewards rather than points accumulation, as 79% of consumers are no longer interested in accumulating points.
  • Premium or paid loyalty programs have gained popularity, with 81% of traditional loyalty program members willing to join if they offer valuable benefits such as free shipping, discounts, and online deals.

The Power of Personalization

  • 89% of E-commerce companies are investing in personalization as 76% of consumers are more likely to buy from companies offering personalized experiences.
  • 78% of consumers are inclined to repurchase from companies providing personalized experiences.
  • Leveraging tools like Google Analytics can provide valuable customer data for creating personalized marketing campaigns and shopping experiences.

Video Content Dominates

  • Video content is the leading web content type, with 91% of businesses using it as a marketing tool.
  • 96% of marketers consider video a vital part of their marketing strategy for generating retail sales.
  • Live-action videos (66%), screen-recorded videos (57%), and animated videos (55%) are common choices for promoting brands.
  • 54% of consumers express a desire for more video content from businesses, making short product videos a powerful marketing tool.

Small Businesses Embrace Online Presence

  • 70% of small businesses now have a website, recognizing the importance of online presence and transactions.
  • The pandemic accelerated this trend, with 86% of small businesses planning to create websites in the near future.
  • Challenges for small businesses include low website traffic (14%) and website building/maintenance costs (11%).
  • Small businesses often employ SEO strategies, leverage social media, and use affordable website platforms to mitigate costs.

Omnichannel Communication is Key

  • 52% of E-commerce websites have omnichannel features to cater to customers’ diverse communication channel preferences.
  • 69% of customers are willing to interact with chatbots for simple issues.
  • 33% of consumers prefer contacting businesses through social media.
  • Exceptional customer service experiences lead 94% of customers to recommend the brand to others, emphasizing the importance of seamless and excellent customer service.

Social Media Statistics for E-commerce

Let us now discover the statistics that illuminate the rise of social commerce, the continued growth of social media users, the power of social data in enhancing competitiveness, Instagram’s prowess in brand engagement, and the significance of brand authenticity in the age of user-generated content.

Social Commerce is on the Rise

  • Social commerce, facilitated by platforms like Instagram and TikTok, is expected to generate around $30.73 billion in 2023, accounting for 20% of global E-commerce sales.
  • Focus on maintaining a strong presence on social media platforms, especially if your target audience skews younger.

Continuous Growth of Social Media Users

  • As of October 2022, there were 4.74 billion social network users worldwide, representing approximately 59% of the global population.
  • Six social platforms boast over 1 billion monthly active users, with Facebook being the largest at 2.9 billion.
  • Build a presence on these platforms to boost brand awareness and drive social commerce sales.
  • Use social media icons and plugins to encourage visitors to share your products on their accounts, especially if you’re using WordPress.

Social Data Enhances Competitiveness

  • 31% of consumers prefer to share product or service feedback on social media, making it a crucial channel for feedback.
  • Social media is a popular channel for getting business assistance, often outperforming dedicated customer service channels and email support.
  • 91% of consumers who follow E-commerce brands on social platforms visit their websites and apps, and 90% make purchases from them.
  • Having active social media accounts helps build brand awareness, enhance the customer experience, and drive retail sales.
  • Consider social media marketing as it’s suitable for small E-commerce businesses; 71% of small-to-mid-sized businesses use social platforms for promotion.

Instagram Leads in Brand Engagement

  • In 2022, Instagram had around 1.3 billion daily active users worldwide and is the top social platform for following brands.
  • Instagram’s visual nature and popularity make it a valuable platform for brand exposure.
  • Approximately 15% of US shoppers initiate online shopping searches on Instagram.
  • If you’re looking to promote your brand on social media, consider integrating Instagram plugins on your WordPress website to boost brand awareness.


With these 24 eye-opening statistics, one thing becomes crystal clear: the E-commerce arena is bursting with opportunities for those who can adapt, innovate, and capitalize on the trends that define this dynamic industry.

Keep an eye on these trends, embrace change, and let these statistics be your guiding light as you navigate online retail’s exciting, ever-changing world. After all, in E-commerce, the future belongs to those who are informed, agile, and ready to seize the day!

Frequently Asked Questions

1. What is the significance of mobile commerce in E-commerce today?

Mobile commerce, or m-commerce, is a game-changer in E-commerce, contributing to over 67.2% of online sales. With more users spending time on mobile devices, optimizing for mobile is vital.

2. How can E-commerce businesses leverage social media?

Social media is a potent tool for E-commerce, with platforms like Instagram and TikTok contributing to $30.73 billion in sales. Utilize social E-commerce features and engage with users to boost sales.

3. Why is personalization crucial in E-commerce marketing?

Personalization is a top priority for 89% of E-commerce companies. It enhances the shopping experience, with 76% of consumers more likely to buy from brands offering personalized content.

4. What’s the impact of online reviews on E-commerce success?

Online reviews matter greatly, as 97% of shoppers read them before making purchases. Responding to reviews and providing excellent customer service can boost your brand’s image.

5. Why should E-commerce businesses consider loyalty programs?

Loyalty programs influence 83% of consumers to repurchase. Improving retention by just 5% can increase revenue by 25%. Consider immediate rewards and premium loyalty programs for added value.