The footer is the lower part of a web structure that generally includes navigation links, links of interest, copyright or buttons to the social networks of the site. The footer is usually clearly differentiated in some way from the rest of the website. Either by changing the background color of it or by changing the…
Gamification is the implementation of playable mechanics in non-game contexts. These techniques are increasingly applied in different sectors, including inbound marketing, to achieve greater engagement and involvement of users. This video will clear up any doubts you’ll have: What is gamification? The game is present in the life of all human beings and that is,…
The Growth Hacking is a discipline that seeks, with the minimum expenditure and effort possible, to increase quickly and noticeably the volume of users, or income, or impacts, of our company. This video will help explain everything: The most important thing of all and what we have to keep in mind is that we always…
Guerrilla marketing consists of creating unconventional and unexpected marketing strategies to attract the attention of the public, achieve memorable reactions and, therefore, reach them in a very different and innovative way. This video will help you understand the subject: What is Guerrilla Marketing? Guerrilla marketing is a term created by Jay Conrad Levinson in the…
Guest Blogging is a common practice among bloggers, in which you participate as a guest on someone else’s blog. Blogging is one more tool of Inbound Marketing that helps us (among other things) to spread information of interest to both our users and potential users. This video will help you understand everything: Among the many…
Inbound Marketing basically consists of making the user find you instead of going looking for you. This video will help you understand the subject: Although inbound marketing has been with us for many years, it is still one of the biggest trends in digital marketing. And it is for no other reason than the great…
Lead Scoring is the temperature of a lead. Within Inbound Marketing, Lead Scoring measures the degree of interest or score of a user within the Lead Nurturing process that we have previously defined. In other words, how likely a lead is to convert into a paying customer. This video will help illustrate the concept: When…
Lifetime Value is the net value of the income a client generates for us during the time he is our client. This video will help explain the concept: This calculation is a forecast because a priori we cannot know how long a customer will stay with us, what their purchase frequency will be, or how…
Marketing automation is the practice of using software and tools to help automate your digital marketing efforts with varying degrees of complexity. It can offload repetitive, mechanical tasks such as email, social media posting, chatting, lead scoring/segmentation etc. This video will help explain everything more clearly: How to approach Marketing Automation Today more than ever…
Outbound Marketing or traditional marketing is the set of actions aimed at selling products or services to users in a single direction, i.e. communication is always from the company to the user and not vice versa. This video will help explain everything: Outbound Marketing is characterized by presenting itself in an intrusive way, without expecting…