A Call to Action (CTA) is a button or link located on our site that seeks to attract potential customers and convert them into final customers, usually through a form on a landing page. This video will help explain: A CTA is the link between the regular content that the user consumes and a page…
A chatbot is a computer program with which it is possible to have a conversation, whether we want to ask you for some information or to carry out an action. This video will help explain: For example, nowadays if you want to buy shoes through Asos you have to access their website, find what you…
A Community Manager is responsible for sustaining, increasing and, in a certain way, defending the company’s relationships with its clients in the digital environment, thanks to the knowledge of the needs and strategic approaches of the organization and the interests of the clients. This video will help explain: If there is something that characterizes today’s…
I’m sure that more than once when you enter a website you’ve heard the famous “accept cookies” message, but what exactly are they and what are they for? Cookies are part of the measurement methods of websites, they are data fragments that are accumulated in a text file on the computers’ hard drive. This video…
When we talk about Copy we refer either to the person within the marketing team who is in charge of thinking about the creative strategy of a campaign, or to the creative texts themselves that are used in that strategy and who normally does this first. This video will help explain: What is copywriting? The…
A dashboard is a graphic representation of the main metrics or KPIs involved in achieving the objectives of an inbound marketing strategy. This video will help explain: This tool allows us to visualize the problem and encourage decision making aimed at improving the possible mistakes we may be making. The ultimate goal is to transform…
Drip campaigns are a key part of lead nurturing actions. Drip campaigns are processes that follow a logical and automated reasoning based on the actions made by the user, mostly via email campaigns but lately also with messenger, chatbot and sms campaigns. This video will help explain: We could usa a road as a metaphor,…
A hashtag is a way of tagging content in social networks. It was popularized all over the world by Twitter. However, its use has spread to all areas of the Internet. This video will help explain: It consists of putting a hashtag before a term or sequence of terms to generate a conversation around it….
A KPI (Key Performance Indicator) is a value, usually numerical (to be fully measurable) that shows whether a company or a person is meeting the objectives it set at the beginning of a task, campaign or a specific period of time. This video will help explain: Beyond knowing if something is fulfilling its objectives, these…
A landing page is a web page designed specifically to convert visitors into leads. This video will help explain: Why is it important? Its reasoning is simple: if we offer something that seduces the user, they will be more willing to leave information through a form, if this will allow them to access it and…