A/B Testing consists of developing and launching two versions of the same element and measuring which one works best. It is a test that helps us to optimize an email marketing strategy or improve the effectiveness of a landing page. This video will help explain everything in detail: If you have detected that your page…
An ebook is a book in digital format that is offered to the user for free or for payment, usually through a download on the Internet. This video will help explain everything: In Inbound Marketing not all the importance lies in the content or strategy. Giving the user a diversity of formats is a great…
H1 is the HTML element commonly used to identify the most important header in a web page. Examples of H1 would be the title of a page, the title of a post, the name of a product, etc This video will help explain everything: The HTML language allows us to establish different headers according to…
An influencer is a person who has certain credibility on a specific topic, and by his presence and influence in social networks can become an interesting prescriber for a brand. This video should help explain everything: Why are influencers important? It’s as simple as asking yourself: what would you buy first, a shampoo that you…
An infographic is a graphic representation that supports an information and allows to translate it into something that everybody can understand at first sight. It is an incredibly useful communication tool, since having a visual format, it is processed by the human eye much faster. This video will help explain everything: In addition, we are…
Insight is one of the most widely used terms in marketing, communication, advertising and branding. However, it is one of those words that is difficult to define and understand. An insight is a key, the essence that allows us to find the solution to a problem. A path, a piece of information that suggests how…
Opt-in is the act by which a user interested in our content agrees to receive information via email, sms or messenger chat. This video will help explain: Let’s take a very simple example: A user accesses 40deFiebre, enters one of the contents, reads it until he/she comes across a call to action that invites him/her…
The businesses of the 21st century coexist with a huge amount of data. The problem is that this data is both structured and unstructured: Welcome to the jungle! The Big Data tries to make sense of that huge mass of data, sorting it out and studying it to get ideas that will lead to better…
Brand journalism is the perfect union between marketing and journalism. It is a new approach to the valuable content that companies want to provide to the user. Its objective is to increase brand loyalty and trust through original pieces published in their own media. This video will help explain: The content generated from this new…
Branded Content consists of generating content linked to a brand that allows that brand to connect with the consumer, so it is very useful in an Inbound Marketing or content strategy. This video will help illustrate the concept: How does Branded Content arise? Some time ago, brands stopped being an entity that only manufactured products…